Iskytracker offers an automatic satellite communication system designed for stable and low-cost connections to TV and internet satellites, both in motion and stationary. The system aims to eliminate the need for specialist installation, utilizing a slim and cost-effective antenna design. Targeting various market niches including urban, suburban, and rural users, Iskytracker aims to capture a market share of up to 15% within three years of launch.

1. iSkyTracker
Automatic satellite TV and Internet access systems
Maxim Shuralev

2. Goal
easy + fast + stable + low-cost
connection to
single or multiple TV/Internet satellites
in motion or fixed
without specialist works

3. Alternative approaches
Cable TV and Cellular networks Hot-spot internet
Terrestrial TV Satellite systems
Internet (2G, 3G, LTE) (WiFi)
Coverage Mostly in cities Hot-spot zones Worldwide
Provided
TV TV and/or Internet Internet and voice Internet TV and/or Internet
services
Inside covered Depends on the system
Yes, but in the range of
In motion regions with some No Yes (fixed/automatic fixed/
hot-spot zones
limitations automatic working in motion)
Special
Satellite antenna system
equipment
No needed (standard dish antenna,
(w/o end user
automatic systems etc.)
equipment)
Price w/o end- TV: $300-$500
N/A
user equipmnt Internet: $2.5K+
Subscription Mostly free (some Free TV and Subscription fee
Subscription fee Mostly free access
fees fees and taxes) TV and Internet
Sells to building SIM-card
Café, restaurants,
Distribution developer, Cell- (subscriptions) sells in Sell-calls, any ad, transport
N/A hotels hot-zones free
strategy calls, mail and TV malls spot-sells and tuning studios and dealers
(ad sells) or fee access
ad operators offices

4. Today satellite solutions
– Standard fixed satellite Internet/TV kits installing by specialists on the
wall or roof of the building
• connection to one or limited number of satellites
• specialist work needed, not working in motion
– Mobile automatic satellite systems based on precisely moving parabolic
dish or flat antennas for cars, trains and marine ships
• single connection to automatically find satellite
• not all working in motion
• high wind-load
• form factor: standard dish antenna or thick box (8”-12”)
• price: from $2000 up to $20 000 (different systems/different countries)

5. Solution
Today Automatic Satellite System Today iSkyTracker prototype

6. Solution
antenna
+
control and system iSkyTracker
block
+
Wi-Fi and other interfaces

7. Solution
iSkyTracker – automatic satellite communication system:
• Automatic searching of telecommunication satellites and establishing
single or multiple connections to the satellites without specialists
• Automatic tracking the connection to the satellites
• when the system is in-motion
• when the satellites are moving in the sky (non-geostationary)
• Slim box form-factor with thickness up to 1 inch and 16-19 inch
width/length, which can be easily mounted or embedded
• Low cost (~$500 = 2-5 times cheaper than competitors)

8. Team core and Advisory board
Maxim Shuralev, PhD, CEO
10 years of experience in research&development and management of antenna systems projects. 2 patents
Technology
Team core
Arthur Roberts, leading engineer
20 years of experience in research&development of radio-electron systems. 11 patents
Maxim Sokolov, PhD, hardware engineer
10 years of experience in research&development of microprocessor architectures
Andre y Eltsov, software engineer
10 years of experience in software development for telecommunication solutions
Diana Arutunova, marketing and business development
5 years of experience by business development and mark eting consultant in telecommunications
Alex Kosik, mentor in CEO coaching
Advisory board
Business
serial entrepreneur (USA, Russia)
Oleg Kraus, mentor in product placement strategy
head of business development at “Russian Navigation Technologies”
John Baby, mentor in CEO coaching
serial entrepreneur (Singapore)
Mikhail Zakharevich, mentor in marketing
“Innovation commercialization center” CEO

9. Project history
«Hardware-based CIL-machine»
Microsoft Research grant (Redmond, WA, USA, 2004-2005)
«Low-cost adaptive antenna for Wi-Fi solutions in rural regions»
project at Intel Berkeley, CA, USA, 2005-2011
«iSkyTracker» is a resident of Skolkovo (Russian Silicon Valley)
(Space and telecommunications cluster) since June, 19 2012

10. Project publications
Fundamental results of the project
were published in different science
magazines and conferences
Intel and the University confirmed
their absence of any claims for the
results of the project.
Maxim Shuralevs PhD is based on
project results

11. Market niches
Urban users Sub-urban users Rural regions users
Cars, motor-homes Travel autobuses Trains
Yachts and ocean travel liners Airplanes Non-geostationary satellites

12. Go to market strategy
The first steps to the market:
1. Vehicle and marine ships dealers
• An additional option for cars/yachts
• Negotiations with Daimler and Audi dealers are in progress
2. Tuning studios
• One of the tuning options
• Brabus (Mercedes) , Hartge (BMW) and other large and small – planned for
contact
3. Satellite TV and Internet operators
• New niches subscribers
• Expanded geographical request
• Better channels utilizing
• Negotiations are planned to the end of the next year.
4. Sales via Internet site www.iSkyTracker.com

13. iSkyTracker for vehicles
+ +
antenna control and system Wi-Fi
block
ck
er iS kyTrac ker
T ra
ky
iS

14. Market size
• Satellite communications market revenue have grown more than 2.7
times over the past 10 years and reached $168 billion *
– Ground support equipment >30%
– Satellite services >60%
• There are 120 millions registered satellite TV services subscribers in the world **
• iSkyTracker accumulated market size *** is about 2-3.5 billions $:
– Automobiles and autobuses systems ~1-2 billions $
– Marine systems ~1-1.5 billions $
• Planned market share in 3 years after sales start is upto 15% ($300M-$500M) or
more than 200 thousand iSkyTrackers per year .
* Alan Furnye-Sikr, Tendency of space business – Russia and Europe. http://community.sk.ru/opus/space/f/81/t/2167.aspx
** J’son & Partners Consulting “World satellite TV market" http://www.content-review.com/articles/14818/
*** http://www.bit-konkurs.ru/Prosmotr_zajavki/361e3c24-4e88-457f-98a9-27bcfa01b981

15. iSkyTracker
Connect
Connect
W
Wherever
W
Whenever
Whatever
W
you want!
Maxim Shuralev
maxim.shuralev@gmail.com
www.iSkyTracker.com