Funky Buddha Lounge & Brewery began in 2007 as a hookah and tea lounge in Boca Raton, Florida. The owners started selling local craft beers which became very popular, inspiring them to open a brewery in 2010. They are known for bold, culinary-inspired beers like their Maple Bacon Coffee Porter. While they do not serve food themselves, they invite different food trucks each night and allow guests to bring in outside food. Funky Buddha has expanded distribution and aims to increase their annual brewing capacity to 40,000 barrels while remaining focused on their signature bold beer flavors.
This is a product extension for Dogfish Head. The intentions are to expand the millennial market specifically within the hispanic and female categories. The presentation was delivered at Rutgers Business School.
This is a product extension for Dogfish Head. The intentions are to expand the millennial market specifically within the hispanic and female categories. The presentation was delivered at Rutgers Business School.
As a final project for Intro to Advertising at Ithaca College, a team of four created an all-inclusive advertising campaign for Bai 5 including audience research, competitive analysis, creative executions and media planning. Campaign included original content, design and photography.
As a final assignment for the Advertising, Copywriting, and Art Direction course, a team of 4 designed a creative campaign for Bai5 Antioxidant Infusions. The project was focused on the creative execution. The team was instructed to develop three print advertisements and two alternative ideas.
International Sherry Week 2014 Post Campaign Report Chelsea Anthon
7 days, 2000+ events, in 22 Countries, with 100,000+ people connected worldwide in celebration of Spain’s unique Sherry Wines. Participants reported sales growth of up to 3 times, media coverage spreading from Russia to the Americas to Australia.This digitally led campaign targeted global “Jerez” professionals and aficionados, providing them with the tools and innovation to create their own promotional events to showcase Sherry Wines to their customers. Driven primarily through social media, the results were staggering with a reported 2.1 million Twitter reach during the peak of the campaign.
This is the award winning ad campaign for Asahi Beer, created in 2008 by a group of Chapman University students. Our team, Output Advertising, won the Chapman University Advertising Campaign of the Year award in 2009 for this strategic campaign.
Group project for Code Beer Company for Account planning class at the University of Nebraska Lincoln.
I was in charge of the creative side for the project.
NYU 2016 Fall Managing Product & Brand final project-new product development and brand strategy
Presented by Avril Chang, Barbara D‘Agosto, Muriel Wiedenkeller, Xin Zhang
Instructor: Sekou White
Product: a new female beer brand
Content:
I. AB InBev Background
II. Situation Analysis
III. The Opportunity
IV. The New Product
V. The Brand
VI. GTM Strategy
As a final project for Intro to Advertising at Ithaca College, a team of four created an all-inclusive advertising campaign for Bai 5 including audience research, competitive analysis, creative executions and media planning. Campaign included original content, design and photography.
As a final assignment for the Advertising, Copywriting, and Art Direction course, a team of 4 designed a creative campaign for Bai5 Antioxidant Infusions. The project was focused on the creative execution. The team was instructed to develop three print advertisements and two alternative ideas.
International Sherry Week 2014 Post Campaign Report Chelsea Anthon
7 days, 2000+ events, in 22 Countries, with 100,000+ people connected worldwide in celebration of Spain’s unique Sherry Wines. Participants reported sales growth of up to 3 times, media coverage spreading from Russia to the Americas to Australia.This digitally led campaign targeted global “Jerez” professionals and aficionados, providing them with the tools and innovation to create their own promotional events to showcase Sherry Wines to their customers. Driven primarily through social media, the results were staggering with a reported 2.1 million Twitter reach during the peak of the campaign.
This is the award winning ad campaign for Asahi Beer, created in 2008 by a group of Chapman University students. Our team, Output Advertising, won the Chapman University Advertising Campaign of the Year award in 2009 for this strategic campaign.
Group project for Code Beer Company for Account planning class at the University of Nebraska Lincoln.
I was in charge of the creative side for the project.
NYU 2016 Fall Managing Product & Brand final project-new product development and brand strategy
Presented by Avril Chang, Barbara D‘Agosto, Muriel Wiedenkeller, Xin Zhang
Instructor: Sekou White
Product: a new female beer brand
Content:
I. AB InBev Background
II. Situation Analysis
III. The Opportunity
IV. The New Product
V. The Brand
VI. GTM Strategy
Robert Bradshaw discussed this topic at the 2019 USA Trade Tasting, New York. The event was organized by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.
Robert Bradshaw, President and COO, Cape Wines, covered the importance of vision, finding your tribe, positive reinforcement, consistency, brand genesis, that leads to authenticity.
*About USA Trade tasting*
USATT is an annual wine and spirits trade show held in the New York City, for retailers, sommeliers, bartenders, importers and distributors to network, learn and find new opportunities to grow.
For more information, you can visit, https://usatradetasting.com/
*About Beverage Trade Network*
Beverage Trade Network (BTN) is a leading online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry. BTN provides a selection of sourcing solutions for importers and distributors as well as an extensive range of marketing and distribution services for international suppliers.
For more information, you can visit, https://beveragetradenetwork.com/
Lessons from the front line were presented at Craft Brewer's Pow Wow 2017 in Cape Town. It asks the question, "What is stopping you from selling more beer?".It focuses Beer's Journey after it leaves the brewery and speaks to three themes. Why beer stops you from selling more beer highlights quality control. How beer real estate and route to market cannot be just an after thought. Resources need to be allocated to selling the beer. Thirdly how brewers need to invest in the people. Both consumers and frontline staff need to be enaged in the brand story.
Branding Challenges & Opportunities, Turkey food & drink initiative by TBCCISCG International
What are the Branding Challenges & Opportunities. Presentation @ the Turkey Food & Drinks Initiative by the Turkish British Chamber of Commerce and Industry (TBCCI), hosted by UBS in London. What are the issues & trends relating to country of origin branding, the competitive environment, impact of globalisation and the current situation regarding branding of Turkish food and drink products in the UK. April 9, 2015 by Anne Bacon
1. Funky Buddha Lounge & Brewery
CHRISTIAN GIL, OLIVIA SASS, LOURDES CINTRA & CARL YVAN BELL
2. What is a Craft
Brewery?
A craft brewery (or microbrewery) is a brewery that produces
a small amount of beer and are independently owned while
using traditional techniques.
https://www.youtube.com/watch?v=BB5jtma_Up8
3. How It All Began
THE LOUNGE
oFounded in 2007
oBoca Raton, FL
oBegan as a hookah and tea lounge, but sold
local craft beers
oPopularity grew quickly
oSentz had a passion for craft brewing
THE BREWERY
oCreated in 2010
oOakland Park, FL
oStarted off with 5,000 barrels
oBroke the mold with the Maple Bacon Coffee
Porter
oBrewed and sold only in Florida but is known
internationally
4. Mission & Vision Statement
Funky Buddha Brewery is committed to creating bold craft beers that marry
culinary-inspired ingredients with traditional techniques.
5. Marketing Mix
Other than the bold flavored, culinary-inspired beer, Funky Buddha offers products and services
as well:
o The Growler
o Customer loyalty programs
o Private or public tours
o Food and beer pairings
o T-shirts and other branded products
6. Perfecting Their Craft
Funky Buddha Brewery doesn’t have a kitchen to serve food, instead they:
oInvite different food trucks each night
oThey allow guests to bring in any food they wish
oProvide a binder full of nearby restaurants who deliver to their location
This strategy allows them to focus on what they do best
7. SWOT Analysis
Strengths
oAtmosphere
oCulinary-inspired flavors
oLoyalty Programs
oCategories and rotation of beers
Weaknesses
oNo food sales
oWebsite doesn’t advertise the services
provided by staff
Opportunities
oExpansion
oTampa, FL
oDistribution
oFlagship beers sold in 25 Pubix
Supermarkets in Florida
oEntertainment Events
Threats
oInternal
oGrowlers
oHookah Aroma
oExternal
oStability of their competitors
8. Target Segments
Geographic Segmentation
o Located in Oakland Park, FL
Demographic Segmentation
o Young adults to mid-30s
o Focuses on different groups of people from
couples to coworkers
9. Target Segments
Psychographic Segmentation
o A more laid back person
o Someone who is interested in different
kinds of art
Behavioral Segmentation
o Aims for groups of people who are
interested and knowledgeable in craft
brewing
Psychographic Segmentation
o A more laid back person
o Someone who is interested in different
kinds of art
Behavioral Segmentation
o Aims for groups of people who are
interested and knowledgeable in craft
brewing
10. Target Marketing Strategies
oCraft Brewing is new to Florida
oCustomers looking for something more than
traditional mass marketed beer
oTastings in the tap room
oBlock Parties
12. Where They Stand Today
oWith only the release of the Maple Bacon
Coffee Porter, Funky Buddha is known
internationally and is considered to be among
the top 100 breweries in the world
oTheir brand grew tremendously in size and
customer base over the past five short years
oAccomplished to generate $3 million to
expand their brewing capacity from 5,000 to
16,000
oHave a goal to max out at 40,000 barrels
annually
13. Reference
Florida's Funky Buddha Brewery announces expansion plans. (2013, April 12). Retrieved March 19, 2015, from
http://www.craftbrewingbusiness.com/news/floridas-funky-buddha-brewery-announces-expansion-plans/
"Food Truck Calendar." Food Truck Calendar. Web. 20 Mar. 2015. <https://funkybuddhabrewery.com/brewery/food-truck-calendar>.
Funky Buddha Announces Expansion, Aims to Increase Brewing Capacity by Eightfold. (2014, May 7). Retrieved March 19, 2015, from
http://www.browardpalmbeach.com/restaurants/funky-buddha-announces-expansion-aims-to-increase-brewing-capacity-by-eightfold-6905777
Funky Buddha Brewery to launch distribution in Tampa and Florida's West Coast. (2015, March 22). Retrieved March 23, 2015, from
http://beerpulse.com/2015/03/funky-buddha-brewery-to-launch-distribution-in-tampa-and-floridas-west-coast-3600/
What Is the Market for Microbrewery Beers? (n.d.). Retrieved March 20, 2015, from http://yourbusiness.azcentral.com/market-microbrewery-beers-21053.html
