The document discusses the evolution of telephony from being wired to walls to becoming mobile and personal. It notes that with the rise of internet and multiple ways to contact people, having too many contact points can cause user fatigue. The document then introduces GlocalReach, a service that aims to take telephony to the next level by allowing users to manage how others can contact their different personas, rather than just as a single person, in order to provide more personalized reachability.