This document discusses content conversion tools for Plone including FunnelWeb and the transmogrify library. FunnelWeb is a recipe and script that crawls websites, filters content, removes templates, and uploads content to Plone. Transmogrify is a Python library for content conversions that includes blueprints for crawling, extracting content, analyzing sites, and uploading to Plone. The document demonstrates using these tools to convert an existing site into a Plone site in an automated manner.