As mobile phones overtake PCs as the most common web access device worldwide, public libraries need to be ready to serve their patrons

1. Four Things You Can Do Today to Get Your Library Ready for the Mobile Experience! Cheryl Burnette, Webmaster Homewood Public Library HomewoodPublicLibrary.org cburnette@bham.lib.al.us 205.332.6631

2. A Mobile State of Mind In 2009, for the first time ever, mobile phones were used more for accessing data than to make calls. Global Mobile Data Market Update 2009 By 2013, mobile phones will overtake PCs as the most common web access device worldwide. Gartner Highlights Key Predictions for IT Organizations and Users in 2010 and Beyond 1/13/10

3. Libraries’ Mobile State of Mind

4. Mobile Library Websites

5. Mobile Library Catalogs

7. Hours, directions, contact info

9. My Account

10. Links to mobile catalog, mobile databases

11. Link to downloadable eBooks & audiobooks

13. Easy-to-use tools for creating mobile sites Mobify – Free version is very generous and includes the option for a custom domain (m.yourwebsite.com) Mobeezo – Free – “yourmobilesite.mobeezo.com” Onbile – Free mobile site + paste a code in your index page to automatically direct mobile users to the site Wordpress– Free – automatically creates a mobile version Blogger – Free – automatically creates a mobile version

14. Consider creating an app for your phone http://appinventor.googlelabs.com/about/ for iPhone, iPod Touch and iPad http://snippetspace.com/

15. Shortcuts for libraries who use a CMS Modules or plug-ins available for device detection and themes

16. Ways to test your mobile site Opera Mini Simulator mobiReady User Switch Agent Firefox Add-On

17. 2nd Thing: Use Google Voice for free SMS (text) reference 1. Watch the SMS to Email video www.google.com/googlevoice/about.html 2. Create a free library Google account google.com/voice 3. Get Started: Choose a free Google phone number www.google.com/support/voice/bin/answer.py?hl=en&answer=150640 . Click Done to go straight to your account. 4. To receive SMS via Gmail, click Settings - Voice Settings then the Voicemail & Text tab at top. Select Text Forwarding-Forward text messages to my email. Photo www.geeky-gadgets.com

19. Setup is easy! Do not change the Google email or add an additional email YET

20. Run the filter

21. Now go to Google Voice and click the Voicemail & Text tab -Voicemail Notifications and Add a new email address. Remember that a Google email can only be associated with one Google account.

23. 3rd Thing: Use QR Codes to improve library services www.cnet.com.au/how-to-use-qr-codes-339302140.htm

25. Because scanning requires less effort than typing a URL, the QR code has taken a turn for the personal

28. Watch a video

29. Read an RSS feed

30. Make a phone call

31. Send a SMS (text) message

32. Send email

33. Download contact info to your phone

35. How QR codes are used in the wild

36. Create your own QR codes Use a free online generator, i.e. BeeTagg

37. Create your own QR codes invx

38. Create your own QR codes Zxing

39. How to use QR codes to improve library services: Embed URLs that quickly connect to: dynamic search in a catalog (i.e. “writing graphic novels”) mobile catalog mobile library website place inside books and on shelves to lead to book trailers, mobile friendly blogs and author sites mobile databases (i.e. EBSCO) virtual tour of the library instructional videos on YouTube library blogs that are mobile enabled (Blogger and Wordpress automatically convert their content into mobile versions mobile versions of book suggestions or read-alikes

40. How to use QR codes to improve library services: Embed other information: contact information (i.e. phone number and email) SMS (text) for text reference services create a scavenger hunt

41. http://www.flickr.com/photos/halfhollowhills/4504965499

42. http://www.flickr.com/photos/aculibrary/3011082552

43. http://www.flickr.com/photos/halfhollowhills/4504965499

44. Jules Verne’s classicAround the world in 80 days: The ubitour version guided by your mobile phone www.youtube.com/watch?v=OE5Ch4NnVu0&feature=player_embedded

45. QR codes are for personal use, too! Embed your contact information, a link to your online resume, or have the QR code printed on your business cards. If you are encoding a URL, make sure it's a mobile site that will load well on a mobile phone browser.

47. Location based mobile network, or geolocation social media

48. Founded in March 2009

51. You can activate the program any time you visit a location

52. Foursquare uses your phone’s GPS receiver to pinpoint your position and then lists nearby locations

53. Check in and the app updates your status

54. If you update your status enough times at the same location you can earn badges and become “Mayor”

56. Foursquare from a user’s perspective

58. Encourages visits and participation from patrons

59. Interacts with patrons on a different level

60. Can create “specials” (prizes) to reward check ins and “Mayorships”, i.e. totebags, mugs, coupons, post winner’s name with their book suggestion on chalk or white board for a week, free DVD check out, etc.

62. Once you claim your library, it may take Foursquare a couple of weeks to reply and give you complete authority

64. Foursquare from a library’s perspective

65. Darien Library, CT

67. Piscataway Public Library

68. Foursquare in the wild Whole Foods

70. http://www.flickr.com/photos/halfhollowhills/4504965499

71. Whether you create a mobile website, start a text reference service, use QR codes to direct people to your mobile catalog, or use Foursquare to bolster visits and participationADVERTISE,ADVERTISE,ADVERTISE!!!