Future of Reputation - Presentation by Karthik Srinivasan, for IndiaSocial 2012
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The document discusses how reputation is formed based on what others believe rather than what you want them to believe. It notes that you have limited control over your reputation as information spreads across groups. It suggests living your reputation through consistent participation and listening to understand different audiences, rather than just talking about your reputation. The key is using intelligence from listening to understand how others perceive you and sharing that with stakeholders.
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Future of Reputation - Presentation by Karthik Srinivasan, for IndiaSocial 2012
- 1. Karthik Srinivasan @beastoftraal @flipkart
- 2. Steven Soderbergh built my reputation!
- 5. Mandatory shot of a dictionary definition of ‘reputation’ ;-)
- 6. 1 What What you want people to believe vs. what they believe • What you want people to believe seems like a top- down approach • What they believe themselves is influenced by sources and opinions beyond your story You control nothing, anymore. All you can do is participate. How is your participation?
- 7. 2 Who Power of your story is restricted to how well you're able to sell it • Information cascades across groups, often with other opinions added • Who do you speak to, to sell your story? Every reputation matters - your story's and of the people who propagate your story
- 8. 3 When No more 15 minutes of fame (Sorry Warhol!) - we're looking at 100 hours of fame • 15 minutes of fame worked when the gatekeepers of mass media were in control • Reputation is now measured across a much wider spectrum of time Living a reputation is your best bet vs. talking about one
- 9. 4 How • Listen - all the time • Use intelligence from listening to know your audiences and their idiosyncrasies • Share this intelligence with all your stakeholders consistently • Realize differences between 'what we are' vs. 'what we want to be' vs. 'what others perceive us as' • When talking about yourself, use that intelligence to hear what you say - not from 'our/us' perspective, but 'their/them' perspective
- 10. Sayonara.
Editor's Notes
- 1. This is Forsythia, a flowering plant from the Olive family, named after the Scottish botanist, William Forsyth.2. Though Forsythia (suspensa) is considered one of the 50 fundamental herbs in Chinese herbology, there's not much record of it being a very popular medicinal plant, like Indian plants like Tulsi or trees like neem.3. Steven Soderberg’s Contagion (released in India in September 2011) features this rather non-descript plant as a cure for a mysteriously contagious disease and is shown as its name being spread as a possible cure by Jude Law, who plays a blogger! People start fighting over Forsythia supplies even though it is not ‘proven’ to be a cure.
- But Forsythia is not an exception. Long before the internet became all-pervasive, in 1995, Lord Ganesha ‘started drinking milk’. The word spread…and faith won, by and large!
- Let’s move from fiction and fantasy, into real life. You are in the market for a new hatchback. Your heart flutters when you see a Honda Jazz, when it passes you on the road.You ask, Trusted sources: friends, family, peers, colleaguesYou go for a test driveBut before all this, you make a mental shortlist, based on your needs and preferences. And then, you check online. Suddenly, you are making changes in your shortlist based on complete strangers’ opinions.