1. Company
LOGO
Costa Rica Invest
Online Ad Portal Campaign

2. Table of Contents
• Campaign Focus
• Planning Considerations
• Campaign Vehicles
• Chosen Paid Media
• Free Trial Websites
• Project Summary

3. Campaign Focus
• The focus of this campaign is to generate leads
via the internet through various online
property advertising portals.
• This campaign was developed after careful
consideration of the product, your client
demographic, as well as your short term goals.

4. Campaign Considerations:
Current Buyers Market
• Considering the current buyers market in the
UK and Ireland, it is necessary to expand your
hunt for qualified buyers internationally.
• This campaign therefore focuses mainly on
websites that appeal not only to European
buyers, but also to buyers in North America
and other countries worldwide.

5. Campaign Considerations:
Short Term Results
• This campaign establishes a foundation of
presence to maintain an ongoing lead source,
but the greatest portion of the budget is
dedicated to special promotional advertising
within the first 3 months.
• This means you will quickly see the results of
these efforts.

6. Campaign Considerations:
Limited Budget Restrictions
• The campaign budget is the result of carefully
negotiated media contracts. Quantity and duration
discounts were used where appropriate. Promotional
packages were bundled when possible.
• This campaign also takes advantage of a large list of
websites on which free trials were established,
further increasing online presence and click-thrus for
your website, enhancing your search engine
optimization.

7. Campaign Considerations:
Increase Product Awareness
• Due to the relatively unknown nature of your
product to your main client demographic, special
promotional vehicles were chosen to approach
buyers who seek real estate investment, but are not
yet familiar with your product type.
• We approach buyers that would not actively seek out
your product, educating them on the special value
that your product holds – effectively tapping into a
previously unreachable market.

8. The Costa Rica Invest Campaign:
Chosen Vehicles
• Your product will be promoted on numerous established and popular
online property ad portals.
• The property will appear in buyer-generated property search results
alongside other property listings of like nature.
• In addition, featured property ads (similar to small banners) will be used
to bring attention to and separate your product from the competition.
• Focused email broadcasts will be used to registered investors to promote
the product.
• Online advertorials will be placed to bring further attention to your
product in an educational and friendly manner.
• Directory listings with a link to your website will also be used.

9. The Costa Rica Invest Campaign:
Chosen Media – CaribPro.com

10. The Costa Rica Invest Campaign:
Chosen Media – CaribPro.com
Key Facts:
• Completely dedicated to Caribbean market
• 400000 subscribers to its online magazine
• Established in 1996, largest database of
Caribbean properties on the net
• Backed by EscapeArtist.net with over 4 million
visitors monthly.

11. The Costa Rica Invest Campaign:
Chosen Media – CaribPro.com
Chosen Campaign:
• Standard property listing - Duration: 1 year
– A full-detail website of your property with up to 20 large
pictures and full description.
– A statistics counter that shows how many times your
property has been seen every month.
• Featured property listing - Duration: 3 months
– An 180x150 pixel image with headline and brief 1 line
description of the property placed at the top of the
search results page for Costa Rica.

12. The Costa Rica Invest Campaign:
Chosen Media – CaribPro.com
STANDARD PROPERTY LISTING:
Search Results Page

13. The Costa Rica Invest Campaign:
Chosen Media – CaribPro.com
STANDARD PROPERTY LISTING:
Full Property Description Page

14. The Costa Rica Invest Campaign:
Chosen Media – CaribPro.com
FEATURED PROPERTY SLOT

15. The Costa Rica Invest Campaign:
Chosen Media – EscapeArtist.com

16. The Costa Rica Invest Campaign:
Chosen Media – EscapeArtist.com
Key Facts:
• Ranks #1 on Google for real estate in more nations
than any other website, as well as #1 in every other
search engine (Yahoo, MSN, AOL, etc.)
• Approximately 1.5 million unique website visitors per
month, placing Escape Artist in the top 1% of the all
the websites in the world
• Four well known eMagazines that go out to those
seeking to relocate and buy real estate abroad with
over 380,000 subscribers every month
plus over 100 new subscribers daily

17. The Costa Rica Invest Campaign:
Chosen Media – EscapeArtist.com
Chosen Campaign:
• Standard property listing - Duration: 1 year
– A full-detail website of your property with up to 20 large
pictures and full description.
– A statistics counter that shows how many times your
property has been seen every month.
• Featured property listing - Duration: 3 months
– An 180x150 pixel image with headline and brief 1 line
description of the property placed at the top of the
search results page for Costa Rica.

18. The Costa Rica Invest Campaign:
Chosen Media – EscapeArtist.com
STANDARD PROPERTY LISTING:
Search Results Page

19. The Costa Rica Invest Campaign:
Chosen Media – EscapeArtist.com
STANDARD PROPERTY LISTING:
Full Property Description Page

20. The Costa Rica Invest Campaign:
Chosen Media – EscapeArtist.com
FEATURED PROPERTY SLOT

21. The Costa Rica Invest Campaign:
Chosen Media – LandBlueBook.com

22. The Costa Rica Invest Campaign:
Chosen Media – LandBlueBook.com
Key Facts:
• Launched in 2001, specializing in the
advertising of land for sale worldwide
• Free search function and online community
for member investors
• High visitor loyalty for popular land
investment blog

23. The Costa Rica Invest Campaign:
Chosen Media – LandBlueBook.com
Chosen Campaign:
• Standard property listing - Duration: 3 months
– A standard property ad with up to 6 images
– Renewable every 3 months

24. The Costa Rica Invest Campaign:
Chosen Media – LandBlueBook.com
STANDARD PROPERTY LISTING:
Search Results Page

25. The Costa Rica Invest Campaign:
Chosen Media – LandBlueBook.com
STANDARD PROPERTY LISTING:
Property Description Page

26. The Costa Rica Invest Campaign:
Chosen Media – Nubricks.com

27. The Costa Rica Invest Campaign:
Chosen Media – Nubricks.com
Key Facts:
• Overseas property blog for international property
developments and all overseas property news alerts
and real estate podcasts
• Launched in 2005, Nubricks publishes daily entries
on property developments distributed via RSS
• Excellent compliment to website SEO
• Bi-weekly newsletter for property investment with
over 10000 subscribers

28. The Costa Rica Invest Campaign:
Chosen Media – Nubricks.com
Chosen Campaign:
• Blog Article - Duration: unlimited
– A professionally written property blog with up to 3
images, shown on the front page and categorized
in the country and property type archives
• Newsletter Broadcast
– Blog newsletter feature to 12000
subscribers

29. The Costa Rica Invest Campaign:
Chosen Media – Nubricks.com
NEWSLETTER ADVERTORIAL

30. The Costa Rica Invest Campaign:
Chosen Media – Nubricks.com
BLOG ARTICLE

31. The Costa Rica Invest Campaign:
Chosen Media – PropertiesinCostaRica.com

32. The Costa Rica Invest Campaign:
Chosen Media – PropertiesinCostaRica.com
Key Facts:
• Leading prospect generation website specializing in Costa
Rican properties.
• Powerful SEO website produces a large quantity of qualified
buyers.
• All leads are analyzed for quality to avoid wasted time.
• Top search result in all major search engines for properties in
Costa Rica including Google, Yahoo, MSN, etc.
• Periodic newsletter with large subscriber base.

33. The Costa Rica Invest Campaign:
Chosen Media – PropertiesinCostaRica.com
Chosen Campaign:
• Pay per lead inquiry bundle (10 leads)
• A full-detail website of your property with up
to 20 large pictures and full description.

34. The Costa Rica Invest Campaign:
Chosen Media – PropertiesinCostaRica.com
STANDARD PROPERTY LISTING:
Search Results Page

35. The Costa Rica Invest Campaign:
Chosen Media – PropertiesinCostaRica.com
STANDARD PROPERTY LISTING:
Property Description Page

36. The Costa Rica Invest Campaign:
Chosen Media – TheMoveChannel.com

37. The Costa Rica Invest Campaign:
Chosen Media – TheMoveChannel.com
Key Facts:
• The leading international property portal for
investment real estate, founded in 1999
• Over 2 million page views each month with more
than 250000 unique visitors monthly
• Over 180000 newsletter subscribers, more than
125000 registered users, and over 100 new
registered users joining every day
• Over 100000 property enquiries in 2007
with over 200000 projected in 2008

38. The Costa Rica Invest Campaign:
Chosen Media – TheMoveChannel.com
Chosen Campaign:
• Pay per lead inquiry bundle (25 leads)
• 1 Featured property of the week advert
• 1 Hot property of the week advert
• 1 Featured results of the month advert
• 1 Advertorial
• 1 Website directory listing

39. The Costa Rica Invest Campaign:
Chosen Media – TheMoveChannel.com
STANDARD PROPERTY LISTING:
Search Results Page

40. The Costa Rica Invest Campaign:
Chosen Media – TheMoveChannel.com
STANDARD PROPERTY LISTING:
Property Description Page

41. The Costa Rica Invest Campaign:
Chosen Media – TheMoveChannel.com
FEATURED RESULTS OF THE MONTH:
Properties listed within each domain are listed
according to price range. High Placement results
boxes allows your property to be listed in the first
10 placements, regardless of the price of the
property. Placement within these 10 placements
will rotate with each page refresh.

42. The Costa Rica Invest Campaign:
Chosen Media – TheMoveChannel.com
HOT PROPERTY OF THE WEEK
The Hot Property Selection allows your
development to be displayed on the main page of
TheMoveChannel.com alongside up to 6 other
Hot Properties which will rotate placement with
each page refresh.

43. The Costa Rica Invest Campaign:
Chosen Media – TheMoveChannel.com
FEATURED PROPERTY OF THE WEEK
This feature allows your listing to appear in a
special featured area alongside each results page
within your chosen domain and separates your
listing from your competitors. Your property will
also be listed on the appropriate
country/land/commercial newsletter sent out
each month.

44. The Costa Rica Invest Campaign:
Chosen Media – TheMoveChannel.com
NEWSLETTER ADVERTORIAL

45. The Costa Rica Invest Campaign:
Chosen Media – TheMoveChannel.com
DIRECTORY LISTING

46. The Costa Rica Invest Campaign:
Chosen Media – Viviun.com

47. The Costa Rica Invest Campaign:
Chosen Media – Viviun.com
Key Facts:
• Over 300000 visitors per month
• All properties advertised are submitted to
Google, Yahoo, MSN, AOL, Netscape and other
popular search engines
• Featuring just under 10000 real estate listings
in almost every country worldwide

48. The Costa Rica Invest Campaign:
Chosen Media – Viviun.com
Chosen Campaign:
• Standard property listing - Duration: 1 year
– A standard property ad with up to 30 images
– Full statistics of visitors to your property ad

49. The Costa Rica Invest Campaign:
Chosen Media – Viviun.com
STANDARD PROPERTY LISTING:
Search Results Page

50. The Costa Rica Invest Campaign:
Chosen Media – Viviun.com
STANDARD PROPERTY LISTING:
Full Property Description Page

51. The Costa Rica Invest Campaign:
Free Trial Websites
Chosen Campaign:
• Standard property listings have been taken in
a number of websites that offer free trials for
extended or short periods of time
• The nature of these adverts vary and are
dependent upon the individual website

52. The Costa Rica Invest Campaign:
Free Trial Websites
Some of the free trial websites include:

53. The Costa Rica Invest Campaign:
Free Trial Websites
Some of the free trial websites include:

54. The Costa Rica Invest Campaign:
Free Trial Websites
Some of the free trial websites include:

55. The Costa Rica Invest Campaign:
Free Trial Websites
Some of the free trial websites include:

56. Project Summary
• This campaign maximizes your limited budget by
taking advantage of free sites and trials, as well as
quantity or duration discounts.
• This campaign will attract the informed investor as
well as provide a lead-generating method of
educating the potential buyer.
• This campaign will realize your goal of quick results
within the first 3 months.

57. Thank You For Your Business
It’s our pleasure to assist you.