Handmade:
                    The Future of Community-Based Markets

                    Kellan Elliott-McCrea, Etsy CTO




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a handmade marketplace


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f




                           A place for Makers to buy and sell
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Etsy Weather Report
                           ~6 years old
                           August: sold 2.2 million items
                           August: $46 million in GMS




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Why Handmade?
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“If you can’t open it, you don’t own it”
                                      Why Handmade?
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What is handmade?
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Towards a scalable definition of handmade
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Towards a scalable definition of handmade
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Towards a scalable definition of handmade
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Everything is optimized for something




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Everything is optimized for something


                           1. Uniformity
                           2. Automation
                           3. Low purchase price




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Handmade is about creative inefficiency
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Conversations!




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Conversations!


          Markets are conversations, ...




Friday, September 28, 12
Conversations!


          Markets are conversations, ...
                           (some markets are more conversational then others)




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Teams!




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Community markets - made of people


                           1. Bi-directional information flow
                           2. Diverse marketplace, increased capacity
                           3. Grassroots economics




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Unblemished
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Unblemished
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Fingerprints
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History Tags
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Bi-directional information flow
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Glancing, and checking into objects. Maybe
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Grassroots economics
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Potentially Hazardous Foods
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Refractometer
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Local capacity
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Local imagination
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a
                           Community based markets for handmade


                           Conversational, creatively inefficient, bi-
                                directional, identifiable makers,
                            fingerprints, local or with some other
                           communication technique for high and
                               low bandwidth communication,
                                 overlapping, capacity building
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Future of handmade