Download to read offline
Full portfolio 2010.indb
- 1. 1 2 4 3 PROJECT SNAPSHOTS 1 2 The Spa at the Mandarin Oriental Miami Design Development The Setai New York Public Spaces Interior Architecture 3 Laura Geller Flagship Store Retail Concepts 4 ABC Carpet & Home Visual Merchandising
- 2. 1 Reception 2 Mani/Pedi 3 Salon 4 Men’s Locker 5 Men’s Restroom 6 Men’s Relaxation 7 Men’s Wet Area 8 Women’s Wet Area 9 Women’s Relaxation 10 Women’s Restroom > 11 Women’s Locker 6 N 12 Spa Office 5 Scale: NTS 13 Spa Boutique 7 At the Mandarin Oriental Miami, green materials and organic forms used for the interior design of the Spa reinforce the brand’s signature holistic treatments of Traditional Chinese 8 4 3 2 Medicine (TCM). A balanced use of fire, water, wood, metal, 1 and earth Feng Shui principles are considered throughout the 9 spatial layout. 10 At Right: A schematic sketch of the proposed Spa layout. 11 12 13 Opposite Page: Natural neutrals are used to build a soft, soothing palette that honors the property’s signature colors of blue and gold. Inspiration is taken from the rhythmic, procession of tree trunks and weathered, texture of drift wood. The gingko leaf is used as a decorative motif throughout and interpreted as an abstracted logo of the fan. NATURAL INSPIRATION THE SPA AT MANDARIN ORIENTAL MIAMI IS CONCEPTUALIZED TO BE AN ANTITHESIS TO THE CITY’S BRIGHT COLORS AND BOLD CULTURE
- 4. A RETAIL ME THIS:THE SPA BOUTIQUE Biomimicry is the imitation of nature. Elevation A (Above): The retail space millwork is designed to be a procession of posts like that of bare tree trunks. B A A Elevation B (Below): Each retail piece is unique and varies in width, storage, and display capacity. Spa Boutique Plan Scale: NTS B B THE SPA AT THE MANDARIN ORIENTAL MIAMI ENTRANCE CORRIDOR
- 5. A B FIRST IMPRESSIONS: THE RECEPTION AREA Elevation A (Top): A stacked driftwood façade clings to the monolithic stone of the front desk. The back wall is illuminated by candles. A A Elevation B (Right): A continuous signage system visually leads guests from the outside inside. Entrance Plan E N T R Y Scale: NTS B R B
- 6. ONLY IN YOURDREAMS Elevation A (Right): An organic crevice in the wood paneling reveals a line of candles. B A A B Relaxation Room Plan Elevation B (Above): Custom carved Scale: NTS wood chaises are separated by curtains B that go opaque at eye level for privacy. THE SPA AT THE MANDARIN ORIENTAL MIAMI RELAXATION ROOM
- 7. CLASSIC GEOMETRY ORGANIC COMFORT Clockwise from Left (Above): The Le Corbusier chaise is used as an ergonomic example. A classically constructed Andy Goldsworthy stone sculpture. A sketch of an inspired, driftwood chaise. A section detail of the chaise. An Andy Goldsworthy art piece depicting lightening strike. Right: Relaxation room material board
- 8. As a newventure for the acclaimed hotel on South Beach, The Setai New York was envisioned as a mixed-use luxury condominium and hotel project. The building offers its residents hotel amenities as well as proximity to the city’s finest. Twin concierge staffed lobbies service both residential and commercial clients, while an elaborate restaurant and meeting space on the second floor is followed by a spa and fitness facility on the third. The crowning element is the rooftop that serves as the residents’ own backyard and offers everything needed to host a lavish affair from a kitchen and bar, to daybeds and fire pits. N > Scale: NTS Sphere of Influence A LUXURY BRAND EXTENDS ITS REACH TO COMBINE THE AMENITIES OF A HOTEL WITH THE COMFORT AND PERMANENCE OF A PRIVATE RESIDENCE
- 9. HEIGHTENED DRAMA Style concepts for the elevator lobby emphasize the thin and vertical.
- 10. N > Scale: NTS THE SETAI NEW YORK RESTAURANT
- 11. WINE AND DINE The French-Asian establishment known as SHO Shaun Hergatt features fine dining, private conference and party areas, or a simple lounge to finish off the day. Tidbit: Panic hardware of the emergency metal fire doors are covered aesthetically with wood veneer.
- 12. A STUDY INCOMPRESSION Above and Right: A 3D rendering and section of the dining area reveals the compression and expansion of the space. This in turns defines intimate and public zones to vary the diner’s experience. THE SETAI NEW YORK RESTAURANT
- 13. RESTRAINED OPULENCE Clockwise From Left: Over-sized pendants reinforce the double height room. Marble Foo dogs watch over guests. The “Golden Purse” menu item features caviar and gold leaf. The show kitchen behind tinted glass. A lounge area features back-lit shelves with antique books. Tidbit: The lanterns are hand pleated to hide the fixture’s framework and coincide with the linearity of the surrounding lattice.
- 14. N > Scale: NTS THE SETAI NEW YORK CLUB SPA
- 15. TAKE OFF YOURCOOL Clockwise From Left: Spa materials are mounted for display at the sales center. The women’s water suite with waterfall and whirlpool. The fitness center with slivers of lighting. The VIP treatment room features a double occupancy option for couples.
- 16. ALL THINGS CONSIDERED Every moment shapes a patron’s experience. Here, sketches and renderings of the spa hallways explore ways to make every step a visual journey. Photos of the finished product remain fairly true to form. THE SETAI NEW YORK CLUB SPA
- 17. FROM DARKNESS TOLIGHT Patrons are led up a dark, tiled corridor from the locker rooms to a bright, golden whirl pool area. Below, sketches and renderings illustrate the concept that is finally actualized at left.
- 18. DIAMOND IN THEROUGH: THE VIP ROOM Early sketches of the VIP treatment room explore possible millwork designs. The rendering shows a CNC-routed wood and mirror sliding door, teak platform supported soaking tub, and glass tiled niche. THE SETAI NEW YORK CLUB SPA
- 19. FALLING WATER SUSPENSION CONTRASTING MATERIALS
- 20. N > Scale: NTS THE SETAI NEW YORK SOLARIUM
- 21. FIRE AND WATER The roof top offers gathering space for parties, special events, or simple socialization with other residents. The cultivated gardens and sweeping views are framed wood lattices. NOW YOU SEE ME, NOW YOU DON’T Pop-up massage enclosures and daybeds compartmentalize the giant roof top in to more private sections.
- 22. MAKEUP’S MAKEOVER A FACELIFT FOR THE FLAGSHIP STORE OF LAURA GELLER MAKEUP YIELDS A SPACIOUS AND MORE EFFECTIVE RETAIL SPACE A cluttered and crowded interior due to lack of storage and poor display techniques were among the many design issues to be addressed. The renovation, paired with rebranding efforts were aimed to push Laura Geller Makeup from a neighborhood favorite to a national icon.
- 23. A NEIGHBORHOOD RELIC N> Clockwise From Left: The store’s original floor plan. The tester counter. Two Scale: NTS employees crowd around the POS. A haphazard arrangement of furniture seats customers awaiting makeup appointments. The store’s cluttered window displays.
- 24. LAURA GELLER CONCEPT& DEVELOPMENT
- 25. N> Scale: NTS Clockwise From Left: A cleaner floor plan is made possible by improving circulation and adding storage. The private make up rooms feature dimmable night and day options. An early rendering features dual-sided suspended mirrors. DO YOU LIKE RED? To enhance the merchandise, a monochrome palette was used with only red added as accent. The simplicity of the palette creates a calm and unified space while allowing each shade of makeup to stand out.
- 26. THE MONEY-MAKER Clockwise From Right: A built-in TV offers dynamic graphics and video for customers waiting in line. The brand’s logo is inscribed in stone. A functional cash wrap features ergonomically adjustable monitors, pull out trays for equipment, and made to measure compartments for supplies and packaging. A close up of the translucent corian on the cash wrap reveals abstracted, hexagonal lips shapes. LAURA GELLER FINAL PRODUCTION
- 27. I’M READY FORMY CLOSE-UP Clockwise From Left: A Laura Geller gift set. An overall shot of the store. A changeable display niche. The tester counter allows customers to free their hands by putting belongings in the cubbies below. A magazine side table is flanked by twin banquets for shoppers to rest. The window display is suspended to bring merchandise to eye level. Tidbit: The bottom of the display window features a concealed hatch for access to the exterior lighting that illuminates the store’s facade at night.
- 28. Established in 1897,ABC Carpet & Home has grown from being simply a retailer of home goods to an inspirational destination for consumers, designers, and New York City visitors alike. ABC’s buying department sources vendors and manufacturers from all over the world to tap a truly international perspective on style. Furthermore, custom requests ensure exclusive merchandise that encapsulate emerging product trends. The selection is constantly changing and so is the store’s look. The visual merchandising team is a conglomerate of contractors, antique restorers, designers, and artists that continuously shape the setting in which consumers encounter the space. INFINITE POSSIBILITIES PROGRESSIVE BUYING, WHIMSICAL MERCHANDISING, AND INSPIRATIONAL WINDOW DISPLAYS ARE WHAT MAKE ABC CARPET & HOME A LANDMARK RETAIL INSTITUTION IN NEW YORK CITY
- 29. POSITIVE ENERGY ANDWATER CRYSTALS Based on the theory by Japanese researcher, Masuru Emoto, the theme for the Holiday windows were the effects of positive thinking. According to Emoto’s theory, water crystals would form differently based on the aura or energy in their surrounding environment. For example, water in containers with positive words such as “gratitude” or “love” would freeze as symmetrical and complete. On the other hand, water in containers with negative words such as “hate” or “disgust” would freeze deformed and sometimes broken. At ABC, each window recreated a water crystal made of trimmings and decorations on plexi-glass that represented positive energy: Peace, Change Gratitude, Happiness, Heart, and Love.
- 30. ABC CARPET &HOME 2009 HOLIDAY WINDOWS ACCESSORY DISPLAY
- 31. FLASH FREEZE To simulate an icy effect, merchandise was dipped in melted wax and then quickly in water. White or clear objects are used to maintain a monochrome, snowy aura. The back wall gets a layer of icicles which is done by slowly pouring and layering hot wax. White confetti is quickly rubbed on to the surface before it dries.
- 32. ABC CARPET &HOME 2009 HOLIDAY WINDOWS CHILDREN’S DISPLAY
- 33. WINTER WONDERLAND Clockwise from Left: A miniature landscape of painted cardboard and Christmas ornaments is created within a child’s playhouse. Lace trim is painted and used as a stamp. A panel of snowflakes hangs next to a garland of paper heart outlines. Paper hearts are stitched together.
- 34. ABC CARPET &HOME 2009 HOLIDAY WINDOWS FEATURE DISPLAY
- 35. SNOWFLAKES REINCARNATED Various methods of representing snowflakes were explored from crystallizing pipe cleaners with Borax and water to lace puffs and fabric cut outs.
- 36. 2 1 3 4 A HOME SHOULD BE LIVED IN Clockwise from Left : 1 Layers of gauze drape over the space not unlike spider webs, while clothing is strewn on the bed, crumpled papers decorate the desk, and an ominous raven watches over an absent writer. 2 A seating group with a smashed vase and raven motifs on the wall suggest the scene of an accident. 3 Another seating group has an escaped raven perched on a shelf stacked with apothecary items. 4 The remnants of a diner party is recreated on a dining set by stacking random china and burned out candles. ABC CARPET & HOME MERCHANDISING CONCEPTS
- 37. REMNANTS OF HUMANITY The matter@ home collection inspired a spooky, forgotten story. The furniture seemed to be that you would inherit from a relative’s attic or salvage from a thrift store. To elaborate on this idea, inspiration was taken from cluttered environments, unfinished tasks, and the ominous, messenger raven. Consignment merchandise such as clothing, toiletries, and stationary would be used here as props. $995 matter@home raw industrial style with an old world twist on 4 $2695 $295 di ti
- 38. Leg connections are notched in to the wood surface as square columns or channels A cantilevered desk features a pop of color on the interior of the cubbies Sleek, powder coated legs and body contrast the driftwood work surface A school style type desk embodies old world charm with expressed nail connections and round legs on glides STAYING ON TOP OF THE TRENDS The concept was to innovate a best seller with the emerging trend of driftwood table tops. At the left are various sketches of different desk styles with the same proportions of the original product. ABC CARPET & HOME PRODUCT DEVELOPMENT
- 39. PEEK-A-BOO A signage concept for the store’s directory details a section cut through both buildings to reveal what merchandise each floor holds.