This phenomenon on the social network.

1. FOOD PORN

2. INTRODUCTION
• Traditional restaurant owners who don’t know how to use social networks, use "food stylists"
to optimize their training and make their dishes exist on social networks and this system has
positive effects on reservations. For :This phenomenon is for some restaurant owners a real
business opportunity and marketing and photos posted by users increase their visibility. Some
restaurants use customer posts to make a menu on Insta.
• Against:This is more of the great gourmet restaurants that are against because they fear the
disappearance of the effect of surprise.Also they fear the plagiarism of their dishes and their
recipes and there are some that strictly prohibit the taking of photos in the restaurant.

3. • The phenomenon on website and social network
•
• Social network and websites are the first communication mediums for food porn, nowadays.
• The food porn is the third subject of conversation in internet. For example, in Pinterest fifty per cent of
subject is bound to the cook or food.
•
• Food reporter is a website’s food porn, this is the first social network of food in France, we can share
what we eat at restaurant or at our home.
Actually, they are eighty thousand users.
•
• In Facebook we can findTasty, it’s a blog, he was created in 2015. it’s made easy and greedy cook videos,
food preparation.
• There videos are during only one minute and they can achieve the millions of views.
•
• The phenomenon is also spread in Twitter, the social network took partnerships with seventeen
American chefs and influencers.
• They run community by sharing their food creations and their recipes with #foodlocks and other.
• Twitter support their partners to publish inVine and Periscope.

4. • Instagram is the first social network for food porn, because his specialty is photographs, and
we can use filters, to change the colors of photographs, because of that, they look more
beautiful.
• we can make fun representation with colors in our account.
• Everybody can use this, amateur and professional.
•
• The phenomenon of millennials also calledY generation; the compulsives Instagramers for food
porn require restorers to use Instagram to introduce themselves.
•
• Food porn in restaurants
•
• The traditional restaurants use “food stylist” to make great their training of plates, this decision
make them famous in social network. It’s a good system, because customers book on their
restaurant.
•
• In contrast, we have the famous gastronomic restaurants who are opposed by this system.They
don’t want the disappearance of element of surprise
• on the top of it they don’t want the plagiarism of their dishes, for this reasons they ban to take
photos on restaurant.

5. CONCLUSION
But despite the discontent of gourmet restaurants, food porn will not cease to exist.The
phenomenon of food porn is a phenomenon of society that spreads especially on social networks
and it influences the way of communicating restaurant owners who comply with this new
phenomenon.

6. DEFINITION
• N.Y Review of Books ( NewYork magazine that deals with literary,
cultural and more generaly important issues of the day
• The book of Rosaline COWARD – 1984 – « Femme désirée »
• Food porn : Comes in the form of photographic presentation
revealing details giving mouth watering

7. IN THE ADVERTISING
• Pub « Nestlé dessert » 1990 - https://www.youtube.com/watch?v=te-
bgF3A51c
• Pub « Charal » 2018 -
https://www.youtube.com/watch?v=ngbwV6_heCo
• Give desir - Encourages mass consumption - form of addiction

8. SOCIALS NETWORKS
• Socials networks
– Websites
• Fifty percent of
subject in
Pinterest
• Third subject of
conversation in
internet
« Food Reporter »

9. SOCIALS NETWORKS
• Facebook – Tasty –
created in 2015
• Twitter – partnership 17
american chefs
• French chefs
@Cyril_Lignac
• Vine – Periscope

10. • Instagram – first
social network for
food
• @marielaforetveg
an
• Filters – colors
SOCIALS NETWORKS
@marielaforetvegan

11. IN THE
RESTAURANT
@parisburger
Food stylist
Optimize their
training
Social network
@parisburger
Page of a food stylist on
Instagram

12. FOR
• Real business opportunity
• Increase their visibility
• Menu on Instagram

13. AGAINST
• Disappearance of the effect
of suprise
• Plagiarism
• Prohibit photos

14. CONCLUSION
• Phenomenon of society
• Social network
• Influences
• New phenomenon for communication’s restaurants