Food Chain Partnership. An example to take advantage of stakeholder activities on certified food chain supply.

1. February 4, 2010 / Berlin, Germany
Food Chain Partnership -
MEXICO SUPREME QUALITY

2. Certifications around the globe
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 2

3. Mexico Calidad Suprema
International Schemes & Context
distinguish the best Mexican Products
Mexico Certify GAP’s, GMP´s and Quality product.
Europe Certify GAP’s, GMP’s and Welfare.
France Certify high product quality.
USA USDA Classification according to USDA Standards.
SQF Certify GAP’s, GMP’s and HACCP.
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 3

4. Official Brand
Official trademark
México Calidad Suprema
MCS
owners
Ministry of Agriculture Ministry of Economy
Food Safety Quality
issues features
G.A.P.´s Quality Features
- Microbial Hazards - Color
- Maximum Residue Limits (MRLs) - Size
- Worker Health - Defects
Phytosanitary
and tracking
- Phytosanitary certificates
- Plant health standards
- Tracking system
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 4

5. Certification Scheme
How does it work
Rules and
Certification
Normative Technical
Requirements Documents Document
+
Third Party
Audits based
on ISO/IEC
Certification
Guide 65 Bodies
Accreditation Entity
+
supported by Mexican
International
Accreditation Forum Accreditation
and Multilateral
Recognition Entity
Agreement
Metrology and Normalization Federal Law
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 5

6. Certification Framework
Accreditation based on regular
surveillance to assure the equivalence
of their accreditation programs
Accreditation
Entity
Certification
Body
Producer Producer Producer
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 6

7. Normative Documents Issues
Quality features are verified by
CB’s on certification inspections
Quality
Size
Color
Defects
Phytozoosanitary Standards
Phytosanitary launched and regulated by
SAGARPA
NOM’S, NMX’S
SAGARPA
GAP´s Guidelines are
based on regular
Food Safety surveillance by Mexican
Good Agricultural Practices (GAP), Government to assure
Good Manufacturing Practices (GMP) Food Safety in products
MCS is a great opportunity for growers to make their products more competitive and recognized in the
international markets, wholesalers, supermarkets and consumers to get a premium product.
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 7

8. Certification Process
1.- To know the normative
4.- audit by CB’s
2.- Self-inspection to
determinate the compliance
5.- If grower meet the
requirements CB
3.- Select a Certification Body
(CB)
Grower sign sublicense
agreement
for use the official trademark
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 8

9. Accredited Certification Bodies
11 CB’s Accredited
CIAD, A.C.
2 in process
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 9

10. The Benchmarked scheme
Is recognized as an equivalent scheme by
GLOBALG.A.P.(EUREPGAP) since 2006.
México GAP is Benchmarked against the last
GLOBALG.A.P. version 3.0.
Fruits & Vegetables can be certified under
Mexico GAP.
There are 3 Mexican approved CB’s Normex,
OCUM & ANCE.
MCS Association it’s the México GAP owner.
Working to establish alliance with the leaderships international certification schemes
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 10

11. MéxicoG.A.P. is Benchmarked against GLOBALGAP Version 3.0
GlobalG.A.P. Integrity Certification Program
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 11

12. On-Line Validation of Certificates
On-line validation tool allows to validate
certification.
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 12

13. MéxicoGAP Benchmarking Process
2004 2005 2006
SEPT. – DIC. ENE-MAR ABR-JUN JUL-SEP OCT-DIC ENE -MAY
Works Plan
-EUREPGAP Train the Trainers
-Work With CB’s to promote the program MCS-
GAP
-Work with Mexican Accreditation Entity
Normative documents of MCS-GAP
House audit to prove the program
functionality
Equivalence & Recognition
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 13

14. MéxicoGAP Benchmarking Process
2006 2007 2008
SEPT. – DEC. ENE-MAR ABR-JUN JUL-SEP OCT-DIC ENE –MAR ABR-JUN JUL-SEP OCT-DEC
Mexico GAP
obtained
Rebenchmarked
-we carried out training and
workshops to achieve
compliance in producers.
-1 CB Fully Approved
-7 Inspections to producers.
2009 2010
JAN-MAR APR-JUN JUL-SEP OCT-DEC JAN-MAR APR-JUN JUL-SEP OCT-DEC
-2 CB’s obtained accredited for MéxicoGAP
-40 inspection to producers.
- To extend benchmarked scope
for livestock or shrimp.
- MexicoGAP Technical Working.
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 14

15. Activities
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 15

16. Certification Stages
• Application.
• Documental evaluation.
• Farming Inspections (third party audit).
• Improving Farming Operating.
• Deliver Certification Status.
• Surveillance Inspections.
• Re-certification.
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 16

17. Agricultural products, by region
North West Tomato, Grapes, Mango, Asparagus, Cucumbers
Why create a Mexican Quality Trademark?
North Peaches, Apples, Guavas, Onion, Green chili Consumers demand products of
higher quality.
South East Coconuts, Mango, Oranges Retailers ask for how food is
produced.
Mexican products certified under
North East Citrus, Potatoes MCS has had compliance against
food safety standards.
East Citrus, Bananas, Coffee México Calidad Suprema is driven by
the need to be more competitive
within national & international
markets (SQF, Global GAP).
Center East Ornamentals, Potatoes, Tender Cactus, Prickly Pears
Centre West Avocados, Tequila agaves, Greenery, Mango, Garlic.
South Mezcal Agaves, Coffee, Coconuts, Mango, Citrus, Tropical fruits
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 17

18. México Calidad Suprema is a non profit
association comprised by certified growers.
Remarkable to know that we don't certify any Recently Results
products, we make the promotion for increase the Training
certification, that’s why we need to work in this
way: 4,979 growers and specialist trained.
140 Courses.
47 handbooks for different products.
Consultant
174 approved Consultants
Placed in 31 States of Mexico
353 companies supported
33 different products
Certification
294 Companies with 32 certify products
Support to farmers to reach the MCS certification (Sanity
Phytosanitary Issues, Food Safety & Quality aspects).
Promotion
Promotes MCS scheme National and International
Trade shows: PMA, Fruit Logistica & Foodex, CPMA
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 18

19. Benefits for Mexican Producers
Demonstrate: Farmers must do:
Food Safety Program Work Plans
GAP's Compliance GAP's Application
Traceability Systems
Food Safety Controls
Quality Control System
Quality Control Programs
CONSULTANCY Operative Procedures
Before After Flow Process Controls
Training programs
Monitoring procedures
Records
Farmers must maintain control:
Fertilizer Use
Crop Protection Products Use
Application Machinery
Equipment Maintenance
Operational Efficiency
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 19

20. Standard actualization Process
76 Technical Documents
Towards for actualization: Grains, 5
Revision for update: Abstract, Fruits, 23
Objectives, Scope, Definition, Processed
foods, 8
Terminology, Sampling etc.
Alignment standard to include Aquaculture,
update in the international Food 6
Safety issues, Phytosanitary
certification issuance and
tracking programs. Livest ock, 7
To cover updated issues in
Traceability, Recall programs, Vegetables,
Maximum Residue Levels etc. 29
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 20

21. Certification Results
294 Companies
230
183
Companies 121
attended during
45
2002-2008 25 26 32 32 Products
26
19 24 States
14 20 21
7 9
11 11 CB's
5 11
9
7
3
.
2003 2004 2005 2006 2007 2008 2009
Companies Accredited CB´s Mexican States Products
CIAD, A.C.
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 21

22. Certified companies distribution
24 Mexican states attended
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 22

23. Partners to make a quality world
• Identify properly our seal, giving us a formal recognition.
• Give a priority to the certified products by Mexico Supreme Quality.
• Make a business bridge between the buyers and the growers that have
certified products.
• Organize conference on interesting themes to increase the results of both
parts.
• Let us use promotional material in their stores, keep a close communication to
share you the advances of the program.
• Open to make a personal plan with Principal Supermarkets to do a quality
world, that why we care about the agro alimentary sector.
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 23

24. Partnership to offer integral solution for Mexican growers according to
consumer certification requirements.
Food safety, phytosanitary, quality, environmental protection, worker healt,
animal welfare.

25. Partnership Agreement
Objectives.
Collaboration Agreement signed with Bayer, in order to support
Farmers in the certification process offering integrated solutions for
their crops.
Support for conformation of MéxicoG.A.P. Technical Work.
Support for Annual Meetings Consultancy.
To promote MCS Certification scheme with farmers customers of BCS.
Activities: Using:
Mutual visits to farmers. BayGAPTool Program.
Mutual participation in events. Certification attendance program.
Training collaboration activities. Training and support to farmers.
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 25

26. Partnership Agreement
What kind of producer do we attend?
Already certified producers.
Producers in certification process.
Producers that do not have any
certification.
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 26

27. Partnership Agreement
Feb-2008 Fruit Logistica 2008
Monheim visit
May-2008 Sign Agreement
WS Food Chain Greenhouses
Sep-2008
Feb-2009 Fruit Logistica 2009
Directors Meeting
June-Dic-2009 Operative Meetings
10
Some result of Partnership
6
5
3 3
1 2
Mutual
agreements
Prospects
Consultancy
events
visits Bayer-
Certified
Certification
in process
Common
Grower´s
2010
MCS
*
* Food Chain Partnership agreement signed between
Bayer and growers for promote MCS program
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 27

28. Partnership Agreement
Technical assistance for farmers that obtained MCS
Certification in 2009, with who also FCP agreements were
signed (Agrobo, Paralelo 38) Interviews with farmers in process
or prospects for MCS Certification (Apples - UNIFRUT, Melons –
Star Produce)
Activities with Farmers that obtained Training courses:
certification MCS Pest resistance management
FCP agreement was signed ( Agrobo,
Post-harvest management
Paralelo 38 )
Technical assistance for using Bayer Integrated pest management
products into spray program. Mandatory to comply previously
with the guidelines
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 28

29. Partnership Agreement
Partnership Activities for 2010
Annual Meeting Consultancy.
Workshops for producers.
Mutual visits to companies.
MéxicoG.A.P. Technical Working Group
Fruit Logistica 2010.
Joint Publicity
Mutual event participation: Expositions,
Summits, Congress etc..
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 29

30. Thank you for your attention
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 30