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BREAD
            Team 26804
 Stanford University Crash Creativity
Assignment #3: Framing & Reframing
              Fall 2012
Value




           In many parts of the world,
 bread is considered a key nutritional necessity.
Example: Pandesal
Origin: Spain, "salt bread"
Culture: Philippines
Bread seller in Damascus, 1910




Source: http://mideastimage.
com/result.aspx
Chef Making Roti in India




Source: http://www.flickr.
com/photos/joezach/57979251
Challenges



    Some of the most difficult challenges poor
   countries face in their efforts to achieve the
   Millennium Development Goals include poor
    starting conditions, weak governance and
     institutions, conflict and instability, and
            environmental degradation.
Rising Prices


 Agriculture plays a critical
   role in meeting these
  challenges, especially
           cereals.

  As the price of food
 including bread rises,
more people worldwide go
        hungry.
Hunger Around the World


 In developing countries, 91 children out of 1,000
          die before their fifth birthday.




By comparison, around the world eight children in
    1,000 will die before turning five years old.
Number of Hungry People Worldwide




Source:
www.worldhunger.org
Campaign: One Loaf of Bread




To feed the hungry kids of the world, we propose a
campaign to create a project on Kickstarter where
people can donate a loaf (its equivalent) or more.
One Loaf of Bread



We will use the money to sponsor projects all over
the world that are seeking to help feed the hungry,
    not just by giving the loaf but by creating a
           sustainable source for them.

                    You Can!...
               Help Reduce Hunger
One Loaf of Bread

Each project we sponsor must:

● Show us how it will be sustainable

● Not require more funding to keep the project
  alive

● Show us how subsequently it will help its
  beneficiaries be sustainable as well.
Example of a Funded Project

  A book with recipes of our country/region ...
Presentation by Team 26804



        Kristal Caidoy - San Francisco Bay Area
           Jessica Danis - Ciudad de México
            Nellie Jacobs - Toronto, Canada
 Ajith Madurapperuma - Colombo, Western Province,
                         Sri Lanka
            Raphael Owino - Nairobi, Kenya

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Loaf of bread campaign !

  • 1. BREAD Team 26804 Stanford University Crash Creativity Assignment #3: Framing & Reframing Fall 2012
  • 2. Value In many parts of the world, bread is considered a key nutritional necessity.
  • 3. Example: Pandesal Origin: Spain, "salt bread" Culture: Philippines
  • 4. Bread seller in Damascus, 1910 Source: http://mideastimage. com/result.aspx
  • 5. Chef Making Roti in India Source: http://www.flickr. com/photos/joezach/57979251
  • 6. Challenges Some of the most difficult challenges poor countries face in their efforts to achieve the Millennium Development Goals include poor starting conditions, weak governance and institutions, conflict and instability, and environmental degradation.
  • 7. Rising Prices Agriculture plays a critical role in meeting these challenges, especially cereals. As the price of food including bread rises, more people worldwide go hungry.
  • 8. Hunger Around the World In developing countries, 91 children out of 1,000 die before their fifth birthday. By comparison, around the world eight children in 1,000 will die before turning five years old.
  • 9. Number of Hungry People Worldwide Source: www.worldhunger.org
  • 10. Campaign: One Loaf of Bread To feed the hungry kids of the world, we propose a campaign to create a project on Kickstarter where people can donate a loaf (its equivalent) or more.
  • 11. One Loaf of Bread We will use the money to sponsor projects all over the world that are seeking to help feed the hungry, not just by giving the loaf but by creating a sustainable source for them. You Can!... Help Reduce Hunger
  • 12. One Loaf of Bread Each project we sponsor must: ● Show us how it will be sustainable ● Not require more funding to keep the project alive ● Show us how subsequently it will help its beneficiaries be sustainable as well.
  • 13. Example of a Funded Project A book with recipes of our country/region ...
  • 14. Presentation by Team 26804 Kristal Caidoy - San Francisco Bay Area Jessica Danis - Ciudad de México Nellie Jacobs - Toronto, Canada Ajith Madurapperuma - Colombo, Western Province, Sri Lanka Raphael Owino - Nairobi, Kenya