Improve-Your-Game-1

Business Plan
Improve My Game
~Business Plan~
Submitted by: Submitted to:
James Cunningham: G00300938 Ivan McPhilips
Seamus Burke: G00301820
Bryan Doyle: G00285330
Anthony Lilis: G00288945
Date: 30/11/2015

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Table of Contents
Page
Student Names and Address: 3
Executive Summary: 4
The Promoters & Other Information: 4-5
The Proposal: 5-6
Product & Promotion 6-8
The Market and Marketing Strategy: 8
1. Industry Background: 8
2. Market Size: 9
3. Market Trends: 9-10
4. Products In the Market: 10
5. Market Consumer: 10-11
6. Market Segments: 11-12
7. Competition: 12
8. Target Market: 12
9. Pricing Policy: 13
10.Marketing Plan: 13-14
11.Projected Market Share: 14
Management & Employment 15-17

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Table of Contents
Page
Finance 17-22
Appendices: 22-30
Reference: 31

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Student Name and Address
Name: James Cunningham
Address: Woodfield, Dunmore, Co Galway
Mobile: 0876688424
Email: www.cunningham@live.co.uk
College: Galway - Mayo Institute of Technology
Course Attending: Bachelor of Business (Marketing)
Names: Seamus Burke
Address: Granlahan, Ballinlough, Co Roscommon
Mobile: 0974144741
Email: roscommon14@gmail.com
Course Attending: Bachelor of Business (Marketing)
Name: Bryan Doyle
Address: Kilseily, Broadford, Co. Clare
Mobile: 08613624983
Email: bryand@live.ie
Course Attending: Bachelor of Business (Management)
Name: Anthony Lillis
Address: Henry Street, Kilrush, Co Clare
Mobile: 0861265985
Email: anthony.lillis@yahoo.ie
Course Attending: Bachelor of Business (Management)

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Executive Summary
Improve Your Game is a start-up business with one initial product that is based in
Sandy Road Business Park, Galway City. Improve your Game is a product that is the
world’s first automatic shot tracking system for the GAA and Rugby sector, a
technology that breaks down every detail of a kickers game in order to streamline their
performance. The benefit of this product for GAA and Rugby will result in the
enhancement of a team’s kicking ability and to improve a team’s game, from the
training grounds to the pitch. We believe that we have the potential to compete in
what is a very untouched market, the Tracking/GSP market. We believe that this
company could have the potential to go global with our unique automatic shot tracking
system. In this executive summary we will briefly explain all elements of our business
plan from our promoters, proposal and financial estimates for our first three years. We
will try to explain in as much detail as possible what the product is, its unique features
and why we feel it is going to be a success.
The Promoters & Other Information
Improve your game is currently owned and run by four young business students all in
their fourth year of a bachelor of business degree, with James and Seamus specifying
in marketing, Bryan and Anthony specifying in management in Galway-Mayo Institute
of technology. The company consist of one Galway man, James Cunningham, along
with Seamus Burke from Roscommon and finally Bryan Doyle and Anthony Lillis from
Clare. James comes from the town of Dunmore and has worked in many different
sectors such a marketing and promotion and has a keen interest in development of
ideas on paper to putting those ideas into practices. James also plays rugby for his
local club Dunmore RFC along with G.M.I.T college team where last year we won our
pool, which allowed us to move up a level. James has learned and gained key skills
from a very young age in working in his grandfather’s shoe shop in Dunmore. Seamus
who is a keen young athlete featuring in two all-Ireland minor county finals and recently
played in the All Ireland senior club final for Michael Glaveys. He has good leadership
skills which he has gained from playing football at such a high level along with very

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good organisational skills passed down from generations. The two Clare men who
come from opposite ends of the county are Bryan Doyle who comes from Broadford,
which is located in East Clare. While on the other hand Anthony Lillis is from Kilrush
which is situated in West Clare. Bryan has come from a long line of family run business
such as his parents business of selling farm products to the local town. Having owned
the town’s most successful shop within Broadford for twenty years. It employs three
full time employees as well as one part time student at the weekend. Bryan grew up
with responsibilities in the shop undertaking duties such as stock shelving, cleaning
and delivering products with his father. Bryan has never shied away from hard work
and will do all he can for this idea to be a success. Anthony Lillis is a young athlete
who is extremely competitive to whatever situation he finds himself in. He has excelled
in both Gaelic Football and soccer and prides himself on the way he conducts himself.
He has a huge work ethic which he has gained from his parents. His parents own and
run a bar which is situated in the centre of Kilrush town. He has gained many skills
from this environment such as leadership skills, IT skills, interpersonal and finance
skills. His father is also a farmer in which hard work has been embedded into him from
an early age.
The Proposal
Improve My Game will be exploring the long term finance option for the business to
start up. We will be looking for a total amount of €250,000, we hope to achieve this
sum by looking for three different types of investments. Improve Your Game aims to
raise funds through three main methods, grants from Enterprise Ireland, bank loans
and additional investments from a private investor. We will be looking for a grant of
€50,000 from Enterprise Ireland, following this a €100,000 bank loan at an interest rate
between 5% and 7%. Finally we see ourselves offering up 25% of our business to an
investor for a total sum of €100’000.
Introduction and Background Information
Improve My Game was established in 2015 by four Honours Bachelor of Business
students. Seamus Burke and James Cunningham are specialising in the marketing
stream while Bryan Doyle and Anthony Lillis and are specialising in the management
stream. The idea for Improve My Game came about from a group discussion during

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a college game in a semi-final between GMIT and NUIG Gaelic Football team, we saw
that there was no device out there to measure the distance from where the goalkeeper
kicks the ball to where it lands in a local pitch. Adidas have adopted a similar product
that is used in soccer and it would be a resounding success in the sports we choose.
In modern day professional sport, every team is trying to get a competitive edge over
their rivals. This will support them in tracking their performance and seeing what areas
need improvement, while also being able to compare their stats with the top of the
game. Every area of a goalkeeper or fly half’s game will be recorded; the length of
each kick, the trajectory of each kick, the accuracy, the technique used, where the foot
and the ball comes into contact and the power of each kick. This information is
invaluable to an elite sports person and will aid them to benefit their game. It could be
the difference in winning a championship. The price of our product will be €200. This
will incur all costs of development leaving us with a small profit of 10% on each unit
sold. We feel our product will meet the demand for the elite sports person as sports
analytics is becoming a major factor in professional sport.
Product and Promotion
Company Background
The product we are producing is called Improve My Game. It will track the kicking
data of a goalkeeper in Gaelic Football and a fly half in Rugby Union. It will monitor
the length of each kick, the trajectory of each kick, the accuracy, and the technique
used where the foot comes in contact with the ball and notes the power of each kick.
There will be two chips used to monitor this data. The first is in the form of a chip that
is entered into the ball, used in either sport in the form of a tum tack that is barely
recognisable. This chip is linked to the second chip that collects the data. The second,
which is placed into the kicking tee used by the goalkeeper or fly half, in the form of a
miniature USB stick, that collects the data and can be removed and inserted into a
computer devise to illustrate the data collected.
Unique Selling Points
The main selling points of Improve My Game is that there is no technology at this time
offered to goalkeepers or fly half’s to monitor their kicking performance. In modern day

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professional sport, every aspect of a player’s game is scrutinised. Each player wants
to gain a competitive edge over their rivals and this technology will aid to this.
Advantages
 No similar technology in the market at this time
 Easy to use
 Clear data
 Instant results
 Light and compact
 Easy on the eye
 Reasonably priced at €200
 Available to everybody to purchase
Disadvantages
 Adidas have similar technology in soccer and could rival us in Gaelic Football
and Rugby Union
 If one does not have access to a computer, one will not be able to access the
data
SWOT:
Strengths
 No competition within Gaelic Football and Rugby Union
 Easy to use
Weaknesses
 Limited experience in this field
Opportunities
 There is a large target market to aim for
 If successful, could target the Quarterbacks in American Football

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 Due to increased viewing of the Rugby World Cup, it will be easier to be
recognised as rugby is experiencing its highest ever viewings
 Eventually open into international markets
Threats
 Adidas monitoring our success and entering into our market as a big name
competitor
 Could fail at first and never catch on
 Constant kicking of the ball might harm the chip
Objectives
Within the first year, Improve My Game will be looking to establish themselves within
their target markets. This first year is seen as a foundation year and breaking even will
be seen as a success. Between the second and fourth year, we aim for our product to
be synonymous in their chosen sports. We plan for our sales and profits to significantly
increase throughout these years. At the beginning of the fourth year, we plan to move
our product into different sports.
Market and marketing Strategy
1. Introduction and Background Information
Improve My Game came together by four Honours Bachelor of Business students.
Anthony Lillis and Bryan Doyle are specialising in the management stream while
Seamus Burke and James Cunningham are specialising in the marketing stream. The
idea for Improve My Game came about as we saw a gap in the market for both Gaelic
Football and Rugby Union. Adidas have been using it in soccer and it would be a
resounding success in the sports we choose. In modern day professional sport, every
team is trying to get a competitive edge over their rivals. They will support them in
tracking their performance and seeing what areas need improvements. Every area of
a goalkeeper or fly half’s game will be recorded; the length of each kick, the trajectory
of each kick, the accuracy, the technique used, where the foot and the ball comes into

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contact and the power of each kick. This information is invaluable to an elite sports
person and will aid them to benefit their game. It could be the difference of winning a
championship. The price of our product will be €200. This will incur all costs of
development leaving us with a small profit of 25% on each unit sold. We feel our
product will meet the demand for the elite sports person as sports analytics is
becoming a major factor in professional sport.
2. Market Size
In recent times, technologies within the sporting world have be a revelation, in the way
athletes have performed both in the GAA world and on the rugby field also. New
technologies such as GPS systems and Heart rate monitors have been introduced in
both these codes. Since these devices have been introduced to the market, both
codes have embraced them and sales have increased year on year. Our Improve My
Game technology is going to be the next great idea to increase performance for all
sporting people with these codes. Owners of these other products will potentially make
up our customer base as these are seen as people who are looking for that edge in
terms of performance.
With over 2,518 GAA Clubs in Ireland, not to mention county teams the products
potential consumer rate is huge. 100974 rugby players are registered to clubs in
Ireland this showing the huge potential in that market also. These two sports are
growing year on year and that in turn is greatly improving the amount of potential
customers. This is a vital indicator to our team that the market size we see for our
product Improve my game is big enough and can potentially be very profitable as this
product will be the first of its kind to the market.
Last year on average GAA clubs spent €50000 annually on the day to day running of
their club. The money with both codes we are targeting is huge. Taking into account
that we are the only supplier of this type of product in the market, we feel there is a
massive market to aim at and break into.
3. Market Trends
As more and more products are being developed for the sporting sector prices seem
to be decreasing due to high competition. Today people see there idols wearing theses

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new technologies. For example today we see elite county GAA teams all wearing GPS
heart monitors during High profile games in Croke Park. Also recently in the World
Cup all players on the Irish team wore the product Stat sport to monitor the distance
they covered while they played. Most of these devices are aimed at these teams
getting that extra edge in a very competitive environment in which they compete in.
Economic trends within the market point to potential customers having the disposable
income to purchase these types of products and continue improving themselves on
the sporting field. It is forecast that the sporting market will continue to grow at a rapid
rate between 2015 and 2020. Currently the product life cycle of a product like Improve
my game is at the Growth stage. It is seen that the Sporting technology market is
growing daily with more teams and players embracing the fact that others are getting
ahead by using these products.
Positioning the product in the mind of players is very important in terms of sales. This
will be done by having a very strong brand name and getting customers to realise that
the product is a must have, in order to succeed and improve. This product is seen as
a long term solution to a long term problem in the worlds of GAA and Rugby. Short
term this product will be a must have for all young players in order to achieve their
dreams on the fields of play.
4. Products in the market
There is no product similar to Improve My Game on the market at the moment. There
are a number of products that monitor distance covered and heart rate like Stat Sport,
but none that offer the service that Improve My Game does. Our product differs as
we monitor performance of goal keepers in GAA and kickers in Rugby. Our product
fits the market because we feel there is a gap in the market and no other real
competitor exists. With the market itself, we feel the product will modernise the way
our target market preforms and improves them to levels not seen before on the field.
One of the key characteristics of the product is that all the information, is been
recorded as the player himself is in training. This gives great customer orientations. In
turn this gives the user great satisfaction and comfort in knowing that all the data will
be there whenever they are ready to view it on their computer.
5. Market consumer

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The target consumers for the product will be made up of both males and females who
play both GAA and Rugby within Ireland. We believe men aged 15-30 and females of
the same age would be the most attractive age group for us to target. Looking at it it’s
estimated that 60% of our sales will be in the GAA side with the following 40% rugby.
Within them however it’s broken down to 90% males in the GAA and 70% males in
rugby. The female market with the GAA is only 10% due to the fact Ladies are allowed
kick the ball out from the hand oppose to on a tee were within the men’s game it is
compulsory from under 15 onwards.
We feel Improve My Game can have a strong customer appeal with the target market
that has been set out. The product offered is unlike anything out there at the minute
as players have the power to analyse their own game and compare it with others using
social media tools like Facebook and twitter. We believe that purchasing the Improve
My Game product, our buying group will look to be among a unique group that are
striving to be the best they can be. Players are looking for a product that will make
them play like their idols. This helps them look at their stats and ways for doing things
and in turn can point out what they may be doing wrong.
The main factors in which consumers buying decisions are made is whether they feel
there are improvements to be made in their game. The products main feature is to
point out flaws in a player’s game. This in turn will help them make the adjustments
they need in order to be the best they can be. The best thing about it is that no one
player will ever be fully satisfied with their game and somebody else will be better at
one aspect than they are. This will be a key factor for Improve My Game to grow and
develop the market in which it will compete in. The quality of Stats and information a
player using this product will get back is another big aspect of the buying decision. The
main feature of the product is it makes improvements to your game every time you
step on the field.
6. Market segments
We believe at Improve My Game that looking at the right market and identifying their
needs and wants is important to attracting them to our product, generating brand
awareness, improving revenue and earning an appropriate profit for the company.
To help this happen we have segmented the market into four types. The GAA
segments is huge. Goalkeepers aged 15-30 will be the main target market. The

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goalkeeper in football is now one of the most important positions on the field and their
role has changed overtime. We have identified the goalkeepers kick outs as the focus
of our product. The same is identified with Rugby kickers. Players ages 15-30 will be
targeted. These are people who are driven and want to be the best. They want to be
seen as the best.
We believe with the uniqueness of the product that there will be a national appeal for
the product we offer. Improve My Game believes it would be the most beneficial and
ground break technology to break through in this segment. These segments are
financially well off and these people stop at nothing to be the best.
7. Competition
We have researched our competitors within this market and found no other product
like ours. There are a number of other companies that have developed products that
analyse player’s performance but none that focus directly on goal keepers and rugby
kickers and the techniques that they use.
The closest substitute to our product is Stat sports. They have a unique business
model as they have worked with the top teams in sport from day one. They are a very
well-known brand and are associated with the IRFU and 80% of English premiership
teams. Their pricing is set at 1500 per team which contains 15 products.
With this, we feel that we will be able to charge a premium price for our product which
we will closely be examined in our pricing policy.
8. Target Audience
From our market research we have found that we will be targeting goal keepers and
rugby kickers between the ages of 15-30 as our main target audiences. These will
include males and females in both GAA and rugby respectively. This will include males
aged 15-30 and the female equivalent. We believe these to be the most profitable
areas as they would find our product very useful and can add to their game. With our
product being one of a kind in its market we feel the market share will be very large.
We plan on advertising the product on TV and getting leading GAA and rugby players
to endorse the product. From research carried out it seems as if people are very warm

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to the idea and feel there is a place for our product in the market. They felt there is
nothing else like it in the market today and the idea can bring a whole new level to the
sporting world not seen before. Goal keepers were really interested in the way it will
analyse their kick out as it is now a vital part on the game.
9. Pricing Policy
We have been in contact with manufacturing companies in Asia about a prototype for
our product. The pricing strategy of the product is vital to the success and future of the
product especially a new product like Improve My Game. In order to cover expenses
we hope to have a mark-up of 25% which is substantial profit for our product. We are
still looking into making the product as cheap as possible but to still have a good level
of quality. We are receiving quotations from all around the world, but we feel Asia
offers the best value for money. Wages and materials are cheapest in Asia especially
China in comparison with the rest of the world. Our first quotation was 170€. We feel
to make a 25% mark up on each we need to purchase each product for €150. As time
passes we can purchase the product in larger batches and that price will decrease in
turn improving mark up.
We are hoping to sell our product though our website and at fairs throughout Ireland
to begin with. As the product grows we will sell the product at the same price to
retailers.
Improve My Game
Purchase price
Mark up 25
€150
0.25
Price we sell at €200
10. Marketing Plan
Currently we are in the process of launching the new product to the market that we
believe will be greatly accepted by our target audience. This product we have

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developed is going to target the GAA and Rugby market. It offers a number of different
uses from analysing techniques used by rugby kickers and in GAA to analyse a
goalkeeper’s kick out.
Our marketing budget will be set at 10% of turn over. It is vital to get the product
exposed to as many people as possible in order to develop the brand. With two
members of the team already having quite a large amount of marketing and sales
experience, all that area will be developed in house. With our target market being
between 15-30 social media advertising will be used a lot as that target market is on
these sites daily. Facebook will be looked at as the go to site for our product. In order
to boost sales at an early stage, offers will be given on orders made in large quantities.
Trade shows will be used in order to generate a buzz around the product. Shows like
the national ploughing championships will be used to showcase our product nationally.
The company must carry out a SWOT analyses to evaluate the company’s strengths,
weaknesses, opportunities and threats to give insight on how things can progress into
the future.
Strengths: There is no other product like this in the market which will benefit the
company as it will have first over advantage.
Weakness: As this is the first product of its kind in the market it’s hard to see how
customers will react to the product.
Opportunities: There’s a chance to future produce this product in other countries
around the world. GAA is growing globally and with rugby already international, there’s
a consumer base already waiting there to be targeted.
Threats: There’s a possibility of other companies trying to provide the same product
as this to the market.
11. Projected market share
Improve My Game will be launched in March 2016 at the international rules series in
Dublin. Our main aim is to achieve over full market share as there is no other product
of our kind in the market. In order to launch the product nationally we need to get
substantial investment within the next year in order to afford advertising, as it is key to

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getting the product generating revenue. Also we need to launch a functional website
which can sell our product and give visitors the opportunity to read about the product.
Year 1: 50% of full capacity
The product will have to be constantly updating and making improvements while it is
being introduced into the market. It is hoped that we can build a strong customer loyalty
and the same also with teams. Along with this we will be continually promoting the
product and trying to get new customers. At this moment in time these figures are
estimates in development but we are hopeful that these will be either meet or
succeeded.
Management & Employment
The four members on our group we will each take a managerial role in the business.
Seamus Burke who has an Honours degree in marketing, will be in charge of the
marketing department as he excelled in this in college. He will be tasked with doing
the marketing for Improve My Game.
Anthony Lillis, who qualified with an Honours degree in Business management will be
in charge of the financial side of the business. He has previous experience due to his
family operating a successful pub in County Clare. He will also be looking after the day
to day spending in the organisation.
James Cunningham, who has an Honours degree in Marketing will be the production
manager. He has worked for several different companies before and has excellent
knowledge when it comes to leading the production strategy.
Bryan, Doyle who has an Honours degree in business management will be the human
resource manager and will be the general day to day manager as he has shown he
can cope with the pressures of previous roles.

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For the purpose of equality and fairness all money being spent within the organisation
will need to be agreed by the head of finance and at least another member of the team.
Seamus who is in charge of the marketing department has a very important role in the
organisation. It will be up to him to get Improve My Game off the ground. He will be
able to tell sports stars in the world of GAA and Rugby what part of their game they
can improve with Improve My Game.
Anthony, who is in charge of the finance department will have to make sure that the
funds are being distributed equally among the company and that they are being used
in the correct manner. He will be making sure that we do not need to continually use
our overdraft and if we do, that we are within our limits.
James, who is in charge of the production has a very important role. He has to make
sure that the product is made correctly and if there is any problems that he can go
back to the manufacturers and find out why it happened and how it can be rectified
and stopped from happening again. Bryan, who is in charge of the day to day running
of the business will have to make sure the orders are met in relation to the long term
running of the firm and helping to establish it in the market.
Each role plays to the team members strengths. Seamus who as excelled in marketing
in the past and has done many successful marketing projects will be very capable of
handling this task. Anthony who has studied several financial subjects during his time
in college will be will equipped in the area of accounting. James who was the person
who was most behind the idea at the beginning and has all the relevant contacts in
the sporting area as he has worked successfully in many firms before. Bryan who has
good people skills will be able to use these skills in the running of the day to day
business.
Employment
 The Industrial Relations (Amendment) Act 2012: This Act reforms the wage
setting mechanisms for making Employment.
As stated earlier in the business plan, the company will have 4 members of staff
consisting of; Seamus Burke, James Cunningham, Bryan Doyle and Anthony Lillis.
Each member will be carrying out the duties and responsibilities of the day to day

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running of the business in each of these departments; the marketing department, the
production department, and the finance department.
Financial plan
The product we are producing is a kicking tee for both Gaelic football and rugby which
will record the length of the players kick, the accuracy, the preferred technique used,
the trajectory of each kick where the foot and ball comes into contact and the power
of each kick. This is going to revolutionise how kicks are been taken and will bring the
kickers into the modern game with the rest of the outfield players as they have been
left in the cold for so long.
We will be looking for a total amount of €250,000, we hope to achieve this sum by
looking for three different types of investment. Improve My Game aims to raise funds
through grants from enterprise Ireland, investments from a private investor and the
additional money will come from a bank loan. We will be offering up 25% of our
business to an investor for a total sum of €62,500.
Each member of the company will hold a 25% stake in the company, with the other
25% being offered up to potential investors in the business or if needed it can be used
for our collateral from the bank.
The main industries we will be looking to sell through is our website and through the
different type of trade fairs that are relevant to us .Also in the future we will be looking
for retailers to stock it and sell it for us./12

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Projected Profit & Loss A/C for Improve My Game at year end
31/12
Year 1 Year 2 Year 3
€ € €
Sales 85,000 145,000 150,000
Opening Stock 0 0 0
Purchases 5,000 9,000 15,000
Closing Stock 80,000 136,000 135,000
Expenses
Wages & Salaries 73,200 73,200 73,200
Depreciation 0 0 0
Transport 8,500 10,000 12,000
Selling & Promotion 11,000 15,000 18,000
Overheads 5,000 7,500 10,000
Total Expenses 100,700 105,700 113,200
Profit 9,600 21,800
Loss -20,700
Projected Balance Sheet at the 31/12 for years 1,2 and 3 Year 1 Year 2 Year 3
Fixed Assets € € €
Premises 0 0 0
Vehicles 5,000 15,000 25,000
5,000 15,000 25,000
Current Assets
Closing Stock 0 8.000 10,000
Debtors 10,000 10,000 10,000
10,000 18,000 20,000
Total Assets 20,000 33,000 55,000
Current Liabilities
Creditors 30,000 30,000 20,500
Bank Overdraft 10,000 20,000 20,000
20,000 35,000 33,500
Financed By
Ordinary Shares 10,000
Retained Earnings 50,500 307,500 150,000
Reserves 50,800
Long Term Liabilities 15,000 15,000
Total Liabilities 20,000 33,000 55,000
ITEM Price
Production
Costs
€138.15
Kicking Tees €11.85
Selling Price €200
Profit €50

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€62500 €625,00 €62,500 €62,500
Bank Loan Own Investment Grant investor
Investement
Series 1

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Functional Organisational Structure

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Appendices
Anthony Lillis
E-mail: anthony.lillis@yahoo.ie
Personal Profile
An Honours Business student specialising in Management who is highly motivated, ambitious and
enthusiastic to develop a career in management. I have developed skills in strategic management,
people management and management accounting that I have acquired through my education that will
put me in a good position for this role. I have a strong record of consistent performance throughout
my education and will bring the same level of commitment to your organisation. I have excellent
leadership skills and I am keen to develop my career in your business.
Education
2015 – 2016: Galway – Mayo Institute of Technology
Bachelor ofBusiness (Honours) in Management (1.1 Grade Expected)
Year 4 Subjects: Irish Economy, Strategic Marketing, Strategic Management,
Entrepreneurship, People Management and Organisation Theory.
2011 – 2015: Galway - Mayo Institute of Technology
Bachelor ofBusiness (Ordinary) in Marketing (2.1 Grade Achieved)
Year 3 Subjects: Operations Management, Retailing, Enterprise Development,
eBusiness Information Systems, Market Research,Intermediate Macroeconomics,
Financial Accounting and Management Accounting
2010 – 2011: Galway Technical Institute
Business Administration (Merit Grade Achieved)
2005 – 2010: Kilrush Community School
Irish Leaving Certificate
Projects
Proposed: Howbest to manage people making reference to the best practice literature in
HRM as required in the “People Management module.A group project consisting
of two people are required to complete a 20 page assignment going into extensive
detail of all aspects of HRM and discovering, in our opinion, the best way to manage
people.
Completed: Develop a businessplan on an idea our group came up with our own initiative as
required in the “Enterprise Development” module. A group project consisting of
two people were required to come up with an idea, develop in and complete a
business plan on it going into all areas such as the PEST and SWOT analysis, the
marketing strategy, strategy for future development and how it will be financed.
Discuss the benefits and faults an Enterprise Resource Planning system will have
on a business required in the “Operations Management” Module. A group
project consisting of two people had to going into detail of all aspects of this system
and make an argument why this system was the way to go. We were also required to
show how we would overcome its faults.
Key Skills
 Attention to detail
 Organised

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 Comfortable with presentations
 Use to teamwork
 People skills – experienced in dealing with people through my previous work
 Highly motivated to succeed
 Time management
 Excellent Internet and Social Media knowledge
Work Experience
May 2014 – August 2015 Stella Maris Hotel
Position: Bartender and Waiter
Duties: Responsible for cash handling
Continually dealing with customer concerns and inquiries
Organise rooms for various functions
Manage stock levels
October 2012 – January 2013 Meyrick Hotel
Duties: Serving customers to the high standards expected
Help prepare the Christmas market in Eyre Square
May 2011 – September 2011 & May 2012 – September 2012 Kilkee Bay Hotel
Duties: Responsible for stocktaking and ordering beverages for the bar
Serving customers to the high standards expected
Organised rooms for various functions
May 2010 – August 2010 Cul Camps, Clare GAA
Position: Gaelic Football Coach
Duties: Coaching young children the fundamental skills of Gaelic Football
Responsible for their Health and Safety
Organised drills and games
Supervise them at all times
Dealwith all parents concerns
Interests and Achievements
 Member of the Kilrush Shamrocks GAA Club
 Play 5 a side soccer twice a week
 Foundation Course in GAA Coaching
 FAS course completed
 Attend Sporting events in England regularly
 Enjoy watching all types of sports
 Play darts with my local pub
REFERENCES AVAILABLE ON REQUEST

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Seamus Burke
Granlahan, Ballinlough, Co. Roscommon 0874144741 roscommon14@gmail.com
Work Experience
Dates: January 2015 – June 2015 GMIT Galway
Tutor
 One to one tuition
 Assisting students with learning difficulties
 Preparation of material
Dates: June 2015- September 2015 Color communications
Warehouse and floor operative
 Stock taking
 Forklift
 Loading trucks
 Managing paint levels
Dates: November 2011 – February 2012 Stone house Restaurant
Kitchen Porter
 Cleaning
 Vegetable preparation
 Assisting the chief
EducationalQualifications
September 2011-2014: Galway/mayo institute of technology
Bachelor of business (Ordinary) (Marketing and Management
2:1
September 2015-present: Galway/mayo institute of technology
Bachelor of business (Honors) (Marketing and Management)
Available May 2016
Leaving certificate 2012
SUBJECT LEVEL GRADE
Irish O C3
English O C2
Mathematics O D1
Agricultural Science H C1
Engineering H C1
Construction Studies H C2
Business H A2

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Interests/Achievements
 Represented Roscommon GAA Football at various levels
 Captained successful teams in soccer and football
 I enjoy Training underage GAA in both boys and girls
 Won awards Breading pedigree Cattle and horses
 Voted class rep in my final collage year
 Full Drivers licence
Skills Profile
I am a very patient, reliable, creative, friendly person. I am hard working and committed to
the job at hand. I enjoy working with young people and teaching them new skills. I also enjoy
new challenges which help me learn.
Team working: Developed through group projects and research as well
as through my involvement with sports teams over the
years.
Communication: I can speak and write clearly and make presentations
which I have learned through my college course. Good
Knowledge of Computer packages including Microsoft
Office, Microsoft PowerPoint and Microsoft Excel.
.
Youth Work: Over the last few years I have had experience training
young children of all ages in Gaelic football. I am used
to training them unsupervised.
REFEREES
Available Upon request

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Personal Details:
Name: James Cunningham
Address: Woodfield,
Dunmore,
Co Galway,
Telephone: (087) 6688424
Email: www.cunningham@live.co.uk
Education:
College: (2012-Present) Galway Mayo Institute of Technology.
Bachelor of Business level 7 with Marketing
Stream
Modules: Financial Accounting, Cost & Management
Accounting, Microeconomics,
Macroeconomics, Computing and
Information Systems, Business
Communications, Business Maths, Irish
Legal System, Management Principles and
Business Environment, Learning to Learn,
Effective English
Year 2 Principles of Marketing, Behavioural
Science, Business Law, Business
Information Systems, Human Resource
Management, Management Information
Systems and Management Accounting
Year 3 E-Business Information Systems, Enterprise
Development, Financial Management,
Operations Management, Enterprise
Project, Intermediate Macroeconomics,
Market Research and Marketing
Management
Secondary School (2007-2012) Dunmore Community School, Dunmore
Galway
Work Experience:
May 2014- Present; Maintenance Manager- Corrib Village,
Galway
 Contacting with suppliers and delivery’s on a daily and weekly bases
 Managing and liasing with members of staff on dealing with certain issue that
may arise throughout the campus

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 15% of my time within this role I work off my own initiative to create excel
sheets and to put systems in place for the coming month to deal with
increasing traffic to the accommodation site
May 2014 – January 2015 : Part-time Internship - Mixtape Marketing,
Dublin
 Team leader of groups of two to four people on marketing merchandising
events. Greeted managers of companies such as KBC Bank, Pot Noddle’s
Ireland, Goodfella’s Pizza and Knorr, Motor factor etc.
 These events involved getting interaction within the public by pop up stands
that we had organised. Showing them new product ranges etc.
 Conducting market research for individual clients e.g. Lidl.
September- May 2014: Brand Ambassador - Boost Drinks, Ireland
 Visiting and documenting shop that supply Boost making sure that all the logos
of the products are front facing and presentable.
 Attending events on a weekly base around Galway sponsoring them with
sports drinks and energy drinks for upcoming event that they are holding.
 Completing audits and reports on behalf of the company on how products are
marketed within a region..
Skills and Qualities:
I am an honest, sociable and friendly person and enjoy being part of a team as I am
very committed. I use my own initiative and determination to be the best person I can
be both personally and in the working environment. I pride myself on being driven and
goal orientated. I display good communication skills while I also adapted a quick learn
to new activities. I like to illustration to others new skills by giving encouragement and
self-belief in themselves. I demonstrate good organisational ability which allows me to
carry out my duties effectively and efficiently.
Achievements:
 Received Bronze and Silver Gáisce (The President's Award) and currently
pursuing my Gold Gáisce award.
 Took part in the 40th year business event in GMIT. “GMIT Apprentice”
 Receiving a distinction in both my Door Security Course and Retail Security
licence.
 Receiving a Scholarship in Business from GMIT for 3 years.
 Currently a class rep for the past 2 years un-consecutively within the business
class in GMIT.
 Full clean Irish driving licence for three years
 Garda Vetted
 PASS Leader with GMIT Business School
Referees: Available upon request
Personal Details

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Full Name Bryan Doyle
Address: Kilseily
Broadford
Co. Clare
Telephone: 061-466642
Mobile : 087-12435363
Nationality: Irish
D.O.B: 02-05-1992
E-mail: bryand@live.ie
Education
2007-2012 Scariff Community college
2012-2016 Galway Mayo Institute of Technology I have just completed an honours
degree in marketing from GMIT.I have received consistent results through the years
last year I received a 64 per cent average and these results can be seen on request
Previous work experience
June 2007 –Present: Jakko’s Bar, Scarrif, Co. Clare
Duties:
 Serve customers
 Know how to mix a wide variety of drinks
 Keep coolers stocked
 change kegs when empty
 wipe down tables
 Wash glasses & other dishes associated with the bar (strainers, knives & cutting
boards, etc.)
 Create a friendly and light atmosphere
June 2011 – Sept 2011: EJP Kitchen manufacturer, Broadford Co. Clare

28 | P a g e
Duties: I was responsible for general labour inside the workshop, allowing the craftsmen to
perform their work at a high pace.
The duties were:
 Sanding the finished articles
 Helping to insert and remove the pieces from the machines
 Keeping all surface area clean and tidy so work could be continued at all times
Reasonfor leaving: I had to leave this position as I had to return to secondary school
June 2009 : Spar Scariff
Duties my duties included stocking shelves serving customers and general upkeep of the
store.
Reasons for leaving: I received a job offer from another company that was a lot better
located and more easily accessed on the train from where I was living.
July – September 2010/ June – October 2011: RedFM Unit 1, University technology
centre Curraeen Rd Bishopstown Cork
Duties I assisted the djs with research .I also worked with the news and sport team in finding
leads and the writing of stories. I found this very engaging working at a high pace during my
work experience there.
Hobbies and interests: I am a great sport enthusiast with an interest in a huge number of
sports. I am currently a member of the Broadford senior hurling panel
which has enjoyed a large amount of success over the past five years. I
am also getting involved in the training and management of one of the
underage teams for the first time this year. In my second year of college
I completed a PASS (peer assisted study sessions).I also have a keen
interest in going to the gym.
Referees: available on request

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References
Entrepreneur, (2006). Market Strategies. [online] Available at:
http://www.entrepreneur.com/article/25754 [Accessed 17 Nov. 2015].
GAME GOLF, (2015). GAME GOLF. [online] Available at:
https://www.gamegolf.com/home/en-ie/?v=866932b [Accessed 20 Nov. 2015].
Game Golf.com, (2015). Game Golf Review. [video] Available at:
https://www.youtube.com/watch?v=dRyRBWVfG7I [Accessed 21 Nov. 2015].
Investopedia, (2010). Business Plan: Marketing And Sales | Investopedia. [online]
Available at: http://www.investopedia.com/university/business-plan/business-
plan5.asp [Accessed 22 Nov. 2015].
Irish Times, (2015). [online] Available at: http://www.irishtimes.com/sport/gaelic-
games/jimmy-barry-murphy-pushes-big-decision-into-future-1.2329730
[Accessed 12 Nov. 2015].
McPhillips, I. (2015). Business Plan.
Tomorrows Game. (2015). 1st ed. [ebook] IRFU. Available at:
http://www.irishrugby.ie/downloads/6295_-_IRFU_AR_2008.pdf [Accessed 17
Nov. 2015].

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