Fooid - onepager

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Valeria Gennari

Fooid is a mobile and web application that offers food awareness services

Technology

THE STARTUP THE PRODUCT SUMMARY
Fooid is a mobile and web
application that oﬀers food
awareness services. In its target
market there are the most
competent, informed and fussy
consumers, willing to spend
more than the average. Then,
the business model is focused
on large-scale retailers of quality
food.
Web site: www.fooid.it
Home base: Milano
Fooid recognizes the products
simply scanning the bar codes. It
alerts about incompatibility
(intolerance, allergies, disorders,
religious constraints, personal
tastes) and provides clearer and
complete nutritional information, as
well as comparison of products.
It suggests recipes related to
products and diﬀerent options in
case of incopatible ingredients.
your personal well-being assistant

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Fooid - onepager

1. THE STARTUP THE PRODUCT SUMMARY Fooid is a mobile and web application that oﬀers food awareness services. In its target market there are the most competent, informed and fussy consumers, willing to spend more than the average. Then, the business model is focused on large-scale retailers of quality food. Web site: www.fooid.it Home base: Milano Fooid recognizes the products simply scanning the bar codes. It alerts about incompatibility (intolerance, allergies, disorders, religious constraints, personal tastes) and provides clearer and complete nutritional information, as well as comparison of products. It suggests recipes related to products and diﬀerent options in case of incopatible ingredients. your personal well-being assistant

Fooid - onepager

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Fooid - onepager