This is the formal business report done for my Organizational Communications class. Its purpose is to formalize me with business writing and putting a business report together.
The document discusses the Pulsense PS-100 fitness band that Epson aims to release. It summarizes the booming fitness band industry market and competitor products like the Jawbone UP4 and Fitbit Flex. A comparative analysis shows the PS-100 has longer data storage than competitors but also has a higher price and shorter battery life. It is concluded the PS-100 will not satisfy customers or maximize Epson's profits as currently designed.
Sony Corporation is a Japanese multinational conglomerate corporation headquartered in Tokyo, Japan. It was founded in 1946 and has since expanded to become a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets. Some of Sony's major business segments include electronics, gaming, entertainment, and financial services. The document provides an overview of Sony's business operations, product portfolio, history, competitors, and various analyses of the company.
The document provides an overview of the history of HP organization from its founding in 1939 to the early 2000s. Some key points:
- HP was founded in 1939 by Bill Hewlett and Dave Packard in a Palo Alto garage. They pioneered an open corporate culture and management style focused on employee satisfaction.
- HP grew significantly over the decades, becoming a publicly traded company in 1957. It expanded globally and launched innovative products like the HP-35 calculator.
- In the 1980s, HP entered the computer and printer markets, achieving success with products like the LaserJet printer line.
- In 2002, HP merged with Compaq in the largest tech merger at the time, becoming a top provider of
The document discusses several major industrial accidents that occurred at places like Bhopal and Piper Alpha and drove the development of safety standards. It analyzes the main causes of failures based on a UK Health and Safety Executive study, finding that 44% were due to inadequate specifications. It emphasizes the importance of following good engineering practices, international codes and standards, and proper training to prevent such accidents from occurring.
The document provides information about HCL Infosystems Ltd., including:
1) It describes HCL as treating employees like family by providing freedom and empowerment.
2) It outlines HCL's philosophy of creating an "HCL Family" with a DNA of pride, passion, performance and people.
3) It states that HCL looks for quality people who work hard, innovate, and never give up to help the company succeed.
This project is give a clear vision about the HP company and their competitors. This project on "Estimation of market share of hp products (printing and personal computing system) in the educational institutions and sme/psu market segments in Kolkata"
Writing a Report (Tips and Sample of Reports)Po Po Tun
This document provides guidance on writing a report to the principal. It discusses the purpose and format of such a report. The report is a formal account of an incident addressed to the principal to allow for investigation and action. The suggested format includes addressing the recipient, including the sender's name, subject and date. The report should be written in sections and past tense. It ends with a clear conclusion and inference. An example question is provided where a student would write a report to the principal on the lack of interest in sports among classmates and provide suggestions to address the problem.
Developing and Testing a Connected Bracelet for Mind and BodyJosiah Renaudin
With wristworn wearables, the stakes are higher than almost anywhere else. Not only are you competing with tech giants like Apple and Fitbit, you are competing with luxury watches and accessories for valuable real estate. Skip Orvis, COO and Head of Systems Development for Caeden, will explain the unique challenges involved in the development and testing of the Sona Connected Bracelet, a jewelry-inspired connected bracelet that bridges design, innovation and technology to offer a unique feature set focusing on wellness for mind and body.
The document discusses the Pulsense PS-100 fitness band that Epson aims to release. It summarizes the booming fitness band industry market and competitor products like the Jawbone UP4 and Fitbit Flex. A comparative analysis shows the PS-100 has longer data storage than competitors but also has a higher price and shorter battery life. It is concluded the PS-100 will not satisfy customers or maximize Epson's profits as currently designed.
Sony Corporation is a Japanese multinational conglomerate corporation headquartered in Tokyo, Japan. It was founded in 1946 and has since expanded to become a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets. Some of Sony's major business segments include electronics, gaming, entertainment, and financial services. The document provides an overview of Sony's business operations, product portfolio, history, competitors, and various analyses of the company.
The document provides an overview of the history of HP organization from its founding in 1939 to the early 2000s. Some key points:
- HP was founded in 1939 by Bill Hewlett and Dave Packard in a Palo Alto garage. They pioneered an open corporate culture and management style focused on employee satisfaction.
- HP grew significantly over the decades, becoming a publicly traded company in 1957. It expanded globally and launched innovative products like the HP-35 calculator.
- In the 1980s, HP entered the computer and printer markets, achieving success with products like the LaserJet printer line.
- In 2002, HP merged with Compaq in the largest tech merger at the time, becoming a top provider of
The document discusses several major industrial accidents that occurred at places like Bhopal and Piper Alpha and drove the development of safety standards. It analyzes the main causes of failures based on a UK Health and Safety Executive study, finding that 44% were due to inadequate specifications. It emphasizes the importance of following good engineering practices, international codes and standards, and proper training to prevent such accidents from occurring.
The document provides information about HCL Infosystems Ltd., including:
1) It describes HCL as treating employees like family by providing freedom and empowerment.
2) It outlines HCL's philosophy of creating an "HCL Family" with a DNA of pride, passion, performance and people.
3) It states that HCL looks for quality people who work hard, innovate, and never give up to help the company succeed.
This project is give a clear vision about the HP company and their competitors. This project on "Estimation of market share of hp products (printing and personal computing system) in the educational institutions and sme/psu market segments in Kolkata"
Writing a Report (Tips and Sample of Reports)Po Po Tun
This document provides guidance on writing a report to the principal. It discusses the purpose and format of such a report. The report is a formal account of an incident addressed to the principal to allow for investigation and action. The suggested format includes addressing the recipient, including the sender's name, subject and date. The report should be written in sections and past tense. It ends with a clear conclusion and inference. An example question is provided where a student would write a report to the principal on the lack of interest in sports among classmates and provide suggestions to address the problem.
Developing and Testing a Connected Bracelet for Mind and BodyJosiah Renaudin
With wristworn wearables, the stakes are higher than almost anywhere else. Not only are you competing with tech giants like Apple and Fitbit, you are competing with luxury watches and accessories for valuable real estate. Skip Orvis, COO and Head of Systems Development for Caeden, will explain the unique challenges involved in the development and testing of the Sona Connected Bracelet, a jewelry-inspired connected bracelet that bridges design, innovation and technology to offer a unique feature set focusing on wellness for mind and body.
Caeden is an innovative lifestyle brand that uses technology and design to inspire dynamic and engaged living. Their latest product is the Sona connected bracelet, which measures heart rate variability (HRV) through an accurate photoplethysmography sensor to provide a single daily number reflecting overall stress levels and resilience. The Caeden app uses HRV and other sensor data to track active time, guide resonance breathing meditation sessions, and provide analytics and progress tracking. Caeden aims to commercialize HRV technology in an accessible form factor while addressing the growing wellness market need beyond existing fitness trackers.
The document summarizes a marketing plan for a new canned oxygen product called O2 Pure being introduced in China by Johnson & Johnson. It includes an introduction of the product, industry and competitive analysis, customer analysis, SWOT analysis, pricing, distribution, promotion, and product lifecycle objectives. The plan aims to educate consumers about the product's health benefits and establish it as a trendy new lifestyle product, especially targeting young urban professionals in Beijing and Shanghai.
This document provides an overview of marketing opportunities for companies through Athletic Business magazine and events in 2017. It highlights the reach of Athletic Business across print, digital, and in-person channels, with over 40,000 print subscribers, 2 million annual website visits, and 2,700 attendees at the annual AB Show trade event. The document showcases the various advertising and sponsorship options available in each channel, including print ads, digital ads, sponsored content, e-newsletter promotions, and exhibit booths, and emphasizes how the integrated multi-channel solutions can help companies effectively reach decision-makers in the athletic, fitness, and recreation industries.
This document provides a marketing analysis of 4 products - Aura white gold jewelry, Minute Maid orange juice, Janashakthi full option motor insurance, and Airtel mobile service. It conducts a SWOT analysis for each product and its main competitor. It also analyzes elements of the marketing mix for selected head-to-head product comparisons, detailing how Aura differs from Strong & String jewelry, how Minute Maid differs from Pepsi, and how Janashakthi full option differs from Ceylinco VIP On The Spot motor insurance. The document aims to demonstrate knowledge of concepts like the product life cycle, marketing mix, and competitive analysis.
Expanding hearables and next generation hearing health: A conversation with S...Valencell, Inc
Consumers have come to expect more from their wearable devices and as the markets for hearables and hearing health devices continue to grow, biometrics have become essential. In this webinar, Sonion, the global leader in micro-acoustic technologies for hearing instruments, joins us to explore the benefits of biometric sensors in the ear.
Hamidreza Taghavi, Senior Product Manager at Sonion, discusses the ongoing convergence between the consumer wearables/hearables market and health and medical devices and where this technology is headed, particularly as hearing aids get smarter and hearables gain more capabilities.
The document provides a communications plan for the Apple Watch, outlining key target audiences, messaging, and media strategies. It summarizes the Apple Watch's features and specifications. The plan's goal is to introduce the Apple Watch and mobilize target audiences to purchase the product. Key audiences include existing Apple product users, timepiece collectors, and health-conscious consumers. The plan also reviews competition and provides an example press release execution.
ESPN is facing declining subscriber numbers as cable customers cut the cord. Over the past few years, ESPN has lost over 12 million subscribers resulting in nearly $1 billion in lost revenue. To counter these losses, ESPN is focusing on expanding its new streaming platform ESPN+ to attract new viewers and bring back former subscribers not reliant on cable. The report recommends ESPN set goals to substantially grow ESPN+ subscribers over the next few years through marketing and attracting more sports content like the NFL and NBA.
Marketing communication plan of «Up by Jawbone»Martin Blanquer
The document provides a marketing communications plan for Jawbone's UP wristband. It analyzes the context, customers, competition, and communication needs. The plan's goals are to promote the innovative technology to the mass public and demonstrate how the wristband improves well-being. The communication strategy utilizes push, pull, and profile approaches across various channels, including bloggers, exhibitions, partnerships, and videos, to educate consumers and build demand. Implementation includes an emphasis on the U.S. market initially and monitoring feedback to control the strategy and evaluate success based on sales and user engagement.
RUNNING head FITBITPg. 1FITBITPg. 3Fit.docxjoellemurphey
RUNNING head: FITBIT Pg. 1
FITBIT Pg. 3
FitBit
Janet Grayson
Int 640
Product and country background
Young company Fitbit Inc. was established in 2007. The head quarter is situated in San Francisco, California USA. The company produces their products in Singapore, Indonesia, and Malaysia, because these countries provided the cheapest labor force and raw materials (Brown, 2008). We are going to consider fitness tracker, which produced by Fitbit. Zip, One, Flex, Charge, Charge HR, and Surge are different models of fitness trackers. Primarily they look like bracelet. According to the website of Fitbit Inc., Fitness tracker is an innovative device, which allows people to measure a distance run, number of steps for the whole day, quantity of burning calories, and pulse (2015). Moreover, the gadget determines sleep phase and wakes up user in the best time for him. In addition, some models have а display, which demonstrate all data on the screen. However, it is possible to connect Fitbit with PC, tablet, or smartphone and apply certain app for it.
Even Fitbit Inc. is American company, which operates outside the country in Europe, Asia, and South America. The most interesting country for future development of Fitbit is Germany. Germany has the most powerful and effective economy in the whole Europe. High salaries, good social security, and lack of corruption make German market more attractive and provide excellent conditions for entry.
Rate of unemployment is just 6%. Inflation is extremely low and counted as 1.6% (The world bank, 2015). Country has perfect geographical location in Europe. It is а relatively small country, where population is about 81 million Germans. Germany has own natural resources like arable land, natural gas, potash, iron ore, salt, uranium, nickel, coal, copper, lignite, and timber,. Also, country has very famous manufactories in the world like BMW and Mercedes. Thus, country sells outside foodstuffs, vehicles, machinery, metals, textiles, and chemicals. As Germany is а leader of Euro Union, country has good relationships with many other partners like Belgium, China, USA, Poland, Italy, Austria, Spain, United Kingdom, Netherlands, and Switzerland (Infoplease, 2015). Furthermore, Germany is а developed country, where people apply innovative technologies. Thus, the country is the best choice for fitness tracker of Fitbit.
Market Segment
Last year, actual sales of health and fitness trackers (HFT) easily outstripped smartwatches. This was driven, in part, by the significantly lower average sales price of HFT, making these devices more affordable than full-feature smartwatches. Another reason for the higher popularity of HFT (according to a GfK survey of 5000 smartphone owners across five countries1) is the fact that a majority of consumers see activity tracking as being the most important function of a wearable – including a smartwatch at the present time.
In Europe’s biggest markets, Germany, Great Britain and Fra ...
One Step Fitness was founded in 1975 and has since grown to become a leading brand in fitness equipment for both commercial and home use. The company aims to provide customers with high-quality machines that offer a complete full-body workout with ease and comfort. One Step Fitness believes its strategy of producing affordable, technologically advanced equipment will allow it to expand its business globally. The company's new "All-In-One Workout" machine is expected to increase sales by offering a more convenient full-body workout solution.
The document provides details on the "ting" product, a new audio solution created by the 4Sight design team. It includes sections on the product concept, communications strategy, marketing and business plan, engineering, and conclusion. The key points are:
1) Ting is a new type of hearing aid that offers rechargeable batteries, Bluetooth connectivity, an MP3 player, and adjustable sound filtering modes. It is targeted towards baby boomers and aims to reduce the stigma of hearing aids.
2) The product design emphasizes "sophisticated simplicity" with simple yet beautiful forms. Components include earbuds, a pendant for control, and an inductive charging dock.
3) The communications
This communications plan outlines Apple's marketing strategy for the upcoming release of the Apple Watch. It identifies key target audiences such as Apple product users, timepiece collectors, and health-conscious consumers. For each audience, it provides messaging and media strategies to promote the Apple Watch. The plan also reviews the Apple Watch's specifications and positioning compared to competitors. The overall goal is to introduce the Apple Watch to the timepiece industry and get audiences to purchase the product at launch.
Whi how a_brand_promise_drives_change_in_a_multinat_organisationUCB
Philips conducted market research that showed its products had become too complex for most users. To address this, Philips launched a brand repositioning strategy called "sense and simplicity" to make products and communications easy to understand. Philips developed new products like Senseo coffee machines that are stylish, simple to use, and deliver high-quality coffee. Philips also applied "sense and simplicity" across its organization to ensure all processes and communications are also easy to understand. Market research showed the strategy has been successful, as Philips has achieved sales milestones and created well-received products that embody the new brand promise of "sense and simplicity".
The document discusses a hearing aid app called Petralex. It provides summaries of user reviews praising its effectiveness and ease of use. It also outlines the app's features such as hearing tests, noise suppression, and speech-to-text. The document discusses the large potential markets for hearing aids in the US and China and presents the business model and marketing strategy for the app.
The ABC Company manufactures and markets commercial grade fitness .docxmehek4
The ABC Company manufactures and markets commercial grade fitness equipment. The senior management team is meeting for its second annual strategic planning session. While strategic plans usually encompass 3–5 years of the planning horizon, the CEO has asked that, for now, everyone concentrate only on years 1–3.
At the conclusion of the session, staff members will begin working on their individual plans and budgets for the coming year. The accounting manager will end up compiling all the budgets for incorporation into the strategic plan book.
ABC Background and Current Situation
Company:
· ABC develops, domestically manufacturers, markets, and sells commercial-grade, strength-training fitness equipment, like that found in a health club.
· It has created a patented, revolutionary line of strength training equipment, which has clearly allowed the company to be positioned as the "innovative leader" in the market place, addressing the fitness trend of "core training."
· The company is considering adding a line of cardiovascular (CV) training equipment including treadmills and exercise bikes.
· Its entire staff is well respected in the industry.
· Although its sales are exclusively in the United States it has, from time to time, considered expanding into international sales. International market growth has historically been at a rate 5–8% faster than domestic sales
Products:
· The industry breaks its product groups into cardiovascular and strength-training products. The profitability/piece overall is greatest on the strength-training equipment although the dollar value of total industry sales is 2:1 in favor of the CV equipment. However, from a COGS perspective CV COGS is equal to strength COGS + 15%.
· While ABC has in fact developed a revolutionary line of strength equipment addressing core training, duplicating this innovation in the CV line has proven to be beyond the reach of any manufacturer in the industry in the last 10–15 years, primarily due to the very high cost of developing something truly revolutionary for a product line of relatively low-margin and high-warranty costs.
Industry:
· As the health and fitness craze continues in America and around the world, the overall market is expected to grow 5–8% a year.
· The overseas, international fitness equipment market is growing 5–8% faster than the domestic growth rate.
· There are currently seven bonafide manufacturers of this fitness equipment: the two largest offer "one stop shop" product offerings (CV and strength products) and garner the highest market share; the other five specialize only in either strength or CV only equipment. There is talk of one or more of the CV manufacturers merging with one or more of the strength manufacturers.
· The customers—primarily health clubs and YMCAs—are always seeking innovative products to help market their club as different than the one down the street and attract more new members.
· Most of the larger health clubs prefer to buy all fitness equipm ...
Vinati Organics is an Indian specialty chemicals company that manufactures organic intermediates and monomers like ATBS, IBB, and IB. It has a leading global market share of 45% for ATBS and 65% for IBB. The company has experienced strong revenue and profit growth due to increasing applications and demand for its niche products. It also pursues vertical integration and new product development to diversify its portfolio and improve margins. While near-term revenues may decline due to lower oil prices, the analyst maintains an 'Accumulate' rating based on the company's leadership positions, specialty chemicals sector growth outlook, and attractive valuations.
Caeden is an innovative lifestyle brand that uses technology and design to inspire dynamic and engaged living. Their latest product is the Sona connected bracelet, which measures heart rate variability (HRV) through an accurate photoplethysmography sensor to provide a single daily number reflecting overall stress levels and resilience. The Caeden app uses HRV and other sensor data to track active time, guide resonance breathing meditation sessions, and provide analytics and progress tracking. Caeden aims to commercialize HRV technology in an accessible form factor while addressing the growing wellness market need beyond existing fitness trackers.
The document summarizes a marketing plan for a new canned oxygen product called O2 Pure being introduced in China by Johnson & Johnson. It includes an introduction of the product, industry and competitive analysis, customer analysis, SWOT analysis, pricing, distribution, promotion, and product lifecycle objectives. The plan aims to educate consumers about the product's health benefits and establish it as a trendy new lifestyle product, especially targeting young urban professionals in Beijing and Shanghai.
This document provides an overview of marketing opportunities for companies through Athletic Business magazine and events in 2017. It highlights the reach of Athletic Business across print, digital, and in-person channels, with over 40,000 print subscribers, 2 million annual website visits, and 2,700 attendees at the annual AB Show trade event. The document showcases the various advertising and sponsorship options available in each channel, including print ads, digital ads, sponsored content, e-newsletter promotions, and exhibit booths, and emphasizes how the integrated multi-channel solutions can help companies effectively reach decision-makers in the athletic, fitness, and recreation industries.
This document provides a marketing analysis of 4 products - Aura white gold jewelry, Minute Maid orange juice, Janashakthi full option motor insurance, and Airtel mobile service. It conducts a SWOT analysis for each product and its main competitor. It also analyzes elements of the marketing mix for selected head-to-head product comparisons, detailing how Aura differs from Strong & String jewelry, how Minute Maid differs from Pepsi, and how Janashakthi full option differs from Ceylinco VIP On The Spot motor insurance. The document aims to demonstrate knowledge of concepts like the product life cycle, marketing mix, and competitive analysis.
Expanding hearables and next generation hearing health: A conversation with S...Valencell, Inc
Consumers have come to expect more from their wearable devices and as the markets for hearables and hearing health devices continue to grow, biometrics have become essential. In this webinar, Sonion, the global leader in micro-acoustic technologies for hearing instruments, joins us to explore the benefits of biometric sensors in the ear.
Hamidreza Taghavi, Senior Product Manager at Sonion, discusses the ongoing convergence between the consumer wearables/hearables market and health and medical devices and where this technology is headed, particularly as hearing aids get smarter and hearables gain more capabilities.
The document provides a communications plan for the Apple Watch, outlining key target audiences, messaging, and media strategies. It summarizes the Apple Watch's features and specifications. The plan's goal is to introduce the Apple Watch and mobilize target audiences to purchase the product. Key audiences include existing Apple product users, timepiece collectors, and health-conscious consumers. The plan also reviews competition and provides an example press release execution.
ESPN is facing declining subscriber numbers as cable customers cut the cord. Over the past few years, ESPN has lost over 12 million subscribers resulting in nearly $1 billion in lost revenue. To counter these losses, ESPN is focusing on expanding its new streaming platform ESPN+ to attract new viewers and bring back former subscribers not reliant on cable. The report recommends ESPN set goals to substantially grow ESPN+ subscribers over the next few years through marketing and attracting more sports content like the NFL and NBA.
Marketing communication plan of «Up by Jawbone»Martin Blanquer
The document provides a marketing communications plan for Jawbone's UP wristband. It analyzes the context, customers, competition, and communication needs. The plan's goals are to promote the innovative technology to the mass public and demonstrate how the wristband improves well-being. The communication strategy utilizes push, pull, and profile approaches across various channels, including bloggers, exhibitions, partnerships, and videos, to educate consumers and build demand. Implementation includes an emphasis on the U.S. market initially and monitoring feedback to control the strategy and evaluate success based on sales and user engagement.
RUNNING head FITBITPg. 1FITBITPg. 3Fit.docxjoellemurphey
RUNNING head: FITBIT Pg. 1
FITBIT Pg. 3
FitBit
Janet Grayson
Int 640
Product and country background
Young company Fitbit Inc. was established in 2007. The head quarter is situated in San Francisco, California USA. The company produces their products in Singapore, Indonesia, and Malaysia, because these countries provided the cheapest labor force and raw materials (Brown, 2008). We are going to consider fitness tracker, which produced by Fitbit. Zip, One, Flex, Charge, Charge HR, and Surge are different models of fitness trackers. Primarily they look like bracelet. According to the website of Fitbit Inc., Fitness tracker is an innovative device, which allows people to measure a distance run, number of steps for the whole day, quantity of burning calories, and pulse (2015). Moreover, the gadget determines sleep phase and wakes up user in the best time for him. In addition, some models have а display, which demonstrate all data on the screen. However, it is possible to connect Fitbit with PC, tablet, or smartphone and apply certain app for it.
Even Fitbit Inc. is American company, which operates outside the country in Europe, Asia, and South America. The most interesting country for future development of Fitbit is Germany. Germany has the most powerful and effective economy in the whole Europe. High salaries, good social security, and lack of corruption make German market more attractive and provide excellent conditions for entry.
Rate of unemployment is just 6%. Inflation is extremely low and counted as 1.6% (The world bank, 2015). Country has perfect geographical location in Europe. It is а relatively small country, where population is about 81 million Germans. Germany has own natural resources like arable land, natural gas, potash, iron ore, salt, uranium, nickel, coal, copper, lignite, and timber,. Also, country has very famous manufactories in the world like BMW and Mercedes. Thus, country sells outside foodstuffs, vehicles, machinery, metals, textiles, and chemicals. As Germany is а leader of Euro Union, country has good relationships with many other partners like Belgium, China, USA, Poland, Italy, Austria, Spain, United Kingdom, Netherlands, and Switzerland (Infoplease, 2015). Furthermore, Germany is а developed country, where people apply innovative technologies. Thus, the country is the best choice for fitness tracker of Fitbit.
Market Segment
Last year, actual sales of health and fitness trackers (HFT) easily outstripped smartwatches. This was driven, in part, by the significantly lower average sales price of HFT, making these devices more affordable than full-feature smartwatches. Another reason for the higher popularity of HFT (according to a GfK survey of 5000 smartphone owners across five countries1) is the fact that a majority of consumers see activity tracking as being the most important function of a wearable – including a smartwatch at the present time.
In Europe’s biggest markets, Germany, Great Britain and Fra ...
One Step Fitness was founded in 1975 and has since grown to become a leading brand in fitness equipment for both commercial and home use. The company aims to provide customers with high-quality machines that offer a complete full-body workout with ease and comfort. One Step Fitness believes its strategy of producing affordable, technologically advanced equipment will allow it to expand its business globally. The company's new "All-In-One Workout" machine is expected to increase sales by offering a more convenient full-body workout solution.
The document provides details on the "ting" product, a new audio solution created by the 4Sight design team. It includes sections on the product concept, communications strategy, marketing and business plan, engineering, and conclusion. The key points are:
1) Ting is a new type of hearing aid that offers rechargeable batteries, Bluetooth connectivity, an MP3 player, and adjustable sound filtering modes. It is targeted towards baby boomers and aims to reduce the stigma of hearing aids.
2) The product design emphasizes "sophisticated simplicity" with simple yet beautiful forms. Components include earbuds, a pendant for control, and an inductive charging dock.
3) The communications
This communications plan outlines Apple's marketing strategy for the upcoming release of the Apple Watch. It identifies key target audiences such as Apple product users, timepiece collectors, and health-conscious consumers. For each audience, it provides messaging and media strategies to promote the Apple Watch. The plan also reviews the Apple Watch's specifications and positioning compared to competitors. The overall goal is to introduce the Apple Watch to the timepiece industry and get audiences to purchase the product at launch.
Whi how a_brand_promise_drives_change_in_a_multinat_organisationUCB
Philips conducted market research that showed its products had become too complex for most users. To address this, Philips launched a brand repositioning strategy called "sense and simplicity" to make products and communications easy to understand. Philips developed new products like Senseo coffee machines that are stylish, simple to use, and deliver high-quality coffee. Philips also applied "sense and simplicity" across its organization to ensure all processes and communications are also easy to understand. Market research showed the strategy has been successful, as Philips has achieved sales milestones and created well-received products that embody the new brand promise of "sense and simplicity".
The document discusses a hearing aid app called Petralex. It provides summaries of user reviews praising its effectiveness and ease of use. It also outlines the app's features such as hearing tests, noise suppression, and speech-to-text. The document discusses the large potential markets for hearing aids in the US and China and presents the business model and marketing strategy for the app.
The ABC Company manufactures and markets commercial grade fitness .docxmehek4
The ABC Company manufactures and markets commercial grade fitness equipment. The senior management team is meeting for its second annual strategic planning session. While strategic plans usually encompass 3–5 years of the planning horizon, the CEO has asked that, for now, everyone concentrate only on years 1–3.
At the conclusion of the session, staff members will begin working on their individual plans and budgets for the coming year. The accounting manager will end up compiling all the budgets for incorporation into the strategic plan book.
ABC Background and Current Situation
Company:
· ABC develops, domestically manufacturers, markets, and sells commercial-grade, strength-training fitness equipment, like that found in a health club.
· It has created a patented, revolutionary line of strength training equipment, which has clearly allowed the company to be positioned as the "innovative leader" in the market place, addressing the fitness trend of "core training."
· The company is considering adding a line of cardiovascular (CV) training equipment including treadmills and exercise bikes.
· Its entire staff is well respected in the industry.
· Although its sales are exclusively in the United States it has, from time to time, considered expanding into international sales. International market growth has historically been at a rate 5–8% faster than domestic sales
Products:
· The industry breaks its product groups into cardiovascular and strength-training products. The profitability/piece overall is greatest on the strength-training equipment although the dollar value of total industry sales is 2:1 in favor of the CV equipment. However, from a COGS perspective CV COGS is equal to strength COGS + 15%.
· While ABC has in fact developed a revolutionary line of strength equipment addressing core training, duplicating this innovation in the CV line has proven to be beyond the reach of any manufacturer in the industry in the last 10–15 years, primarily due to the very high cost of developing something truly revolutionary for a product line of relatively low-margin and high-warranty costs.
Industry:
· As the health and fitness craze continues in America and around the world, the overall market is expected to grow 5–8% a year.
· The overseas, international fitness equipment market is growing 5–8% faster than the domestic growth rate.
· There are currently seven bonafide manufacturers of this fitness equipment: the two largest offer "one stop shop" product offerings (CV and strength products) and garner the highest market share; the other five specialize only in either strength or CV only equipment. There is talk of one or more of the CV manufacturers merging with one or more of the strength manufacturers.
· The customers—primarily health clubs and YMCAs—are always seeking innovative products to help market their club as different than the one down the street and attract more new members.
· Most of the larger health clubs prefer to buy all fitness equipm ...
Vinati Organics is an Indian specialty chemicals company that manufactures organic intermediates and monomers like ATBS, IBB, and IB. It has a leading global market share of 45% for ATBS and 65% for IBB. The company has experienced strong revenue and profit growth due to increasing applications and demand for its niche products. It also pursues vertical integration and new product development to diversify its portfolio and improve margins. While near-term revenues may decline due to lower oil prices, the analyst maintains an 'Accumulate' rating based on the company's leadership positions, specialty chemicals sector growth outlook, and attractive valuations.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
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SEIKO EPSON CORPORATION ANALYSIS REPORT:
PULSENSE PS-100 BAND
Prepared for:
Michael McDougal
Chief Executive Officer of Sales and Marketing
Seiko Epson Corporation
Prepared by:
Megan Habershaw
Director of Sales and Marketing
Seiko Epson Corporation
December 4, 2015
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EXECUTIVE SUMMARY
Seiko Epson Corporation was established in 1942. Originally known for business
technology manufacturing, Seiko Epson Corporation created a new product the Pulsense
PS-100 Band. With the fitness band industry growing and consumer satisfaction at a
high, Seiko Epson Corporation’s Pulsense PS-100 band could provide customers with the
utmost satisfaction meanwhile maximizing profit.
FITNESS BAND INDUSTRY
The fitness band industry has expanded over the years with Americans joining
health clubs as well as weight loss companies. With the expansion of the industry, sales
are expected to grow throughout the coming fiscal years. Fitness enthusiasts in certain
age groups are being targeted in order to expand sales.
EPSON’S TWO COMPETITORS
The fitness band industry is very competitive. Two of Seiko Epson Corporations
major competitors include the Jawbone UP4 and the Fitbit Flex. Both competitors have
positive and negative characteristics.
EPSON’S PULSENSE PS-100 BAND
The Pulsense PS-100 Band is the first product Seiko Epson Corporation has
produced. It is a stable product with both positive and negative characteristics. In
comparison to Seiko Epson Corporations two competitors, the Pulsense PS-100 stands
out.
FINDINGS
Although the fitness band industry is increasing and consumer satisfaction at a
high, the Pulsense PS-100 Band could not provide customers with the utmost satisfaction
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while expanding Seiko Epson Corporations earnings. After investigating the fitness band
industry, it has been found that it is lucrative but competitive. Seiko Epson Corporation
must push back the production of this product to early November 2016 in order to focus
on customer satisfaction.
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Memo of Transmittal
To: Michael McDougal, Chief Executive Officer of Sales and Marketing
From: Megan Habershaw, Director of Sales and Marketing
Date: December 4, 2015
Subject: Seiko Epson Corporation Analysis Report: Pulsense PS-100 Band
Dear Mr. McDougal, Chief Executive Officer of Sales and Marketing,
In response to your request on January 21, 2015, I have enclosed an analysis of
the potential new product Pulsense PS-100 Band. This document provides an
examination of the fitness band industry, Epson’s two major competitors, and our
product. Please pay close attention to our competitors.
If you may have any questions please contact me on my work phone at 401-234-
2233 EXT: 456 or my personal cell phone 401-675-9344. This analysis has been
completed within the date needed and will need to be distributed to the Board of
Directors by December 10, 2015. Thank you for taking the time to read this and I hope to
discuss this with you as soon as possible.
****************************
I. INTRODUCTION
All around the world people are focusing on health and fitness. It is an industry
that is expanding with new methods sprouting. Technology has helped the health and
fitness industry develop into a multi-billion-dollar corporation spread through thousands
of businesses. Here, the fitness band industry will be looked at along with two of Seiko
Epson Corporations competitors. Seiko Epson Corporations Pulsense PS-100 Band will
be discussed along with major conclusions and recommendations to follow.
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Purpose
With the fitness band industry growing and consumer satisfaction at a high, Seiko
Epson Corporation’s Pulsense PS-100 band could provide customers with the utmost
satisfaction meanwhile maximizing profit.
Company History
Seiko Epson Corporation is a multi cultural company that has been around since
1942 when it was first established in Nagano, Japan. Epson is known for the printer,
creating the first in 1968. Primarily a Japanese manufacturing company for electronics,
Epson has headquarters all around the world with a total of 73,171 employees in the last
fiscal year. With a focus in information related equipment, devices and precision
products, sensing and industrial solutions, and other business products, Epson’s gross
profit of 2014 was 362,589 millions of yen. (Corporation, Seiko Epson)
Sources
From January 21, 2015 to August 1, 2015, Seiko Epson Corporation has been
studying the Pulsense PS-100 Band. The research has been conducted in the Plymouth
State University Library in Plymouth, New Hampshire. Researchers used electronically
based articles as resources.
II. FITNESS BAND INDUSTRY
The market for fitness bands has expanded over the past five years. In America,
over 72 million people are considered to be clinically obese. Due to the increase in
unhealthy behaviors, 41 million Americans joined health clubs. These health clubs
include corporations such as Planet Fitness, Anytime Fitness, and the YMCA. To become
healthy, Americans are joining weight loss companies in which have combined an annual
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revenue of $2 billion. With the market of people joining gyms and weight loss
companies, more people are expanding ways to become healthy. (Help, Franchise)
The fitness band industry has grown since 2010. According to Parks Associates, a
market research and consulting company, it is estimated that the global revenues from
connected fitness trackers will increase from over $2 billion in 2014 to $5.4 billion by
2019, (Associates, Parks). Parks Associates also found that connected health devices in
households increased from 24% at the beginning of 2013 to 30% at the end of 2014
(Associates, Parks). With a 25% increase in household sales, fitness bands will continue
to increase in global units shipped annually, (See Appendix A).
In order to maximize profit, fitness enthusiasts whom are seeking health and
fitness guides must be targeted. More specifically, 55% of those that buy fitness trackers
are females. According to the NPD Connected Intelligence Consumer and Wearables
Report, adults between the ages of 35-54 are more likely to buy a fitness band. It has also
been found that people with an average household income of $100,000 or more are likely
to buy this product, (See Appendix B). This suggests that adults whom are financially
stable should be targeted.
III. SEIKO EPSON CORPORATION COMPETITORS
The fitness band industry has a lot of competition. Two of Seiko Epson
Corporations Pulsense PS-100 major competitors are the Jawbone UP4 and the Fitbit
Flex. Competitors allow the company to evaluate the product’s value in order to
maximize profit and provide customer satisfaction.
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Competitor A: Jawbone UP4
The Jawbone UP4 is one competitor of the Pulsense PS-100. Both positive and
negative characteristics will be discussed.
Positive Characteristics
*Tracks all stages of sleep including wake, REM, light, and deep.
*Alerts when the customer has reached proper activity and sleep levels.
*Different LED light distinguishing sleep, activity, and notifications
Negative Characteristics
*Price is $199.99.
*Limited color options of black and silver. (See Appendix C)
*Continuously updating system.
For fitness band customers, the Jawbone UP4 is a good product. While it does
track all stages of sleep and alerts for when the customer has reached proper levels, the
product is expensive and has limited options of color.
Competitor B: Fitbit Flex
Seiko Epson Corporations biggest competitor is the Fitbit Flex. Some positive and
negatives of the Fitbit Flex will be discussed.
Positive Characteristics
*Price is $99.95.
*Adequate color options of 10 different colors. (See Appendix D).
*Able to use device at an altitude of 30,000 ft. and in -4-113 Fo.
Negative Characteristics
*Defined size options of only small and large.
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*Only tracks 7 days of data.
*The style is slim and tight.
The Fitbit Flex has a very good price and provides customers with many different
color options however it is slim and tight with no variety in size options to comply with
consumer satisfaction. This product has an option of using the product in high altitudes
and various temperatures but is limited in data capacity.
IV. SEIKO EPSON CORPORATION’S PULSENSE PS-100 BAND
Seiko Epson Corporation’s potential new product is the Pulsense PS-100 Band.
Important positives and negatives have been selected as follows.
Positive Characteristics
*It is recyclable and eco-friendly.
*Satisfactory data storage of up to 20 days.
*Distinguishes LED light for 3 fat burning zones.
Negative Characteristics
*Particular price of $129.99
*Product is not waterproof
*Restrained battery life of 3 days.
The Pulsense PS-100 Band is made with recyclable material and is economically
friendly. Although it has a low battery life, its sufficient storage capacity creates
customer gratification. The Pulsense PS-100 Band has a steep price, but provides
customers with luxuries such as the distinguishing LED lights for different fat burning
zones.
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Comparative Analysis
In order to compare Seiko Epson Corporation’s Pulsense PS-100 Band with its
two major competitors, a Comparative Analysis was completed. It explains major
similarities and differences within the three products the Pulsense PS-100 Band, Jawbone
UP4, and Fitbit Flex.
Comparative Analysis of Seiko Epson Corporation
And Two Competitors
The Pulsense PS-100 Band, the Jawbone UP4, and the Fitbit Flex each connect to
a phone or a computer in order for customers to track progress. The Pulsense PS-100
Data from: Fitbit. "Fitbit Flex." Www.fitbit.com. N.p., n.d. Web. Aug.-Sept. 2015.
<https://www.fitbit.com/flex#specs>. and Jawbone. "UP4 by Jawbone | A Fitness
Tracker so Advanced It Pays."Jawbone.com. N.p., n.d. Web. Aug.-Sept. 2015.
<https://jawbone.com/store/buy/up4>.
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Band is the only product that has a variety in product size. Seiko Epson Corporation’s
product has a price enclosed by its competitors.
Although the Pulsense PS-100 Band has a variety in product size and a
competitive price, the competitors stand out in battery life, alerts, color choice, and the
ability of waterproof. The Fitbit Flex has a lower price along with more color options and
data storage. Unlike its competitors, the Pulsense PS-100 Band is not waterproof and
does not have any sleep alerts while tracking the consumers sleeping patterns.
V. FINDINGS
Although the fitness band industry is increasing and consumer satisfaction at a
high, the Pulsense PS-100 Band could not provide customers with the utmost satisfaction
while expanding Seiko Epson Corporations earning.
Conclusions
Major Conclusion: After investigating the fitness band industry, it has been found that it
is lucrative but competitive.
The fitness band industry is projected to expand its overall revenue to $5.4 billion
by 2019.
Seiko Epson Corporation is primarily a company that sells technology for
business rather than pleasure.
Seiko Epson Corporation must target consumers whom are financially stable in
order to make a profit.
Fitbit Inc. has mastered the fitness band industry with profit earning products.
The Fitbit Flex is the top competitor for the Pulsense PS-100 band.
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The Pulsense PS-100 band stands out in the storage of data and the ability to be
eco-friendly.
Recommendations
Major Recommendation: Seiko Epson Corporation must push back the production of this
product to early November 2016 meanwhile focusing on customer satisfaction.
The Pulsense PS-100 Band must have an expanded color option. This will provide
consumers with more than one choice and increase satisfaction.
Seiko Epson Corporation needs to increase the battery life of the product up to 7
days. A higher battery life suits the buyer’s everyday life thus increasing profit.
Seiko Epson Corporation should create partnerships with health and fitness clubs
as well as weight loss companies. By doing so, breaking into the fitness band industry
will be easier and consumers are more likely to trust this product.
Along with sponsorships from companies, a celebrity endorsement is a must. A
celebrity endorsement, specifically a fitness trainer, will provide a familiar face to
customers increasing the ability to market the product.
The Pulsense PS-100 Band needs to capitalize on the ability to be used in high
altitudes and various temperatures. This marketing strategy will expand our target market
increasing sales from a variety of consumers.
The marketing team also has to take advantage of the use of recyclable direct
materials in order to cater to the worlds evolving environment.
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Appendix A: Unit Shipments
Visual From: Danova, Tony. "Smart Watches And Fitness Bands – Here's Why The Wrist
Will Be The Next Frontier For Computers." Business Insider. Business Insider, Inc, 25 Jan.
2014. Web. Aug.-Sept. 2015. <http://www.businessinsider.com/smart-watch-and-fitness-
band-sales-2014-1>.
Appendix B: Demographics
Visual From: Group, NPD. "The Demographic Divide: Fitness Trackers and Smartwatches Attracting
Very Different Segments of the Market, According to The NPD Group." NPD Group. NPD
Group, 06 Jan. 2015. Web. Apr. 2015. <https://www.npd.com/wps/portal/npd/us/news/press-
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Visual From: Fitbit. "Fitbit Flex." Www.fitbit.com. N.p., n.d. Web. Aug.-Sept. 2015.
<https://www.fitbit.com/flex#specs>.
SOURCES CITED
Associates, Parks. "Parks Associates: Global Revenues From Connected Fitness Trackers
to Exceed $5 Billion by 2019." Marketwire. MarketWire, 25 Mar. 2015. Web.
May-June 2015. <http://www.marketwired.com/press-release/parks-associates-
global-revenues-from-connected-fitness-trackers-exceed-5-billion-2019-
2003533.htm>.
Corporation, Seiko Epson. "Annual Report." (n.d.): n. pag. F. Mar.-Apr. 2014-2015.
Web. 1 Dec. 2015.
Corporation, Seiko Epson. "Epson Printers, Scanners, Projectors, Robotics, Point of Sale,
and More." Epson Home Page. N.p., n.d. Web. 01 Dec. 2015.
Danova, Tony. "Smart Watches And Fitness Bands – Here's Why The Wrist Will Be The
Next Frontier For Computers." Business Insider. Business Insider, Inc, 25 Jan.
2014. Web. Aug.-Sept. 2015. <http://www.businessinsider.com/smart-watch-and-
fitness-band-sales-2014-1>.
Fitbit. "Fitbit Flex." Www.fitbit.com. N.p., n.d. Web. Aug.-Sept. 2015.
<https://www.fitbit.com/flex#specs>.
Group, NPD. "The Demographic Divide: Fitness Trackers and Smartwatches Attracting
Very Different Segments of the Market, According to The NPD Group." NPD
Group. NPD Group, 06 Jan. 2015. Web. Apr. 2015.
<https://www.npd.com/wps/portal/npd/us/news/press-releases/2015/the-