A successful sales plan should include strategies for attracting new customers and growing existing customers. It should determine quotas for attracting new customers through letters, phone calls, meetings, and proposals. It also needs strategies for increasing awareness of products/services through professional associations, trade shows, social media, and local community organizations. Collecting referrals from new customers is also an important part of the sales plan.

1. A successful sales plan
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DO YOU KNOW A SUCCESSFUL SALES PLAN SHOULD
I N C L U D E W H AT E L E M E N T S ? T H E Q U E S T I O N S
S U R R O U N D I N G T H E " W H O , W H E R E , W H Y, W H E N A N D
H O W ? " H AV E A P P E A R E D E V E R Y T I M E Y O U T H I N K O F
M E A S U R E S T O I N C R E A S E S A L E S O F Y O U R C O M PA N Y ?
HERE ARE A FEW THINGS YOU SHOULD KEEP IN MIND
B E F O R E P R E PA R I N G A S A L E S P L A N .

2. Determine the sales plan
Sales plan should be short, simple and have key. Basically,
the sales plan should be smart and express the strategy
to attract new customers. Typically, the rate will
coordinate ideally a 75% sales from new customers and
25% of sales from existing customers.
A sales plan consists of four basic parts:
- The strategy to attract new customers.
- The method of attracting new customers.
- The business growth strategies for existing customers.
- The method of business growth for existing customers.
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3. The strategies and methods to attract new customers
 1. Beyond quotas set each week.
 2. Increase customer awareness of product / service and
your business solution.
 3. Increase community awareness of your product /
service and business solutions.
 4. Collect referrals from new clients
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4. 1. Beyond quotas set each week.
 - Send no less than 50 letters of introduction of products /
services to new customers.
- Call no less than 50 phone calls to introduce the
products / services to new customers.
- Meet directly with no less than 20 new customers.
- Create no less than 10 sales proposals.
- Carry out not less than 5 rollout of products / services
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5. 2. Increase customer awareness of product / service and
your business solution
 - Join and participate in no less than three professional
associations or organizations that are current customers and
your potential is often involved.
- Actively participate in trade fairs and workshops, the
presence of customers.
- I address list of associations, organizations and send a
postcard or a letter of introduction according to these
addresses.
- Generally need maximum participation in social events,
appearing in the press ... to attract the attention and interest
of everyone.
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6. 3. Increase community awareness of your product /
service and business solutions:
 - Join the event on all the chambers of commerce and
local industry organizations.
- Actively contact with at least 12 different organizations
in the local interest in products / services and solutions
for your business.
- Take time and a certain portion of your budget for at
least 3 non-profit organizations.
- Joined in no less than three different unions, such as Le
Tip or Business Networking International.
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7. 4. Collect referrals from new clients
 - Within 30 days after providing products / services and
business solutions, you should ask every new customer
you know at least three names and phone numbers of
people that they know of that can be used product /
services and solutions to your business.
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8. THANK YOU FOR YOUR ATTENTION.