Future of Google Analytics

•

3 likes•903 views

Loves Data

Benjamin Mangold's final points from the 2013 Google Analytics User Conference in Sydney and Melbourne.

Google Analytics User Conference
2013
#GAUC2013
Future of Google Analytics
Benjamin Mangold

Google Analytics User Conference 2013 #GAUC2013
2013 to 2014

Google Analytics User Conference 2013 #GAUC2013
Universal Analytics

Google Analytics User Conference 2013 #GAUC2013
Anonymous Identiﬁed
Respect Privacy
Deliver Value

Google Analytics User Conference 2013 #GAUC2013
Unique Visitors Users People
Content Platform
Cookie Remarketing User Remarketing
Conversions

Google Analytics User Conference 2013 #GAUC2013
Unique Visitors Users People

Google Analytics User Conference 2013 #GAUC2013
Focus

Google Analytics User Conference 2013 #GAUC2013
Usability
Automation
Value
Streamlined Administration
Streamlined Reporting
Remarketing
Intelligence Events
Customer Lifetime Value
Conversions
Faster Actionable Insights
Content Targeting

Google Analytics User Conference 2013 #GAUC2013
New Reports

Google Analytics User Conference 2013 #GAUC2013
Multi-Device

Google Analytics User Conference 2013 #GAUC2013
Device Info Users Revenue
Desktop + Tablet 1 $3.99
Desktop + Mobile 1 $2.99
Device Overlap

Google Analytics User Conference 2013 #GAUC2013
Device Paths
Last 2 Steps Unique Visitors Revenue
3,440,744 $110,240.12
37,826 $84,505.49
29,229 $146,145.22
desktop
desktop
desktop tablet
tablet

Google Analytics User Conference 2013 #GAUC2013
Ofﬂine

Google Analytics User Conference 2013 #GAUC2013
Online to Ofﬂine
Campaign Online
Revenue
Online +
Ofﬂine
Revenue
Summer Sale $26,341.00 $57,637.00
Email Newsletter $25,122.00 $105,687.00
Remarketing $25,735.00 $56,746.00

Google Analytics User Conference 2013 #GAUC2013
Rethinking Metrics

Google Analytics User Conference 2013 #GAUC2013
Conversion Rate
241 5,686
Goal Completions
4.24%÷ =
Total Visits Conversions Rate
241 1,273
Goal Completions
÷ =
Total Users User Conversions Rate
18.93%

Google Analytics User Conference 2013 #GAUC2013
Bounce Rate
3,133 5,686
Single Page Visits
55.10%÷ =
Total Visits Bounce Rate
2,404 3,374
Non-User
Single Page Visits
71.25%÷ =
Non-User
Total Visits
Non-User
Bounce Rate

Google Analytics and Google Search Console are free tools that are easy to install on your website. Indeed many of the marketing automation tools embed this functionality provided by Google. We’ll look at two different aspects of marketing; content and email, for each using a different aspect of Google’s free functionality. Firstly we’ll look at content marketing idea generation using ‘advanced filters’, saving ‘shortcuts’ for future one-click access, and the automated email functionality. Secondly we’ll turn our attention to email marketing, using dynamic dashboards so you can understand campaign ROI, and more.

ENRON EMAIL TEXT ANALYTICSRadhika Kini

Zaplecze SEO - wykrywanie, zabezpieczanie - Festiwal SEO 2014

Krzysztof Marzec

This presentation was given at the Google Analytics User Conferences held in Sydney & Melbourne in June 2013. This presentation walks through moving beyond last-click attribution and harnessing Google Analytics' Attribution Modeling Tool to establish your ideal digital media mix. In it we cover the basics of multi-touch attribution, getting started with the Google Analytics Attribution Modeling Tool, and Custom Models. We also walk through a case study where Amari Hotels were able to increase sales by 45% simply by reallocating their digital marketing budgets based on insights gained from the Attribution Modeling Tool.

Optimisation with Google Analytics

Loves Data

Google analytics summit 2013 in 13 slides

Intan Andini

Columbus WAW 2022 - How GA4 can Help You Navigate a Cookie-Restricted World.pdf

Tim Wilson

Presentation by Ken Williams and Cory Watson in Columbus on 09-Jun-2022. The session was in-person seminar that went into some of the key aspects of Google Analytics 4 and the main steps organizations should go through in order to adopt the platform, with Google's Universal Analytics slated to go away in July 2023. Details at https://www.cbuswaw.com/june-2022-google-analytics-4-meetup-and-bonus-seminar

Digital media analytics: web, mobile analytics - Ahmad Abdullah - Google

Jigserv Digital

Google Analytics Conference and Product Releases

Ben Brooks

Google Analytics 4 : The Next Generation of Digital Analytics - Benjamin Kepn...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The new Google Analytics 4 will become the new standard in digital analytics with Universal Google Analytics sunsetting July 2023. GA4 can automatically alert you to significant trends in your data, provide insights from your data, and even help you anticipate future actions your customers may take with predictive analytics. By the end of this presentation, attendees will create better integrations with their current marketing platforms for a more complete cross-channel analytics view of a customer journey. The presentation will cover technical GA4 skills to utilize for data import audiences, funnel explorations, events and conversions, and consent mode.

Google Analytics For Enhanced Marketing Measurement

Digital Vidya

P&O Case Study

Google A/NZ

Getting Started with AdWords API and Google Analyticsmarcwan

Inbound Marketing Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Sharpen your inbound marketing skills with intermediate and advanced strategies used by enterprise e-commerce and multilocation brands. Corporate consultant and agency-trainer Steve Wiideman will be covering technical, contextual and off-page visibility opportunities that touch users during key micro-moments, while improving organic visibility. Learn how to marry data from what we already know about our paid and organic visitors with insights garnered from competitor research. Explore recent case studies from brands you’ll immediately recognize and every detail of the campaigns they used to boost search engine rankings and drive referral traffic. Specific topics covered include performing a technical obstacle analysis and organizing tasks for web developers, inbound link analysis and creative strategy, competitive analysis, along with post-Google Hummingbird keyword research for taxonomy and content marketing planning. Leave this Inbound Marketing Master Class with templates, tools and actionable checklists for maximizing inbound marketing efforts.

DIGITAL MARKETING CLASSES IN BANGALORE

EAvishnuvardhanvishn

NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases. We have the best curriculum, trainers and unlimited practical hours on live project. https://nidmindia.com/

Google Analytics and UX

Katrin Mathis

Ga premium bigquery-integration

Stefan Xhunga

Google Analytics location data visualised with CARTO & BigQuery

CARTO

Алексей Аршинов, Google — DoubleClick Digital Marketing

Никита Евдокимов

MMG GA4 – Using Analytics to Make Better Business Decisions 20230407.pdf

Sharon Mostyn

ga4.pdf

João Manuel Correia

ga4.pdf

João Manuel Correia

Transcript: Selling digital books in 2024: Insights from industry leaders - T...

BookNet Canada

The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more. Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/ Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.

GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...

Neo4j

Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.

Similar to Future of Google Analytics

Becoming Data Driven

Timo Josten

Multi touch attribution & attribution modeling - GAUC Sydney Melbourne - 2013...

Vinoaj Vijeyakumaar

Optimisation with Google Analytics

Loves Data

Google analytics summit 2013 in 13 slides

Intan Andini

Columbus WAW 2022 - How GA4 can Help You Navigate a Cookie-Restricted World.pdf

Tim Wilson

Digital media analytics: web, mobile analytics - Ahmad Abdullah - Google

Jigserv Digital

Google Analytics Conference and Product Releases

Ben Brooks

Google Analytics 4 : The Next Generation of Digital Analytics - Benjamin Kepn...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Google Analytics For Enhanced Marketing Measurement

Digital Vidya

P&O Case Study

Google A/NZ

Getting Started with AdWords API and Google Analyticsmarcwan

Inbound Marketing Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

DIGITAL MARKETING CLASSES IN BANGALORE

EAvishnuvardhanvishn

Google Analytics and UX

Katrin Mathis

Ga premium bigquery-integration

Stefan Xhunga

Google Analytics location data visualised with CARTO & BigQuery

CARTO

Алексей Аршинов, Google — DoubleClick Digital Marketing

Никита Евдокимов

MMG GA4 – Using Analytics to Make Better Business Decisions 20230407.pdf

Sharon Mostyn

ga4.pdf

João Manuel Correia

ga4.pdf

João Manuel Correia

Similar to Future of Google Analytics (20)

Becoming Data Driven

Multi touch attribution & attribution modeling - GAUC Sydney Melbourne - 2013...

Optimisation with Google Analytics

Google analytics summit 2013 in 13 slides

Columbus WAW 2022 - How GA4 can Help You Navigate a Cookie-Restricted World.pdf

Digital media analytics: web, mobile analytics - Ahmad Abdullah - Google

Google Analytics Conference and Product Releases

Google Analytics 4 : The Next Generation of Digital Analytics - Benjamin Kepn...

Google Analytics For Enhanced Marketing Measurement

P&O Case Study

Getting Started with AdWords API and Google Analytics

Inbound Marketing Master Class - Steve Wiideman, Wiideman Consulting Group

DIGITAL MARKETING CLASSES IN BANGALORE

Google Analytics and UX

Ga premium bigquery-integration

Google Analytics location data visualised with CARTO & BigQuery

Алексей Аршинов, Google — DoubleClick Digital Marketing

MMG GA4 – Using Analytics to Make Better Business Decisions 20230407.pdf

ga4.pdf

Recently uploaded

Transcript: Selling digital books in 2024: Insights from industry leaders - T...

BookNet Canada

GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...

Neo4j

Generative AI Deep Dive: Advancing from Proof of Concept to Production

Aggregage

DevOps and Testing slides at DASA Connect

Kari Kakkonen

The Art of the Pitch: WordPress Relationships and Sales

Laura Byrne

Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes? All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.

A tale of scale & speed: How the US Navy is enabling software delivery from l...

sonjaschweigert1

Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved: - Reduction in onboarding time from 5 weeks to 1 day - Improved developer experience and productivity through actionable findings and reduction of false positives - Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO) Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production. We will cover: - How to remove silos in DevSecOps - How to build efficient development pipeline roles and component templates - How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence) - How to streamline operations with automated policy checks on container images

PCI PIN Basics Webinar from the Controlcase Team

ControlCase

FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf

FIDO Alliance

GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...

Neo4j

Dr. Sean Tan, Head of Data Science, Changi Airport Group Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.

Microsoft - Power Platform_G.Aspiotis.pdf

Uni Systems S.M.S.A.

SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf

Peter Spielvogel

Building better applications for business users with SAP Fiori. • What is SAP Fiori and why it matters to you • How a better user experience drives measurable business benefits • How to get started with SAP Fiori today • How SAP Fiori elements accelerates application development • How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities • How SAP Fiori paves the way for using AI in SAP apps

GraphRAG is All You need? LLM & Knowledge Graph

Guy Korland

Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs. 1. Unifying Large Language Models and Knowledge Graphs: A Roadmap. https://arxiv.org/abs/2306.08302 2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs: https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/

Introduction to CHERI technology - Cybersecurity

mikeeftimakis1

By Design, not by Accident - Agile Venture Bolzano 2024

Pierluigi Pugliese

Elevating Tactical DDD Patterns Through Object Calisthenics

Dorra BARTAGUIZ

After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!

20240605 QFM017 Machine Intelligence Reading List May 2024

Matthew Sinclair

Elizabeth Buie - Older adults: Are we really designing for our future selves?

Nexer Digital

Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...

SOFTTECHHUB

The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing. One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.

Video Streaming: Then, Now, and in the Future

Alpen-Adria-Universität

In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.

Removing Uninteresting Bytes in Software Fuzzing

Aftab Hussain

Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process. In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds. - These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.

Recently uploaded (20)

Transcript: Selling digital books in 2024: Insights from industry leaders - T...

GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...

Generative AI Deep Dive: Advancing from Proof of Concept to Production

DevOps and Testing slides at DASA Connect

The Art of the Pitch: WordPress Relationships and Sales

A tale of scale & speed: How the US Navy is enabling software delivery from l...

PCI PIN Basics Webinar from the Controlcase Team

FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf

GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...

Microsoft - Power Platform_G.Aspiotis.pdf

SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf

GraphRAG is All You need? LLM & Knowledge Graph

Introduction to CHERI technology - Cybersecurity

By Design, not by Accident - Agile Venture Bolzano 2024

Elevating Tactical DDD Patterns Through Object Calisthenics

20240605 QFM017 Machine Intelligence Reading List May 2024

Elizabeth Buie - Older adults: Are we really designing for our future selves?

Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...

Video Streaming: Then, Now, and in the Future

Removing Uninteresting Bytes in Software Fuzzing

Future of Google Analytics

1. Google Analytics User Conference 2013 #GAUC2013 Future of Google Analytics Benjamin Mangold

2. Google Analytics User Conference 2013 #GAUC2013 2013 to 2014

3. Google Analytics User Conference 2013 #GAUC2013 Universal Analytics

4. Google Analytics User Conference 2013 #GAUC2013 Anonymous Identiﬁed Respect Privacy Deliver Value

5. Google Analytics User Conference 2013 #GAUC2013 Unique Visitors Users People Content Platform Cookie Remarketing User Remarketing Conversions

6. Google Analytics User Conference 2013 #GAUC2013 Unique Visitors Users People

7. Google Analytics User Conference 2013 #GAUC2013 Focus

8. Google Analytics User Conference 2013 #GAUC2013 Usability Automation Value Streamlined Administration Streamlined Reporting Remarketing Intelligence Events Customer Lifetime Value Conversions Faster Actionable Insights Content Targeting

9. Google Analytics User Conference 2013 #GAUC2013 New Reports

10. Google Analytics User Conference 2013 #GAUC2013 Multi-Device

11. Google Analytics User Conference 2013 #GAUC2013 Device Info Users Revenue Desktop + Tablet 1 $3.99 Desktop + Mobile 1 $2.99 Device Overlap

12. Google Analytics User Conference 2013 #GAUC2013 Device Paths Last 2 Steps Unique Visitors Revenue 3,440,744 $110,240.12 37,826 $84,505.49 29,229 $146,145.22 desktop desktop desktop tablet tablet

13. Google Analytics User Conference 2013 #GAUC2013 Ofﬂine

14. Google Analytics User Conference 2013 #GAUC2013 Online to Ofﬂine Campaign Online Revenue Online + Ofﬂine Revenue Summer Sale $26,341.00 $57,637.00 Email Newsletter $25,122.00 $105,687.00 Remarketing $25,735.00 $56,746.00

15. Google Analytics User Conference 2013 #GAUC2013 Rethinking Metrics

16. Google Analytics User Conference 2013 #GAUC2013 Conversion Rate 241 5,686 Goal Completions 4.24%÷ = Total Visits Conversions Rate 241 1,273 Goal Completions ÷ = Total Users User Conversions Rate 18.93%

17. Google Analytics User Conference 2013 #GAUC2013 Bounce Rate 3,133 5,686 Single Page Visits 55.10%÷ = Total Visits Bounce Rate 2,404 3,374 Non-User Single Page Visits 71.25%÷ = Non-User Total Visits Non-User Bounce Rate

18. Google Analytics User Conference 2013 #GAUC2013 Future of Google Analytics Benjamin Mangold

Future of Google Analytics

Recommended

Recommended

More Related Content

Similar to Future of Google Analytics

Similar to Future of Google Analytics (20)

Recently uploaded

Recently uploaded (20)

Future of Google Analytics