- Ringing Bells Private Limited announced the Freedom 251 smartphone priced at Rs. 251, making it the world's cheapest smartphone. - The company claims it can produce the phone at such a low cost through manufacturing in India and selling directly online, avoiding traditional distribution channels. - There is skepticism around whether Ringing Bells can actually deliver on its promise, as the phone's design appears to be identical to a fake iPhone model previously sold in China for around Rs. 1000 per unit. - If Ringing Bells succeeds in shipping the Freedom 251 as promised, it could have a significant impact on India's rapidly growing low-cost smartphone market.

2. BY
 MRITUNJAY YADAV
VISHAL YADAV
VIKAS YADAV
AYUSH SINGH
RISHI KUMAR
SURYANSH DUBEY

3.  Ringing Bells Private Limited is a company based in Noida
(India), registered on 16 September 2015.
 The company attracted attention when it announced the
Freedom 251, a 3G Smartphone, at a price of Rs. 251 (INR
251, after 20:00, on the 21st of February 2016, the price will
become Rs. 500+).
 That would make it the world's cheapest Smartphone. The
company claims that phones purchased now will be delivered
(at the additional cost of Rs. 40) by 30th June 2016.

4. President Director
Mr. Ashok Chadha Mr. Mohit Goel

5.  How did the company is able to produce a smartphone
at such a low cost and able to promise to sell at INR 251 .
 Smartphone for every person .
 Safety to women .
 Impact of freedom 251 in smartphone market .

6.  India is the world's second-largest telecommunications market after
China, with 898 million subscribers as on March 2013.
 The sector expected to witness up to US$ 56.3 billion investments
and the market will cross the US$ 101 billion mark in five years.
 Present 74% to 100% FDI is permitted for various telecom services.
This has made telecom one of najor sectors attracting FDI inflows in
India .
 The total mobile services market revenue in India is expected to
touch US$ 37 billion in 2017.

7.  Moreover, the cumulative revenue of
telecom service providers was recorded at
Rs 54,284 crore (US$ 8.32 billion) in the
January-March 2013 quarter, as per TRAI.
54,284 crore .

8.  FREEDOM FI RST
LOOK
 INCLUDE
 THERE ACCESSORIES

9. Q) HOW DID THE COMPANY IS ABLE TO PRODUCE A SMARTPHONE
AT SUCH A LOW COST AND ABLE TO PROMISE TO SELL AT INR 251 ?
• The cost of making one unit of the Smartphone is around Rs 2,000 .
• "By making in India, this price goes down by Rs 400. . Then we will sell
online only. So, this pulls down the price by Rs 400 further. .
• They are sure that this Smartphone will be in a lot of demand. They are
assuming to save around Rs 500 from this economy of scale. • At last, we wait
for our platform to grow, so, that we can make .
• The company is also aiming to introduce its own SIM card within a couple of
years (which can be the main source of income/profits).

10. The maker of the world’s cheapest
smartphone will make profit of ( RS
31 ) on every unit of freedom 251 .

11. Q) Smartphone for every persone ?
• Freedom 251 Smartphone is priced at very cheaper than all
other Smartphone which comes with the same kind of
specification .
• Ringing Bells said that all deliveries will take 4 months to
complete and it claims to do so by June .
• The company is charging Rs 40 extra as delivery charges,
which sums up the price of Freedom 251 to Rs 291 (with
delivery charges).
• According to the reports the company has received 7.5 cr
of registration for their mobile .

12. Q) Safety to women ?
• Since, it is government funded; the Indian Government will
provide the phone with some apps pre-installed. Like apps
for woman's safety .

13. Q) Impact of freedom 251 in Smartphone market?
• Every month about 2 crore mobile phones are sold
in India .
• India one of the fastest growing Smartphone
marketsglobally .
• Forecast for 30% of market share in Indian market
byend of 2017.
• The company (Ringing Bells) claims to have 25
lakhbookings and some 7.5 crore registrations .

14. • The Make in India phone a Made in China replica ?
• Chinese mobile phone sellers say the design of the
Freedom 251 released in Delhi looks exactly like a China-
made fake iPhone that was popular in China five years ago
.
• Adcom Ikon 4 is essentially a Shan-Zhai iPhone says the
Chinese sellers .

15. These phones can be bought on Chinese websites.
Chinese sellers say the fakes can still be made to order
in Shenzhen, south China, in bulk for around Rs.1000
per piece.

17. • Booming market of Smartphone industry has
come to point where impossible things are being
possible, the announcement of worlds cheapest
Smartphone as made world's attention towards
ringing bells ltd,. Trying to buy INR 251 Smartphone
is not a loss, with many controversy the freedom
251 is trying to deliver the smart phone in coming
days.If it deliver what is promised Smartphone
market going to change smartphone industry .

18. THANK YOU

19. • https://en.wikipedia.org/wiki/Ringing Bells Private
• Limitedhttp://www.investopedia.com/features/industries andbook/telecom.asp
•https://en.wikipedia.org/wiki/Telecommunicationhttp://www.slideshare.net/Murali007/indi
an telecommunication-industry58041093?qid=28aded10-eaaf-43e9-
8bdef63aad3b1bb4&v=&b=&from search=2
• http://tech.firstpost.com/news-analysis/freedom-251-is-a-huge scam-says-bjp-mp-kirit-
somaiya-300202.html
• http://timesofindia.indiatimes.com/tech/mobiles/Freedom-251
• References: Media Reports and Press Releases, Cellular Operators Authority of India
(COAI), Telecom Regulatory Authority of India (TRAI), Department of Telecommunication
(DoT), Department of industrial Policy and Promotion (DIPP).