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Unlimited Possibilities-Realtor Rally 2010

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We’ll discuss how to use various MLS features and ancillary services in working with sellers to maximize listing exposure. Then, we’ll move into agent productivity features and how to use the MLS to best serve your buyers when looking for their new home in today’s challenging market. Everything we’ll showing you today in inclusive with your Metrolist membership. For those of you who are not Metrolist members, please be sure to look for similar features in your MLS system.

Presented by Ed Hardey and Melissa Olson during Realtor Rally 2010, Denver CO.

Published in: Real Estate
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Unlimited Possibilities-Realtor Rally 2010

  1. 1. Unlimited Possibilities Presented by Ed Hardey and Melissa Olson
  2. 2. Working with Sellers Leverage Your Advantages
  3. 3. Statistical Tools and Reports <ul><li>Build instant credibility </li></ul><ul><li>Exhibit market knowledge and understanding </li></ul><ul><li>Be prepared for the hard discussion – the Price </li></ul>
  4. 8. Create a Customized CMA <ul><li>No additional cost for third party software </li></ul><ul><li>User flexibility </li></ul><ul><li>Demonstrate your knowledge and expertise </li></ul>
  5. 10. Find Prospective Buyers <ul><li>Be ready for the listing </li></ul><ul><li>Validate your suggested price </li></ul><ul><li>Proactively outreach to brokers who have potential buyers </li></ul>
  6. 13. Marketing Capabilities <ul><li>Explain the benefits of working with a Realtor® </li></ul><ul><li>Describe where online buyers will find home listings </li></ul><ul><li>Competitive advantages only you can offer </li></ul><ul><li>Develop and cultivate farm areas </li></ul>
  7. 14.                                                                                                                                                   
  8. 15. Largest network in Colorado with over 16,000 real estate professionals Listings displayed on more then 4,000 broker websites More than 4 million pageviews per month Only Realtor listings sent to national real estate website Exclusive Metrolist member benefit with avg 250,000 unique visitors per day Listing distribution to over 35 national real estate portal
  9. 16. Working with Sellers Maximize Your Expertise
  10. 17. Your MLS Listing <ul><li>Provide comprehensive listing details </li></ul><ul><li>Upload photos and virtual tours viewable by Realtors and potential buyers </li></ul><ul><li>Upload disclosures and other documents </li></ul>
  11. 19. <ul><li>“With photography a new language has been created. Now for the first time it is possible to express reality by reality. We can look at an impression as long as we wish, we can delve into it and, so to speak, renew past experiences at will.” </li></ul><ul><li>Ernst Haas </li></ul>
  12. 20. Photos matter… Courtesy of Sam DeBord, licensed real estate broker with SeattleHome.com, a division of Washington State Realty, LLC.
  13. 21. Photos matter… Courtesy of Sam DeBord, licensed real estate broker with SeattleHome.com, a division of Washington State Realty, LLC.
  14. 23. Facilitate the Transaction <ul><li>Use online showing management tools </li></ul><ul><li>Create an online transaction with Seller access </li></ul><ul><li>Deliver neighborhood market activity to your seller </li></ul>
  15. 28. Be Productive
  16. 29. Work Smarter, Not Harder <ul><li>Do you have certain search criteria you use over and over? </li></ul><ul><ul><li>Create a saved search </li></ul></ul><ul><ul><li>Recall the saved search and simply run the search day after day </li></ul></ul>
  17. 31. Work Smarter, Not Harder <ul><li>Do you want to know the newest listings on the market every morning before you even get out of bed? </li></ul><ul><ul><li>Use your MLS’s Prospect feature </li></ul></ul><ul><ul><li>Send new listings to your clients using the Prospect feature as specified by you, the Realtor </li></ul></ul>
  18. 33. Work Smarter, Not Harder <ul><li>Do you want listing information offline, available with or without internet connectivity? </li></ul><ul><ul><li>Save PDF reports on your desktop so they are at your disposal, regardless of web access </li></ul></ul><ul><ul><li>No more links that may or may not work </li></ul></ul>
  19. 35. Work Smarter, Not Harder <ul><li>Do you want market information at your fingertips? </li></ul><ul><ul><li>Use Market Intel reports for a broad overview and summary for all MLS listings </li></ul></ul><ul><ul><li>Create printable stats reports based on your search results </li></ul></ul>
  20. 38. On the Buy-Side of Life Working with Buyers
  21. 39. Attract Buyers <ul><li>Display searchable IDX listings on your website </li></ul><ul><li>Market yourself and your competitive advantages </li></ul>
  22. 40. Now you have the buyer… <ul><li>Customizable searching </li></ul><ul><li>Send your buyers daily alerts with new listings </li></ul><ul><li>Provide demographic information </li></ul><ul><li>Schedule showings online </li></ul><ul><li>Mobile MLS access </li></ul>
  23. 45. Streamline your Transaction <ul><li>Set up an online transaction </li></ul><ul><li>Make the offer using online contracts </li></ul><ul><li>Archive the transaction </li></ul>
  24. 46. Questions?

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