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Innovations in Business and
     Funding Models
Innovations in Business and
     Funding Models
Innovations in Business and
     Funding Models
   Entirely unproven ideas about
 navigating the as yet ill-defined and
 esoteric educational games market
Innovations in Business and
     Funding Models
   Entirely unproven ideas about
 navigating the as yet ill-defined and
 esoteric educational games market
Birth
Rise
Fall
Intermission
Rebirth
Rebirth
The market didn’t get the memo
Digital Opportunity
Digital Opportunity
Digital Opportunity
Digital Opportunity
Digital Opportunity
Insert Shameless Plug Here
Caveat



                            3AM ideas


                            Back-of-the-napkin
                            business plans



2004   2006   2008   2010
Barriers
Barriers



Making good educational games is hard
Barriers



Education publishers don’t publish games and game
   publishers don’t publish educational content
Barriers



Education publishers don’t publish games and game
   publishers don’t publish educational content
Barriers
Barriers
             “My belt holds
             up my pants…”


               “But my pants have loops
               that hold up my belt…”




“Who’s the real hero?”
           Mitch Hedberg
Barriers
              GAMES

               TRADITIONAL
               CURRICULA




“Who’s the real hero?”
           Mitch Hedberg
Barriers



A small number of large players
 control the key access points
Barriers
Barriers
Barriers




Product Dev
Sales
Barriers



 Publishers want turnkey solutions
that cover large swaths of content
Barriers



The purchaser and the consumer are separate
Barriers



                             Game Literacy

                             Purchasing
                             Power



KDMs   Teachers   Students
Barriers



Budgets are tight
Barriers



The modern market is noisy and decentralized
Barriers



Flash games are free…right?
Barriers



Elementary math and reading dominate
Demand
Demand



Free games are used
Demand

total plays


                     980,000
                   1,970,000
                      225,000
   plays / month
Demand


Game-Enhanced Science
1,300 STUDENTS
Demand


Game-Enhanced Science
1,300 STUDENTS
Demand

Pain Point:
ENGAGEMENT
Demand

Pain Point:
PERFORMANCE
Demand
Pain Point:
ENROLLMENT & COURSE COMPLETION
Demand
Pain Point:
PRODUCTIVITY
Demand

Pain Point:
GIFTING
Innovation
Innovation
Innovation
Innovation




                                     Sales



3   10   50    100 500   1000 5000
              #Seats
Innovation
Innovation
Innovation

Partners, partners, partners,
partners, partners, partners,
partners, partners, partners.
Electron Business Model
Electron Business Model




School
Virtual schools
Textbooks publishers                                             Home
Online curriculum vendors                                 App marketplaces
Online learning media aggregators                      Casual game portals
Online educational resource providers               Social networks for kids
Social networks for teachers & students   Family-oriented education portals
Electron Business Model
white@filamentgames.com
Mission Statement
                      WHY
   To make education more interactive and
     meaningful, and to inspire learners
                     HOW
By developing custom gameplay mechanics to
      teach specific learning objectives
                     WHAT
       High quality educational games

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Filament Games: Innovations in Business and Funding Models