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Bcg, ge & ansoff
The document discusses three portfolio analysis models: the BCG matrix, Ansoff matrix, and GE matrix.
The BCG matrix classifies businesses based on their relative market share and market growth rate as Stars, Cash Cows, Question Marks or Dogs. The Ansoff matrix describes four growth strategies: market penetration, market development, product development, and diversification.
The GE matrix evaluates businesses based on their industry attractiveness and competitive strength. Industry attractiveness considers factors like market growth and risk, while competitive strength looks at a company's assets, market share and costs. It sorts businesses into nine categories for strategic planning purposes.
Edita Food Industries - Re-initiation of Coverage - August 2016
Prime Investment Research re-initiates coverage of Edita Food Industries, Egypt's largest listed consumer company by market capitalization. They assign the stock a "Sell" rating based on their fair value estimate of EGP 10.43 per share, implying a 28% downside potential from the current market price of EGP 14.50. Edita is a leading Egyptian packaged snack food producer with a 12% market share. However, the valuation of Edita's stock has been severely impacted by recent aggressive interest rate hikes in Egypt. Prime estimates Edita's value using a discounted cash flow model with a weighted average cost of capital of 15.58% and perpetual growth rate of 5%.
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“SEARCH FOR BUSINESS OPPORTUNITY, IDEATION, INNOVATION AND CREATIVITY.pptx
The document discusses factors that affect identifying business opportunities, including markets, individual interests, capital, skills, supplies, manpower, and technology. It also outlines processes for seeking opportunities, such as observing successful businesses, solving problems, home-based businesses, and leveraging resources. Key steps in market research and selecting optimal locations are also presented.
TESCO SWOT Analysis 2019
Image Source : https://bstrategyhub.com/tesco-swot-analysis-2019swot-analysis-of-tesco/
Nestle-business-presentation
This document provides an overview of Nestle's business including their vision, mission, general environment, five forces model, SWOT analysis, business strategy, competitors, problems, solutions, stakeholders, and acquisition strategy. It discusses Nestle's aim to meet consumer needs with high quality foods. It also analyzes their strengths as a global leader, weaknesses in some markets, opportunities in health trends, and threats from competition. The document outlines Nestle's strategy of cost leadership and differentiation across product categories.
Strategic group mapping
This document discusses strategic group mapping, which is a technique used to analyze a firm's competitive position within its industry. It involves identifying the key competitive factors that distinguish strategic groups, plotting representative firms on a two-dimensional map based on these factors, and using a third variable like market share to depict group size. Strategic group mapping helps identify a firm's direct competitors, potential partners, and opportunities to move between groups. While useful for competition analysis, it provides a static view that does not account for industry disruption through innovation.
Global Marketing Environmental scanning
Market scanning is the process of continually analyzing the external market environment in order to define the market’s needs, track competitor actions, stay alert to new regulations, identify value-added technologies and adjust to economic conditions. The key benefits of effective scanning are the identification of new market opportunities and the development of proactive strategies to guard against market disruptions. The following illustration details the components included in a market scan and how they relate to your business and suppliers, the workforce and ultimately, the customer.
Recommended
Bcg, ge & ansoff
The document discusses three portfolio analysis models: the BCG matrix, Ansoff matrix, and GE matrix.
The BCG matrix classifies businesses based on their relative market share and market growth rate as Stars, Cash Cows, Question Marks or Dogs. The Ansoff matrix describes four growth strategies: market penetration, market development, product development, and diversification.
The GE matrix evaluates businesses based on their industry attractiveness and competitive strength. Industry attractiveness considers factors like market growth and risk, while competitive strength looks at a company's assets, market share and costs. It sorts businesses into nine categories for strategic planning purposes.
Edita Food Industries - Re-initiation of Coverage - August 2016
Prime Investment Research re-initiates coverage of Edita Food Industries, Egypt's largest listed consumer company by market capitalization. They assign the stock a "Sell" rating based on their fair value estimate of EGP 10.43 per share, implying a 28% downside potential from the current market price of EGP 14.50. Edita is a leading Egyptian packaged snack food producer with a 12% market share. However, the valuation of Edita's stock has been severely impacted by recent aggressive interest rate hikes in Egypt. Prime estimates Edita's value using a discounted cash flow model with a weighted average cost of capital of 15.58% and perpetual growth rate of 5%.
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- Marketing Mix
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“SEARCH FOR BUSINESS OPPORTUNITY, IDEATION, INNOVATION AND CREATIVITY.pptx
The document discusses factors that affect identifying business opportunities, including markets, individual interests, capital, skills, supplies, manpower, and technology. It also outlines processes for seeking opportunities, such as observing successful businesses, solving problems, home-based businesses, and leveraging resources. Key steps in market research and selecting optimal locations are also presented.
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Nestle-business-presentation
This document provides an overview of Nestle's business including their vision, mission, general environment, five forces model, SWOT analysis, business strategy, competitors, problems, solutions, stakeholders, and acquisition strategy. It discusses Nestle's aim to meet consumer needs with high quality foods. It also analyzes their strengths as a global leader, weaknesses in some markets, opportunities in health trends, and threats from competition. The document outlines Nestle's strategy of cost leadership and differentiation across product categories.
Strategic group mapping
This document discusses strategic group mapping, which is a technique used to analyze a firm's competitive position within its industry. It involves identifying the key competitive factors that distinguish strategic groups, plotting representative firms on a two-dimensional map based on these factors, and using a third variable like market share to depict group size. Strategic group mapping helps identify a firm's direct competitors, potential partners, and opportunities to move between groups. While useful for competition analysis, it provides a static view that does not account for industry disruption through innovation.
Global Marketing Environmental scanning
Market scanning is the process of continually analyzing the external market environment in order to define the market’s needs, track competitor actions, stay alert to new regulations, identify value-added technologies and adjust to economic conditions. The key benefits of effective scanning are the identification of new market opportunities and the development of proactive strategies to guard against market disruptions. The following illustration details the components included in a market scan and how they relate to your business and suppliers, the workforce and ultimately, the customer.
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Condom Industry
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Case study - Walmart (Philip Kotler 14th Edition, Chapter 3)
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Globalization has increased competition by allowing easier movement of goods, services, capital and information across borders. This has led companies to expand internationally to access new markets and resources. There are several approaches for entering foreign markets including exporting, joint ventures, and foreign direct investment. Companies must analyze political, economic, social, technological and other factors in foreign markets and adapt their marketing strategies to local conditions. Success requires understanding local consumer needs and regulations while maintaining a consistent brand image. International expansion can increase sales and profits but also presents challenges in managing operations across diverse and distant markets.
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Useful for education. Content is from different verified websites.
Expansion strategies
The document discusses various expansion strategies that organizations can pursue to achieve growth. It describes concentration strategies like market penetration, market development, and product development that involve competing within a single industry. Integration strategies like vertical and horizontal integration combine related business activities. Diversification strategies involve adding new markets, products or industries that are either related or unrelated to the existing business. The document provides examples and definitions of these different expansion strategies.
Entrepreneurial Ecosystem
This presentation provides an overview of the elements that comprise the entrepreneurial ecosystem and shares the best practices for new product development. It also provides measures that can be used to evaluate the effectiveness of the entrepreneurial ecosystem and proposes a world class solution that can be used to increase the success rate of entrepreneurial ventures.
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Visit www.buentrepreneurship.wordpress.com for more works related to entrepreneurship! Made by students from Bishop's University, Quebec, Canada.
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This document provides an overview of the company Caminar and its new product Flateel. Some key points:
- Caminar was established in 2015 and produces the shoe Flateel, which allows the wearer to have both flat and heel functionality in one shoe.
- The document outlines the problem Flateel solves, its target customers as professionals and college students, and proposes a positioning statement emphasizing its dual comfort.
- Marketing strategies are proposed, including distribution channels, integrated marketing communications with various advertising approaches, and a 1.5 lac rupee budget focused on brand awareness.
- Finally, market analysis is provided on the size and growth of the Indian footwear industry, with
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Examine the concepts of the social entrepreneur and the social business
Explore the mind-set of social entrepreneurs
Introduce the concept of ecopreneurship
Define the term ethics and the implications for entrepreneurs
Examine environmental crime and its temptations for entrepreneurs
Examine cross-cultural concepts of ethics and corruption
Examine the ethics of criminal entrepreneurs and their similarities to other entrepreneurs
Focus on the challenges that face disadvantaged entrepreneurs
Technology absorption & diffusion
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- Technology adaptation occurs when parameters of acquired technology are changed to meet local needs or infrastructure constraints.
- Technology diffusion is the spread of new technologies, products, services, or processes from one entity to another over time. It typically follows an S-curve adoption pattern from innovators to early adopters to the mainstream.
- Organizations must properly manage technology absorption with support from management, clear agreements, training, and compliance with government guidelines requiring disclosure of absorption efforts.
Integration strategy
The document discusses various types of integration strategies including vertical, horizontal, and diversification strategies. It provides details on forward, backward, and balanced integration. Vertical integration allows a firm to gain control over suppliers, distributors, or competitors. Forward integration involves gaining control over distributors while backward integration controls suppliers. The document analyzes when different integration strategies may be suitable and provides examples of companies that have implemented various integration strategies including Amazon, Starbucks, Microsoft and Apple.
What is strategy
Strategy is about determining the long-term direction and scope of an organization. It involves choosing markets to compete in, configuring resources to achieve competitive advantage, and meeting stakeholder expectations. There are three levels of strategy - corporate, business, and functional. Corporate strategy determines the business areas and approach. Business strategy determines how to compete in each business. Functional strategies support the other strategies through effective resource allocation.
International Marketing Management - Introduction
The document provides an overview of international marketing, defining it as marketing goods and services across national borders. It discusses the reasons companies engage in international business, the differences between domestic and international marketing, and challenges such as cultural and legal differences in foreign markets. Finally, it examines factors that have influenced the dynamic environment of international trade over time, such as globalization, trade agreements, and the shift towards more open trade policies.
Entrepreneurship Concept, Examples
This document defines key concepts related to entrepreneurship including the concept of entrepreneurship as a creative and innovative activity. It outlines the evolution of entrepreneurship from army leaders in the 16th century to innovators in the 21st century. Characteristics of entrepreneurship are listed such as innovation, achievement, managerial skills. Causes of entrepreneurship failure and examples of successful real-world entrepreneurs are also provided.
Entrepreneurship
An entrepreneur is defined as an individual who takes initiative by organizing resources in innovative ways and bearing risks and uncertainty. They identify opportunities, establish visions, persuade others, gather resources, create new ventures, and adapt over time. Entrepreneurship is motivated by background factors, needs for achievement, and supportive business environments. Entrepreneurs pursue opportunities, establish visions, and gather resources to create new ventures.
Porter's Generic Strategies
The document discusses Porter's three generic strategies: cost leadership, differentiation, and focus. It provides details on each strategy, including the strengths companies need to successfully implement each one and risks involved. It gives examples of companies like McDonalds, Apple, Medimix, and PepsiCo that have used cost leadership, differentiation, or focus strategies.
Meaning, characteristics and Importance of Ecopreneurship
This document defines ecopreneurship and discusses its importance. Ecopreneurship refers to applying entrepreneurial principles to create businesses that solve environmental problems or operate sustainably. It involves developing enterprises with an environmentally responsible perspective. Ecopreneurship is important as it provides a platform for sustainable businesses needed to address issues like global warming. The document discusses definitions of ecopreneurship from various authors and outlines characteristics like seeing environmental protection as key and having a positive environmental impact. Importance includes giving focus to personal initiative over procedures to realize market success with green innovations.
Setting up Business Enterprise
The document outlines the major steps involved in setting up a new business enterprise:
1. Identifying business opportunities through market observation, studying consumer needs, project profiles, and trade fairs.
2. Generating business ideas and evaluating feasibility through market research, consumer contacts, studying other nations, and trade fairs.
3. Conducting a feasibility study analyzing technical, commercial, financial, and socio-economic aspects to determine viability.
4. Preparing a business plan describing the venture, organization, production, marketing, finances, and importance to the economy.
5. Launching the enterprise by securing resources like funding, facilities, equipment, materials, and employees for implementation.
GE Four Corners Analysis
GE sees significant growth opportunities in China's developing smart grid market. GE plans to leverage its existing energy infrastructure expertise, partnerships with Chinese companies, and research capabilities to provide comprehensive smart grid solutions. Key to GE's strategy is expanding its demonstration centers across China and partnering with local companies to gain government support and market share in China's $100 billion smart grid industry. GE believes its global reach, clean energy investments, and experience working with China position it well to capture a 20% market share. However, competitors like Siemens, Cisco and IBM are also focusing on China and may challenge GE's lack of in-country smart grid implementation experience.
Porter diamond11 1
This document appears to be notes from a business class lecture that discusses Michael Porter's Diamond Model of national advantage. It covers topics like the factors that contributed to US economic dominance after WWII, factors in the decline of US dominance, and countries that emerged as new economic competitors like Japan in the 1970s-1980s and the BRIC countries. It also mentions an upcoming assignment for students to analyze a country using Porter's Diamond Model framework or read about global economics.
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The document provides an overview of the global condom industry, including its history, key players, market size and growth trends. It discusses the industry's products and innovations over time. Major players like Durex and Trojan dominate the market, which is estimated at billions of condoms distributed annually worldwide. The industry faces some barriers to entry but also benefits from economies of scale in large-scale condom manufacturing.
Case study - Walmart (Philip Kotler 14th Edition, Chapter 3)
A case study on Walmart from the book Marketing Management, A South Asian Perspective (14th Edition) by Philip Kotler, Chapter-3. This presentation includes the complete case details, questions and their possible solutions.
Tapping into global market new
Globalization has increased competition by allowing easier movement of goods, services, capital and information across borders. This has led companies to expand internationally to access new markets and resources. There are several approaches for entering foreign markets including exporting, joint ventures, and foreign direct investment. Companies must analyze political, economic, social, technological and other factors in foreign markets and adapt their marketing strategies to local conditions. Success requires understanding local consumer needs and regulations while maintaining a consistent brand image. International expansion can increase sales and profits but also presents challenges in managing operations across diverse and distant markets.
PESTAL and SWOT analysis on NESTLE Brand
Document content PESTAL and SWOT analysis of NESTLE with examples and detailed analytics. #PESTAL #SWOT #NESTLE
Useful for education. Content is from different verified websites.
Expansion strategies
The document discusses various expansion strategies that organizations can pursue to achieve growth. It describes concentration strategies like market penetration, market development, and product development that involve competing within a single industry. Integration strategies like vertical and horizontal integration combine related business activities. Diversification strategies involve adding new markets, products or industries that are either related or unrelated to the existing business. The document provides examples and definitions of these different expansion strategies.
Entrepreneurial Ecosystem
This presentation provides an overview of the elements that comprise the entrepreneurial ecosystem and shares the best practices for new product development. It also provides measures that can be used to evaluate the effectiveness of the entrepreneurial ecosystem and proposes a world class solution that can be used to increase the success rate of entrepreneurial ventures.
Social entrepreneurship
Visit www.buentrepreneurship.wordpress.com for more works related to entrepreneurship! Made by students from Bishop's University, Quebec, Canada.
Marketing Strategy of Nestle ppt
In our report, we try to present the Marketing Strategies through segmentation, target marketing and positioning of Nestle
Marketing strategy for new product launch
This document provides an overview of the company Caminar and its new product Flateel. Some key points:
- Caminar was established in 2015 and produces the shoe Flateel, which allows the wearer to have both flat and heel functionality in one shoe.
- The document outlines the problem Flateel solves, its target customers as professionals and college students, and proposes a positioning statement emphasizing its dual comfort.
- Marketing strategies are proposed, including distribution channels, integrated marketing communications with various advertising approaches, and a 1.5 lac rupee budget focused on brand awareness.
- Finally, market analysis is provided on the size and growth of the Indian footwear industry, with
Social and ethical entrepreneurship
Examine the concepts of the social entrepreneur and the social business
Explore the mind-set of social entrepreneurs
Introduce the concept of ecopreneurship
Define the term ethics and the implications for entrepreneurs
Examine environmental crime and its temptations for entrepreneurs
Examine cross-cultural concepts of ethics and corruption
Examine the ethics of criminal entrepreneurs and their similarities to other entrepreneurs
Focus on the challenges that face disadvantaged entrepreneurs
Technology absorption & diffusion
- Technology absorption refers to acquiring, developing, assimilating, and utilizing technological knowledge and capabilities from external sources. It involves hardware, software, brainware, and support networks.
- Technology adaptation occurs when parameters of acquired technology are changed to meet local needs or infrastructure constraints.
- Technology diffusion is the spread of new technologies, products, services, or processes from one entity to another over time. It typically follows an S-curve adoption pattern from innovators to early adopters to the mainstream.
- Organizations must properly manage technology absorption with support from management, clear agreements, training, and compliance with government guidelines requiring disclosure of absorption efforts.
Integration strategy
The document discusses various types of integration strategies including vertical, horizontal, and diversification strategies. It provides details on forward, backward, and balanced integration. Vertical integration allows a firm to gain control over suppliers, distributors, or competitors. Forward integration involves gaining control over distributors while backward integration controls suppliers. The document analyzes when different integration strategies may be suitable and provides examples of companies that have implemented various integration strategies including Amazon, Starbucks, Microsoft and Apple.
What is strategy
Strategy is about determining the long-term direction and scope of an organization. It involves choosing markets to compete in, configuring resources to achieve competitive advantage, and meeting stakeholder expectations. There are three levels of strategy - corporate, business, and functional. Corporate strategy determines the business areas and approach. Business strategy determines how to compete in each business. Functional strategies support the other strategies through effective resource allocation.
International Marketing Management - Introduction
The document provides an overview of international marketing, defining it as marketing goods and services across national borders. It discusses the reasons companies engage in international business, the differences between domestic and international marketing, and challenges such as cultural and legal differences in foreign markets. Finally, it examines factors that have influenced the dynamic environment of international trade over time, such as globalization, trade agreements, and the shift towards more open trade policies.
Entrepreneurship Concept, Examples
This document defines key concepts related to entrepreneurship including the concept of entrepreneurship as a creative and innovative activity. It outlines the evolution of entrepreneurship from army leaders in the 16th century to innovators in the 21st century. Characteristics of entrepreneurship are listed such as innovation, achievement, managerial skills. Causes of entrepreneurship failure and examples of successful real-world entrepreneurs are also provided.
Entrepreneurship
An entrepreneur is defined as an individual who takes initiative by organizing resources in innovative ways and bearing risks and uncertainty. They identify opportunities, establish visions, persuade others, gather resources, create new ventures, and adapt over time. Entrepreneurship is motivated by background factors, needs for achievement, and supportive business environments. Entrepreneurs pursue opportunities, establish visions, and gather resources to create new ventures.
Porter's Generic Strategies
The document discusses Porter's three generic strategies: cost leadership, differentiation, and focus. It provides details on each strategy, including the strengths companies need to successfully implement each one and risks involved. It gives examples of companies like McDonalds, Apple, Medimix, and PepsiCo that have used cost leadership, differentiation, or focus strategies.
Meaning, characteristics and Importance of Ecopreneurship
This document defines ecopreneurship and discusses its importance. Ecopreneurship refers to applying entrepreneurial principles to create businesses that solve environmental problems or operate sustainably. It involves developing enterprises with an environmentally responsible perspective. Ecopreneurship is important as it provides a platform for sustainable businesses needed to address issues like global warming. The document discusses definitions of ecopreneurship from various authors and outlines characteristics like seeing environmental protection as key and having a positive environmental impact. Importance includes giving focus to personal initiative over procedures to realize market success with green innovations.
Setting up Business Enterprise
The document outlines the major steps involved in setting up a new business enterprise:
1. Identifying business opportunities through market observation, studying consumer needs, project profiles, and trade fairs.
2. Generating business ideas and evaluating feasibility through market research, consumer contacts, studying other nations, and trade fairs.
3. Conducting a feasibility study analyzing technical, commercial, financial, and socio-economic aspects to determine viability.
4. Preparing a business plan describing the venture, organization, production, marketing, finances, and importance to the economy.
5. Launching the enterprise by securing resources like funding, facilities, equipment, materials, and employees for implementation.
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Case study - Walmart (Philip Kotler 14th Edition, Chapter 3)
Case study - Walmart (Philip Kotler 14th Edition, Chapter 3)
Meaning, characteristics and Importance of Ecopreneurship
Meaning, characteristics and Importance of Ecopreneurship
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GE sees significant growth opportunities in China's developing smart grid market. GE plans to leverage its existing energy infrastructure expertise, partnerships with Chinese companies, and research capabilities to provide comprehensive smart grid solutions. Key to GE's strategy is expanding its demonstration centers across China and partnering with local companies to gain government support and market share in China's $100 billion smart grid industry. GE believes its global reach, clean energy investments, and experience working with China position it well to capture a 20% market share. However, competitors like Siemens, Cisco and IBM are also focusing on China and may challenge GE's lack of in-country smart grid implementation experience.
Porter diamond11 1
This document appears to be notes from a business class lecture that discusses Michael Porter's Diamond Model of national advantage. It covers topics like the factors that contributed to US economic dominance after WWII, factors in the decline of US dominance, and countries that emerged as new economic competitors like Japan in the 1970s-1980s and the BRIC countries. It also mentions an upcoming assignment for students to analyze a country using Porter's Diamond Model framework or read about global economics.
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2. It highlights key events like the release of the original Apple I and II computers, the development of the graphical user interface in the Lisa and original Macintosh, and the transition of Mac OS X to Intel processors.
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Prosci's webinar "Change Management Value Proposition" - delivered live on Wednesday, Nov 11 11:00 AM EST and Thursday, Nov 12 4:00 PM EST. Register at www.prosci.com/webinars
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This document outlines the five stages of an industry life cycle: embryonic, growth, shakeout, maturity, and decline. It describes the characteristics of each stage, including how competitive forces change as industries evolve. Strategic managers must understand how their industry is progressing through the life cycle and adapt their strategies accordingly, such as preparing for intense competition during the shakeout stage or focusing on cost minimization as the industry reaches maturity. Recognizing the current stage is important for developing strategies that consider future changes in competitive dynamics.