Originally Presented at EduWeb 17 Conference held in Boston August 7th through August 9th. Presented by Daniela Huynh, Assistant Director of Marketing and Communications and Katy Spencer Johnson, Marketing and Communications Agent, Quincy College.
Our talk at Social Media Summit, 28 April 2009.
Case study - Mobile Jam Fest
How To Use Social Media To Promote Creativity, Make Positive Social Changes, And Connect People
The Student Ambassador program at RMU aims to build students' communication, leadership, and networking skills through community outreach and social media engagement. Ambassadors have reached over 7,000 people on Facebook and maintain various social media presences. They participate in community events like movies in the park and scavenger hunts. Ambassadors help showcase RMU during campus visits by providing a comfortable experience and exposure to the school. They recommend expanding the program's reach to more schools and creating leadership roles within the organization.
The document discusses student governance and social media, using the Xavier University - Central Student Government (XU-CSG) as a model. It outlines how the XU-CSG uses social media like Facebook for transparent communication, consultation, mobilizing people, updating policies and events, addressing complaints, opinion polling, and multimedia. Key practices include forming the student government via Facebook, publishing meetings and finances online, allowing student input before meetings, naming a building based on a Facebook suggestion, and having departments and specific events on Facebook. The outcomes of these social media efforts are positive but not described. The document ends with tips for social media marketing and personal security online.
Lauren Runnels is seeking an advertisement-based position utilizing her marketing and digital media skills. She has a BA in Media Studies and Marketing minor from Auburn University. Her experience includes post-production work at War Eagle Productions and internship at Nashville Entrepreneur Center where she created videos and managed social media. She has leadership roles in campus organizations and experience filming university events and political campaigns. Her skills include video editing, social media strategies, and photography.
Snap Inc. hosted a SuitUp networking event for students from LEAP, an arts education non-profit. The event involved Snap Inc. volunteers coaching students in skills-based competitions. Surveys found that the event helped students explore career paths and gain skills and confidence. It also benefited volunteers and their companies by allowing them to encourage students and make a positive impact. Students expressed interest in various fields like business, education, design, and STEM after interacting with Snap Inc. volunteers. Both students and volunteers enjoyed the event and were interested in participating again in the future.
This document summarizes a SuitUp networking event hosted by Snap Inc. for students from the LEAP arts education program. It provides statistics on the event's volunteers and participating students. Snap Inc. volunteers helped students prepare for careers through a skills-based competition. A post-event survey found that the event influenced many students' career choices and interests in fields like business, education, design, and STEM. Both students and volunteers enjoyed interacting and believed the event made a positive impact. The document encourages continued support and involvement with the SuitUp program.
Harnessing the Noise: Turning Social Media Buzz Into Outreach StrategyJeremy Fern
Ok, so you already know the critical role social media plays for your higher ed institution. Chances are you’re using it to communicate with your many constituencies (prospects, students, staff, faculty, community members, donors, and more). So what’s the next level of utilizing social media? This presentation teaches you how to turn your social media buzz into opportunity. You will learn how to use social media to listen, analyze, align, and ultimately craft an integrated marketing and media plan that ties directly to your institution’s mission and strategic priorities.
Our talk at Social Media Summit, 28 April 2009.
Case study - Mobile Jam Fest
How To Use Social Media To Promote Creativity, Make Positive Social Changes, And Connect People
The Student Ambassador program at RMU aims to build students' communication, leadership, and networking skills through community outreach and social media engagement. Ambassadors have reached over 7,000 people on Facebook and maintain various social media presences. They participate in community events like movies in the park and scavenger hunts. Ambassadors help showcase RMU during campus visits by providing a comfortable experience and exposure to the school. They recommend expanding the program's reach to more schools and creating leadership roles within the organization.
The document discusses student governance and social media, using the Xavier University - Central Student Government (XU-CSG) as a model. It outlines how the XU-CSG uses social media like Facebook for transparent communication, consultation, mobilizing people, updating policies and events, addressing complaints, opinion polling, and multimedia. Key practices include forming the student government via Facebook, publishing meetings and finances online, allowing student input before meetings, naming a building based on a Facebook suggestion, and having departments and specific events on Facebook. The outcomes of these social media efforts are positive but not described. The document ends with tips for social media marketing and personal security online.
Lauren Runnels is seeking an advertisement-based position utilizing her marketing and digital media skills. She has a BA in Media Studies and Marketing minor from Auburn University. Her experience includes post-production work at War Eagle Productions and internship at Nashville Entrepreneur Center where she created videos and managed social media. She has leadership roles in campus organizations and experience filming university events and political campaigns. Her skills include video editing, social media strategies, and photography.
Snap Inc. hosted a SuitUp networking event for students from LEAP, an arts education non-profit. The event involved Snap Inc. volunteers coaching students in skills-based competitions. Surveys found that the event helped students explore career paths and gain skills and confidence. It also benefited volunteers and their companies by allowing them to encourage students and make a positive impact. Students expressed interest in various fields like business, education, design, and STEM after interacting with Snap Inc. volunteers. Both students and volunteers enjoyed the event and were interested in participating again in the future.
This document summarizes a SuitUp networking event hosted by Snap Inc. for students from the LEAP arts education program. It provides statistics on the event's volunteers and participating students. Snap Inc. volunteers helped students prepare for careers through a skills-based competition. A post-event survey found that the event influenced many students' career choices and interests in fields like business, education, design, and STEM. Both students and volunteers enjoyed interacting and believed the event made a positive impact. The document encourages continued support and involvement with the SuitUp program.
Harnessing the Noise: Turning Social Media Buzz Into Outreach StrategyJeremy Fern
Ok, so you already know the critical role social media plays for your higher ed institution. Chances are you’re using it to communicate with your many constituencies (prospects, students, staff, faculty, community members, donors, and more). So what’s the next level of utilizing social media? This presentation teaches you how to turn your social media buzz into opportunity. You will learn how to use social media to listen, analyze, align, and ultimately craft an integrated marketing and media plan that ties directly to your institution’s mission and strategic priorities.
Embrace Abundance Enterprise aims to help college students achieve financial literacy and reduce debt through one-on-one counseling, group activities, and financial education resources. They plan to partner with colleges and universities, offering subscription services to institutions in exchange for helping improve student retention, attendance, loan repayment, and credit scores. Their goals for the first three years include expanding services to more schools, establishing membership programs for students, and developing a mobile app to provide 24/7 support.
Impact Report_Spark x InMobi NYC_03222023.pdfDanielaLebron1
This document summarizes a SuitUp event where volunteers from Spark and InMobi coached middle school students from City Knolls Middle School in New York City on creating marketing campaigns for Campbell Soup. The students were split into teams to develop campaigns celebrating Women's History Month. One team, called "Hyped," won the competition. Both the volunteers and students found the experience impactful and educational. The document provides statistics on the demographics of participants and the influence the event had on students' career interests. It expresses gratitude to the volunteers and corporate partners and invites future participation.
High School Career Development ProgramsErica Swallow
During my final quarter at the MIT Sloan School of Management, I conducted an independent study about social entrepreneurship in the education sector, primarily focused on current players and existing opportunities in the space. I collaborated with education non-profit Noble Impact to determine how the high school education system might be transformed by greater involvement from communities and businesses.
My research entailed three stages: Internet research, phone and in-person interviews with key players at non-profits and businesses, and creation of a final report, which you’ll find attached to this email.
My research was focused on four questions:
- How are high school students currently engaged in career development?
- Which businesses are most engaged in K-12 education? How and why?
- What scalable opportunities exist to solve the skills gap between the classroom and workforce?
- What should I do after MIT Sloan to have the greatest impact in education?
The final report covers my key findings for the first two questions – insights were pulled from interviews with recruiters, students, non-profit leaders, and corporate giving professionals. The report also covers potential opportunities that Noble Impact or other organizations could implement to improve career-oriented programming offered to high school students. Lastly, the report gives a very brief insight into where my head’s at for post-Sloan plans.
INSPIRATION FOR THIS PROJECT
I was inspired to conduct this project for two key reasons: Education has been a life-changer for me, and Noble Impact’s work inspired me to think harder about how I could contribute to improving education in America.
As a first-generation college (and graduate) student, I’ve observed and relished in the difference furthering my education has made in my life, as compared with the trajectories of my siblings, cousins, and elders. Education not only pulled me out of poverty, but it also opened my mind to the many ways in which I could l contribute to the world.
Last year, I was invited to judge Noble Impact’s Arkansas High School Startup Weekend, and I was amazed by what the students were capable of producing: Full product prototypes, pitch presentations, and compelling arguments for why their business ideas were important. At the time, I didn’t consider how I might contribute to their experience beyond my duty as a judge, but as my second year of Sloan began to wrap up, I reflected upon my two years in business school and realized that my time in Little Rock with those motivated, talented students was the most inspiring time of my MBA. After starting a dialogue with Noble Impact CEO Eric Wilson, I decided I couldn’t end my semester without a deep dive into the education world. And thus, this project was born.
Presented to a group of graduate affairs and enrollment officers across Boston University on the topic of building social media strategies to increase yield.
Outline of the success of the 2014 Red Flag Campaign at Virginia Tech. Developed for a "show and tell" session with other Red Flag partner campuses in the Commonwealth.
The document proposes a student-led education and outreach campaign called "Just Ask" to raise awareness of Rainforest Alliance certification among college students. The campaign would encourage students to ask their campus bookstores and local businesses to carry Rainforest Alliance certified products. Student groups would compete to collect the most petition signatures and complete unique promotional activities to win prizes. The goal is to demonstrate student demand for these certified products and increase student involvement in the issue.
This document outlines Grow Foundation's plans to establish an internship program focused on recruiting college students. It discusses how framing the program as internships rather than volunteering establishes stronger relationships and provides career-building experiences for students. College students are described as ideal candidates because they are eager to get involved, independently exploring interests, and inspired to make an impact. The document also provides examples from successful non-profits like Uhuru Child and Bike to Uganda that have effectively utilized college students and internship programs for tasks like social media, fundraising, and communications. Next steps proposed include launching the internship program, attending career fairs, posting on college websites, and social media campaigns to recruit student interns.
How Nonprofits Should Adapt Their Social Media Strategy in 2020Julia Campbell
Live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020!
In this free online training, you will learn:
⚡️ The key changes in the current social media landscape that affect nonprofits;
⚡️ The three seismic shifts affecting donor behavior and preferences;
⚡️ How to make sense of the recent changes to Facebook's business model - and what to do about them;
⚡️ Tools and apps for social media management and content creation.
I'll also be taking questions and giving you more details about Social Media for Social Good Academy - my brand new online training program for nonprofit social media managers!
Webinar: How to Build a Global Community OnlineFalcon.io
Alexa, help me build a community, not a following. Since social media usage is up, now is the time to start building that social media empire you've been dreaming of. Online communities build brand awareness, increase leads, and drive conversions. With a clear purpose and the right moderation, these communities can become one of your most powerful marketing channels. In a matter of weeks, COVID-19 forced the last few reluctant marketers to embrace digital transformation. Online and higher education institutions mobilized real quick to foster even stronger online relationships that businesses in almost any industry can learn from. Their ability to adapt to this uncertain and unfamiliar time is why they are now winning the social media community game.
Watch full webinar here: https://www.falcon.io/webinars/global-community/
Get a Head Start at PODi AppForum with 2 Real-Life Case Studiescamillemarti
In this webinar, Joe Manos, VP at MindFireInc, shares 2 higher education cases studies for PODi AppForum registrants to get a head start on learning how to grow their marketing services business before the show.
In this slide deck, you'll learn how:
1. University of Alabama created personalized digital and print viewbooks for their graduate student search program using marketing technology
2. Saint Francis University ran a year-long program using direct mail, email, social media, and web to increase alumni engagement and donations
GroundTruth, a location-based marketing company, partnered with Middle Village Preparatory Charter School to host a SuitUp business competition for students. Volunteers from GroundTruth coached small teams of students as they developed podcast pitches for Spotify. Team 3's "Truth Hurts" pitch won. Both volunteers and students found the experience impactful. It increased students' confidence and interest in various careers. 100% of volunteers want to participate in future SuitUp events to encourage more students in their industries.
Impact Report_Snap Inc. LA_03082023.pdfHananatuTunis
This document summarizes a business case competition hosted by SuitUp between students from The City School and volunteers from Snap Inc. in Los Angeles. The competition challenged students to create a new feature for Snapchat focused on amplifying women's voices. Students were divided into teams and coached by Snap volunteers before pitching their ideas to judges. The winning team's idea was called "Local Snap Girl." Feedback from both students and volunteers was overwhelmingly positive, with many students reporting increased confidence and interest in career paths related to the volunteers' industries after participating.
Presentation for project management class for a fictional women in media conference. Project intended to cover rationale, consumer proposition for several stakeholder groups, and organizational process leading up to a large conference event.
Volunteers from Capgemini Chicago partnered with students from Curie High School on a SuitUp business competition. Students were divided into teams to create a teen financial literacy app, and volunteers coached them before they pitched their ideas to judges. Team Penjo won first place. Surveys found that the competition increased students' confidence and interest in careers like business, marketing, and finance. Volunteers also felt they made a positive impact and saw SuitUp as encouraging students to explore different industries. Both students and volunteers expressed interest in participating in future SuitUp events.
Leveling up your campus visit with VizVid! Kenia Viezcas
Amp up every prospective student's visit experience with VizVid!
Our Director of HigherEd Marketing and Director of User Experience explain how you can use personalized video to create a campus visit students will never forget!
PIMCO and Kingsway Regional High School students participated in a SuitUp business competition where they created new product or service ideas for Nike and pitched them to judges. Team 4 won with their idea for Athletic Cosmetics. The event helped students gain confidence and explore career paths in fields like business, marketing, and finance. 100% of volunteers and students enjoyed the experience and want to participate again. PIMCO's involvement influenced many students' career choices and interest in skills like communication and teamwork.
Millennium investment firm volunteers coached students from a NYC public school in a business competition hosted by SuitUp. Students created new product ideas for Nike and pitched them to judges. The winning ideas were "Heels Max" and "Aurora 5's". After the competition, 92% of students felt more confident in their career preparation and 100% of volunteers believed their company made a positive impact. 86% of students said the competition influenced their future career interests such as business administration. Both students and volunteers expressed interest in participating in future SuitUp events.
The campaign aims to educate and empower men to prevent sexual assault. Assessment methods included an online survey to measure impact. Data analysis found tabling and peer educators were most effective for marketing. Events like Take Back the Night and a 5K run had high attendance. Evaluation found advertising and incentives could be improved for future events.
Volunteers from Mediahub, an advertising agency, and students from Williamsburg Preparatory High School participated in a business challenge hosted by SuitUp. The challenge involved students creating advertising strategies for Mediahub to expand its reach to younger audiences. Students were divided into teams and coached by Mediahub volunteers before pitching their ideas. Team 4 won with a proposal to "gameify" Mediahub's advertising. Both volunteers and students found the experience impactful and are interested in future collaborations through SuitUp's corporate volunteering programs.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
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Embrace Abundance Enterprise aims to help college students achieve financial literacy and reduce debt through one-on-one counseling, group activities, and financial education resources. They plan to partner with colleges and universities, offering subscription services to institutions in exchange for helping improve student retention, attendance, loan repayment, and credit scores. Their goals for the first three years include expanding services to more schools, establishing membership programs for students, and developing a mobile app to provide 24/7 support.
Impact Report_Spark x InMobi NYC_03222023.pdfDanielaLebron1
This document summarizes a SuitUp event where volunteers from Spark and InMobi coached middle school students from City Knolls Middle School in New York City on creating marketing campaigns for Campbell Soup. The students were split into teams to develop campaigns celebrating Women's History Month. One team, called "Hyped," won the competition. Both the volunteers and students found the experience impactful and educational. The document provides statistics on the demographics of participants and the influence the event had on students' career interests. It expresses gratitude to the volunteers and corporate partners and invites future participation.
High School Career Development ProgramsErica Swallow
During my final quarter at the MIT Sloan School of Management, I conducted an independent study about social entrepreneurship in the education sector, primarily focused on current players and existing opportunities in the space. I collaborated with education non-profit Noble Impact to determine how the high school education system might be transformed by greater involvement from communities and businesses.
My research entailed three stages: Internet research, phone and in-person interviews with key players at non-profits and businesses, and creation of a final report, which you’ll find attached to this email.
My research was focused on four questions:
- How are high school students currently engaged in career development?
- Which businesses are most engaged in K-12 education? How and why?
- What scalable opportunities exist to solve the skills gap between the classroom and workforce?
- What should I do after MIT Sloan to have the greatest impact in education?
The final report covers my key findings for the first two questions – insights were pulled from interviews with recruiters, students, non-profit leaders, and corporate giving professionals. The report also covers potential opportunities that Noble Impact or other organizations could implement to improve career-oriented programming offered to high school students. Lastly, the report gives a very brief insight into where my head’s at for post-Sloan plans.
INSPIRATION FOR THIS PROJECT
I was inspired to conduct this project for two key reasons: Education has been a life-changer for me, and Noble Impact’s work inspired me to think harder about how I could contribute to improving education in America.
As a first-generation college (and graduate) student, I’ve observed and relished in the difference furthering my education has made in my life, as compared with the trajectories of my siblings, cousins, and elders. Education not only pulled me out of poverty, but it also opened my mind to the many ways in which I could l contribute to the world.
Last year, I was invited to judge Noble Impact’s Arkansas High School Startup Weekend, and I was amazed by what the students were capable of producing: Full product prototypes, pitch presentations, and compelling arguments for why their business ideas were important. At the time, I didn’t consider how I might contribute to their experience beyond my duty as a judge, but as my second year of Sloan began to wrap up, I reflected upon my two years in business school and realized that my time in Little Rock with those motivated, talented students was the most inspiring time of my MBA. After starting a dialogue with Noble Impact CEO Eric Wilson, I decided I couldn’t end my semester without a deep dive into the education world. And thus, this project was born.
Presented to a group of graduate affairs and enrollment officers across Boston University on the topic of building social media strategies to increase yield.
Outline of the success of the 2014 Red Flag Campaign at Virginia Tech. Developed for a "show and tell" session with other Red Flag partner campuses in the Commonwealth.
The document proposes a student-led education and outreach campaign called "Just Ask" to raise awareness of Rainforest Alliance certification among college students. The campaign would encourage students to ask their campus bookstores and local businesses to carry Rainforest Alliance certified products. Student groups would compete to collect the most petition signatures and complete unique promotional activities to win prizes. The goal is to demonstrate student demand for these certified products and increase student involvement in the issue.
This document outlines Grow Foundation's plans to establish an internship program focused on recruiting college students. It discusses how framing the program as internships rather than volunteering establishes stronger relationships and provides career-building experiences for students. College students are described as ideal candidates because they are eager to get involved, independently exploring interests, and inspired to make an impact. The document also provides examples from successful non-profits like Uhuru Child and Bike to Uganda that have effectively utilized college students and internship programs for tasks like social media, fundraising, and communications. Next steps proposed include launching the internship program, attending career fairs, posting on college websites, and social media campaigns to recruit student interns.
How Nonprofits Should Adapt Their Social Media Strategy in 2020Julia Campbell
Live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020!
In this free online training, you will learn:
⚡️ The key changes in the current social media landscape that affect nonprofits;
⚡️ The three seismic shifts affecting donor behavior and preferences;
⚡️ How to make sense of the recent changes to Facebook's business model - and what to do about them;
⚡️ Tools and apps for social media management and content creation.
I'll also be taking questions and giving you more details about Social Media for Social Good Academy - my brand new online training program for nonprofit social media managers!
Webinar: How to Build a Global Community OnlineFalcon.io
Alexa, help me build a community, not a following. Since social media usage is up, now is the time to start building that social media empire you've been dreaming of. Online communities build brand awareness, increase leads, and drive conversions. With a clear purpose and the right moderation, these communities can become one of your most powerful marketing channels. In a matter of weeks, COVID-19 forced the last few reluctant marketers to embrace digital transformation. Online and higher education institutions mobilized real quick to foster even stronger online relationships that businesses in almost any industry can learn from. Their ability to adapt to this uncertain and unfamiliar time is why they are now winning the social media community game.
Watch full webinar here: https://www.falcon.io/webinars/global-community/
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In this webinar, Joe Manos, VP at MindFireInc, shares 2 higher education cases studies for PODi AppForum registrants to get a head start on learning how to grow their marketing services business before the show.
In this slide deck, you'll learn how:
1. University of Alabama created personalized digital and print viewbooks for their graduate student search program using marketing technology
2. Saint Francis University ran a year-long program using direct mail, email, social media, and web to increase alumni engagement and donations
GroundTruth, a location-based marketing company, partnered with Middle Village Preparatory Charter School to host a SuitUp business competition for students. Volunteers from GroundTruth coached small teams of students as they developed podcast pitches for Spotify. Team 3's "Truth Hurts" pitch won. Both volunteers and students found the experience impactful. It increased students' confidence and interest in various careers. 100% of volunteers want to participate in future SuitUp events to encourage more students in their industries.
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This document summarizes a business case competition hosted by SuitUp between students from The City School and volunteers from Snap Inc. in Los Angeles. The competition challenged students to create a new feature for Snapchat focused on amplifying women's voices. Students were divided into teams and coached by Snap volunteers before pitching their ideas to judges. The winning team's idea was called "Local Snap Girl." Feedback from both students and volunteers was overwhelmingly positive, with many students reporting increased confidence and interest in career paths related to the volunteers' industries after participating.
Presentation for project management class for a fictional women in media conference. Project intended to cover rationale, consumer proposition for several stakeholder groups, and organizational process leading up to a large conference event.
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Amp up every prospective student's visit experience with VizVid!
Our Director of HigherEd Marketing and Director of User Experience explain how you can use personalized video to create a campus visit students will never forget!
PIMCO and Kingsway Regional High School students participated in a SuitUp business competition where they created new product or service ideas for Nike and pitched them to judges. Team 4 won with their idea for Athletic Cosmetics. The event helped students gain confidence and explore career paths in fields like business, marketing, and finance. 100% of volunteers and students enjoyed the experience and want to participate again. PIMCO's involvement influenced many students' career choices and interest in skills like communication and teamwork.
Millennium investment firm volunteers coached students from a NYC public school in a business competition hosted by SuitUp. Students created new product ideas for Nike and pitched them to judges. The winning ideas were "Heels Max" and "Aurora 5's". After the competition, 92% of students felt more confident in their career preparation and 100% of volunteers believed their company made a positive impact. 86% of students said the competition influenced their future career interests such as business administration. Both students and volunteers expressed interest in participating in future SuitUp events.
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Volunteers from Mediahub, an advertising agency, and students from Williamsburg Preparatory High School participated in a business challenge hosted by SuitUp. The challenge involved students creating advertising strategies for Mediahub to expand its reach to younger audiences. Students were divided into teams and coached by Mediahub volunteers before pitching their ideas. Team 4 won with a proposal to "gameify" Mediahub's advertising. Both volunteers and students found the experience impactful and are interested in future collaborations through SuitUp's corporate volunteering programs.
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Focusing on the Student Journey to Inspire Real World Engagement through Social Media Campaigns
1. Focusing on the
Student Journey to Inspire
Real World Engagement
through Social Media
Campaigns
PRESENTED BY:
KATY SPENCER JOHNSON (@KATYB_SPENCER), COMMUNICATIONS AND MARKETING AGENT
DANIELA HUYNH (@WHERESDANITH), ASSISTANT DIRECTOR OF MARKETING AND COMMUNICATIONS
3. Quincy College embraced a simple missive
and mission in 2017:
Engage more
Delight more
Build a network of advocacy across students, staff,
and faculty
4. STUDENT POPULATION
DEMOGRAPHICS & DIVERSITY
COMMUTER CAMPUS
STAFF WITH VARIOUS LEVELS OF SOCIAL MEDIA LITERACY
MARKETING TEAM SIZE – CONTENT CREATION
Challenges
7. Case Study Breakdown
PROBLEM – What do we need to solve?
CAMPAIGN OBJECTIVES – How will we define success?
CAMPAIGN DESIGN FACTORS
CAMPAIGN RESULTS – Community responses & outcomes
8. On Commute
TRANSIENT STUDENTS WITH BUSY SCHEDULES; ON THE GO
EASY TO CONSUME, ON-THE-GO CONTENT
MULTI-PLATFORM + NON-TRADITIONAL + MOBILE
BUILDING COMMUNITY + FOSTERING CONNECTIONS
13. On Campus – Financial Aid
EARLY FAFSA APPLICATION SUBMISSION
CONVERTING COMPLEX PROCEDURES INTO SIMPLER, CONSUMABLE
CONCEPTS
SOCIAL MEDIA AND PRINT CAMPAIGNS TO PUSH VISITING
ON CAMPUS, LIVE, INFO SESSIONS
INCREASE IN NUMBER OF FINANCIAL AID APPLICANTS +
STUDENTS WHO ATTEND FAFSA WORKSHOPS
14. FACE THE FAFSA + FACE THE
FORMS
OFFICE OF FINANCIAL AID FACE THE FAFSA + FACE THE FORMS
VIDEOS
AMA (ASK ME ANYTHING)
FAFSA WEEK
SPOTIFY
16. On Campus – Student Life
STUDENT INTEREST IN COLLEGE EVENTS + ON CAMPUS
ENGAGEMENT
TIMING IS EVERYTHING – BALANCE ACADEMIC CALENDAR WITH
STUDENT ACTIVITIES CALENDAR
LEVERAGE STUDENT ADVOCATES
INCREASE CLUB PARTICIPATION + STUDENT ATTENDANCE
AT ON CAMPUS EVENTS
17. FEATURED CLUBS & WEEKLY
EVENTS
OFFICE OF STUDENT LIFE
SNAP STORIES
STUDENT AMBASSADORS
FEATURING CLUB INFO +
INTROS ON YOUTUBE
19. Never underestimate the creativity of
other departments. Give them an
opportunity to have fun.
Use their experiences and knowledge to
guide your campaign.
20. In Virtual Dorm
STUDENTS FEEL ISOLATED + DISCONNECTED
PERSONALIZED + IN THE MOMENT (NO AUTOMATION)
SECRET DELIGHT, QUINSTAGRAM COMMUNITY
& ACTIVE LISTENING
CONNECTING WITH STUDENTS INDIVIDUALLY +
BUILDING RELATIONSHIPS
21. VIRTUAL RA
TAKE THE OPPORTUNITY TO BE HUMAN
LARGE SCALE SECRET DELIGHT
UNWRAP QC
VALENTINES DAY
22. VIRTUAL RA
TAKE THE OPPORTUNITY TO BE
HUMAN
CONNECTING THE COMMUNITY
STUDENT AND FACULTY FEATURES
#QUINSTAGRAM
23. VIRTUAL RA
TAKE THE OPPORTUNITY TO BE HUMAN
ACTIVE LISTENING
INDIVIDUALIZED ATTENTION
CASE BY CASE BASIS
25. Engage More. Delight More. Create Advocacy.
Your network of advocates can inspire real-world engagement, interaction, and
action. Don’t be a self promoter; be a community promoter.