This document provides an introduction and overview of PepsiCo. It discusses PepsiCo's history, merger in 1965, acquisition of Tropicana in 1998 and merger with Quaker Oats in 2001. It provides details on PepsiCo's entry into India in 1989 and outlines its beverage and snack food portfolio in India including brands like Pepsi, Lay's, Kurkure, Tropicana, Gatorade and Quaker. The document also discusses PepsiCo's structure in India with separate divisions for beverages and foods and lists the key brands under each division. It concludes with a brief mention of PepsiCo's Lehar business aimed at competing in the unorganized, low price segment in India.
Hemas currently maintains the following relationships with its three most important stakeholders according to the Relationship Life Cycle Model:
- Consumer Affairs Authority is at the satisfaction stage as Hemas complies with CAA laws and regulations.
- Suppliers are at the satisfaction stage as Hemas purchases in bulk quantities regularly, benefiting suppliers.
- Employees are at the loyalty stage as Hemas communicates its mission/vision, building employee knowledge and loyalty to promote the company.
FieldFresh Foods Private Limited is a joint venture between Bharti Enterprises & Del Monte Pacific Limited.
Challenge faced by FieldFresh Food Pvt Ltd in business markets.
Clients of Fieldfresh
Strategies for the firm to understand its customers
This document contains a PESTLE analysis report for McDonald's strategic management done by a group of students. It includes an introduction to PESTLE analysis and discusses the political, economic, social, technological, legal and environmental factors affecting McDonald's operations in various markets. The analysis finds that McDonald's should conduct thorough market research, comply with local laws, adapt products to social and religious norms, leverage technology and minimize environmental impact to successfully manage risks in different country contexts. The report provides recommendations for McDonald's to address issues under each factor.
Major growth drivers for the Halal packaging market include: growing Muslim population across the world, increased marketability of products due to Halal certification, and improved awareness about Halal certified products and services.
Product Marketing and Management for Fair and Lovely Max FairnessPrajakta Talathi
This assignment report analyses the market issues for the Brand Product – Fair and Lovely Max Fairness using different Marketing Tools and Techniques. It also suggests a Marketing Plan and a Marketing Strategy for F&L Max Fairness.
Masan Consumer and Hong Kong Venture proposalMy Pham
This report analyzes Masan Consumer's proposal to invest in the Hong Kong market by introducing its Chin-Su Nam Ngu clean fish sauce brand. Masan Consumer is a leading Vietnamese food and beverage company with strong financial performance and domestic market share. The report finds that Hong Kong provides an attractive investment environment and that fish sauce presents opportunities as a niche market. However, competition from soy sauce brands also poses threats. The report recommends that Masan Consumer collaborate with a reputable local partner like Lee Kum Kee to leverage its expertise and address local preferences. An initial investment of USD250,000 is proposed, with financial projections showing potential for profitability within three years of market entry.
Pran, a Bangladeshi company, produces various food and household products. It wants to enter the US spice powder market. The document discusses Pran's products, the target US market, and an international marketing plan. The plan includes analyzing Pran's strengths and weaknesses, the target US customer segment, a market entry strategy of exporting, and a marketing mix of modifying products, competitive pricing, promoting online and through media, and establishing a distribution network. It provides sales, cost, and profit forecasts and contingency plans for implementing and monitoring the strategy.
This document provides an introduction and overview of PepsiCo. It discusses PepsiCo's history, merger in 1965, acquisition of Tropicana in 1998 and merger with Quaker Oats in 2001. It provides details on PepsiCo's entry into India in 1989 and outlines its beverage and snack food portfolio in India including brands like Pepsi, Lay's, Kurkure, Tropicana, Gatorade and Quaker. The document also discusses PepsiCo's structure in India with separate divisions for beverages and foods and lists the key brands under each division. It concludes with a brief mention of PepsiCo's Lehar business aimed at competing in the unorganized, low price segment in India.
Hemas currently maintains the following relationships with its three most important stakeholders according to the Relationship Life Cycle Model:
- Consumer Affairs Authority is at the satisfaction stage as Hemas complies with CAA laws and regulations.
- Suppliers are at the satisfaction stage as Hemas purchases in bulk quantities regularly, benefiting suppliers.
- Employees are at the loyalty stage as Hemas communicates its mission/vision, building employee knowledge and loyalty to promote the company.
FieldFresh Foods Private Limited is a joint venture between Bharti Enterprises & Del Monte Pacific Limited.
Challenge faced by FieldFresh Food Pvt Ltd in business markets.
Clients of Fieldfresh
Strategies for the firm to understand its customers
This document contains a PESTLE analysis report for McDonald's strategic management done by a group of students. It includes an introduction to PESTLE analysis and discusses the political, economic, social, technological, legal and environmental factors affecting McDonald's operations in various markets. The analysis finds that McDonald's should conduct thorough market research, comply with local laws, adapt products to social and religious norms, leverage technology and minimize environmental impact to successfully manage risks in different country contexts. The report provides recommendations for McDonald's to address issues under each factor.
Major growth drivers for the Halal packaging market include: growing Muslim population across the world, increased marketability of products due to Halal certification, and improved awareness about Halal certified products and services.
Product Marketing and Management for Fair and Lovely Max FairnessPrajakta Talathi
This assignment report analyses the market issues for the Brand Product – Fair and Lovely Max Fairness using different Marketing Tools and Techniques. It also suggests a Marketing Plan and a Marketing Strategy for F&L Max Fairness.
Masan Consumer and Hong Kong Venture proposalMy Pham
This report analyzes Masan Consumer's proposal to invest in the Hong Kong market by introducing its Chin-Su Nam Ngu clean fish sauce brand. Masan Consumer is a leading Vietnamese food and beverage company with strong financial performance and domestic market share. The report finds that Hong Kong provides an attractive investment environment and that fish sauce presents opportunities as a niche market. However, competition from soy sauce brands also poses threats. The report recommends that Masan Consumer collaborate with a reputable local partner like Lee Kum Kee to leverage its expertise and address local preferences. An initial investment of USD250,000 is proposed, with financial projections showing potential for profitability within three years of market entry.
Pran, a Bangladeshi company, produces various food and household products. It wants to enter the US spice powder market. The document discusses Pran's products, the target US market, and an international marketing plan. The plan includes analyzing Pran's strengths and weaknesses, the target US customer segment, a market entry strategy of exporting, and a marketing mix of modifying products, competitive pricing, promoting online and through media, and establishing a distribution network. It provides sales, cost, and profit forecasts and contingency plans for implementing and monitoring the strategy.
Square Pharmaceuticals began in 1958 with an initial investment of 17,000 taka. It has since become the top pharmaceutical company in Bangladesh, achieving numerous milestones such as becoming a public company in 1991. Orion Pharma also began as a small company and went public in 2013. Both companies focus on producing quality, innovative healthcare products while conducting ethical business practices and benefiting shareholders, employees, and society. They face opportunities such as export growth but also threats from increasing competition.
Daisy Cosmetics offers all-natural skin care and makeup products for teenage girls. It uses organic ingredients from around the world to provide coverage without harmful chemicals or breakouts. Daisy targets teenage girls aged 13-18 from middle-to-upper class families living near major cities, as well as their mothers. It manufactures its products through partnerships with organic cosmetics producers and sells through high-end department stores and its own online store.
Economical analysis of Cosmetic IndustryLovneet Singh
This document summarizes the cosmetics industry. Hair care, color cosmetics, and skin care make up over half of industry sales. Procter & Gamble and L'Oreal dominate the top 10 industry players. The market has monopolistic competition between differentiated products. Key trends include growth in anti-aging products and natural cosmetics. The US and European markets are largest but Asia-Pacific is growing, especially in China. Government regulations prohibit adulterated or misbranded products and require ingredient labeling.
A Study on Consumer Buying Behavior toward NamkeensBhavik Parmar
Ramdev Food Products Ltd was founded in 1989 in Ahmedabad, India by Rambhai Patel to produce chili powder, turmeric powder, and coriander powder. It has since expanded its product line to include various Indian spices, instant mixes, pulses, and foods. The company started exporting to the US and Southeast Asia in 2001 and has grown to become a leading manufacturer, processor, and exporter of high-quality Indian spices.
The document provides information about a proposed mango juice production company called Relax Mango Juice Industry Ltd. It outlines the company's objectives, which include producing healthy products and improving customer satisfaction. It also discusses the production process, marketing strategy, financial projections, and organizational structure. The company plans to obtain loans, purchase necessary equipment, and begin operations in late 2014 with a goal of achieving a 25% market share within 5 years.
This marketing plan proposes establishing a tilapia farming consortium in Delaware to sell fresh tilapia fish. The plan outlines the company's mission, goals, target market, and SWOT analysis. The target market is families making $50,000 or less annually with children in the mid-Atlantic region. The plan proposes distributing fresh tilapia to local fish markets in several mid-Atlantic states. A promotional budget of $185,138 is suggested to advertise through newspapers, websites, magazines, salespeople and social media. Financial projections include cross tabulations, past sales revenue, projected sales revenue and break-even analysis. The plan's objectives are to increase consumer awareness of tilapia and position the company as a premium
1. The document summarizes value chain analyses conducted for kokum and fisheries in Ratnagiri district of Maharashtra under the Umed rural livelihoods program.
2. For kokum, opportunities exist to commercialize underutilized parts of the fruit and develop new products. However, challenges include lack of labor during harvest season and lack of technology in harvesting and processing.
3. Fisheries is a major industry in Ratnagiri but overfishing and pollution have reduced catches while sustainability is a concern. High capital costs mean middlemen have significant control over fishermen's catches.
The makhana value chain and the fast emergence of branding in food retailKrishna Singh
This study examines the rapid emergence of branding in the makhana (gorgon nut) value chain in Bihar, India. Surveys were conducted with producers, traders, processors, and retailers from 2009-2010. The results show that branded products doubled in the last five years and now account for around 50% of total makhana trade. Two types of brands were identified: low-cost brands focus on packaging with little quality consideration, while high-cost brands invest more in quality, advertising, and sales. However, there are few direct benefits to farmers from branding. While farmers receive around half of the final retail price for loose makhana, this declines for branded products where farmers receive no branding benefits. The
Pilot Study_FMCG_Project_Revive_M_industries Pvt LtdJyothy Krishnan
This document contains a summary of a pilot study conducted for M Industries Pvt Ltd. The study was conducted over 12 weeks in multiple phases to assess various aspects of the company such as its employees, distribution network, products, brand, CSR activities, and the promoter Dr. John Kurien. Primary and secondary research was conducted including focus groups and interviews with internal and external stakeholders. The first two phases focused on understanding employee and distributor perspectives. Further phases were to develop insights on new product development, brand promotion, CSR initiatives, and strategies for the promoter. The summary outlines the research methodology and timelines to provide a high-level overview of the objectives, approach, and expected outcomes of the pilot study.
Based on the analysis, the author believes Whole Foods Market (WFM) is a buy for long-term investors. The stock price could increase 48% to $55 per share within two years. While short-term results may be unpredictable due to competition, WFM's first-mover advantage, brand strength, and room for continued expansion outweigh the risks. Financial forecasts estimate 8-9% annual earnings growth through 2016, supporting the investment thesis.
Indonesia Animal Feed Market PPT: Growth, Outlook, Demand, Keyplayer Analysis...IMARC Group
The Indonesia animal feed market size reached US$ 7.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 10.6 Billion by 2028, exhibiting a growth rate (CAGR) of 4.8% during 2023-2028.
More Info:- https://www.imarcgroup.com/indonesia-animal-feed-market
This document discusses various eco-labelling schemes for fisheries and seafood products. It outlines several international eco-labelling programs like Friend of the Sea, Marine Stewardship Council, and Marine Aquarium Council certification. It also discusses the criteria and standards of these different labels, as well as examples of Indian companies that are eco-label certified. Overall, the document analyzes eco-labelling as a market-based tool to promote sustainable fisheries management and provide economic incentives for environmental stewardship.
1. The document discusses the future of the oleoresin industry, which will be driven by sustainability and business process reengineering.
2. Sustainability initiatives for raw materials like farmer training programs and traceability systems are needed. Business process improvements could include reducing raw material costs, improving extraction efficiency, utilizing byproducts, and increasing automation.
3. By 2020, leading companies will have sustainability programs and manufacturing in growing regions. Small processors may survive through innovation, raw material development, and differentiation from large companies. Overall, the oleoresin industry will increasingly integrate with the flavor and seasoning industry.
This document provides an overview of the non-dairy milk industry. It discusses the history of non-cattle milk consumption globally and in emerging markets. The U.S. non-dairy milk market was worth $2.09 billion in 2015 and is projected to reach $19.5 billion globally by 2020, driven by a 13.2% growth in alternative milks. Almond milk has become particularly popular, with U.S. sales increasing over 46% and replacing soy as the preferred non-dairy option. The industry is segmented between vegetarians who view it positively and non-vegetarians who are less interested due to perceptions of lower nutrition. Major players like Silk and Lactaid utilize different
D' Bessfood Organic Products targets consumers seeking healthy, safe food. It offers organic rice and mascobado sugar from small farmers competing with brands like Pecuaria, F&C, and Full of Grace. The products are sold in supermarkets which have increased by 27-35% annually. D' Bessfood aims to capture this market by differentiating its products as highly pigmented, high fiber rice providing strong health benefits.
FreshZone is a proposed retail store that sells fruits and vegetables in Bangladesh. The report discusses branding FreshZone by outlining the brand elements including the name "FreshZone", logo featuring a turtle, tagline "100% Fruits and Vegetables, 0% anything else", slogan "Because we don't sell disease", and environmentally friendly packaging. It also examines the CBBE model and how integrated marketing communications can help build awareness for the new brand through advertising, sales promotions, publicity, and other tools. The challenges of the current produce market in Bangladesh are highlighted as an opportunity for FreshZone to provide customers with fresh, authentic products free of chemicals like formalin.
the following presntation is made by Praveen Patel, Manoj Tiwari & Nishant Subba..... MBA student of Western International University india..
ppt is regarding how to launch any new product..
Naturally Splendid is a company focused on developing and selling plant-based omega superfoods and cannabinoid pharmaceutical products. It has partnerships with research institutions to develop proprietary ingredients and products. Its portfolio includes hemp-based omega foods, skin care products, and water-soluble cannabinoid formulations. The company has distribution agreements across Canada and is expanding into the large and growing US markets for foods, medical marijuana, and cannabinoid products. Naturally Splendid's research partnerships and product portfolio position it for ongoing growth in these expanding industries.
minimizatoin of wastage of fruits and vegetables at reliance fresh outletSunil Kumar Mallikarjun
This document discusses vegetable retailing in India. It notes that India is a major producer of fruits and vegetables, ranking first in the world for fruits and second for vegetables. However, over 72% of produce is wasted each year due to lack of proper storage, transportation and other infrastructure. Traditional retailing dominates the market but is highly fragmented. Reliance Fresh uses a value chain business model to procure directly from farmers and sell to consumers, bypassing intermediaries. The document examines wastage levels and reasons for wastage at different points in the supply chain such as damage during transport or storage and improper handling.
The document summarizes Auriga Group of Companies' production of pesticides through various plants, including a granular formulation and packing unit. Key points:
1) The granular unit produces pesticide granules 1-4 mm in size by coating an absorptive material like clay with the active ingredient.
2) Raw materials for granule production include silica, slurry made from phosphoric acid, PEG 6000 and dye, and china clay.
3) Granules are useful for soil applications but can be hazardous if mistakenly consumed by birds. The document then outlines materials and processes for other pesticide production lines.
Running Head MARKETING PLAN AND SALES STRATEGY1MARKETING PLA.docxcowinhelen
Running Head: MARKETING PLAN AND SALES STRATEGY 1
MARKETING PLAN AND SALES STRATEGY 3
Marketing Plan and Sales Strategy
Company’s Target Market
The target market for Fruitfit Company that is located in the city of Samut Prakan, Thailand, consists of both the youths and the aged population. The age bracket of the targeted population is between 24 to 70 years of age. The fruits and vegetable beverages target the age group that is cautious of their health regarding harmful chemicals in soft drinks. The herbs contained in the beverages of Fruitfit Company are also regarded for medicinal purposes. The product of the company does not target any specific demographic groups in terms of education, income, or ethnic group. However, the 24-70 age groups are the primary target of the company since the youths and the adults are the majority of the city while the herbal content of the beverages targets the aged population. As per the age structure of Thailand, the 25-54 age group accounts for 46.32% of the total population of the nation (The World Factbook., n.d). The company is located in the central part of the city, which has an average population of 388,920 individuals. The targeted individuals in the city are people who consider natural products that are free of chemicals. Their taste is in line with the mission of the company, which is aimed at providing the fruit and vegetable beverages that are natural and free of harmful chemicals.
Company’s Market Competition
The marketing strategy that is deployed by Fruitfit Company to obtain the competitive advantage is through differentiation (Sherlekar, Prasad & Victor, 2010). It is achieved through the production of the organic beverage rather than the commercial ones. Considering that stable companies that manufacture non-alcoholic beverages are a vital threat in competing for the market, the organization decided to venture into the manufacture of the fruits and vegetable beverages and integrated with herbs. The approach is appropriate to attain the competitive advantage since there is global awareness regarding harmful chemicals that exist in the commercial drinks. Citizens are moving away from the commercial drinks since their chemical content is posing a harmful risk to their health. The global awareness of such risks has given Fruitfit Company the competitive advantage since people prefer taking their products. In addition, Fruitfit Company has numerous outlets within the city and across the nation that deliver the beverage close to the clients which will ease access by the buyers.
The organization also chose fruits and vegetables as ingredients in its beverage since they are readily available from the farmers and are less expensive. Competition is the major challenge in the non-alcoholic beverage industry, which prompts each company producing such beverages to obtain differentiated approaches to obtain the competitive advantage. Therefore, Fruitfit Company took the approach of producing the or ...
Square Pharmaceuticals began in 1958 with an initial investment of 17,000 taka. It has since become the top pharmaceutical company in Bangladesh, achieving numerous milestones such as becoming a public company in 1991. Orion Pharma also began as a small company and went public in 2013. Both companies focus on producing quality, innovative healthcare products while conducting ethical business practices and benefiting shareholders, employees, and society. They face opportunities such as export growth but also threats from increasing competition.
Daisy Cosmetics offers all-natural skin care and makeup products for teenage girls. It uses organic ingredients from around the world to provide coverage without harmful chemicals or breakouts. Daisy targets teenage girls aged 13-18 from middle-to-upper class families living near major cities, as well as their mothers. It manufactures its products through partnerships with organic cosmetics producers and sells through high-end department stores and its own online store.
Economical analysis of Cosmetic IndustryLovneet Singh
This document summarizes the cosmetics industry. Hair care, color cosmetics, and skin care make up over half of industry sales. Procter & Gamble and L'Oreal dominate the top 10 industry players. The market has monopolistic competition between differentiated products. Key trends include growth in anti-aging products and natural cosmetics. The US and European markets are largest but Asia-Pacific is growing, especially in China. Government regulations prohibit adulterated or misbranded products and require ingredient labeling.
A Study on Consumer Buying Behavior toward NamkeensBhavik Parmar
Ramdev Food Products Ltd was founded in 1989 in Ahmedabad, India by Rambhai Patel to produce chili powder, turmeric powder, and coriander powder. It has since expanded its product line to include various Indian spices, instant mixes, pulses, and foods. The company started exporting to the US and Southeast Asia in 2001 and has grown to become a leading manufacturer, processor, and exporter of high-quality Indian spices.
The document provides information about a proposed mango juice production company called Relax Mango Juice Industry Ltd. It outlines the company's objectives, which include producing healthy products and improving customer satisfaction. It also discusses the production process, marketing strategy, financial projections, and organizational structure. The company plans to obtain loans, purchase necessary equipment, and begin operations in late 2014 with a goal of achieving a 25% market share within 5 years.
This marketing plan proposes establishing a tilapia farming consortium in Delaware to sell fresh tilapia fish. The plan outlines the company's mission, goals, target market, and SWOT analysis. The target market is families making $50,000 or less annually with children in the mid-Atlantic region. The plan proposes distributing fresh tilapia to local fish markets in several mid-Atlantic states. A promotional budget of $185,138 is suggested to advertise through newspapers, websites, magazines, salespeople and social media. Financial projections include cross tabulations, past sales revenue, projected sales revenue and break-even analysis. The plan's objectives are to increase consumer awareness of tilapia and position the company as a premium
1. The document summarizes value chain analyses conducted for kokum and fisheries in Ratnagiri district of Maharashtra under the Umed rural livelihoods program.
2. For kokum, opportunities exist to commercialize underutilized parts of the fruit and develop new products. However, challenges include lack of labor during harvest season and lack of technology in harvesting and processing.
3. Fisheries is a major industry in Ratnagiri but overfishing and pollution have reduced catches while sustainability is a concern. High capital costs mean middlemen have significant control over fishermen's catches.
The makhana value chain and the fast emergence of branding in food retailKrishna Singh
This study examines the rapid emergence of branding in the makhana (gorgon nut) value chain in Bihar, India. Surveys were conducted with producers, traders, processors, and retailers from 2009-2010. The results show that branded products doubled in the last five years and now account for around 50% of total makhana trade. Two types of brands were identified: low-cost brands focus on packaging with little quality consideration, while high-cost brands invest more in quality, advertising, and sales. However, there are few direct benefits to farmers from branding. While farmers receive around half of the final retail price for loose makhana, this declines for branded products where farmers receive no branding benefits. The
Pilot Study_FMCG_Project_Revive_M_industries Pvt LtdJyothy Krishnan
This document contains a summary of a pilot study conducted for M Industries Pvt Ltd. The study was conducted over 12 weeks in multiple phases to assess various aspects of the company such as its employees, distribution network, products, brand, CSR activities, and the promoter Dr. John Kurien. Primary and secondary research was conducted including focus groups and interviews with internal and external stakeholders. The first two phases focused on understanding employee and distributor perspectives. Further phases were to develop insights on new product development, brand promotion, CSR initiatives, and strategies for the promoter. The summary outlines the research methodology and timelines to provide a high-level overview of the objectives, approach, and expected outcomes of the pilot study.
Based on the analysis, the author believes Whole Foods Market (WFM) is a buy for long-term investors. The stock price could increase 48% to $55 per share within two years. While short-term results may be unpredictable due to competition, WFM's first-mover advantage, brand strength, and room for continued expansion outweigh the risks. Financial forecasts estimate 8-9% annual earnings growth through 2016, supporting the investment thesis.
Indonesia Animal Feed Market PPT: Growth, Outlook, Demand, Keyplayer Analysis...IMARC Group
The Indonesia animal feed market size reached US$ 7.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 10.6 Billion by 2028, exhibiting a growth rate (CAGR) of 4.8% during 2023-2028.
More Info:- https://www.imarcgroup.com/indonesia-animal-feed-market
This document discusses various eco-labelling schemes for fisheries and seafood products. It outlines several international eco-labelling programs like Friend of the Sea, Marine Stewardship Council, and Marine Aquarium Council certification. It also discusses the criteria and standards of these different labels, as well as examples of Indian companies that are eco-label certified. Overall, the document analyzes eco-labelling as a market-based tool to promote sustainable fisheries management and provide economic incentives for environmental stewardship.
1. The document discusses the future of the oleoresin industry, which will be driven by sustainability and business process reengineering.
2. Sustainability initiatives for raw materials like farmer training programs and traceability systems are needed. Business process improvements could include reducing raw material costs, improving extraction efficiency, utilizing byproducts, and increasing automation.
3. By 2020, leading companies will have sustainability programs and manufacturing in growing regions. Small processors may survive through innovation, raw material development, and differentiation from large companies. Overall, the oleoresin industry will increasingly integrate with the flavor and seasoning industry.
This document provides an overview of the non-dairy milk industry. It discusses the history of non-cattle milk consumption globally and in emerging markets. The U.S. non-dairy milk market was worth $2.09 billion in 2015 and is projected to reach $19.5 billion globally by 2020, driven by a 13.2% growth in alternative milks. Almond milk has become particularly popular, with U.S. sales increasing over 46% and replacing soy as the preferred non-dairy option. The industry is segmented between vegetarians who view it positively and non-vegetarians who are less interested due to perceptions of lower nutrition. Major players like Silk and Lactaid utilize different
D' Bessfood Organic Products targets consumers seeking healthy, safe food. It offers organic rice and mascobado sugar from small farmers competing with brands like Pecuaria, F&C, and Full of Grace. The products are sold in supermarkets which have increased by 27-35% annually. D' Bessfood aims to capture this market by differentiating its products as highly pigmented, high fiber rice providing strong health benefits.
FreshZone is a proposed retail store that sells fruits and vegetables in Bangladesh. The report discusses branding FreshZone by outlining the brand elements including the name "FreshZone", logo featuring a turtle, tagline "100% Fruits and Vegetables, 0% anything else", slogan "Because we don't sell disease", and environmentally friendly packaging. It also examines the CBBE model and how integrated marketing communications can help build awareness for the new brand through advertising, sales promotions, publicity, and other tools. The challenges of the current produce market in Bangladesh are highlighted as an opportunity for FreshZone to provide customers with fresh, authentic products free of chemicals like formalin.
the following presntation is made by Praveen Patel, Manoj Tiwari & Nishant Subba..... MBA student of Western International University india..
ppt is regarding how to launch any new product..
Naturally Splendid is a company focused on developing and selling plant-based omega superfoods and cannabinoid pharmaceutical products. It has partnerships with research institutions to develop proprietary ingredients and products. Its portfolio includes hemp-based omega foods, skin care products, and water-soluble cannabinoid formulations. The company has distribution agreements across Canada and is expanding into the large and growing US markets for foods, medical marijuana, and cannabinoid products. Naturally Splendid's research partnerships and product portfolio position it for ongoing growth in these expanding industries.
minimizatoin of wastage of fruits and vegetables at reliance fresh outletSunil Kumar Mallikarjun
This document discusses vegetable retailing in India. It notes that India is a major producer of fruits and vegetables, ranking first in the world for fruits and second for vegetables. However, over 72% of produce is wasted each year due to lack of proper storage, transportation and other infrastructure. Traditional retailing dominates the market but is highly fragmented. Reliance Fresh uses a value chain business model to procure directly from farmers and sell to consumers, bypassing intermediaries. The document examines wastage levels and reasons for wastage at different points in the supply chain such as damage during transport or storage and improper handling.
The document summarizes Auriga Group of Companies' production of pesticides through various plants, including a granular formulation and packing unit. Key points:
1) The granular unit produces pesticide granules 1-4 mm in size by coating an absorptive material like clay with the active ingredient.
2) Raw materials for granule production include silica, slurry made from phosphoric acid, PEG 6000 and dye, and china clay.
3) Granules are useful for soil applications but can be hazardous if mistakenly consumed by birds. The document then outlines materials and processes for other pesticide production lines.
Running Head MARKETING PLAN AND SALES STRATEGY1MARKETING PLA.docxcowinhelen
Running Head: MARKETING PLAN AND SALES STRATEGY 1
MARKETING PLAN AND SALES STRATEGY 3
Marketing Plan and Sales Strategy
Company’s Target Market
The target market for Fruitfit Company that is located in the city of Samut Prakan, Thailand, consists of both the youths and the aged population. The age bracket of the targeted population is between 24 to 70 years of age. The fruits and vegetable beverages target the age group that is cautious of their health regarding harmful chemicals in soft drinks. The herbs contained in the beverages of Fruitfit Company are also regarded for medicinal purposes. The product of the company does not target any specific demographic groups in terms of education, income, or ethnic group. However, the 24-70 age groups are the primary target of the company since the youths and the adults are the majority of the city while the herbal content of the beverages targets the aged population. As per the age structure of Thailand, the 25-54 age group accounts for 46.32% of the total population of the nation (The World Factbook., n.d). The company is located in the central part of the city, which has an average population of 388,920 individuals. The targeted individuals in the city are people who consider natural products that are free of chemicals. Their taste is in line with the mission of the company, which is aimed at providing the fruit and vegetable beverages that are natural and free of harmful chemicals.
Company’s Market Competition
The marketing strategy that is deployed by Fruitfit Company to obtain the competitive advantage is through differentiation (Sherlekar, Prasad & Victor, 2010). It is achieved through the production of the organic beverage rather than the commercial ones. Considering that stable companies that manufacture non-alcoholic beverages are a vital threat in competing for the market, the organization decided to venture into the manufacture of the fruits and vegetable beverages and integrated with herbs. The approach is appropriate to attain the competitive advantage since there is global awareness regarding harmful chemicals that exist in the commercial drinks. Citizens are moving away from the commercial drinks since their chemical content is posing a harmful risk to their health. The global awareness of such risks has given Fruitfit Company the competitive advantage since people prefer taking their products. In addition, Fruitfit Company has numerous outlets within the city and across the nation that deliver the beverage close to the clients which will ease access by the buyers.
The organization also chose fruits and vegetables as ingredients in its beverage since they are readily available from the farmers and are less expensive. Competition is the major challenge in the non-alcoholic beverage industry, which prompts each company producing such beverages to obtain differentiated approaches to obtain the competitive advantage. Therefore, Fruitfit Company took the approach of producing the or ...
The document provides information about sunscreen market in the Philippines. It discusses key points such as the market size being $95.2 million in 2020 growing at 3.4% annually, types of sunscreen products in scope like adult and spray sunscreens, competitors in the market, important factors like tropical climate requiring constant sunscreen use, and distribution channels including supermarkets, drugstores and e-commerce. It also touches on Filipino consumer behavior focusing on appearance and promotions through influencer marketing on social media platforms.
Marketing strategies for frozen fish exporters in bangladeshAlexander Decker
The document discusses marketing strategies for frozen fish exporters in Bangladesh. It finds that exporters should apply a holistic marketing concept to identify potential markets and products for different countries. Cost-based pricing and other pricing methods should be used while considering costs. Exporters should build long-term relationships with foreign buyers through trade shows, samples, and communication. They should also address possible risks from regulations, patents, pricing, distribution, and research.
The document summarizes a campaign by the Florida Department of Agriculture and Consumer Services Division of Animal Industry to increase awareness and compliance with Florida's cattle identification rule. The rule requires cattle over 18 months to be individually identified for intrastate movement. The campaign aims to decrease the percentage of unidentified cattle at markets and increase registration of cattle premises by December 2015. Tactics include fliers, brochures, press releases, a micro-website, and an event to clearly communicate the need for identification to trace disease outbreaks and protect the cattle industry.
This document provides an executive summary and production plan for Salvare oil. Key details include:
- The plan is to establish a 280 tonne per year Salvare oil production plant, as current demand is 3,500 tonnes annually growing to over 8,000 tonnes by 2017.
- Salvare seed contains 38.4% protein and 35-40% fatty oil used for medical and leisure applications for humans, pets and animals. The oilcake leftover after pressing is used as fertilizer or animal feed.
- Markets exist for Salvare oil as edible oil, cosmetic oil, and oilcake as animal feed and fertilizer. The edible oil is comparable to olive oil.
Similar to Competitive advantage of local retail stores using chemicals in their products over their completion. (20)
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
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Competitive advantage of local retail stores using chemicals in their products over their completion.
1. 1 | P a g e
“FORMALIN” – what does it mean?
Formalin is a solution made up of 37% formaldehyde by weight, which is stabilized by the
addition of methanol. If used in sufficiently low quantities, it does have legitimate commercial
uses, for example, to prevent bacterial growth in fish farms. Nonetheless, in larger doses or
with extended exposure, formaldehyde is considered to be toxic and cancer causing.
Uses of formalin
A laboratory study comparing formalin treated and untreated fish found that formalin treated
fish stored in ice appeared in acceptable condition for a period of 28-32 days: compared with
20-23 days for non-treated fish. However, these appearances were deceiving, as formalin
treated fish were found to have reduced non-protein nitrogen content, protein solubility, and
gel forming ability, which resulted in “poor eating quality and poor digestibility.
Formalin inside?
• Fish. The fish will be stiff, have rubbery meat, hard scales, red gills, clear eyes, doesn’t
have the “fishy smell” and no flies flying around.
• Squid. Very rubbery consistency. Unable to break the meat by hand, which you usually
could, only can be cut by a knife.
• Other sea products, including dried salty fish. Formalin will make the fish become stiff,
whitish and odorless. Even when cooked, i.e. fried, it will still be stiff.
• Tofu. Its consistency is more rubbery than usual, the surface tends to be hard, won’t
spoil after 24 hours. Normally after 24 hours, tofu would become slimy, brittle and sour.
If it is steamed, submerged in cold water, or kept in the fridge, it may last longer.
• Wet noodles. Has yellowish color, tends to be elastic, with a drug-like odor or ash-like
odor when boiled or mixed with hot water.
How extensive is its use?
The extent of formalin contamination is not entirely clear. Several studies have attempted to
measure the intensity of the problem in Bangladeshi fish markets; however, their findings have
differed substantially.
Research undertaken and published in 2009 based on a study of four fish markets in Dhaka City
found formalin contamination in only 50 of 800 fish sampled, or 6.25%. The highest percentage
2. 2 | P a g e
was found in the Karwan Bazaar market. Large Rui and Katla, were the most commonly
contaminated, although formalin use was also found in a number of other fish varieties
including shrimp, Mrigal, and Kachki.
A somewhat later 2010 study of two markets and three grocery stores and super stores in
Dhaka found that an alarming 42% of 100 fish sampled had been treated with formalin. These
included 70% of sampled Rui, 50% of Katla, 40% of Mrigal, 50% of Hilsa, and 0% of Sharputi.
Contamination across the five sites ranged from 20-60%.5
While percentages were not provided, a 2010 study in Mymensingh also found evidence of
formalin in imported Rui and Katla but not in local varieties of the same fish. The findings were
consistent across the five Mymensingh markets studied.
A 2012 study of five markets in Sylhet found formalin in 26 of 150 sampled fish, or 17.3%. Again
contamination occurred across the five markets, although it ranged from 6% to 26% of fish
tested. Evidence of formalin was found in Rui, shrimp, and Katla, but not Mrigal or Hilsa.
Area of study
The areas covered in the study are Gulshan-1, Gulshan-2, Sat Masjid Road, Green Road,
Shantinagar Bazar, Dhanmondi, Karwan Bazar, New Market, Rampura Bazar, Gulshan,
Malibagh, Azimpur, Mouchak, Agargaon, Badamtoli, Town Hall Market, Kalabagan, Mirpur,
Shewrapara, Kazipara, Nakhalpara and Mohammadpur.
Formalin, a curse in Bangladesh
The widespread use of formalin, in preservation of fish, fruit and other food items is posing a
threat to public health. The chemical used as a solution in water keeps fish fresh and makes
fruits like mangoes attractive. This chemical, usually used to stop dead bodies from rotting, is
now being used to preserve edible items.
The role of fisheries and livestock sectors in the development of agro-based economy of
Bangladesh is very important and promising. They contribute around 8% to national income,
which also is 32% of the total agricultural income. About 90% of animal protein in our diet
comes from fish and livestock. The fisheries sector contributes 5.10%, of the country's export
earnings, 4.91% of its GDP and provides 63% of the national animal protein consumption. Fish
and fishery products are the country's third largest export commodity contributing 5.10% of its
exchange earnings, in 2002–2003 Bangladesh earned US$ 324 million of which shrimp alone
3. 3 | P a g e
contributed 72% of the total by quantity and 89% by value. It is claimed that the total fish
production has increased significantly over the last few decades but it is not sufficient to meet
up the growing demand of the country. As a result imported fishes from neighboring countries
enter in the domestic market and it was reported that more than 80 metric ton of fish and
fishery products enter into Bangladesh every day through the Teknaf border from Myanmar.
Available reports suggest that formalin is sometimes added or sprayed to the fishes by the fish
traders while transporting to domestic marketing chain to prevent spoilage and increase shelf
life. Studies conducted at different markets and superstores in Dhaka city and Mymensingh
Sadar rationalizes the incidence of adding formaldehyde/formalin to fishes especially imported
from neighboring countries. It was observed in a study conducted in Dhaka city that almost 5%
shops of total consumable fishes contain formalin treated fishes those are sold in fish markets.
They found this intensity to vary market to market and species to species. They found that Rui
fish was highly affected by formalin whereas Karwan Bazar represented highest number of
formalin treated fish. In this current study mainly big fish species were investigated which
indicated a high percentage of presence of formalin in fish.
A study has found excessive formalin in seasonal fruits like mango, litchi and blackberry sold at
shops in different areas of the capital. Even shops with signboards reading “chemical-free
fruits” sell fruits soaked in formalin.
Save the Environment Movement (SEM) revealed the findings of the study through a press
conference that around 94 percent of the mangoes and 100 percent blackberries and litchis are
formalin-tainted.
How to Gain a Competitive Advantage in retail Business
Analyze target market and identify your competition: Our target market is “a specific group of
consumers at which a company aims its products and services” (Entrepreneur). A target market
is distinguished by socioeconomic, demographic, and common characteristics or needs that
make them the best audience to focus on selling to. To uncover our target market, answer the
following simple questions: What am I selling? Who will most likely buy or consume my product
or service? Before you can crush your competition, you need to know who they are. Find out
which businesses are going after your same target market. How do they differentiate
themselves from other companies in the industry? Where are they located? To find this
information, business directories can be used to search free company profiles. Information
included in the company profiles are company overview, contact information, location, key
facts, employees, and company payment rating.
4. 4 | P a g e
Learn from your competition and your customers. We are afraid of our competition, but rather
use them as a learning tool and assess their business model. Learn your competitors’ strengths
and weaknesses – imitate their strengths, and use their weaknesses to your advantage. Use
companies that specialize in business information, such as Meena Bazar, to construct and
analyze a competitive landscape of the target market. The business information we learn from
our rivals will help us develop the competitive edge we need to surpass them in our industry.
Intimate customer knowledge is equally important as competitor knowledge. Gaining in-depth
insights about our customer portfolio will allow us to maximize revenue potential, increase
customer retention, and boost prospective customers. We can use a mix of many tools and
methods to measure consumer insight and both our position in the market and the positions of
our competitors. Along with traditional company information resources, consider social media
analysis tools that allow consumer insight mining on a large scale.
Create an “Economic Moat”: Take advantage of barriers to entry into the market, using them
to dissuade competitors from challenging your marketing share. In some cases, an established
company’s ability to manipulate hurdles to enter and compete in its market becomes an
effective tool against new competition, further entrenching the business and preserving its
profit potential for the foreseeable future.
Stay on the cutting edge: Once gained a competitive advantage, our work is far from complete.
To be successful, we will need to continuously maintain our competitive advantage. After all,
our competitors are not going to sit back and allow us to steal their market share. We can
maintain our competitive advantage by predicting future trends in our industry, constantly
researching and monitoring our competitors, and adapting to our customer’s wants and needs.
Sometimes we may need to take chances to keep ahead of the pack and differentiate our
business, but with big risk often comes big reward – Just remember to do our research before
diving head first into new ideas.
Use Business Information Resources: The information revolution is here – take advantage of it!
It creates a competitive advantage by providing companies with new ways to outperform their
rivals. Knowledge is power, and business information companies provide just that. Reliable
business information companies include Meena Bazar, Agora, Shawpno.
Competitive issues of existing marketplace
Amongst much praise and fanfare, the
Malibagh kitchen market -- with support from
the Federation of Bangladesh Chambers of
Commerce and Industry (FBCCI) -- recently
presented itself as a formalin free market. The
idea appears to make good business sense; a
recent reported stated, “Customers from
faraway places in the city now throng the
5. 5 | P a g e
bazaar to buy different items, especially fish.” 12 The experience suggests that by offering a
reliable product, traders and venders can increase their sales and their prices. Hopefully other
markets and venders will follow their lead. Of course, such measures require a means to ensure
that establishments are in fact formalin free. (It would be possible, for example, for wholesalers
and venders to seek certifications from third party companies or organizations to certify their
products.) Other critics have pointed out that a handful of formalin free markets still leave most
of the population without safe options. Nonetheless, such an initiative demonstrates that being
formalin free can be profitable, and it complements and facilitates the work of government
regulators.
The involvement of the FBCCI and business leaders is particularly important. While the use of
formalin might benefit individual venders in the short term, it hurts the industry as a whole. For
example, there is anecdotal evidence that people limit their total fish or vegetable intake out of
fear of the effects of formalin. As a result, business leaders and food suppliers have an incentive
to help find a solution to the problem.
A case study of retail shop (Present Condition & competitive issues)
Fighting against Formalin: Shwapno Stepping
Forward
Formalin – this word is changing the eating habit of
ours these days in the city. People are getting
sceptical about what to eat and what not to eat.
What is formalin? Formalin is a colourless strong-
smelling chemical substance usually used in
industry of textiles, plastics, papers, paint,
construction, and well known to preserve human corpse. The use of formalin for adulteration of
food (especially fish, meat, vegetable & fruit) is now being well established in Bangladesh and it
is a very concerning issue. Government has taken various steps to prevent this usage of
formalin.
Formalin has a very negative effect on our health. It may cause kidney damage, liver disease,
memory loss, stomach cancer and various other diseases. Realizing the gravity of the situation,
the largest super store retail chain of Bangladesh
Shwapno has started their social movement against
formalin in food through a campaign ‘Say no to
Formalin’. Shwapno, a popular name amidst the city
dwellers, has started its journey on October 2008
and has established itself as the largest super store
retail chain in Bangladesh. Currently its 40 super
stores and 10 mini stores are satisfying thousands of
customers’ daily needs in Dhaka, Chittagong and
Sylhet. From the very beginning, Shwapno has
6. 6 | P a g e
added value to the life style of the Bangladeshi consumers including delivering the best quality
product in best price. This time, Shwapno believes that it’s about time that consumers should
become aware about formalin and its negative effect.
Shwapno stepped forward and initiated a drive against formalin. It has brought in the state of
art formalin detection digital meter to check availability of formalin in fish, fruit and vegetable
through which customers will be able to see the formalin reading in the meter. Recently on the
January 5, an event was held introducing this drive where FBCCI has also recommended
Shwapno as the formalin free super store in Bangladesh. The commerce minister Ghulam
Mohammed Quader was present as the chief guest in the program. M. Anis Ud Dowla,
chairman ACI Group, Syed Arif Azad, director general, fishers department, Kazi Akram Uddin
Ahmed, president, FBCCI, Md. Helal Uddin, vice president, FBCCI were also present in the
program as the special guest. In his speech chairman of ACI Group M. Anis Ud Dowla said, ‘From
the beginning of ACI’s journey, we have tried our best to ensure and maintain to deliver the
best quality product for the customers of Bangladesh and we believe that the newly placed
digital formalin detection kit Formaldehyde Meter has taken us one step forward to ensure the
right of the customers to judge.
The competitive advantages of SHWAPNO as a retail super shop
Becoming the market leader
For young people of our era, staying fit is an obligation. No matter how much they enjoy
devouring plates of food fried in oil, deep down the guilt of being overweight almost always
seeps in. For most of us, we are caught in a dilemma between a healthy eating pattern and rich
food. For some uncanny reason, the seesaw of balance always tips towards the unhealthy
habits. Let us imagine that we do want to eat healthy and lose a couple of pounds. How do we
go about it? Also, fruits have various uses in our lives even if we do not want to lose weight. For
some of us fruit-lovers, we use chunks of watermelon and dip it in ‘rooh afza’ for added flavour.
Likewise, some of us just like cutting fruits into cubes and eat it with custard or ice-cream.
Fruits might be available in our country in excess but are these really healthy? The apple you
eat might look very attractive and fresh but that’s because it is chemically induced to look like
that.
Formalin is an agent which is used in fruits to make it appealing and fresh. In general, it is a
colorless strong-smelling chemical substance which is derived from formaldehyde gas dissolved
in water. Recent scientific studies have shown that formalin is a carcinogenic substance which
can cause cancer. Formaldehyde Meter is a modern technology which is used to detect the
formalin in fruits. Photo: Kazi Tahsin Agaz Apurbo
So to help our generation have a healthy diet, Shwapno, ACI Ltd’s retail store has introduced
formalin free fruits to be sold at their outlets. Mahadi Faisal, Manager of ACI Logistics Ltd and
Singer by profession, explains that ACI’s main objective is to help in the development of human
7. 7 | P a g e
life. Mahadi is also known as a youth icon
who has gained increasing popularity since
the Close Up One reality contest. He
advocates for the youth and believes that
actions must be taken to eradicate harmful
substances from food items. So the main
aim of ACI’s retail business was to bring
about a change. “The perishable items
have to be free of chemicals. After
procurement, we check our fruits to see if
there are any substances of formalin. If
there are any, then they are immediately
rejected,” says Mahadi. He further adds,
“Today’s businessmen are mostly corrupt
and are more concerned with their own
selfish benefits. They are keen on selling fruits at low costs by injecting formalin. So to ensure
that the customers can eat healthy and live a healthy life, we came up with the concept of
formalin free fruits.” “We have introduced the Formaldehyde Meter in 41 outlets. These
devices have been purchased from the United States of America. The device is used in front of
the customers to see traces of formalin. Customers may also purchase fruits from outside and
come to our stores to check for formalin in the fruits. The testing is done free of cost,”
elaborates Mahadi.
Formaldehyde Meter Z-300 is used in all the retail stores. The detector is placed against the
fruit which is kept in a plastic packet. The screen shows the different stages of testing as it first
detects the environment in which the fruit is kept under the label of F1. Then, F2 detects the
fruit’s skin and lastly, F3 detects the insides of the fruit. If the PPM (parts per portion) is over
15, then it is alarming as it shows that the fruit contains formalin.
It has been almost four months since the technology has been introduced. But it gained
popularity in the recent few months. Summer in Bangladesh is all about fruits like pineapple,
watermelon, bananas, jackfruit
and mangoes. In addition to
that, there are fruits that are
available round the year like,
orange, pomegranate and
apples. When young customers
come to Shawpno’s retail
stores, they often look for one
of these fruits to make a light
and nutritious drink or salad.
Kamran Ahmed, an Intern from
Bangladesh Medical College
(BMC) says, “I buy apples from
8. 8 | P a g e
this place a lot. I trust their honesty. If I do not keep the fruits in the fridge then they get rotten
easily which means that there are no formalin substances in the fruit.”
Shusmita Mahboob, a student of American International University Bangladesh (AIUB) states, “I
am on the chubbier side and have a tendency to gain weight easily. So I need to eat a lot of
fruits. I trust this grocery store, because they test the fruits in front of us before selling them.”
She adds, “Pineapples and watermelons are my favourite summer fruits. I always buy these two
to make my signature pineapple ice-tea or watermelon shake. At times, I buy mangoes and
blend it with pineapples to create a miracle drink called ‘pina-mango’. There is nothing more
soothing than knowing that what you are drinking is free of chemical substances.”
Our country is no utopia and we should not expect it to be. But we do hold the right to live a
healthy lifestyle and enjoy the fruits that are originally the harvests of our land. Shawpno’s
incentive is noble and we, the young, generation salute them for their cause.
Governmental response
The classic solution to market failures due to formalin issues is a governmental one. Simply put,
health authorities should inspect for the use of harmful chemicals and punish those found
guilty. There are, in fact, several government regulations, agencies, and initiatives in place to
address this problem.
• The Pure Food Ordinance of 1959 (last revised in 2005) prohibits food alteration and the
use of dangerous chemicals.
• There is a National Food Safety Advisory Council to oversee food safety policy.
• There is a Consumer Rights Protection Department, which can receive complaints from
consumers.
• Each upazilla and city is to conduct inspection and enforcement drives and each district
is to host a food court.
How to avoid food with formalin
• Fish, especially sea fish. Press the fish, if it feels tender, it should be free of formalin.
Choose fish which still has its fishy smell. It’s best to buy live fish.
• Avoid dried salty fish.
• Tofu. Choose one with smooth surface and consistency. It’s safer to consume egg tofu
or water tofu (also known as japanese tofu), though this product can’t last long and is
very brittle.
10. 10 | P a g e
Use of formalin in Bangladesh super shops (in mg/kg)
Survey analysis (According to questionnaire)
Ques 1 Yes (10) - - -
Ques 2 Yes (08) No (02) - -
Ques 3 Yes (02) - - -
Ques 4 No (02) - - -
Ques 5 Yes (02) - - -
Ques 6 Definitely not (02) - - -
Ques 7 Absolutely (06) Reasonably (02) - -
Ques 8 Absolutely (05) Reasonably (03) - -
Ques 9 Absolutely (02) Reasonably (03) Unsure (03) -
Ques 10 Absolutely (03) Reasonably (05) - -
Ques 11 Absolutely (08) - - -
Ques 12 SMS (02)
Ad. On print
media (04)
Electronic media (02)
Leaflet (06),
posters (05),
Banners (03)
Ques 13 Social responsibility (04) Compulsory for business practice (04)
11. 11 | P a g e
Findings
From the survey conducted before some days ago we have analyzed some important issues and
a remarkable finding has brought out from there. Now days the super shop owners are aware
of the consequence of formalin. They are now declaring the consumers that their shops are
formalin free. Consumers also complain for not declaring that their products are not
contaminated by formalin. If the declaration is not happened then sales volume is decreased in
a noticeable rate. Consumers frequently ask questions for formalin issue. Survey has taught
that it is not necessary to use formalin for perishable product. Formalin free product Campaign
is effective for gathering consumers as well as they are ready to pay price at comparatively low
price. The consumers are ready to wait for the formalin free product if they are not available at
store. Formalin free products are reasonably expensive to provide by the superstores. The
super store should declare that they are providing formalin uncontaminated product. The super
shops are now using SMS, Ads on print media, leaflet, posters, and banners to ensure the
consumers that their products are formalin free. And last of all we found that both social
responsibility and compulsory business practice are found for gaining competitive issues for
retail business like super shops and superstores.
Conclusion
Food adulteration and particularly the use of formalin as a preservative appear to be
widespread in Bangladesh. Despite legislation and enforcement initiatives, the government
appears to be far away from a solution. While not ignoring the need for a more effective
governmental response, this report asks: can market mechanisms be marshaled to help resolve
the problem? Is there a role for civil society and citizens? Are there improvements that can be
made to the supply chain? This report suggests that a solution to the formalin problem requires
an affirmative answer to all three of these questions. If the super shops want to gain
competitive advantages then they have to follow the acts of Government and strategic issues of
other super shops available in Bangladesh.