Technology has come a long way and with it, the daunting task of delivering even quicker software releases. How can you keep up with the demand of ever increasing development cycles, agile methodologies and a desire to move as fast as possible while maintaining quality? Crowdsourced testing delivers a unique, scalable and affordable option to deliver exactly the kind of quality your mobile apps and websites deserve. Find out the fundamentals of crowdsourced testing and determine exactly how to implement it within your own organisation. Want to know more? Visit https://www.globalapptesting.com to learn more.

1. Fundamentals of
Crowdsourced Testing

2. You want to release quality software
that the market and consumers want.

3. The problem is that the pressure to
deliver is immense.

4. Fundamentals of Crowdsourced Testing
48%
Of users are less likely to use an app again if they are unhappy with the app’s
performance.

5. Fundamentals of Crowdsourced Testing
79%
Of people are less likely to purchase from a site again if they experience performance
issues.

6. Fundamentals of Crowdsourced Testing
88%
Of consumers form negative opinions of brands if the brand has a poorly performing
app.

7. We get it. Releasing quality software is
hard. We know because we’ve been in
your shoes.

8. Fundamentals of Crowdsourced Testing
Agenda
● Who we are
● The old way
● The new way
● Automate all the things!
● Don’t automate all the things!
● Crowdsourced Testing

9. Fundamentals of Crowdsourced Testing
Some of the biggest brands in the world trust us to
guide them through the chaos.

10. Fundamentals of Crowdsourced Testing
Introductions
Nick Roberts, Head of Research and Marketing
Over 15 years experience in technology and SaaS markets. Previous work includes
DefenseStorm, GoDaddy, Cox Communications and more.
Bethany Ward, Senior Account Manager
Bethany is a Senior Account Manager at Global App Testing working with companies such as
Virgin Media, Quizlet, MileIQ (Microsoft) and many others to scale their QA operations.

11. Fundamentals of Crowdsourced Testing
The old way
● Software was built in a waterfall environment with large releases
● Developers built an application and handed it off for testing
● QA returned with results and the developers set off to fix bugs before release

12. Fundamentals of Crowdsourced Testing
The problems with the old way
● Development was slow and clunky
● It took forever to release your software
● Quality suffered

13. Fundamentals of Crowdsourced Testing
The New Way
● Small, iterative approaches to software development
○ Agile
○ DevOps
○ Continuous Development/Integration
● Much faster releases and growth
● Quality shifts-left

14. A problem emerges.

15. Fundamentals of Crowdsourced Testing
A small problem emerges
● The pressure to release an app or a website within faster development time
increases exponentially
○ Testing/QA teams are given less time to ensure bug free software is ready for release
○ Fear and uncertainty around release begins to set in
○ Poor releases risk the company's growth
● Automation is the answer!

16. Fundamentals of Crowdsourced Testing
Automation isn’t the only answer
● Tackles the implicit-knowns
● Requires heavy infrastructure investment and maintenance
● Doesn’t address real-world situations or examples
● It does have its place
○ Automate what you can, where you can
○ Build scenarios that improve human efficiency

17. Fundamentals of Crowdsourced Testing
Can’t we just hire more QA?
● Absolutely! And you should
● But, this doesn’t scale
● Isn’t flexible
● Doesn’t address localised needs

18. Fundamentals of Crowdsourced Testing
Let’s Use Crowdsourced Testing!
● Addresses scalability
○ On-demand, real-world professional testers
● Addresses speed
○ Delivers results in under 48 hours
● Addresses flexibility
○ Location agnostic + fragmentation free

19. You don’t have to sacrifice quality for speed.

20. Fundamentals of Crowdsourced Testing
How it works
1. You provide the test cases or plan (or we can help you write them)
2. You choose the testing type (exploratory and/or test case execution/regression
testing)
a. A crowd of professional testers gets to work on your tests
3. You receive reports in under 48 hours
4. You Fix the bugs
a. Get them verified at no extra cost

21. Fundamentals of Crowdsourced Testing
Testing Scaled at Speed - In just over
four weeks, Global App Testing tested
5000 apps and found critical issues in over
900 of them which could have damaged
Facebook’s reputation.
Testing localised - To date, Global
App Testing has tested in over 45 cities
around the world for LiveSafe.
LiveSafe requires testers to live and
work in each target city to capture
contextual information outside the
limitations of automated testing.
Testing Flexibility - By integrating Global
App Testing’s crowdsourced testers into their
development process, PromoFarma have
been able to decrease their cycle time from
monthly to every two weeks.

22. Fundamentals of Crowdsourced Testing
Who is in your crowd?
● Professional testers around the world who:
○ Do this for a living
○ Do this on the side of their professional job
○ Are retired from testing
● Meet some of them:

23. Fundamentals of Crowdsourced Testing
Quality of Results
● Results need to:
○ Be impactful
○ Be moderated
○ Be reproducible with clear steps
○ Be on time
○ Help improve your release processes and workflows
✓

24. Fundamentals of Crowdsourced Testing
Can I do this myself?
Isn’t this just beta testing?
Build your own crowd!

25. Fundamentals of Crowdsourced Testing
How to get started
1. Request a consultation
2. Pick a plan
3. Onboard
4. Start testing

26. Fundamentals of Crowdsourced Testing
Questions?
nick@globalapptesting.com / beth@globalapptesting.com