SlideShare a Scribd company logo
Customer 
Discovery 
Your solution 
UVP&USP 
Unique Value Proposition & 
Unique Sell Proposition 
Desires 
Needs 
Interests 
Habits 
Perceveid value 
Obsolescence cost 
Create value 
Deliver value 
Captures value 
Increase 
News 
Acquisition 
Engagement 
Conversion 
Retention 
Referenced 
HOOKED 
Provoked 
$ 
THE FORMULA 4 STARTUP 
UX 
STORIES 
Lived as an experience (UX) 
Persona 
User stories 
Seeking alleviation 
Customer 
Gain 
GOAL 
$ 
$ 
$ 
Habits 
LTV 
Live time value 
PAIN & 
MOTIVATION 
BEHAVIOR 
mario.huard@yahoo.ca 
BRAND 
LINKED 
hears, 
knows, done 
he and what said Trigger 
Action 
Build 
Hypothesis 
Measure 
Experiment 
Learn 
KPI 
MVP 
Minimum 
Value 
Proposition 
Context 
Repeatable 
Scalable 
Competition 
Alternatives 
M.A.T. 
Motivation, ability, trigger 
Comitment 
Investment

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Formula4startup

  • 1. Customer Discovery Your solution UVP&USP Unique Value Proposition & Unique Sell Proposition Desires Needs Interests Habits Perceveid value Obsolescence cost Create value Deliver value Captures value Increase News Acquisition Engagement Conversion Retention Referenced HOOKED Provoked $ THE FORMULA 4 STARTUP UX STORIES Lived as an experience (UX) Persona User stories Seeking alleviation Customer Gain GOAL $ $ $ Habits LTV Live time value PAIN & MOTIVATION BEHAVIOR mario.huard@yahoo.ca BRAND LINKED hears, knows, done he and what said Trigger Action Build Hypothesis Measure Experiment Learn KPI MVP Minimum Value Proposition Context Repeatable Scalable Competition Alternatives M.A.T. Motivation, ability, trigger Comitment Investment