- Food retailing makes up 61% of total retail in India and was valued at Rs. 10,700 billion in 2008-09. However, organized food retail only accounts for 1.44% of total food retail. - While organized food retail is growing faster than overall food retail at around 150% due to factors like rising incomes and urbanization, food retail is not very profitable for organized retailers due to issues like perishability and dealing with many small suppliers. - Surveys show that most customers in large cities have a low preference for organized retailers for food and many unorganized food retailers have increased sales, allowing them to survive despite higher costs for organized retailers.