A PowerPoint presentation from NACo presenter and San Mateo County Deputy County Counsel Glenn Levy, which highlights some legal issues that county officials should assess before delving into social media.
Social Media Legal Issues by San Mateo County Deputy County Counsel Glenn Levy
1. San Mateo
County, CA
FAST FACTS:
Founded: 1856
Size: 455 sq miles
Coastline: 57 miles
Population: 718,451
Cities: 20
County Employees:
more than 5,300
SMCGOV.org
2. Our Social Media Policy
A committee developed our social
medial policy over about six months
Reps from County Counsel, HR, and
County Manager (the County Executive)
Reps from departments
wanting to use social media
SMCGOV.org
3. Our Social Media Policy
Created a set of resources available on
the County intranet
A one-page policy with key issues
A 39-page toolkit with detailed policies and
procedures
A “work plan” template departments fill in to
start the process
Four “terms and conditions” templates
Reviewed by County Counsel
Address key legal issues. Which are…
SMCGOV.org
4. Six Key Legal Issues
1. Freedom of Speech
2. Public Meeting Laws
3. Public Records Laws & Document
Retention
4. Confidentiality (HIPAA, Privacy,
Consent)
5. Labor / Employment Issues
6. Copyright / Intellectual Property
SMCGOV.org
5. Key Challenge
The law is not fully developed here,
meaning some guess work involved
Social media, and related issues,
evolve quickly
Becomes a balance:
RISK
vs.
INNOVATION
SMCGOV.org
6. 1 - Freedom of Speech
Government cannot create a public
forum and then selectively decide based
on content what speech to allow
You do have some ability to restrict
content in advance
Content restrictions must be clear,
objective, set in advance, and enforced
uniformly
SMCGOV.org
7. 1 - Freedom of Speech
Four types of forums created by social
media use – The department picks
which to use:
Information
Sharing Only
Non-public
Forum
Limited Public
Forum
(Restricted
Access)
(Restricted Topic(s))
Speech Continuum
SMCGOV.org
Designated
Public Forum
8. 1 - Freedom of Speech
Make sure your policy is clear and is
available on the site
Make sure you enforce it uniformly
across individuals and across time
If you opt to open a forum, know the
consequences:
You cannot remove speech you don’t like if it
is on-topic (e.g., unpleasant criticism of a
program or Board member)
SMCGOV.org
9. 2 - Public Meeting Laws
Public meeting laws (in CA) prohibit
members of a public Board (County Board
of Supervisors, school board, etc.) from
discussing issues outside public meetings
Meetings can occur ―serially‖, meaning
communications on issues over time
(e.g., by email or even facebook posts)
You may need to caution Board members
not to participate in your use of social
media
SMCGOV.org
10. 3 - Public Records Laws
In CA, Public Records Act makes nearly
all ―documents‖—including electronic
documents—public record open to
inspection
Social media can be hard to archive
There are tools you can use to archive
items:
For example, on facebook, apps that send
you an email with each comment – easy to
save
SMCGOV.org
11. 4 - Confidentiality
(HIPAA, Privacy, Consent)
Social media turns everyone into a
publisher of content
Makes it very easy to violate
confidentiality/privacy protections
Examples of problems:
Protected Health Information (PHI)
Employment issues
Photos (patients, kids at the library)
Have a policy and consent forms
SMCGOV.org
12. 5 – Labor / Employment
Examples of issues/problems:
Employees commenting on work conditions
Employees commenting on discipline
Anonymous comments by employees
Personal use by employees during work
Should make sure your policy works
within the confines of your HR policies
Don’t be overly restrictive in some areas
– for example, employees have a right
to talk about workplace conditions
SMCGOV.org
13. 6 – Copyright / IP Issues
Becoming a publisher makes it easy to
infringe on intellectual property rights
Examples of problems:
Songs used in the background
Quoting too much of copy-written articles
Using logos, symbols, photos, etc.
Best to educate to prevent problems
SMCGOV.org
14. Take-Away Messages
Be aware of these issues before you
implement a policy
Let departments know what steps to take
(e.g., review general principles, draft
workplan, and then finalize policy)
Contact your counsel with any and all
questions that come up, both during and
after setting up social media use
Follow the policies you adopt – be uniform
Lots is unclear and changing, so be flexible
and stay tuned…
SMCGOV.org
Editor's Notes
Sites departments wanted to use: - facebook - CMO – public opinion site to give feedback on proposed budget - twitter and YouTube
Sites departments wanted to use: - facebook - CMO – public opinion site to give feedback on proposed budget - twitter and YouTubeWe have copies of everything and would be glad to share – contact me
Each Department must make a decision for itself as to what makes senseUnderstanding the legal issues can help a department or entity decide how to balance risk and innovation…
Give an example of each type
Some issue here – facebook or other social media are not on County serversBut we control themThus, safer view is that they are subject to public records act obligations
Some issue here – facebook or other social media are not on County serversBut we control themThus, safer view is that they are subject to public records act obligationsGive examples
Some issue here – facebook or other social media are not on County serversBut we control themThus, safer view is that they are subject to public records act obligations
Some issue here – facebook or other social media are not on County serversBut we control themThus, safer view is that they are subject to public records act obligations
Some issue here – facebook or other social media are not on County serversBut we control themThus, safer view is that they are subject to public records act obligations