Pizza Hut experienced great success by establishing itself as the world's largest pizza chain. It opened its first location in 1958 and grew rapidly through franchising. By the 1970s, Pizza Hut had over 1000 locations globally and went public. While it faced growing competition, Pizza Hut maintained its dominance through the 1980s and 1990s by diversifying its menu and having over 11,000 locations worldwide by 2015. In contrast, Crystal Pepsi was introduced by PepsiCo in 1992 but failed to gain widespread popularity. It targeted health-conscious consumers but did not convince them it was healthier than other colas. Additionally, its taste was not significantly different and it lacked a unique identity beyond its clear color. As a result,

1. Success Product in Market

3. Pizza Hut is an American restaurant chain and
international franchise, known for pizza
It is now corporately known as Pizza Hut, Inc. the
world's largest restaurant company
In 2015, the company had more than 6,000 Pizza Hut
locations in the United States, and 5,139 more
locations in 94 other countries and territories, making
up a total of 11,139 branches worldwide

4. Product Life Cycle

5. Product Development
On May 31, 1958, Dan and Frank Carney opened the
first Pizza Hut on Kellogg Street in Wichita
The two college-age brothers started the business with
$600 that they borrowed from their mother
They had never run a restaurant, never owned a
business, and until 1958 had never made a pizza
Dan had only tried pizza when he was in the service,
and Frank had tasted pizza exactly once - at a
steakhouse in Wichita

6. They took a partner - John Bender - who had worked in
a pizzeria in Bloomington, India. He knew how to make
"pizza sauce" but couldn't remember how to make
pizza dough - so they settled on a recipe for french
bread.
At this stage they got no sales and profit is
negative

8. Introduction Stage
• Along with the first opening they established
their pizza business by giving away pizza to
encourage community interest
• The following year, 1959, on June 15 , Pizza
Hut was incorporated in Kansas, and opened
the first franchise restaurant in Topeka,
Kansas

9. Growth Stage
• By 1966, a year after their first televised
commercial aired, their first home office was
created in Wichita to handle the pizza of a
chain, that had grown to over 145 Pizza Hut
restaurants at this time

10. • In 1969, the red roof was introduced as the
company logo, which was soon to become
world famous as an easily recognized
guarantee of crispy pizza, delicious pasta and
friendly service in a pleasant atmosphere

11. • Rapid expansion
Pizza Hut had long been offering other products
such as pasta in addition to pizza by the time it
went public in 1972. The 1000th restaurant was
opened in the same year ‒ in Wichita, of course.
This rapid expansion continued.

12. • In 1971 Pizza Hut had become the number
one pizza restaurant chain in the world in
regards to both their sales and numbers of
restaurants
• In the following year 1972, it became publicly
traded on the New York Stock exchange and
went international by opening up a
restaurant located in Costa Rica

13. • In 1977, the opening of the 3000th restaurant in
the USA (in Texas) was celebrated
• In 1980, Pan Pizzas with individually selected
toppings were introduced worldwide in all Pizza
Hut restaurants
• Growing competition with
Papa john's international
Domino's pizza
Cesar little enterprise

14. Maturity Stage
• Right now Pizza Hut is its maturity stage
• Sales are at peak
• Experience high profit
• Heavy promotions to customers

15. • In 2015, the company had more than 6,000
Pizza Hut locations in the United States, and
5,139 more locations in 94 other countries
and territories, making up a total of 11,139
branches in world wide

16. Pizza hut: Factors caused for the success
• Marketing strategy of shop is very strong
 They have a variety of dishes
under their collection
 Customer can select what
ingredients they wants as toppings
Provide coupons for the
customers (discounts)
Free delivery within quick time
Product quality and cleanliness
of outlets

17.  Affordable pricing
 Serving variety of other products such as
salad, pasta, soup, desserts and appetizers
Pizza Hut in UK:
• Pizza Hut Restaurants in UK spent more than 60
million pounds to refresh their brand image and menu
•The reason is that they want to add cocktail bars
inside of restaurants in order to appeal to a younger
clientele

18. • Pizza Hut in USA:
• In the US, Pizza Hut is not special and the menu is so
simple
• It is also kind of cheap food in the US because
people prefer to eat fast food
• Pizza hut in China:
• In China, Pizza Hut is a high standard restaurant,
which will cost around more than 100 dollars for
three people

19. • The menu in China is diverse because it mixes Asian,
Thai, French, and American foods
• The tastes are also a lot different compared
to America
• In China, Pizza Hut innovates new flavor for Chinese
people’s taste
eg:- Curry flavor pizza

20. Potentials to failure:
• Competitors such as Domino’s pizza
• The difference between these two companies are :
Their preparation time
Serving method to customers

21. Pizza hut Domino’s pizza
Pizza is served in a pan
If customer wants to take
away, pizzas will be in a
special package
Those who eat at outlets
are also served in the
cardboard boxes
Tries to deliver order
within 30-45 minutes
Home delivery : within 30
minutes

22. Modifications
• Diversify products and launch new items
• Establish more huts in order to enhance quick
delivery
• Try to involve in Strategic alliance, Joint
ventures and others
• Incorporate with CSR and PR activities
• Use recommended additives, preservatives
and colorings

23. Failure Product

24. INTRODUCTION
• Pepsi-Cola Company division is the second
largest soft drink business in the world
• Pepsi-Cola, Mountain Dew, and Diet Pepsi

25. Stage 1: Market Introduction
– It was introduced in April 1992
• Caffeine free
• Clarity equals purity marketing fad
• Clear beverages makes consumers think its
healthier
– Crystal Pepsi was taste tested by 5,000 participants of
consumers before releasing to test markets in April
1992

26. – Major two reasons to bring out the
• due to competition with Coca-Cola
• society’s perception in 1990s towards healthier
beverages based on its taste, its ingredients and its
clear look
– Pepsi also spent a lot of money on promoting the new
flavor

27. • Promotion
– “Right Now” music from Van Halen with the tag,
“You’ve never seen a taste like this”
– Crystal Pepsi TV advertisement appeared in 1992
– advertised on buses using world’s first photo-realistic,
computer generated bus wrap as part of its
promotion campaign
– For a short period, Crystal Pepsi merchandise such as
pool float, glass and wall clock were also available in
the market

29. Stage 2: Development
– After the success of introduction, Pepsi launched the cola
later that year and began selling nationwide in December
1992
– PepsiCo tried to rescue Crystal Pepsi’s negative
positioning in the market performance by adding citrus
flavor to its clear cola
– shorten its name to just Crystal and added “from the
makers of Pepsi” on the packaging

30. Stage 3: Market Growth
– The company had a huge spike in growth within the
first six months
– Customers liked the flavor and began to make routine
purchases
– Crystal Pepsi was able to sell $335 million in its first
year sales

31. – High competition
• Coke introduces their competing flavor - Tab Clear,
a clear, sugar-free and calorie free diet cola
• Sprite
• 7-UP

32. Stage 4: Market Maturity
– More competitors enter the market taking some of
Pepsi’s profits
– Crystal Pepsi was voted the best new grocery product
of 1992

33. Stage 5: Sales Decline
– Customers have moved on to the next new flavor
– Pepsi then pulled the drink off the market late in 1993
due to the declining sales

34. Crystal Pepsi-Failure Reasons
• Insignificant point of difference
– The main reason of failure of Crystal Pepsi is it did not
have significant point of difference compare with
other regular colas
– Even though Pepsi-Cola stressed that it was produced
by different formulas from its Pepsi Cola, consumers
could not tell the difference
– During development stage, PepsiCo had tested 3,000
variations of formulas with 5,000 consumers in their
company laboratories and malls taste-tested survey

35. – Finally the company decided a smoother and
lighter taste than traditional colas, and most
importantly the clear color had been selected as
their new product
– However, Crystal Pepsi did not success in
maintaining repeat purchases from consumers

36. • Incomplete market and product definition
before product development starts
– Crystal Pepsi did not exactly meet consumers’
needs and wants. The clear color of Crystal Pepsi
was to target health-conscious consumers
– Even though it had removed caffeine and the
caramel color, Crystal Pepsi did not present an
image of healthier soft-drink to most consumers

37. • Too little market attractiveness
– Health-conscious and less frequent cola drinkers
were the target market of Crystal Pepsi
– it failed to provide the image of healthy and
distinctive beverage, so Crystal Pepsi could not
fully attracted its target market

38. • Poor Name Execution
– Crystal” implicitly means clean, pure and clear
Although Crystal Pepsi had a clear look from outside,
it did not have the pureness of taste
– The name “Crystal” was very ordinary that could not
attract Generation-X to purchase or try

39. – In addition, consumers had the impression of
Pepsi related with Pepsi Cola,
– it was very difficult for health-conscious
consumers to accept that the Crystal Pepsi was
healthier simply from its brand

40. Modifications
• Changing the Product name and make unique
identity
because Pepsi is popular name among the
customers
• Concerns on preservatives, colorings and additives
which are recommended
• Produce healthy drink based on vitamins and
minerals
• Find the solution for errors which are occurred
during manufacturing and maintenance
• Enhance the promotion activities such as game
play, CSR activities, Offers and sponsorship
• Create own specific slogan

41. References
• file:///E:/4th/npd/Pizza%20Hut%20Company
%20Life%20Cycle%20by%20Romario%20Baxte
r%20on%20Prezi.html

42. Group Members
• UWU/EAG/12/0030
• UWU/EAG/12/0031
• UWU/EAG/12/0034
• UWU/EAG/12/0035
• UWU/EAG/12/0036
• UWU/EAG/12/0037
• UWU/EAG/12/0038