1. This presentation includes the most persuasive ad of all time, information about the presenter, thoughts on the communications industry, and passions. 2. The presenter provides brief biographical details, including being born in London to Lebanese and Ukrainian parents, studying politics at university, and enjoying writing and DJing. 3. They discuss becoming interested in advertising after seeing an engaging ad on the subway and starting to study the field by reading books on advertising strategies and analyzing acclaimed ad campaigns.

1. TEMOUR
MACHMOUCHI
In this presentation you will find the following: 1)
The most persuasive ad of all time 2) A few things
about me 3) Some thoughts I have about the
communications industry 4) My passions in life!

2. 1) Drumroll
please………………………

3. “Whatever you say, Mr Billboard!”

5. Not being big headed but.......
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6. 2) In a nutshell
• I'm half Lebanese, half Ukrainian, but was born in London –
more mongrel, less Cruft's thoroughbred
• Graduate from the University of Reading, where I studied
politics and international relations.
• Was selected as 1 of 6 students from the UK to take part in a
global model United Nations conference held in Chicago 2011.
• A strong love of words from a very early age, I often write short
bits of prose or poems. I am currently working on a graphic
novel that is a dystopian re-imagining of peter pan.
• I Dj and collect vinyl's………I’m also impartial to candle light
dinners and long romantic walks on the beach.

7. 3)
This section will cover my first baby-steps into the world of advertisement.
This is an official disclaimer to point out that I am still a fresh faced, idealistic
graduate, straight out underneath my mothers skirt and still yet no nothing
really.

8. A moth to the flame….
• One day on the tube, amongst all the glum faces I see a
man smile. Intrigued I looked at his newspaper, it was an
advert that caused that reaction and I began to think why?
I stumbled upon the world of communications, and from
there decided to set out on my journey.
• In order to understand the mind-set needed to be
successful in this field, I began to read various books on
the subject:
• Eg: Confessions of an ad-man, Cutting edge of
advertising, Positioning: The Battle for Your Mind…..
• And my personal favourite so far; Hey Whipple, Squeeze
This.

9. • They recommended that for anyone wanting to get into
advertising, an important step is to review and analyse
acclaimed pieces of work.
• On my travels, here are some of the pieces I discovered
which I really appreciated and drew inspiration
from………..

12. In my head this is how I picture the person
reading this…………

15. 4. My muses
• “ A pictures worth a thousand words” – Instead of
composing a generic list, I thought you could get better
glimpse of my character if I just showed you……..

16. Music

17. Books

18. Films

19. Not to guilt trip you into seeing me, but I
do have mouths to feed……..