Flyerland is an online destination that distributes flyers, coupons, deals and contests to connect consumers with local businesses and big box stores. It provides superior online distribution and capabilities like geo-targeted advertising. Flyerland receives over 2 million unique visitors per month who are mostly upper middle class females ages 30-49. Advertisers can promote their products and services through features like digital flyers, deals, coupons and contests on the Flyerland website and in emails to over 500,000 subscribers.

1. Media Planner 2012
SAVE TIME. SAVE MONEY.

2. Flyerland.ca
Metroland is one of the largest distributors of flyers, catalogues and product samples.
Metroland distributes for supermarkets, chain retailers, major department stores and packaged
goods manufacturers.
On March 17, 2008 Metroland launched Flyerland in an attempt to reach a greater online
audience.
Flyerland is the leading online destination for flyers, coupons, deals and contests.
We connect consumers to both local businesses and big box stores.
We can provide…
Superior online distribution
Rich media and geo-targeted ad serving capabilities through Olive Media and EyeReturn
Effective email marketing through a wide subscriber base
Searchable deals
Digital and printable coupons
Social media campaigns
A tailored shopping experience to match the needs and interests of our audience
A better user experience that ultimately increases visitor retention

3. Why Flyerland?
Reputation
We are affiliated with Metroland/Torstar.
Through our corporate syndications, we have
achieved a strong community presence across
Canada. Furthermore, we partner with a
number of reputable and innovative media
partners.
Capabilities
We can geo-target campaigns regionally,
provincially or nationally. We can also target by
age and gender. Promotional text is available in
English and French. Campaign engagement and
performance is measured through third party
tracking systems. All performance data is made
available to you both during and after your campaign.
Social Media Marketing
Social media has changed the way consumers interact with brands and retailers. A strong social
media presence can influence purchase decisions and boost brand awareness. We promote our
advertisers and their campaigns through a variety social push tools including Facebook, Twitter
and Flyerland blog postings.
Exposure
Flyerland receives significant exposure through our vast media network. We have more than
110 newspapers, numerous advertising vehicles and various distribution networks across
Canada. We invest $650K in newspaper advertising per year to promote both Flyerland and our
retailers.

4. Audience Reach*
Unique visitors/month = 2 million
Page views/month = 20-25 million
Return frequency/week = 71%
*2011 Flyerland Monthly Traffic Report
Audience Demographics*
78.3 % Female Readership
21.7 % Male Readership
25.5% teens and late twenties
50.1% 30-49 years of age
24.4% aged 50+
Average household is upper middle class
Average annual income of $93K
Most users are couples with children in single detached housing
Education Level: college or university graduates
*Flyerland Membership Data, June 2011

5. Flyerland Options
We promote your products and services through multiple Flyerland channels. We work with
you to build an effective online campaign. We will customize your package using a combination
of the elements outlined below:
Type Channels Placement
Featured Flyers, Category Featured
Flyers, Featured Deals, Deals, Coupons, Flyerland.ca homepage and
Ad Unit
Catalogues, Homepage Takeover, tab section
Display Ad Units, Widget
Email alert is sent to opt-in
Email Marketing Offer Alerts, Contest Alerts
membership
Homepage tab and email
Contests Hosted Contest, Advertiser Contest
alert
Facebook page/Twitter
Social Media Facebook, Twitter, Blogs
Feeds/Blog posts

6. Featured Flyers
Features
Digital flyer that is searchable by name or category
Directs traffic to advertiser’s website or e-commerce portal
Increases purchase opportunities both online and in store
Benefits
Above the fold placement
Homepage visibility
Features rotating logos and links

7. Category Featured Flyers
Features
Central placement in flyer carousel on homepage
Top placement in the flyers section
Digital flyer that is searchable by name or category
Directs traffic to advertiser’s website or e-commerce portal
Increases purchase opportunities both online and in store
Benefits
Above the fold placement
Homepage visibility
Features rotating logos and links

8. Featured Deals
Features
Online deal featuring a specific product or offer
Offer is searchable
Drives traffic to advertiser’s website or e-commerce portal
Deal channel is included with Feature Deal purchase
Benefits
Above the fold placement
Homepage visibility
One of three rotating deals

9. Deals
Features
Online deal featuring a specific product or offer
Offer is searchable
Drives traffic to advertiser’s website or e-commerce portal
Benefits
Dedicated Deal Tab
One of five or more rotating deals

10. Coupons
Features
Digital or printable coupon
Offer is searchable
Drives traffic to advertiser’s website, e-commerce portal or retail store
Benefits
Homepage tab

11. Catalogues
Features
Digital catalogue
Catalogue is searchable
Drives traffic to advertiser’s website, e-commerce portal or retail store
Benefits
Homepage tab

12. Homepage Takeover
Features
Online deal featuring a specific product or offer
Occupy primary ad placements on landing page
Drives traffic to advertiser’s website or e-commerce portal
Showcases multiple creatives from the advertiser (Leaderboard, Big Box & Wallpaper)
Benefits
Above the fold placement
Homepage visibility
Unique branding opportunity

13. Display Ad Units
Features
• Rotating leaderboard and big box ad units
• Rich media capabilities
• Ad units serve on the homepage and other key sections of the site
• Page and category targeting available
• Clickable ad units direct traffic to advertiser’s website or e-commerce channel
Benefits
• Boost brand visibility
• Above the fold placement
• Homepage visibility
• Unique branding opportunity

14. Widget
Features
• Rotating widget
• Ad units serve on the homepage and other key sections of the site
• Sponsorship opportunities available
Benefits
• Boost brand visibility
• Above the fold placement
• Homepage visibility
• Unique branding opportunity

15. Email Alerts
Features
Email blast sent to more than 500,000 subscribers across Canada
Offer alerts and contest alerts available
Benefits
Direct to consumer’s inbox

16. Contests
Hosted Contest
Features
Top placement on contest tab means better brand visibility
Premium placement in the email alert
Contest alert is sent to 540,000 dedicated Flyerland subscribers effectively boosting
your own subscriber list
Opt-in forms are provided to the advertiser once the contest concludes
Flyerland develops artwork, drafts legal documents, hosts contest and manages all other
aspects
All traffic is measured and tracked by Flyerland
Benefits
Increase your subscriber base
Boost brand awareness
No backend work required from the advertiser

17. Advertiser Contest
Features
Contest appears on first page of the contest channel
Secondary placement in the email alert
Advertiser collects all opt-in information
All traffic is measured and tracked by the advertiser
Advertiser develops artwork, drafts legal documents and manages all other aspects of
the contest
Benefits
Increase your subscriber base
Boost brand awareness