2. Livraria Cultura
- Largest bookstore in South America
- Known by being a cozy and stimulating spot
for reading and buying books
3. Insights
- The entrance is ludic as if they were asking
you for entering into another world
- Its ceiling is huge, with an imposing wood
dragon sculpture
4. Insights
- The store is colourful, giving it a creative
aspect
- Its brightness leads to a pulse ambient
8. Insights
- The books are divided by sections
- The music is distinctive in every area and
doesn't catch my attention
9. Hidden opportunities
- Showing off less books in the main hall, in
order to create an atmosphere without
overwhelming the people that walk through it
10. Hidden opportunities
- Providing some specialized employees in for
giving ideas to consumers
- Exploring social spaces for connecting
people. Most of people are browsing it alone
