The document introduces Fujifilm's Forge Guard anti-counterfeiting label technology. It summarizes that [1] current anti-counterfeiting labels can be easily copied, but Forge Guard uses proprietary chemical compounds and manufacturing processes to prevent copying. [2] Existing labels are difficult to verify, while Forge Guard provides easy verification with a special viewer. [3] Forge Guard has a low initial cost allowing flexible design changes. The document then provides details on Forge Guard features, product lineups, usage examples, and the introduction process.

1. Opening
Anti-Counterfeiting Label
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Contact for Switzerland:
FUJIFILM (Switzerland) AG
Bernard Genoud (bgenoud@fujifilm.ch)
Niederhaslistrasse 12
CH - 8157 Dielsdorf
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2. Current Market Situation
Terrible fact
Counterfeiting and inferior copy products are widely sold in market,
and it causes not only sales opportunity loss of genuine products but also
damaging brand and even serious accident to end customers.
Counterfeiting causes serious problems.
Harmful rumor Human damage Price erosion suit
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3. Current Market Situation
Hologram is popular technology.
Emerging countries are also able to manufacture
advanced hologram.
Nobody could distinguish counterfeit
product from genuine ones by
security label based on hologram.
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4. Current Market Situation
FUJIFILM Forge Guard unique technology can realize new
security label which has advanced anti-counterfeiting ability
and easy judgment performance.
High Easy
security judgment
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5. FORGE GUARD Feature
1. Advanced anti-counterfeiting ability
We keep out copy products by advanced combined technology.
Two points sustains high-level anti-counterfeiting ability.
Original Process
Chemical Know-how
Compound
It cannot be made by It cannot be made by
commercially supplied materials just purchasing equipment
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6. FORGE GUARD Feature
2. Easy judgment by everyone
With special viewer,
”Everyone” can judge ”Easily” true or false,
and, it is possible to “reduce time and cost”.
Existing judgment judgment
Camera Black light Professional You can judge easily
with special viewer.
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7. FORGE GUARD Feature
3. Flexible designs with minimum cost
Hologram needs initial cost.
FORGE GUARD requires minor initial cost so that several different
designs/colors can be made to different destinations.
Hologram
+/- 1 M$ cost per one printing plate +/-1 K$ cost per one design making
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8. Feature Summary
Popular anti-counterfeiting label
We make it more difficult to produce copy
Third person can easily produce copy
label by means of several in-house
label because they use simple printing
technologies. Key materials and
technology, and use commercially
manufacturing equipments are in-house
available materials.
made and not available in market.
Initial cost of printing plate is expensive. It takes minor initial cost because of digital
Every time you change hologram drawing. ForgeGuard realizes “high
design, you have to pay for new printing security” and “reasonable price”at
plate and it costs lot. once.
And also you need to change design
frequently to keep security level.
Judgment of hologram’s color and pattern Everyone can easily recognize unique
full color hidden image of Forge Guard
changes seriously depends on viewing
angle and personal experience. Judgment with viewer. And it does not depend on
became more complicated. viewing angle.
FORGE GURAD is a breakthrough solution then you can realize
“High security”, “Reasonable price”, and “Easy judgment” at once.
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9. Products Lineup (Normal lineup)
Seal label Parts label Tag label
Square: 7mm × 7mm, 10mm × 10mm, Label size; 45mmx70mm ForgeGuard as name tag as is
14mm × 14mm, 18mm × 18mm, Forge Guard size; 45mmx3mm sandwitched by urethanes and
22mm × 22mm, 26mm × 26mm, resistant to washing and drying.
33mm × 33mm
Round: Diameter 7mm, 10mm, 14mm,
18mm, 22mm, 26mm,
33mm
options
- Brittleness cuts to prevent label reuse.
- Surface printing （ex. Corporate logo）
）
- Auto labeler adaptability
- Surface lamination.
※Minimum order; 100,000 labels per order
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10. Viewer Lineup
Standard Viewer Small Viewer
～（10
～（ ）
Amount 10sheet～（ sheet lot）
㎜ ㎜
Small viewer size is 15㎜x45㎜. When you
㎜ ㎜ ㎜ ㎜
Card size is 55㎜x90㎜ and viewer size is 2㎜x2㎜. punch a hole and put It on a string, you can use
When you want to judge products, you see a Forge it as viewer card to let customers can judge by
Guard label through viewer’s window. themselves.
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11. Usage examples
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12. Introduction Process
Flow chart to delivery
Normal design
Design data submission/Order
Manufacture/Assemble/Test
Customers decide spec
Business Meeting
from standard spec/design.
Design/Plan
Delivery
Prototype/Final decision
Interview customers
about needs.
Design/Use/Object/M
Customize
ethod(When and
who)
Discuss about spec .
Followed by
prototype making.
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13. Introduction Examples
We are getting many clients. Below lists are examples.
Products / industry Purpose and (FG functional keyword)
Automobile fuel filter To check fake or genuine. (directly put on products, heat resistance)
construction machine parts To refuse repair caused by counterfeit consumables at site
Sports wear To keep brand image and sales. (resistant to washing and drying)
Water purifier To keep brand image and sales. (resistant to washing and drying)
Fishing rod To keep brand image. (resistant to outdoor usage)
Shampoo bottle To keep counterfeit product out. (resistant to high humid and temperature in bath room)
To prevent grey/parallel import. (reasonable initial cost and flexible to design
Watch change)
To check right person easily and properly. (High security and easy
ID card
verification)
Metal detector To do anti-counterfeiting. (resistant to outdoor usage and high security)
Slot machine To prevent illegal reuse of popular machine. (high security)
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14. How to use ForgeGuard technology
Stick label on your genuine products package or itsself.
Distribute special viewer to people who should do anti-counterfeiting activity.
Custom staffs
Investigator for searching counterfeit products
Distributors and shops
Warehouse staffs
Using FG, you could find counterfeit products efficiently and exactlly.
Based on this information, you could take necessary actions to stop counterfeiting.
e.g.) Stop to import fake products at the customs
Complaining to police or some government sector.
Let shops stop to sell counterfeiting products
Noticing to customers how to distinguish genuine products from fake one
Investigating the route of fake products.
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