The document provides suggestions for improving a website that may be boring or outdated. It lists over 50 features that could be added to make the site more dynamic, relevant, and able to earn money, including standard industry pages, multimedia features, online services, analytics, and tools for customer interaction. Implementing these kinds of features would help spice up the site and give it more context and attention to transform it from a deserted site into a living, up-to-date business platform.