Slides from: Five Leadership Practices that Increase Innovation

Copyright © 2014 Sonoma Leadership Systems, all rights reserved www.SonomaLeadership.com
Five Leadership
Practices that
Increase Innovation
The Leadership Challenge® Webinar Series
ask@sonomaleadership.com | 707.933.3882 | www.SonomaLeadership.com

Copyright © 2014 Sonoma Leadership Systems, all rights reserved www.SonomaLeadership.comCopyright © 2014 Sonoma Leadership Systems, all rights reserved www.SonomaLeadership.com
#1 provider of The Leadership Challenge®
workshops and materials;
Partnering with the authors and publishers
of The Leadership Challenge® for over 20
years.
Global clients and projects in strategic,
enterprise‐wide leadership development.
Lauren Parkhill
Marketing Director,
Sonoma Leadership Systems
lauren@sonomaleadership.com
Welcome from Sonoma Leadership Systems

Glenn Hughes
Co‐author of “Photo Jolts!”
Senior Director of L&D at KLA‐Tencor
glenn_hughes@smartashell.com
Presented by:

Does a leader have to be an innovator?
Poll:
Yes
No
Maybe
Let’s start with a question… does a leader have to be an innovator?
Let’s see your answers..

We say no. Saying a leader has to be an innovator is like saying that a gardener has to be a
tomato. It’s just not true.

The Leader doesn’t have to be the innovator…
The leader doesn’t need to be the innovator.

….But does need to create a climate
where Innovation can flourishBut… a leader does need to be the person who creates the climate where innovation can
flourish.

How does a leader do that?
So how does a leader do that?

By exhibiting the best practices of leadership that have been identified and validated through research.
And what do Leaders do when they are at their best?
Three decades ago, The Leadership Challenge authors Jim Kouzes and Barry Posner set out to answer that
very question through research. More specifically, their research asked: “What do people DO when they’re
performing at their leadership best?”

Over 30 years of collecting Data
Over 5000 individual case studies
Over 5 million assessments
Global data from 72 Countries
Over 600 research studies
Source: The Leadership Challenge 5th Edition: How to Make Extraordinary Things Happen in Organizations
2012 John Wiley & Sons Publishing
Kouzes & Posner Research

5,000,000
So how does a leader do that? One way is through the use of the LPI , The Leadership
Challenge’s 360° assessment, The Leadership Practices Inventory (LPI,) reflects
Over 5 million respondents from all functions and levels, and is rigorously tested and validated.
The LPI measures the frequency of leadership behavior.
http://sonomaleadership.com/lpi

30 Leadership Behaviors
Organized into Five Practices
The essence of The Leadership Challenge Model:

Leadership isn’t a concept. It’s a set of behaviors that are seen by those around you.
These 30 behaviors can be grouped into 10 commitments that a leader makes, related to the Five Practices
that consistently produce Personal Bests in Leadership.
(Visual graphic by John Ward, http://manyminds.com)

MTW
Model the Way
Model the Way
This practice demands that leaders ask and understand “What do I stand for? What do we stand for?”
As we can see, “People are watching”... So leaders must be intentional about the messages they send.

ISV
Inspire a
Shared Vision
This practice demands that leaders co‐create meaning and inspiration about the real work they do.
Leaders strive for shared aspirations; they aim to do more and to do better than today.

CTP
Challenge the Process
This practice demands that leaders make the “impossible, possible.”
This practice helps determine the “how” of the vision.

EOTA
Enable Others to Act
This practice insists on Collaboration that’s built on trust

Encourage the HeartEncourage the Heart
This is the “sustainability” practice
Acknowledgement and appreciation are the ‘fuel we travel on’.

FIVE PRACTICES THAT INCREASE
INNOVATION
Today, we’re going to explore how these Five Practices increase Innovation

What?!?
Do I have to come up with all the ideas???!!!
Leaders often get frustrated because they think they have to come up with all the ideas.
As we’ve already discussed, this isn’t true.

Tom Brown, Ideo
“The myth of innovation is
that brilliant ideas leap from
the minds of geniuses. In
reality, most innovations are
borne from rigor, discipline
and collaboration."
Tim Brown is a founder of IDEO, one of the world’s most innovative design firms. He says:

WHAT DOES INNOVATION LOOK LIKE?
To explore that proposition, let’s take a moment to see what innovation looks like…

The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed.,
Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner.
Reproduced by permission of Pfeiffer, an Imprint of Wiley.
www.pfeiffer.com

Innovation Quiz
1. Band Aid
2. FedEx
3. Frisbee
4. Hacky Sack
5. Gyroscope
6. Liquid Paper
7. Martial Arts Weapons
8. Masking Tape
9. Post‐it Notes
10. The Slinky
11. Velcro
12. Viagra

Innovation Quiz
1. Band Aid
2. FedEx
3. Frisbee
4. Hacky Sack
5. Gyroscope
6. Liquid Paper
7. Martial Arts Weapons
8. Masking Tape
9. Post‐it Notes
10. The Slinky
11. Velcro
12. Viagra
a. College Game using pie tins
b. Children’s toy tops
c. Farm implements
d. Science fiction movies with flying saucers
e. A better bookmark for Church Hymnal
f. Medication for treating heart problems
g. Burrs stuck to a pair pants
h. A way to exercise after knee surgery
i. Naval engineer working with tension springs
j. Australian children’s exercise ring
k. Fish hook caught in a net
l. Observing auto painters painting two‐tone cars
m. How artists painted over their mistakes
n. A spouse who cut her fingers in the kitchen
o. Medication for treating arthritis
p. Math class in topology
q. Glue spilled on a note pad

Innovation Quiz – Answer Key
1. Band Aid (n)
2. FedEx (p)
3. Frisbee (a)
4. Hacky Sack (h)
5. Gyroscope (b)
6. Liquid Paper (m)
7. Martial Arts Weapons (c)
8. Masking Tape (l)
9. Post‐it Notes (e)
10. The Slinky (i)
11. Velcro (g)
12. Viagra (f)
a. College Game using pie tins
b. Children’s toy tops
c. Farm implements
d. Science fiction movies with flying saucers
e. A better bookmark for Church Hymnal
f. Medication for treating heart problems
g. Burrs stuck to a pair pants
h. A way to exercise after knee surgery
i. Naval engineer working with tension springs
j. Australian children’s exercise ring
k. Fish hook caught in a net
l. Observing auto painters painting two‐tone cars
m. How artists painted over their mistakes
n. A spouse who cut her fingers in the kitchen
o. Medication for treating arthritis
p. Math class in topology
q. Glue spilled on a note pad

Innovation Quiz
Velcro: Burrs stuck to a pair pants
Take a look at the story of “Velcro”:
http://en.wikipedia.org/wiki/Velcro
There are a couple of key points about George de Mestral’s innovation:
1) He used Outsight. He looked at the world around him to see what others didn’t see.
2) In alignment with Tim Brown’s comments – he used rigor (years of experimentation), discipline (his ability with a
microscope), and collaboration (with weavers in the village)
Just consider:
How many people saw this without thinking (burrs on pants.)
How many people thought about this without doing the work?
How many people did the work without collaborating?
There’s a reason why innovation is so rare.

What Leadership Behaviors
Encourage an “Innovation Mindset”?
So now you should be asking, “If that’s what innovation looks like, what Leadership Behaviors encourage an Innovation
Mindset

I’m glad you asked!

“Sets a Personal Example”
First, under Model the Way: An effective leader “Sets a personal example of what he/she expects of others”

Un‐Modeling the way
Too many of us have seen this approach…

First…
• Announce that innovation is
critical in a big meeting with
sexy videos.
• Include pictures of Einstein,
Edison, and the Wright
brothers.

First…
sexy videos.
brothers.
Then…
• Provide no funding for
innovation
• Provide no time for
innovation
• Criticize every new idea
• Punish mistakes
• Refuse to admit your own
mistakes
• Limit innovation to R&D

First…
sexy videos.
brothers.
Then…
• Dedicate budget
• Spend YOUR time on
innovation
• Demonstrate a “Yes…
and…” attitude
• Welcome mis‐takes
• Admit your own mis‐takes
• Encourage innovation
beyond R&D
Modeling the Way

Mistakes vs. Mis‐takes
• Deviation from a
best‐known
method.
• Mistakes = Waste
• Apple Maps
• Discovery of a
best‐known
method.
• Mis‐takes =
Learning
• Google Maps
What do I mean by mis‐takes?
A mistake is a Deviation from a best‐known method. In this case, mistakes = Waste.
A mis‐take is the Discovery of a best‐known method. In this case, Mis‐takes = Learning.
Let’s look at Google and Apple

Apple Maps:
Apple has created an environment where users expect perfection ‘out of the gate’. Apple Maps, upon release, was
probably better than Google Maps was upon it’s release, but that didn’t meet the expectations of the customers. There
was a lot of confusion, criticism, and grief about Apple Maps. (above, a park where a train station should have been.)
If your employees believe you expect perfection, they will not be likely to collaborate and make mis‐takes.
That’s an environment that discourages innovation.

Google Maps:
Google, on the other hand, has a co‐development culture with it’s customers. This creates an environment where ‘bugs’
are identified by users and fixed quickly. Customers don’t mind this; they feel like contributors and collaborators.
One culture isn’t better than the other. And surely Apple’s internal culture is more collaborative than their external
culture – but I hope you can see how one experience can affect the willingness to experiment and innovate.

Your Leadership Challenge
• Identify one way you (or your leader) can Model a
‘Mis‐take’ mindset in the next week.

“Describes a Compelling Image of the
Future”

COMPUTERS ARE
LIKE A BICYCLE
FOR OUR MINDS.
- Steve Jobs

• Identify one way you (or your leader) can Inspire a shared
vision by providing a image of your innovation goal.

“Seeks out
Challenging
Opportunities” “New and Innovative Ways”
“Seeks out Challenging Opportunities”
“What can we Learn”

Flat World: Restaurant
Laws/Roles/Facts The Opposite How Can I Use This?

Laws/Roles/Facts The Opposite How Can I Use This?
Must have a Menu No Menu • Fixed Menu
• Chef Surprise
• Buffet
Must have a Waitress No Waitress • Self Serve
• Drive Thru
• Vending Machine
Must Be Clean Dirty • Street Food
• Peanuts on Floor
Must serve Food No Food • Serve Ambiance
• Oxygen Bar
• Wine Bar
Chef cooks Food No Chef • Korean BBQ
• Mongolian BBQ
• Vending
Must have Seats No Seats • Stand‐up
• Drive‐in
Flat World: Restaurant

“A hallmark of a healthy
creative culture is that people
feel free to share ideas,
opinions and criticisms.”
Ed Catmull, CEO of Pixar

- Jim Kouzes and Barry Posner
“We’re much more
inclined to challenge
when we work in a
climate of trust”

• Identify one way you (or your leader) can Challenge the
Process by ignoring a ‘rule’ or ‘fact’ that others follow.

“Fosters collaboration”
“Choice and freedom in how to do your work ”
“Actively listens to diverse points of view”

Fosters Collaboration
• 3M Post‐it notes
• Mistakes get shared
• Another engineer has a
problem with his bookmark
• Develops the solution

Choice and Freedom
• Google ‘20%’
• Google Glass
• Google Cars
• On Mission?

Diverse Points of View
• Crowdsourcing
• Finding Oil
• Man on Mars

Devil’s Advocate / Provocateur
• “What if....?”
• “I know this ‘isn’t possible’...., but if it were, how would we do
it? What problems would we have to solve?”
• “What would Steve Jobs have said?”
• “What would Google do?”

• Identify one way you (or your leader) can Enable others
to Act by fostering collaboration, allowing choice in how
work is done, or encouraging diversity of thought.

“Confidence In Others’ Abilities”

"I believe that this nation should commit
itself to achieving the goal, before this
decade is out, of landing a man on the
moon and returning him safely to the
earth.
No single space project in this period will
be more impressive to mankind, or more
important for the long-range exploration
of space."
President Kennedy, Address to Congress on Urgent National
Needs, May 25, 1961

• Identify one way you (or your leader) can Encourage the
Heart by showing confidence in other’s abilities or
celebrating an innovative effort.

The Leader as the Champion for Innovation

“Five Leadership Practices
that Increase Innovation”
Presented by Glenn Hughes
Co‐author, “Photo Jolts!”
glenn_hughes@smartashell.com
Lauren Parkhill
Marketing Manager
lauren@sonomaleadership.com
(707) 933.3882
www.SonomaLeadership.com
Bruce Wilson
VP, Business Development
bruce@sonomaleadership.com
(925) 225‐1013
www.SonomaLeadership.com
Hosted by:
Sonoma Leadership Systems

Global Training Partner, The Leadership Challenge®
ask@sonomaleadership.com | 707.933.3882 | www.SonomaLeadership.com

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