This document summarizes a presentation given at an ENoLL 5wave Launch event in Budapest on May 16, 2011. It describes the Flemish Living Lab Platform, which aims to optimize research and development in Flanders by setting up a test infrastructure, user panel, and portfolio of services to facilitate collaboration between stakeholders. The platform supports projects in three domains: smart cities, smart grids, and smart media. It provides services like project definition, user recruitment and monitoring, and data analysis to businesses at marginal cost. The ultimate goal is value creation through experimentation and co-creation with real users in their living environments.