Fuma is a global footwear company dedicated to continued worldwide expansion. In the annual report, Fuma discusses its strategic goals of market share domination and providing quality, affordable footwear. Key highlights include Fuma ranking #2 in the industry and generating $713.5 million in revenue for year 20. Fuma also increased its marketing budget to $69 million to boost brand awareness through celebrity endorsements and retail partnerships. Moving forward, Fuma plans to open a new factory in Europe-Africa to further increase production capacity and reduce costs on a global scale.

1. East Stroudsburg UniversityYear 20FUMAAnnual ReportAnthony Corigliano, Jessica DiGregorio, Adam Guelcher, Trish Mchugh, Breanna Olsen, Mark Trebilcock, Amanda WolfTable of Contents Section Page Table of Content 1 Our Mission 2Letter to the Shareholders 31485900109220Where we Stand 4Our Future 4Fuma’s Global Scope 5Fuma’s Brand 5Internet Presence 5Marketing Presence 5 Table 1: Fuma’s Consolidated Income 6Statement, Years 19 and 20 Table 2: Fuma’s Consolidated Balance 7Sheet, Year 19Table 3: Fuma’s Consolidated Balance 8Sheet, Year 20Our Mission“Fuma’s long-term dedication is to continually grow worldwide, providing footwear everyone around the world will love to wear. Fuma feels the company’s continuous expansion, combined with our best-cost strategy will provide footwear fit for all, as well as opportunities for increased profits year after year.”1466850841375<br />RankCompany NameI. E.1ScoreB-I-I2ScoreOverall3Score 1 CAldora99 94 97 2 Fuma 95 88 92 3 Bounce 95 87 91 4 Dynamic Footwear 6771120120650 62 65 5 Achatroulette 60 53 57 6 Ekin 25 24 25<br />Final Scoreboard<br />Annual Net Revenues<br /> Dear ValuedShareholders,<br />Fuma is dedicated to continued global expansion and building worldwide brand and image loyalty. Fuma feels the company’s continuous expansion will provide footwear fit for all, becoming more profitable year after year.<br />By following our strategic plan for differentiation through market share, a best cost strategy, and our strategic way to get high quality products for the lowest price possible, Fuma reigns victorious.<br />Over the last decade, Fuma has been on the rise within in the industry. As expected, our company has grown to become the industry leader in revenues as well, as possess the highest market share in wholesale sales and internet sales. Being a dominant leader within the industry has not always been our position. But, with strategic planning, goal setting, and aggressive management throughout the last couple years, we are proud to say we are ranked number two in our industry, with extremely high potential and expectations to become the dominant leader overall within the next couple years. For you, our valued shareholders, we have strived to not only be profitable but to also be dependable and consistently maintain being a great investment for you.<br />Company NameRevenue($000s)EPS ($)ROE (%)Stock PriceCredit RatingImage RatingAchatroulette4928262.952222523431519.4 30.82 B49Bounce4760074.5412.1 68.85 A77Caldora4496674.7213.0 75.65 A-73Dynamic3925202.4513.1 24.17 B63Ekin347825-1.19-7.7 5.29 C-59Fuma7135325.14 13.1 62.58 B+70<br /> <br /> Year 20 Results<br />High Revenues<br />Management TeamAnthony CoriglianoJessica DiGregorioAdam GuelcherTrish McHughBreanna OlsenMark TrebilcockAmanda Wolf<br />Where We Stand<br />The last three years, especially year 20, Fuma has maintained a strong competitive position. With Revenues at $713,532,000, Fuma just about doubles every other company.<br />Currently, our company is selling in four geographic locations: North America, Europe-Africa, Asia-Pacific, and Latin-America. We possess three large plants in North-America, Asia-Pacific, and Latin-America; our Asia-Pacific plant being the largest. <br />Our FutureFuma has a deep commitment to corporate responsibility. Currently, our image rating is standing strong at a 70. We are taking more steps toward being environmentally friendly and having a “green” company. Fuma will continue to gain the top celebrities, which will support our company’s image. We work directly with our retailers to ensure our customers receive the quality they deserve. <br />Fuma’s image rating is on the rise. We will continue to invest money towards advertising to increase brand awareness. Market share sets Fuma apart. We have the highest market share in all regions with companies in our industry. We will continue to aggressively pursue a strong market share. We will use economies of scale to lower costs. Since we have been manufacturing above 100% of Fuma’s capacity we plan to invest in a new factory in the Europe-Africa region. This will increase capacity and reduce warehouse and shipping costs<br />Fuma’s Global Scope<br />14192251950720Fuma’s Strategy is to provide the “best cost” footwear, and believes its focus on market share domination is the key to success. Fuma has established itself as the market share leader among five other competitors in the regions: North America, Latin America, Europe-Africa and Asia-Pacific. The company works among 5137 outlets in North America, 6721 outlets in Europe-Africa, 3107 in Asia-Pacific and 3110 in Latin America<br />Since year 10, we have increased capacity by 3 million pairs in Asia-Pacific, and built a new 3 million pair factory in Latin America to increase total global capacity to 13 million pairs. In each of the four regions wholesale market share is above 26%, with Europe-Africa at 34.8%. Internet market share has constantly increased since year 10 with all regions now reporting greater than 23% share; with Europe-Africa reporting at 28.8%. Fuma’s overall global market share is 26.4%. <br />Fuma’s Brand<br />In addition to multiple celebrity endorsements, the company has drastically increased its marketing campaign in the last two years to promote brand awareness and quality. This has allowed Fuma to increase the number of retail outlets willing to carry our footwear to 18075 in year 20. The wide selection of footwear, along with good quality and competitive prices has made Fuma a prosperous footwear company.<br />Internet Presence<br />During years 19 and 20 Fuma has maintained a steady Internet market share. In year 19 we had internet market share of 20.4% by selling 1,397,000 pairs of shoes. By year 20 Fuma was able to increase internet market share by a growth of 5.8%. We sold 2,024,000 pairs of shoes through the internet. Our company continues to make progressions in Internet sales by looking for ways to keep innovating and stand out from our competitors. <br />Marketing Presence<br />Fuma has drastically increased its marketing campaign in the last year, contributing over $69 million to wholesale marketing budget to increase brand awareness. In year 19, $48 million was spent by Fuma in wholesale marketing. <br />Fuma has also committed itself to multiple top celebrity endorsements. Fuma wishes to portray a positive image to customers and retailers, therefore the company signs as many endorsement contracts as practical to obtain the highest quality pool of celebrities projecting quality and competitive pricing.<br />Table 1: Fuma’s Consolidated Income Statement, Years 19 and 20<br />Year 19<br />Year 201419225-613410<br />Table 2: Fuma’s Consolidated Balance Sheet, Year 19<br />15716252995295<br />Table 3: Fuma’s Consolidated Balance Sheet, Year 20<br />