Our client needs the energy drink advert to be effective and worth the budget. The advert aims to appeal to all ages and genders without causing offense. To reach the widest possible audience, the advert should be distributed in MP4 format which provides high quality playback across TVs, smartphones, games consoles, and various media players.

1. Formal Specification
Client’s Needs
Our client needs the advert that we produce to effectively advertise the energy drink and be worth
all the money they have spent on producing this advert.
Audience
Our advert will appeal to the target audience the client specified which in this case is the widest
audience possible (all ages and genders). We have made sure that the advert does not offend any
group of people.
Technical Considerations
We want our advert to be available on a verity of platforms, including TV, Smartphones, and games
consoles. This is so it can be shown on a wide range of services and websites and everyone will be
able to view it. The best file format to use for this would be MP4. This is because the video can be
very high quality and play on almost all devices that can play video. It is also a compressed file
format meaning it is quite small. This format will play on most popular media players including
Winamp, iTunes, and Windows Media Player.