The document discusses innovation and a process called FORTH that helps organizations foster innovation. FORTH stands for "Fuzzy front end Of iNnovaTion" and connects three essential elements - the board, management, and employees - through fun and inspiration to generate new business ideas. The FORTH process takes ideas from initial vagueness through five structured steps over 14 weeks to develop 3-4 mini business cases with customer focus. It provides workshops and activities to guide teams from an initial innovation assignment to creative brainstorming and back to concrete proposals.
neuro-linguistic programming - covers neuro (your brain),
linguistics (your language), and programming (your internal
models of the world which you think of as reality)
Nourish Brands a marketing and advertising agency based in Melbourne Australia - we help brands grow. Specialising in FMCG, consumer and hospitality brands.
This presentation provides a KLC model we have used to establish a formal innovation group which can successfully ignite and sustain innovative thinking and new products, technologies and services
The most Awesome way to experience an Innovation project (by @nickdemey @boar...Board of Innovation
http://www.boardofinnovation.com
An overview how we set up innovation projects for the teams at corporates. All based on the joint effort of a movie making process to inspire people.
The Fuzzy Tail is a play on Chris Anderson's Long Tail—but that's where the similarities end. Being "fuzzy" means unlearning the way we've always done things and moving away from rigidity toward adaptability. The first draft of this presentation will be presented to employees of Critical Mass, a digital experience consultancy based out of Calgary, Canada.
Intrapreneurship: Innovation That No One Talks About
It’s about time we celebrate the entrepreneur! With the death of Steve Jobs, entrepreneurs have become the most admired people of our time even more so than athletes and celebrities. Popular television shows like “Shark Tank” have highlighted this trend as well.
We talk R&D and innovation but rarely do we hear much about the entrepreneurs within our organizations, the intrapreneurs. We’ll explore the inner workings of an intrapreneur, discuss the value these individuals bring to their organizations and share ideas on how you can unleash the intrapreneur within you to help build your personal brand value.
Ryan Kauth, director, Small Business Development Center at UW-Green Bay
Since 1998 Ryan has been advising small business owners, entrepreneurs and their leadership team members on marketing, cash flow and growth strategies. He continues to do this today at his alma mater at the UW-Green Bay Small Business Development Center, a role he accepted after working in business banking for five years.
Also a marketing and finance adjunct faculty member, Ryan lives with his family in Manitowoc County, where he and his wife grew up, and enjoys volunteering with regional and local economic development and Chamber efforts (including Young Professional Networks), on nonprofit boards, for nonprofit causes and at church.
CoCubes Culture- "Relentlessly Resourceful" in my work , in looking out for great people to hire , identify revenue sources and fulfilling customer needs.
Innovation is nothing without inspiration. Going an innovation journey to develop new products, services or business models, as such involves a lot of inspiration hunting. And this inspiration can come from everywhere.
neuro-linguistic programming - covers neuro (your brain),
linguistics (your language), and programming (your internal
models of the world which you think of as reality)
Nourish Brands a marketing and advertising agency based in Melbourne Australia - we help brands grow. Specialising in FMCG, consumer and hospitality brands.
This presentation provides a KLC model we have used to establish a formal innovation group which can successfully ignite and sustain innovative thinking and new products, technologies and services
The most Awesome way to experience an Innovation project (by @nickdemey @boar...Board of Innovation
http://www.boardofinnovation.com
An overview how we set up innovation projects for the teams at corporates. All based on the joint effort of a movie making process to inspire people.
The Fuzzy Tail is a play on Chris Anderson's Long Tail—but that's where the similarities end. Being "fuzzy" means unlearning the way we've always done things and moving away from rigidity toward adaptability. The first draft of this presentation will be presented to employees of Critical Mass, a digital experience consultancy based out of Calgary, Canada.
Intrapreneurship: Innovation That No One Talks About
It’s about time we celebrate the entrepreneur! With the death of Steve Jobs, entrepreneurs have become the most admired people of our time even more so than athletes and celebrities. Popular television shows like “Shark Tank” have highlighted this trend as well.
We talk R&D and innovation but rarely do we hear much about the entrepreneurs within our organizations, the intrapreneurs. We’ll explore the inner workings of an intrapreneur, discuss the value these individuals bring to their organizations and share ideas on how you can unleash the intrapreneur within you to help build your personal brand value.
Ryan Kauth, director, Small Business Development Center at UW-Green Bay
Since 1998 Ryan has been advising small business owners, entrepreneurs and their leadership team members on marketing, cash flow and growth strategies. He continues to do this today at his alma mater at the UW-Green Bay Small Business Development Center, a role he accepted after working in business banking for five years.
Also a marketing and finance adjunct faculty member, Ryan lives with his family in Manitowoc County, where he and his wife grew up, and enjoys volunteering with regional and local economic development and Chamber efforts (including Young Professional Networks), on nonprofit boards, for nonprofit causes and at church.
CoCubes Culture- "Relentlessly Resourceful" in my work , in looking out for great people to hire , identify revenue sources and fulfilling customer needs.
Innovation is nothing without inspiration. Going an innovation journey to develop new products, services or business models, as such involves a lot of inspiration hunting. And this inspiration can come from everywhere.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
6. There
is
All
our
ideas
hardly
any
are
really
internal
So
we
vague
support
for
brainstormed,
new
ideas
We
don’t
now
what……?
know
what
we
want
regarding
innova>on
Top
management
rejects
all
our
ideas
Crea>vity
killers
The
We
are
brainstorming
coming
up
session
is
We
s>ck
to
with
the
dominated
by
the
usual
same
ideas
extroverts
and
conven>ons
over
and
the
highest
of
our
over
bosses
markets
7. Connec>ng
the
board,
Connec>ng
business
Connec>ng
customers
to
management
and
reality
with
outside
the
the
innova>on
process
employees
box
crea>vity
FORTH
is
effec/ve
by
connec/ng
three
essen/al
elements
8. …
via
lots
of
fun
and
inspira>on!
In
this
way
we
create
a
new
business
case…
Hard
and
soH
characteris/cs
of
the
journey
9. In
five
steps
from
business
to
crea/vity
and
back
Start:
Concrete
innova>on
assignment
Team:
internal
team
with
core
team
members
and
extended
team
members
Process:
in
five
structured
steps
from
business
to
crea>vity
and
back
Focus:
customer
centred
Output:
three
to
four
mini
new
business
cases
Time
needed:
14
weeks
form
the
kick-‐off
Time
effort:
1
½
days
per
week
for
a
core
tam
member
12. Depar/ng
I
think
we
have
We’ve
got
everything?
13. In
step
1
Full
Steam
Ahead
the
innova/on
assignment
is
dra>ed
and
you
will
kick-‐off
Ac/vi/es
Workshops
Deliverables
• Choose
internal
• Innova>on
focus
• A
SMART
concrete
sponsor,
project
workshop
innova>on
leader
and
• FORTH
Kick-‐off
assignment
facilitator
• a
commiTed
• DraQ
an
innova>on
internal
sponsor
assignment
and
• a
mo>vated
planning
idea>on
team
• Choose
and
invite
• 6-‐8
innova>on
team
members
opportuni>es
to
discover
14. REVOLUTIONS
Beyond
our
present
market(s)
Focus
on
innova>ve
concepts
EVOLUTIONS
for:
Within
our
present
market(s)
• New
target
groups
(buyers,
Focus
on
innova>ve
concepts
users)
for:
• New
regions
and/or
countries
• The
same
target
groups
• New
sales
and/or
distribu>on
(buyers,
users)
channels
• The
same
regions
and/or
• New
business
model
countries
• The
same
sales
and/or
distribu>on
channels
• The
same
business
model
Innova/on
focus
15. Revolu/onary
‘boVom’
innova/ons
with
a
new
business
model
IKEA
house:
BoKlok,
a
complete
house
for
150.000€
that
you
don’t
have
to
build
yourself
Innova/on
focus
16. Revolu/onary
‘boVom’
innova/ons
with
a
new
business
model
Toothbrush
subscrip>on
Innova/on
focus
20. Revolu/onary
new
market
innova/ons
aimed
at
non-‐
users
Wii
Fit:
Health
game
for
Nintendo
for
a
completely
new
adult
target
group
Innova/on
focus
21. How
much
(extra)
turnover
will
the
new
product
concept
Turnover
generate
within
x
years?
What
should
be
the
profit
margin
on
the
new
product
Profit
margin
concept?
Appealing
and
How
appealing
and
different
will
the
new
product
concept
different
be
in
the
eyes
of
the
target
group?
To
what
extent
will
the
new
product
concept
fit
in
the
Posi/oning
chosen
brand
or
corporate
posi>oning?
To
what
extent
will
the
new
product
concept
be
feasible
Feasibility
(using
the
exis>ng
in-‐house
produc>on
facili>es)?
To
what
extent
will
the
new
product
concept
fit
in
the
Strategic
fit
strategy
of
the
organisa>on?
Clear
evalua/on
criteria
25. Where?
Which
con>nents,
countries
or
regions?
Which
distribu>on
channels?
26. What
kind
of
innova/ons
are
we
looking
for?
Products?
Services?
Business
models?
Solu>ons?
New
to
the
world?
New
to
the
market?
New
to
the
company?
28. Which
to
criteria
do
the
concepts
have
to
comply
to ?
Turnover?
Margin?
Feasibility?
Fit
with
the
strategy
or
brand?
Cannibalisa>on?
Investment
budget?
30. New
innova2ve
bicycle
safety
seats
Bobike
is
market
leader
in
the
Netherlands
in
bicycle
safety
seats
for
children.
And
has
the
ambi/on
to
grow
in
Western
Europe.
Germany
is
an
important
market
with
growth
opportuni/es.
The
FORTH
assignment
is:
"We
want
to
ideate
a
new
dis/nc/ve
Bobike
bicycle
seat
for
European
consumers
and
bicycle
retailers
to
realise
our
expansion
objec/ves.
This
new
bicycle
safety
seat
should
have
a
good
scoring
(number
1.2
or
3)
in
the
very
important
German
S/>ung
Warentest
2011”.
31. Allow
par>cipants
to
join
the
team
because
the
Their
responsibility
innova>on
assignment
is
immediately
related
to
and
their
support
their
responsibility
or
because
they
take
care
of
support
within
the
organisa>on.
Allow
par>cipants
to
join
the
team
because
their
knowledge
and
exper>se
are
essen>al
to
the
Their
exper/se
successful
comple>on
of
the
innova>on
assignment.
• crea>ve
marke>ng
people;
• scien>sts
in
a
par>cular
field;
Their
fresh
outlook
• students
in
a
par>cular
field;
• managers
from
other
companies;
• ar>sts.
The
right
idea/on
team
32. • Marketeers
• R&D
specialists
• Innova>on
specialists
• Produc>on
specialists
8
Core
team
members
• Account
managers
• IT
specialists
• Market
researchers
• Members
of
the
board
4
Extended
team
• Directors
• Experts
• External
marketeers
• Visualisers
&
designers
2
Outsiders
• Scien>sts
• Students
• Ar>sts
The
right
idea/on
team
36. Discovering
customer
fric/ons
How
do
you
discover
customer
insights?
By:
1. Observing….
2. Listening….
3. Understanding….
4. Interpre>ng….
The
target
group
(on
loca>on
and
within
the
relevant
context)
37.
38. Discovering
customer
fric/ons
Name
Give
the
insights
an
appealing
name
Target
group
Describe
the
target
group
as
lively
as
possible
Insight
Situa>on
An
easy
to
recognise
situa>on
Needs
and
A
relevant
need,
urge
or
wants
desire
Fric>on
A
fric>on,
experienced
by
the
customer
which,
that
is
a
concrete
obstacle
for
fulfilling
his
or
her
need
and
wants
39. Name
Permission
horror
Target
group
People
who
have
plans
to
build
or
renovate
Insight
Situa>on
I
have
been
living
in
the
same
house
for
15
years.
The
children
are
growing
up
and
the
house
is
becoming
fuller.
In
the
morning
we
have
to
squeeze
into
the
bathroom.
Needs
I
am
considering
some
and
renova>ons
but
I
was
told
that
I
wants
need
permission
from
the
local
council
Fric>on
I
have
heard
so
many
contradictory
stories
from
friends
and
neighbours
regarding
the
local
council
and
the
building
inspec>on
and
now
I
am
not
sure
how
best
to
apply
for
the
permission.
40. Name
I
haven’t
learned
this
Target
group
Big
dairy
farmers
Insight
Situa>on
I
have
a
large
dairy
farm
with
150
cows
and
am
not
a
family
run
farm
anymore
Needs
I
need
good
staff
who
will
and
work
hard
and
are
really
wants
commiTed.
Fric>on
But
I
am
myself
not
very
good
with
people
which
leads
to
a
lot
of
tension
and
stress
for
everyone
involved.
46. In
step
4
Test
Ideas
the
most
aVrac/ve
concepts
are
iden/fied
Ac/vi/es
Workshops
Deliverables
• Set
up
customer
• Improvement
• 3-‐5
well
tested
research
workshop
concept
descrip>ons
• Visit
customer
to
be
worked
out
as
research
mini
new
business
• Improve
concepts
cases
based
on
feedback
• Choose
the
best
concepts
47. Qualita/ve
concept
research
1.
The
2.
Method
and
3.
WHY
4.
You
want
to
qualita/ve
requirements
Ques/ons
get
an
insight
in
character
• What
do
you
think
of
it?
• For
what
The
concept
• Small-‐scale
and
purpose,
when
• Clarity
survey
aims
to
indica>ve
and
in
what
• Relevancy
check
that
the
• Use
prototypes,
situa>ons
• ATrac>veness
developed
new
objects,
would
you
use
• Dis>nc>veness
product
concepts
drawings
it?
• Does
it
fit
the
are
appealing
to
• With
people
in
• What
are
the
brand?
the
target
group.
their
own
good/poor
• Trustworthiness
Are
you
on
the
environment
features?
right
track?
• Would
you
buy
it?
• Why?
…
50. In
step
5
Home
Coming
3-‐4
mini
new
business
cases
are
dra>ed
and
presented
Ac/vi/es
Workshops
Deliverables
• DraQ
mini
new
• 4
mini
new
business
• 3-‐5
aTrac>ve
mini
business
cases
case
workshops
new
business
cases
• Present
mini
new
• Presenta>on
ready
for
further
business
cases
development
• Transfer
concepts
to
development
teams
• Evaluate
the
FORTH
process
51. Mini
new
business
cases
Product-‐
or
• This
is
how
the
idea
was
born
• This
is
what
makes
the
• Customer
insight
product
appealing!
service
• Product
concept
• This
makes
the
product
concept
concept
unique
• How
it
fits
in
the
business
strategy,
in
the
division
strategy,
in
Strategic
our
target
group
strategy,
in
the
product
porrolio.
• These
are
the
risks
if
we
decide
not
to
develop.
Target
group.
This
is
the
adver>sing
slogan
Marke/ng
Specific
marke>ng
mix.
This
is
the
ideal
>me
to
launch
it.
• We
are
able
to
develop
it.
• These
are
the
possible
• We
are
able
to
produce
it.
obstacles
Feasibility
• We
have
to
invest
in
it.
• This
is
the
development
• We
have
the
know-‐how.
process
• This
will
be
our
return
Financial
• This
is
what
it
will
cost
us
52.
53.
54. Sanoma
Media
is
a
media
giant
in
the
Netherlands
1. The
largest
media
company
with
magazines,
custom
media,
events,
websites,
mobile
sites
and
apps.
2. As
of
July
29,
2011
Sanoma
acquired
SBS
TV
in
the
Netherlands.
3. Extensive
porrolio
with
over
a
100
different
brands.
4. Sanoma
Media
Netherlands
is
a
part
of
the
Sanoma
Group,
an
European
mediagroup
opera>ng
in
several
media
sectors
in
twenty
countries.
55. Sanoma
experiments
to
strech
magazine
brands
to
non
media
concepts
FORTH
Innova2on
assignment:
The
new
concepts………..
• Must
fit
and
strengthen
the
brand
values
of
Libelle
en
Margriet;
• May
not
be
(a
site,
magazine,
event,
special,
book,
et
cetera);
• Must
be
under
the
direc>on
of
Sanoma
media;
• Will
probably
will
have
to
implemented
with
business
partners;
• Will
realize
substan>al
turnover
and
profits.
>
Target
(
in
year
3):
€
25
million
Phase
I:
Full
steam
ahead
56. Sanoma
started
a
FORTH
project
Mega
Brand
Extensions
Phase
I:
Full
steam
ahead
57. The
‘Observe
&
Learn’
phase
opened
our
eyes
7
innova/on
opportuni/es
were
inves/gated
by
the
core
team
members
Main
customer
fric/ons
iden/fied
in
4
focus
groups
1. Telecom
1. Taking
care
of
your
young
children
2. Living
2. Taking
Care
of
your
parents
3. Food
3. My
rela>on
in
‘an
empty
nest’
4. Healthcare
4. Problems
with
my
own
health
5. Energy
5. How
do
I
get
back
to
work
again
6. Work
6. How
can
I
keep
developing
myself
7. Finance
Phase
II:
Observe
&
Learn
58. The
brainstorm
in
‘Raise
Ideas’
generated
12
concepts
12
new
concepts
were
developed,
among
which:
1. An
internet
portal
for
temporary
work;
2. Margriet
health
centres;
3. Facilita>ng
volunteer
jobs;
4. Educa>ng
women
re-‐entering
the
labour
process;
5. A
joint
buying
service;
6. Green
energy;
Phase
III:
Raise
ideas
59. One
of
the
concepts:
Libelle
Academy
Phase
III:
Raise
ideas
60. ‘Tes>ng
Ideas’
really
had
added
value
9
new
concepts
were
tested
twice
in
four
focus
groups:
•
9
concepts
were
tested
with
rather
poor
results:
the
magazine
readers
had
to
get
used
to
the
idea
that
the
Margriet
and
Libelle
did
something
else
than
making
magazines!
•
6
concepts
were
improved
in
an
improvement
workshop
and
tested
again.
•
3
concepts
were
received
very
posi>vely.
Phase
IV:
Test
ideas
61. Three
Mini
New
Business
Cases
were
presented
and
two
concepts
were
introduced
Three
mini
new
business
cases
were
presented
to
the
complete
board:
• The
board
of
Sanoma
Media
choose
two
mini
new
business
to
be
worked
out
as
‘real’
Business
Case;
• The
two
business
cases
were
approved
by
the
board
later
on
in
the
process.
• Both
concepts
were
introduced
by
Sanoma
on
the
Dutch
market:
Libelle
Academy:
November
17th
2010;
Work4Woman:
April
5th
2011;
Phase
V:
Homecoming
62. • Fric/on:
I
stopped
developing
myself,
taking
care
of
all
the
others;
• Concept:
real
easy
to
follow
and
inspiring
workshops,
courses
and
e-‐
learning;
• Reinforcing
the
main
subjects
of
the
Libelle
magazine:
– Living,
– Psychology,
– Travel
&
culture,
– Computer
&
online,
– Organizing
my
self,
– Fashion
&
Beauty.
• Partnerships
with
Open
Universi>es
with
10
loca>ons
in
The
Netherlands
• Special
Libelle
Academy
workshop
space
• 4
courses,
10
workshops
en
3
e-‐
learning
modules
63. • Fric/on:
I
would
like
to
get
a
job
again.
But
where
do
I
start?
Am
I
s>ll
capable?
What
do
I
do
with
the
kids?
• Concept:
An
agency
specializing
in
aTrac>ve
jobs
that
can
be
combined
with
caring
for
the
family.
And
that
helps
solve
prac>cal
problems
such
as
childcare.
• Partnership
with
Tempo
Team,
a
regular
temp
agency
and
subsidiary
of
Randstad.
• Work4Women
has
opened
begin
2011
with
offices
in
Amsterdam,
Den
Haag,
Eindhoven,
Groningen,
RoTerdam
en
Zwolle.
• Special
Work4Woman
‘shop
in
the
shop’
with
employees
who
match
with
the
target
group
• Partnerships
with
large
childcare
organisa>ons
in
Every
part
of
the
Netherlands
64.
65. Every
phase
concrete
deliverables
A
smart
innova>on
assigment
5
-‐
10
customer
6
-‐
10
innova>on
fric>ons
opportuni>es
Best
innova>on
opportuni>es
12
tested
concept
descrip>ons
Best
3
-‐
4
chosen
400
-‐
600
ideas
3
–
4
mini
new
12
concept
descrip>ons
business
cases
66. Five
advantages
The
innova>on
assignment
gives
you
focus
Discover
customer
insights
yourselves
Concepts
are
approved
by
your
customers
Return
with
mini
new
business
cases
Team
approach
creates
internal
support