The document describes two events focused on reframing how bread is experienced. The first event involves cutting bread into pieces for participants to share and spread their favorite sauces on in order to learn new ways of enjoying bread. The second event discusses customizing bread to look like characters or dolls in order to sell bread to new markets like children.

1. Framing and reframing
Looking at bread in a new way

2. Creating value
#1
Event on tasting experiences that could be celebrated at an office or
school
- one large loaf of bread would be cut in pieces
- each participant would bring their favourite sauce for spreading over the
pieces
- then everyone would share and learn new ways for experimenting a bread

3. Creating value
#2
Customizing a bread in order to sell them to new markets, such as kids
consumers
- companies or people would decorate them as a doll, puppet or other
character, e.g. Woody from Toy Story