The document discusses strategies for promoting an upcoming "Art Heals Breakfast" event through social media. It recommends sharing a unified story about the event to help all supporters understand its purpose. The content plan divides posts among themes like the breakfast, entertainment, questions, and stories highlighting how art heals. It aims to help people experience the impact of the event before attending. The next steps are to outline a posting calendar and gather/create relevant images, videos, and stories to share leading up to the breakfast.

1. ART
IS
_____
Wednesday, October 5, 2011

2. FREE
ARTS
Wednesday, October 5, 2011

3. OUR STRATEGY:
EXPERIENCE THE BREAKFAST
BEFORE THE BREAKFAST
Those who attend understand how powerful it is...once they’re there.
How can we help them experience how purposeful, emotional, and exhilarating the actual
event is prior to it happening?
Compel supporters to take action, whatever the action may be.
Some may see it as a fundraising event, others as a new organization to mentor through,
as a partner for a future project, etc. Let’s show them there’s something for each of them
- art heals in many ways.
Tell a single unified story about our event.
Free Arts supporters likely have a mixed bag of knowledge about the Art Heals event in
November. How can we help all of them better understand what the breakfast is about?
Wednesday, October 5, 2011

4. SOCIAL MEDIA CONTENT OVERVIEW
Current Subscriber / Fan Database
Facebook: 2,100 fans
Twitter: 1,300 followers
Art Heals Content: Dates & Frequency
Begin posting “Art Heals” themed content on October 27 and run through November 10.
Art Heals content 2-3 times per week.
Wednesday, October 5, 2011

5. CONTENT STRATEGY BUCKETS
Theme Art Heals Breakfast Entertainment Miscellaneous Art Heals Stories
Percentage of Posts 30% 10% 10% 50%
Invitation to this year’s Video from last year’s
Questions Stories from youth
event breakfast performance
Sneak peek: designers Videos / interviews from well Stories from fans / friends
Messaging Buckets and posters known artists
Polls
(prompted by a question)
What to expect at this Stories from local or well
Photos Quotes / Inspiration
year’s breakfast loved artists
Wednesday, October 5, 2011

6. NEXT STEPS
Outline Calendar
Wednesday, October 5 committee meeting
Gather & Create Content
Begin to pull images, videos and stories this week
Reach out to past artists and mentors as needed
Assign the creation of breakfast related content to appropriate staff
Wednesday, October 5, 2011