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Focused Forward: Growing Economic Vitality

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During the National Regional Transportation Conference, Kelly Hitchcock shared Central Virginia's approach to transportation and economic development planning and implementation.

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Focused Forward: Growing Economic Vitality

  1. 1. C National Regional Transportation Conference 2019 National CEDS Forum Columbus, OH June 18, 2019
  2. 2. Planning Serendipity = Opportunity Region 2000 Regional Commission (PDC) Update the Regional Comprehensive Economic Development Strategy Workforce Innovation and Opportunity Act (WIOA) Required Strategic Plan - Target Sectors - Workforce Training - Program Delivery Secretary Transportation Shannon Valentine
  3. 3. Workforce Development Board
  4. 4. Guiding Agency Oversight Structure Image, identity Growth & expansion in business community Educate & develop sustainable workforce Invest connectivity Support diverse communities/downto wns
  5. 5. An in-depth study, the first of its kind in Virginia, to consider how the region’s transportation connectivity – road, air, transit, multimodal - impacts the region’s economic vitality, competitiveness. • State & regional agency collaboration. • Developed in coordination with the CEDS. • 18 – month technical, data-driven study. • Identifies challenges, assets, opportunities, and areas for improvement. • Presents strategies to improve connectivity →→ regional economic vitality. Lynchburg Regional Connectivity Study
  6. 6. Lynchburg Regional Connectivity Study Interviews: Regional Experts, Transportation Service Providers, Businesses Data Driven: Economic trends & transportation use patterns, Travel & TREDIS Economic Model Peer City Review: Similar size/economic composition (College Station, TX; Merced, CA; Wilmington, NC) Source: OIPI; http://oipi.virginia.gov/documents/lynchburg-connectivity-final-report-3-2-17.pdf
  7. 7. CEDS Implementation Action Plan Roadmap to guide, monitor, measure, the effectiveness by which th region is advancing the CEDS economic vitality objectives. Three Guiding Principles: 1. Support the CEDS: Serve as “catalyst for regional economic development (CEDS pg.2); 2. Cast the Net: Recognize/capitalize on existing pgms reduce duplication and expand participation avenues; and 3. Be Pragmatic: Present feasible strategies with quantifiable metrics. Roadmap to guide, monitor, measure, the effectiveness by which the region is advancing the CEDS economic vitality objectives. Initiative Councils: Knowledgeable, day-to-day practitioners. • Compile information of existing programs and partners; • Establish impactful and realistic activities, programs, and partners to advance the CEDS key initiatives; • Propose and assist in establishing metrics; • Serve as the day-to-day worker bees that advance the Implementation Action Plans; and • Assist in monitoring and reporting implementation status.
  8. 8. Transportation : Strategies & Actions Theme: Labor Market & Intra-Regional Connectivity 1. Placemaking Create livable, vibrant, connected community cores. 2. Local Bottlenecks Enhance & maintain network reliability 3. Transit & TDM Transportation options to access major employers Theme: Inter-Regional Connectivity 4. Intercity Passenger Rail Lynchburg as rail hub 5. Air Service Department Consolidate support for regional services 6. Access on Key Highway Corridors Maintain & improve key access corridors 7. Cargo-Oriented Development Readiness to respond to freight/rail development Theme: Broadband Connectivity 8. Broadband Development* Advance quality broadband coverage throughout region
  9. 9. The Strategy – Follow the Plan Theme: Labor Market & Intra-Regional Connectivity 1. Placemaking 6 Create livable, vibrant, connected community cores. 2. Local Bottlenecks 1 Enhance & maintain network reliability 3. Transit & TDM 5 Transportation options to access major employers Theme: Inter-Regional Connectivity 4. Intercity Passenger Rail 4 Lynchburg as rail hub 5. Air Service Department 4 Consolidate support for regional services 6. Access on Key Highway Corridors 3 Maintain & improve key access corridors 7. Cargo-Oriented Development 3 Readiness to respond to freight/rail development Theme: Broadband Connectivity 8. Broadband Development* 2 Advance quality broadband coverage throughout region
  10. 10. Lynchburg Regional Connectivity Study Theme: Labor Market & Intra-Region Connectivity Transit & Transportation Demand Management (TDM) Build support for alternative transportation – transit, carshare, bike, pedestrian, vanpools – by encouraging collaboration, communication and problem-solving between employers, regional commuters, and transit operators. • Expand business community outreach to support programs – RIDE Solutions, the Region 2000 Workforce Development Board; • Hold commuter reward programs; • Promote employer vanpool program development; • Expand transit, vanpool, biking, carpool participation incentives.
  11. 11. Our Plan Community Pride Residents are aligned in the desire to promote a healthy river and watershed environment that supports economic growth. 5 objectives, 11strategies (activities) that: • Local pride in rivers & watersheds breeds effort to preserve & maintain; • Proactive & transparent management to protect area water quality; • Community awareness of river/watershed value to economic vitality; • Serve as socio-economic equalizers providing family friendly active & passive outlets to all; and • Community connection to the waters that advance social, economic, cultural well-being.
  12. 12. CEDS - Monitoring Activities Audience: Initiative Councils, Steering Committee, Policy Boards
  13. 13. Take Aways Planning Process • Build on Foundation; • Common Threads; • Better understanding decision-making process; • Adjusted the lens; • Context for diverse participation; and • Outcomes Moving Forward • Managing expectations; • Mentoring and blessing partners actions; • Messaging; • Maintaining momentum (currently not a direct funded program). Seek designation; • Correcting what’s missing – plan integration
  14. 14. Thank you. Kelly Hitchcock Planning & Development Director kelly.Hitchcock@CVPDC.org

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