3. Cresida Tueres
• Filipina Businesswoman
• Ranked No.7 on Top 10 Most Successful
Entrepreneurs in the Philippines 2023
• Founder of Greenwich Pizza Corporation
4. Greenwich Pizza History
• 1971 – Greenwich Pizza started out as a small over-the-counter
pizza store in Greenhills Commercial Center in 1971.
• 1994 – her store counter grew to 50 branches. It was then that fast food giant Jollibee
Food Corporation saw the great potential in venturing into the growing market of pizza
and decisively obtained a deal, acquiring 80% of Greenwich Shareholding.
• 1994 – Greenwich opened its first store at Ever Gotesco Commonwealth
Shopping Mall
• 1995 – New Packaging designs were introduced in June 1995 and 7 different
pizza flavors were launched in July of the Same year.
Greenwich Pizza History
5. Greenwich Pizza History
1996 – launching local actor and personality Rico Yan as the image model proved
to be successful campaign strategy.
1997 – Greenwich opened its 100th store in Fairview Regalado
1999 – Greenwich made a significant improvement by loading all pizza flavors
with more toppings of choice meat and vegetables without increasing its selling price.
2006 – Jollibee finished its buyout of Greenwich Pizza Corp., Purchasing the remaining
20 percent of the company. This made Jollibee the sole owner of Greenwich.
6. Greenwich
Re-invents itself more with a more dynamic “G” logo to attract more
customers. This brand look is also an indication of how attuned the
company is with the ever-changing times and evolving customer
lifestyles.
STRONGER BRAND IMAGE
