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Four Clover | Origins

Four Clover is a Real Estate company
founded & operated by alumnus of IIM Bangalore
Over 17 years of business experience

© 2013, Four Clover
Four Clover | Objective

The objective of Four Clover is to deliver
lasting Value to its Clients
Trust. Transparency. Professionalism. Intellect

© 2013, Four Clover
Four Clover | Company Values

© 2013, Four Clover
Four Clover | Team
 Management Team
• Core Team of MBA professionals
• With 17+ years of individual experience
• Extended team comprises professionals with extensive marketing & sales
experience

 Marketing & Sales Offices
• Currently across 2 cities
 Bengaluru
 Mumbai

 Customer Contact Centre
• Centralized Data Centre and Prospect Management

© 2013, Four Clover
Four Clover | Alliances
 Developers
• Work with over 90 Premium Developers across Bengaluru & Mumbai

 Advertising Agency
• Strong relationships with established agencies

 Media Agencies
• Strong relationships with large media houses

 Legal Advisors
• Closely work with legal experts in land & property matters

 Sales Partners
• HNI Networks
• Financial Intermediaries Network

© 2013, Four Clover
Four Clover | Business Lines
For Corporates & Developers under the
Four Clover brand-name

For Developers & Individual Customers
under the CloverMark brand-name

Commercial Leasing, Land Transactions,
JVs & JDs and Development
Conceptualization & Implementation

High-end Property Retail Sales in Stores
where a Customer can walk in and buy a
property

Exclusive Sales , Marketing & Branding
programs for specific Projects

Exclusive and Personalized Property
Advisory & Portfolio Management with
Best of Class Property, Builder, Area and
Financial Analytics
End to End Advisory & Transaction
Services from the Right time to Buy to
Right product to Buy to Right financial
structure to Right Documentation to Right
After Sales Service

© 2013, Four Clover
Four Clover | Brand Identities
Commercial, Land Transactions, JVs, JDs,
Development under Four Clover brand

© 2013, Four Clover

Retail sales of Apartments, Villas, Row
Houses, Villaments & Plots to Individual
Customers under the CloverMark brand
Four Clover
First to bring Exclusive Property Stores in India
under the brandname
CloverMark

© 2013, Four Clover
Four Clover | Property Retail Sales in High End Stores

© 2013, Four Clover
Four Clover | CloverMark Store

© 2013, Four Clover

High-end Property Retail Sales in Stores where
a Customer can walk in and buy a property
Four Clover | CloverMark Store

© 2013, Four Clover
Four Clover | CloverMark Store Benefits
Easy access
across key
cities and
micro-markets
Living &
Lifestyle
Advice &
Information

One stop for
property
information
within a city
and across
cities

© 2013, Four Clover

Personalized
sales advisory
& transaction
services

Customer
&
Developer
Property
Showcase &
Branding
Highly
targeted sales
& marketing
activities
CloverMark

Setting the benchmarks for
Expert Property Analytics & Advisory in India

© 2013, Four Clover
Four Clover | CloverMark Property Services – End to End
Transaction,
Loans &
Paperwork
Negotiations &
Legal Due
Diligence
Site Visits & Final
Selection
Property
Analytics &
Recommendation

Understanding
Customer Desire
© 2013, Four Clover
Four Clover

Exclusive Marketing, Branding & Sales for Developers

© 2013, Four Clover
Four Clover | Integrated Sales & Marketing for Developers
STRATEGY

Product Management

Customer Experience
Delivery

ALLIANCES

Managing Advertising
& Media Agencies

Creating & Managing
Brand Alliances (e.g.
Jade Jagger for YOO)

ORGANIZATION

Creating & Managing
the Marketing
Organization

Creating & Managing
the Sales Organization

TRANSACTION

PreSales, Lead
Generation, Lead
Management and
Conversions

Post Sales Billings,
Collections &
Customer Relationship
Management

© 2013, Four Clover

Corporate & Product
Brand Positioning

Channel Partner
Creation &
Management
Four Clover | Integrated Sales & Marketing – End to End

New Product
Development
The
Customer
Experience &
Story

Aggressive
Sales
Organization

Leveraging
Branding for
Business
Results

Building
the
Marketing
Plan

Sales
Laddering &
Pricing
Strategy
© 2013, Four Clover

Consumer
Insight &
Market
Knowledge

Project
Lifecycle
Planner
Four Clover | Integrated Sales & Marketing - Channels

Calling
Mass
Media

Social
Media

Project
Launch
Campaign

Events

Email
© 2013, Four Clover

Partner

Paid
Search
Four Clover
Commercial Leasing, Land Transactions,
JVs & JDs, Development Services

© 2013, Four Clover
Four Clover | Commercial Leasing - Templates

© 2013, Four Clover
Four Clover | Commercial Leasing - Templates

© 2013, Four Clover
Four Clover | Land Transactions - Templates

© 2013, Four Clover
Four Clover | Development Services – Master Planning

© 2013, Four Clover
Four Clover
XiON Intelligence

© 2013, Four Clover
Four Clover | XiON Intelligence
 XiON, an intuitive evaluation tool that is an integral part of Four Clover’s
Marketing Philosophy
 Designed with Google Earth at its core, XiON is programmed to accurately
evaluate the feasibility of land & property development based on
extensive property and customer parameters
 Ongoing capture of a comprehensive Property and Prospect Database
 Over 750 high-end properties mapped across 50+ parameters
 Over 250,000 prospect records on 30+ parameters

© 2013, Four Clover
Four Clover | Connect with Us
 Email:
• sales@fourclover.in
• sales@clovermark.in

 Call:
• Bangalore: 080 4902 4000
• Mumbai: 022 4004 7999

 Web:
• www.clovermark.in
• Facebook.com/CloverMark

© 2013, Four Clover
THANK YOU

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Four Clover summary company profile - 13 feb 2013

  • 1.
  • 2. Four Clover | Origins Four Clover is a Real Estate company founded & operated by alumnus of IIM Bangalore Over 17 years of business experience © 2013, Four Clover
  • 3. Four Clover | Objective The objective of Four Clover is to deliver lasting Value to its Clients Trust. Transparency. Professionalism. Intellect © 2013, Four Clover
  • 4. Four Clover | Company Values © 2013, Four Clover
  • 5. Four Clover | Team  Management Team • Core Team of MBA professionals • With 17+ years of individual experience • Extended team comprises professionals with extensive marketing & sales experience  Marketing & Sales Offices • Currently across 2 cities  Bengaluru  Mumbai  Customer Contact Centre • Centralized Data Centre and Prospect Management © 2013, Four Clover
  • 6. Four Clover | Alliances  Developers • Work with over 90 Premium Developers across Bengaluru & Mumbai  Advertising Agency • Strong relationships with established agencies  Media Agencies • Strong relationships with large media houses  Legal Advisors • Closely work with legal experts in land & property matters  Sales Partners • HNI Networks • Financial Intermediaries Network © 2013, Four Clover
  • 7. Four Clover | Business Lines For Corporates & Developers under the Four Clover brand-name For Developers & Individual Customers under the CloverMark brand-name Commercial Leasing, Land Transactions, JVs & JDs and Development Conceptualization & Implementation High-end Property Retail Sales in Stores where a Customer can walk in and buy a property Exclusive Sales , Marketing & Branding programs for specific Projects Exclusive and Personalized Property Advisory & Portfolio Management with Best of Class Property, Builder, Area and Financial Analytics End to End Advisory & Transaction Services from the Right time to Buy to Right product to Buy to Right financial structure to Right Documentation to Right After Sales Service © 2013, Four Clover
  • 8. Four Clover | Brand Identities Commercial, Land Transactions, JVs, JDs, Development under Four Clover brand © 2013, Four Clover Retail sales of Apartments, Villas, Row Houses, Villaments & Plots to Individual Customers under the CloverMark brand
  • 9. Four Clover First to bring Exclusive Property Stores in India under the brandname CloverMark © 2013, Four Clover
  • 10. Four Clover | Property Retail Sales in High End Stores © 2013, Four Clover
  • 11. Four Clover | CloverMark Store © 2013, Four Clover High-end Property Retail Sales in Stores where a Customer can walk in and buy a property
  • 12. Four Clover | CloverMark Store © 2013, Four Clover
  • 13. Four Clover | CloverMark Store Benefits Easy access across key cities and micro-markets Living & Lifestyle Advice & Information One stop for property information within a city and across cities © 2013, Four Clover Personalized sales advisory & transaction services Customer & Developer Property Showcase & Branding Highly targeted sales & marketing activities
  • 14. CloverMark Setting the benchmarks for Expert Property Analytics & Advisory in India © 2013, Four Clover
  • 15. Four Clover | CloverMark Property Services – End to End Transaction, Loans & Paperwork Negotiations & Legal Due Diligence Site Visits & Final Selection Property Analytics & Recommendation Understanding Customer Desire © 2013, Four Clover
  • 16. Four Clover Exclusive Marketing, Branding & Sales for Developers © 2013, Four Clover
  • 17. Four Clover | Integrated Sales & Marketing for Developers STRATEGY Product Management Customer Experience Delivery ALLIANCES Managing Advertising & Media Agencies Creating & Managing Brand Alliances (e.g. Jade Jagger for YOO) ORGANIZATION Creating & Managing the Marketing Organization Creating & Managing the Sales Organization TRANSACTION PreSales, Lead Generation, Lead Management and Conversions Post Sales Billings, Collections & Customer Relationship Management © 2013, Four Clover Corporate & Product Brand Positioning Channel Partner Creation & Management
  • 18. Four Clover | Integrated Sales & Marketing – End to End New Product Development The Customer Experience & Story Aggressive Sales Organization Leveraging Branding for Business Results Building the Marketing Plan Sales Laddering & Pricing Strategy © 2013, Four Clover Consumer Insight & Market Knowledge Project Lifecycle Planner
  • 19. Four Clover | Integrated Sales & Marketing - Channels Calling Mass Media Social Media Project Launch Campaign Events Email © 2013, Four Clover Partner Paid Search
  • 20. Four Clover Commercial Leasing, Land Transactions, JVs & JDs, Development Services © 2013, Four Clover
  • 21. Four Clover | Commercial Leasing - Templates © 2013, Four Clover
  • 22. Four Clover | Commercial Leasing - Templates © 2013, Four Clover
  • 23. Four Clover | Land Transactions - Templates © 2013, Four Clover
  • 24. Four Clover | Development Services – Master Planning © 2013, Four Clover
  • 25. Four Clover XiON Intelligence © 2013, Four Clover
  • 26. Four Clover | XiON Intelligence  XiON, an intuitive evaluation tool that is an integral part of Four Clover’s Marketing Philosophy  Designed with Google Earth at its core, XiON is programmed to accurately evaluate the feasibility of land & property development based on extensive property and customer parameters  Ongoing capture of a comprehensive Property and Prospect Database  Over 750 high-end properties mapped across 50+ parameters  Over 250,000 prospect records on 30+ parameters © 2013, Four Clover
  • 27. Four Clover | Connect with Us  Email: • sales@fourclover.in • sales@clovermark.in  Call: • Bangalore: 080 4902 4000 • Mumbai: 022 4004 7999  Web: • www.clovermark.in • Facebook.com/CloverMark © 2013, Four Clover