This document provides guidance on effective targeted recruitment efforts to find foster parents that match the specific needs of children entering foster care. It recommends that agencies: 1) Understand the needs, skills, and demographics of both prospective foster parents and children in need of placement in order to best match them. 2) Develop targeted recruitment strategies through community partnerships, faith-based organizations, and data-driven messaging to identify families most likely to succeed. 3) Design recruitment and retention activities to support foster families at all stages of the process based on the needs of the children they will serve.