The marketing might of modern public relationsBob Pickard
Social media is revolutionizing the way the world communicates and it is powering the public relations industry’s global ascendancy. In Asia, PR has traditionally been a relatively minor and subordinate part of the marketing mix but now it increasingly occupies centre stage. Because public relations is at its essence a social networking business, it is well positioned to thrive in the digital domain, especially in a region where mobile communications are the new marketing battleground. Media relations and publicity will always be a key part of PR, but now creating content, building communities, understanding analytics and applying the psychology of persuasion are all part of the picture. PR will always be about the art of relationships, but increasingly it is a measurable communications science.
On September 7th, 1982, legendary 'Mad Man' David Ogilvy sent an internal memo to all agency employees, titled “How to Write”. Here are 10 hints to help how to write.
MindLabs Christian Bason holdt foredrag i GovLab, New York, hvor nytænkning af offentlig styring var på dagsordenen. Se Christians slides om hans erfaringer fra forskningsarbejde om hvordan offentlige ledere engagerer sig i designmetoder for at finde nye løsnings- og styringsmodeller
The marketing might of modern public relationsBob Pickard
Social media is revolutionizing the way the world communicates and it is powering the public relations industry’s global ascendancy. In Asia, PR has traditionally been a relatively minor and subordinate part of the marketing mix but now it increasingly occupies centre stage. Because public relations is at its essence a social networking business, it is well positioned to thrive in the digital domain, especially in a region where mobile communications are the new marketing battleground. Media relations and publicity will always be a key part of PR, but now creating content, building communities, understanding analytics and applying the psychology of persuasion are all part of the picture. PR will always be about the art of relationships, but increasingly it is a measurable communications science.
On September 7th, 1982, legendary 'Mad Man' David Ogilvy sent an internal memo to all agency employees, titled “How to Write”. Here are 10 hints to help how to write.
MindLabs Christian Bason holdt foredrag i GovLab, New York, hvor nytænkning af offentlig styring var på dagsordenen. Se Christians slides om hans erfaringer fra forskningsarbejde om hvordan offentlige ledere engagerer sig i designmetoder for at finde nye løsnings- og styringsmodeller