A Forrester Research Marketing Survey revealed that 50% of companies plan to increase spending on executive seminars/events. Funding your C-level event is easy to do with sponsorship revenue. Learn how to create sponsorship packages that benefit the event, the high level attendees and sponsors.
• Set sponsorship goals and objectives
• Identify appropriate marketing opportunities for a high level audience
• Create sponsorship packages
• Determine the best potential sponsors
• Establish pricing structure
• Educate your sponsors on how to market to your executive audience
• Define rules and regulations for sponsors
• Assess the success of packages
Presented at Exhibitor Show 2009
A Forrester Research Marketing Survey revealed that 50% of companies plan to increase spending on executive seminars/events. Funding your C-level event is easy to do with sponsorship revenue. Learn how to create sponsorship packages that benefit the event, the high level attendees and sponsors.
• Set sponsorship goals and objectives
• Identify appropriate marketing opportunities for a high level audience
• Create sponsorship packages
• Determine the best potential sponsors
• Establish pricing structure
• Educate your sponsors on how to market to your executive audience
• Define rules and regulations for sponsors
• Assess the success of packages
Perspectives from Global Business LeadersMak Hesson
A collection of the thought leadership excerpts on Innovations, Leadership, Startups & eCommerce from the best global business leaders during the conference sessions hosted by Arcadier. In this eBook, you will find a host of topics that would benefit not only the start-up entrepreneurs but also anyone embarking on starting their own business or leading their own teams. Our distinguished speakers are from a spectrum of industry and experiences and they bring different perspective to various discussions.
So you want to start a social enterprise?Pilotlight
As the funding climate for charities becomes increasingly challenging, many are seeing social enterprise as a way of diversifying their income streams to create a sustainable business model. However, with failure rates for new businesses in the private sector running at nearly 50% in the first five years, how can charities give their ideas the best chance of converting to ventures that deliver?
At Pilotlight we bring teams of business leaders, our Pilotlighters, together with charities and social businesses to give them the strategic support they need to become more efficient, effective and sustainable. We asked some of our Pilotlighters who have built their own businesses, to share the questions that they think every organisation should ask before starting a social enterprise. They’ve also provided the answers that we hope will help you think through and start to plan your new venture.
Q1: Why set up a new business?
Q2: Who are our customers and what are they looking for?
Q3: What do we want the business to look and feel like in a few years time?
Q4: Will we have the cash available to fund what we need, when we need it?
Q5: What might go wrong and how could we respond?
Q6: Do we have the capability to deliver the social enterprise effectively?
Q7: How do we build the right team to plan and launch it?
Q8: How will we build customer awareness and demand for our offering?
Q9: How do we make sure that our current employees and volunteers don't see the social enterprise as a threat to what they do or what the charity does?
Q10: How do we know if we’re making progress?
Q11: We have never attempted anything quite on this scale, how do we set ourselves up for success?
Q12: What kind of partnerships will help us succeed?
Other things to consider
Guerrilla marketing can be very powerful for franchises and small businesses alike. It gets the attention of consumers in a way very few other things can. Plus, it can be a relatively cheap form of marketing. But, to make it work for your business, you've got to know how to do it right. Learn the secrets to successful guerrilla marketing!
Slideshow is from the University of Michigan Medical School's M2 Endocrine sequence
View additional course materials on Open.Michigan:
openmi.ch/med-M2Endo
Presented at Exhibitor Show 2009
A Forrester Research Marketing Survey revealed that 50% of companies plan to increase spending on executive seminars/events. Funding your C-level event is easy to do with sponsorship revenue. Learn how to create sponsorship packages that benefit the event, the high level attendees and sponsors.
• Set sponsorship goals and objectives
• Identify appropriate marketing opportunities for a high level audience
• Create sponsorship packages
• Determine the best potential sponsors
• Establish pricing structure
• Educate your sponsors on how to market to your executive audience
• Define rules and regulations for sponsors
• Assess the success of packages
Perspectives from Global Business LeadersMak Hesson
A collection of the thought leadership excerpts on Innovations, Leadership, Startups & eCommerce from the best global business leaders during the conference sessions hosted by Arcadier. In this eBook, you will find a host of topics that would benefit not only the start-up entrepreneurs but also anyone embarking on starting their own business or leading their own teams. Our distinguished speakers are from a spectrum of industry and experiences and they bring different perspective to various discussions.
So you want to start a social enterprise?Pilotlight
As the funding climate for charities becomes increasingly challenging, many are seeing social enterprise as a way of diversifying their income streams to create a sustainable business model. However, with failure rates for new businesses in the private sector running at nearly 50% in the first five years, how can charities give their ideas the best chance of converting to ventures that deliver?
At Pilotlight we bring teams of business leaders, our Pilotlighters, together with charities and social businesses to give them the strategic support they need to become more efficient, effective and sustainable. We asked some of our Pilotlighters who have built their own businesses, to share the questions that they think every organisation should ask before starting a social enterprise. They’ve also provided the answers that we hope will help you think through and start to plan your new venture.
Q1: Why set up a new business?
Q2: Who are our customers and what are they looking for?
Q3: What do we want the business to look and feel like in a few years time?
Q4: Will we have the cash available to fund what we need, when we need it?
Q5: What might go wrong and how could we respond?
Q6: Do we have the capability to deliver the social enterprise effectively?
Q7: How do we build the right team to plan and launch it?
Q8: How will we build customer awareness and demand for our offering?
Q9: How do we make sure that our current employees and volunteers don't see the social enterprise as a threat to what they do or what the charity does?
Q10: How do we know if we’re making progress?
Q11: We have never attempted anything quite on this scale, how do we set ourselves up for success?
Q12: What kind of partnerships will help us succeed?
Other things to consider
Guerrilla marketing can be very powerful for franchises and small businesses alike. It gets the attention of consumers in a way very few other things can. Plus, it can be a relatively cheap form of marketing. But, to make it work for your business, you've got to know how to do it right. Learn the secrets to successful guerrilla marketing!
Slideshow is from the University of Michigan Medical School's M2 Endocrine sequence
View additional course materials on Open.Michigan:
openmi.ch/med-M2Endo
Here’s a framework for conversion optimization called READY, which stands for (R)elevant, (E)ngaging, (A)uthoritative, (D)irectional, and (Y)ield Optimal. These are the five dimensions that we’ve repeatedly seen impact the success of conversion optimization scenarios — landing pages, conversion paths, microsites — in both B2B and B2C markets. Within each dimension, I’ve pulled out 5 elements that I think are most important.
Are you hosting an event and looking to get sponsors on board? I've listed down a few pointers that have worked well for us at Google Developer Group New Delhi, including case studies and examples.
Investment Readiness: Powered by Abaca & Village CapitalDr. Melissa Sassi
As an entrepreneur, one of the most important aspects of building, scaling & thriving in our endeavors is gaining access to capital. We know 90% of startups fail, but what can we do to think about accessing capital & what do investors look for as we take our startup ventures from zero to hero?
In this presentation, you'll learn why startups fail & have a checklist of seven categories to help you on your path to creating a startup that can truly scale & thrive.
What to consider:
1. Team
2. Problem & Vision
3. Value Proposition
4. Product
5. Market
6. Business Model
7. Scale
Whos' ready to gain access to capital?!
Think Like a Non-Profit, Act Like a Business: Event Planning & MarketingRebecca Tall Brown
Feel like instigating a riot? Present the idea of planning another event or a marketing challenge at your next board meeting!
Neither marketing nor events should be a ticking time bomb among your team. Whatever happened to the FUN in FUNdraising events???
Marketing and events are the quickest way to build a polished, trustworthy organization and among the easiest ways to establish yourselves and gain recognition among the community.
Don’t believe us? We see it in the for-profit world all the time: Dove sells positive body image, Kraft sells childhood, and Tesla sells magic. There is no reason the same can’t be true for your organization. But before you can steer from the moment-to-moment charity hustle, you have to start operating and approaching both marketing and event planning as a business.
The “charity hustle” is no longer cute, and let’s face it, you’re just too awesome and work too hard to not see the results you want and need.
We cover:
5 Rules of Event Planning your Non-Profit needs to implement STAT
Marketing 101 for Non-Profits - what you should focus on, and what to drop, immediately (that could actually be doing more harm than good).
How to act like a business, while still thinking like a nonprofit
Help your nonprofit build trust, awareness, and self-sustainability.
About the creators of this presentation
The workshop is the love-child of small-business marketing strategist Rebecca Tall Brown, and event planning ninja Talin Hartounian focused on social responsibility. We’ve both realized that if nonprofits tweak their marketing and event approaches even just a little, they’re going to have a MUCH easier path in reaching their fundraising and community outreach goals, all while having fun!
This presentation was co-created with the lovely and talented Talin Hartounian of One Hart Events - http://onehartevents.com/
Get an in-depth understanding and learn about the stories from both the sides involved in Event Sponsorship; why you need sponsorship and what your sponsors are looking for!
Crave for digital success you’re just 5 steps away!TataBSS
While aspiring to attain digital success, it is important to push the envelope. Want to be a digital marketing expert who can attain success in all digital outcomes? Harness the power of the following 5 secret weapons that will lead you to guaranteed success.
Who You Should Hire for Sustainable Growth - #GHConf18GrowthHackers
Finding someone who sits on marketing that understands product, or someone in product that understands marketing isn’t enough to assure they are going to drive real impact along your growth curve. And if we’re going to be brutally honest for a minute…isn’t cross-team knowledge and awareness more of a prerequisite for any hire these days? In this presentation you’ll learn what you need to know to staff for sustainable growth.
Sponsorship Secrets: What Every Event Organizer Needs to KnowDavid Adler
BizBash, Eventbrite and SponsorHub are excited to present the first webinar of this 3-part webinar series, "Sponsorship Secrets: What Every Event Organizer Needs to Know". During this free online event we'll introduce clear strategies and tactics on how to deliver more value to your event sponsors and ultimately generate more revenue from your events.
Specifically, we will cover:
* What sponsors want and how to negotiate a win-win agreement
* Experimental marketing and how you fit in
* The differences and similarities between B2B vs. B2C sponsorships
* How the talent at your event affects sponsorships
* Various sponsorship technologies and how to improve the RFP process
* Understanding category exclusivity
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Here’s a framework for conversion optimization called READY, which stands for (R)elevant, (E)ngaging, (A)uthoritative, (D)irectional, and (Y)ield Optimal. These are the five dimensions that we’ve repeatedly seen impact the success of conversion optimization scenarios — landing pages, conversion paths, microsites — in both B2B and B2C markets. Within each dimension, I’ve pulled out 5 elements that I think are most important.
Are you hosting an event and looking to get sponsors on board? I've listed down a few pointers that have worked well for us at Google Developer Group New Delhi, including case studies and examples.
Investment Readiness: Powered by Abaca & Village CapitalDr. Melissa Sassi
As an entrepreneur, one of the most important aspects of building, scaling & thriving in our endeavors is gaining access to capital. We know 90% of startups fail, but what can we do to think about accessing capital & what do investors look for as we take our startup ventures from zero to hero?
In this presentation, you'll learn why startups fail & have a checklist of seven categories to help you on your path to creating a startup that can truly scale & thrive.
What to consider:
1. Team
2. Problem & Vision
3. Value Proposition
4. Product
5. Market
6. Business Model
7. Scale
Whos' ready to gain access to capital?!
Think Like a Non-Profit, Act Like a Business: Event Planning & MarketingRebecca Tall Brown
Feel like instigating a riot? Present the idea of planning another event or a marketing challenge at your next board meeting!
Neither marketing nor events should be a ticking time bomb among your team. Whatever happened to the FUN in FUNdraising events???
Marketing and events are the quickest way to build a polished, trustworthy organization and among the easiest ways to establish yourselves and gain recognition among the community.
Don’t believe us? We see it in the for-profit world all the time: Dove sells positive body image, Kraft sells childhood, and Tesla sells magic. There is no reason the same can’t be true for your organization. But before you can steer from the moment-to-moment charity hustle, you have to start operating and approaching both marketing and event planning as a business.
The “charity hustle” is no longer cute, and let’s face it, you’re just too awesome and work too hard to not see the results you want and need.
We cover:
5 Rules of Event Planning your Non-Profit needs to implement STAT
Marketing 101 for Non-Profits - what you should focus on, and what to drop, immediately (that could actually be doing more harm than good).
How to act like a business, while still thinking like a nonprofit
Help your nonprofit build trust, awareness, and self-sustainability.
About the creators of this presentation
The workshop is the love-child of small-business marketing strategist Rebecca Tall Brown, and event planning ninja Talin Hartounian focused on social responsibility. We’ve both realized that if nonprofits tweak their marketing and event approaches even just a little, they’re going to have a MUCH easier path in reaching their fundraising and community outreach goals, all while having fun!
This presentation was co-created with the lovely and talented Talin Hartounian of One Hart Events - http://onehartevents.com/
Get an in-depth understanding and learn about the stories from both the sides involved in Event Sponsorship; why you need sponsorship and what your sponsors are looking for!
Crave for digital success you’re just 5 steps away!TataBSS
While aspiring to attain digital success, it is important to push the envelope. Want to be a digital marketing expert who can attain success in all digital outcomes? Harness the power of the following 5 secret weapons that will lead you to guaranteed success.
Who You Should Hire for Sustainable Growth - #GHConf18GrowthHackers
Finding someone who sits on marketing that understands product, or someone in product that understands marketing isn’t enough to assure they are going to drive real impact along your growth curve. And if we’re going to be brutally honest for a minute…isn’t cross-team knowledge and awareness more of a prerequisite for any hire these days? In this presentation you’ll learn what you need to know to staff for sustainable growth.
Sponsorship Secrets: What Every Event Organizer Needs to KnowDavid Adler
BizBash, Eventbrite and SponsorHub are excited to present the first webinar of this 3-part webinar series, "Sponsorship Secrets: What Every Event Organizer Needs to Know". During this free online event we'll introduce clear strategies and tactics on how to deliver more value to your event sponsors and ultimately generate more revenue from your events.
Specifically, we will cover:
* What sponsors want and how to negotiate a win-win agreement
* Experimental marketing and how you fit in
* The differences and similarities between B2B vs. B2C sponsorships
* How the talent at your event affects sponsorships
* Various sponsorship technologies and how to improve the RFP process
* Understanding category exclusivity
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
1. !unding Your Executive or
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Creating S
C ti Sponsorship
hi
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Karen Daniele
Vice President and General Manager
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John T t k
J h Tatusko
Account Executive, Space & Sponsorship Strategist
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2. Essential L
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1. Why are executive events important?
2. Setting goals
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event?
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6. Creating sponsorships
7. Pricing
8. Educating sponsors on working with your audience
9. Measurement
3. Importance toF
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ti t > S ll more stuff
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not normally have access to
y > Look smart
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> Sell more stuff
> Look smart
> Add RC l FactorS
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> Vanity
> To have sponsorships
> Increase sponsor revenue
> Offset cost
> Add credibility
> Coat tail effect
4. What d
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> Audience – are the attendees your buyers or
from organizations that buy from you?
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ih
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> Agenda – does it make sense? Is there time for
interaction?
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l d bJ ti
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> What are you trying to accomplish with the
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?
> Whose problem are you solving?
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l d bJ ti
> What are you trying to accomplish by selling
sponsorships?
> Fully lf funded
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> Cover hard costs
> Make up some of the costs
> Satisfy a squeaky wheel – internal constituent
7. What is the real cost of selling
sponsorshipsH
> What do you have to lose?
> Exclusivity
> C fli t
Conflict
> Control
8. Ksing personas
K i
> Create your executive > Create your sponsor
attendee persona persona
> Match their needs
9. Identify appropriate
opportunities
> What are you willing to give up?
> What is your organization comfortable with?
> Where is the real value to your sponsors?
> Where are the conflicts?
10. Identify appropriate
opportunities
> What works
> Speaking
> P L lI t
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ti
> Theoretically, theyZre the experts, they
want to learn from someone whoZs been
there, done that, has the same
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Style Interviews
11. Identify appropriate
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> What works
> Engagement
> G their opinions, l them speak where
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let them dominate
> Networking
> This is what itZs all about
> C t t
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> Online, Onsite & After
> Elite swag
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12. Identify appropriate
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> Common Mistake
> Giving them enough rope to hang
themselves
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> Keep it simple – if itZs too much
work theyZre going to blow it
they re
13. Identify appropriate
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> What are/arenZt your competitors doing?
> Providing sponsorships
> Ri l
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14. Create sponsorship
opportunities
> Standardized
> Highly evolved partner management organizations
may require more strict guidelines in order to
maintain objectivity, fairness
15. Create sponsorship
opportunities
> Standardized
> Highly evolved partner management organizations
may require more strict guidelines in order to
maintain objectivity, fairness
> Customized
> Be Opportunistic
> In this economy, the more
flexible, the better
16. Determine best possible
sponsors
> Stake Holders
> Internal Groups
> Sales
> Partner/Alliance Management
Organization
> Targets
> Lowest Hanging Fruit
> C t t B d – obvious solutions providers th t map
Content Based b i l ti id that
to the content
> Strategy Based – key partners, strategic alliances
17. Pricing
P i i
> Competitive
> Comparison
> Be Realistic
> Keep objectives in mind
> Keep current selling environment in mind
> Discounting without actually RdiscountingS
18. Educate sponsors on how to
market t audience best
k t to di b t
> Risk = annoying high value audience
19. Educate sponsors on how to
market t audience best
k t to di b t
> Risk = annoying high value audience
> Benefit = they do well, you do well; they look
smart, you l k smart
look
20. Educate sponsors on how to
market t audience best
k t to di b t
> Risk = annoying high value audience
> Benefit = they do well, you do well; they look
smart, you l k smart
look
> Mutually Beneficial
> They can actually add value
> Adds credibility to your own content
21. Educate sponsors on how to
market t audience best
k t to di b t
> C h them
Coach h
> eou can frame a lot of your own internal
rules enforcement/preferences under the
guise of coaching your sponsors for
success.
> Blame the Audience
22. Educate sponsors on how to
market t audience best
k t to di b t
> C h them
Coach h
> eou can frame a lot of your own internal
rules enforcement/preferences under the
guise of coaching your sponsors for
success.
> Blame the Audience
RWe do a lot of work with this group, they
really seem to appreciate the soft sellS
y pp
ReouZll do really well with them if youf.SR
RWeZve seen people have a lot of success
withf
withfS
23. Educate sponsors on how to
market to audience best
> What doesnZt work
> Hard sell
24. Educate sponsors on how to
market to audience best
> What doesnZt work
> Hard sell
> N peer level participants cheapen the
Non l l ti i t h th
experience, even if theyZre internal
25. Educate sponsors on how to
market to audience best
> What doesnZt work
> Hard sell
> N peer level participants cheapen the
Non l l ti i t h th
experience, even if theyZre internal
> Booths
26. Educate sponsors on how to
market to audience best
> What doesnZt work
> Hard sell
> N peer level participants cheapen the
Non l l ti i t h th
experience, even if theyZre internal
> Booths
> I f
Infomercials
i l
27. Educate sponsors on how to
market to audience best
> What doesnZt work
> Hard sell
> N peer level participants cheapen the
Non l l ti i t h th
experience, even if theyZre internal
> Booths
> I f
Infomercials
i l
> Banners, billboards and logo placements
that arenZt tied to anything
28. Educate sponsors on how to
market to audience best
> What doesnZt work
> Hard sell
> N peer level participants cheapen the
Non l l ti i t h th
experience, even if theyZre internal
> Booths
> Infomercials
I f i l
> Banners, billboards and logo placements
that arenZt tied to anything
> Cheap swag
29. Measure
> Share it with your sponsors, if you want them to
come back
> H l th sell th
Help them ll themselves, prove ROI
l
> Show them how smart they are for participating in
your event
30. Measure
> Measurement is key
RCompanies that measure event ROI (overall)
are 1 i times more likely to expect an
increase in their event marketing budget than
those who do not measure.S
- Event Marketing Institute – EventView
2008, North America
2008 N h A i