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Masalah	&	Hasil	
Des	2012	 2013	 2014	 2015	 Mar	2016	
•  Validasi	ide	
•  Pengembangan	awal	
•  Tips	Bertani	
•  Tanya	Jawab	
•  Tips	Bertani	
•  Tanya	Jawab	
•  Ar1kel	
•  Survey	
•  Profile	
•  Informasi	Harga	
•  Informasi	Iklim	
•  Toko	
•  Manajemen	lahan		
•  Lapor	Panen		
•  Lapor	Pupuk	
(dalam	pengembangan)	
•  Petani	dan	Tenaga	
Ahli	Fdak	
tersambung	seFap	
saat	
•  Terjadi	PIKAT	
(pendampingan	
melekat)	online	
•  Penyuluh	belum	
tentu	dapat	
memberikan	
jawaban	
•  Kurang	informasi	
budidaya	dan	hama	
•  Pengurangan	biaya	
perjalanan	
penyuluh	ke	desa	
•  Beberapa	petani	
mengalami	
peningkatan	hasil	
pertanian	
•  Memperluas	
parFsipasi	
masyarakat	
•  Petani	Fdak	
memiliki	
pembanding	harga	
•  Rantai	distribusi	
panjang,	harga	
dipetani	rendah,	
harga	dikonsumen	
Fnggi	
•  Petani	mampu	
menjual	lebih	Fnggi	
•  Petani	mampu	
berinteraksi	
langsung	dengan	
konsumen	
•  Mendorong	
ekonomi	rakyat	
•  Informasi	hasil	
panen	Fdak	
terdokumentasi	
dengan	baik	
•  Informasi	
ketersediaan	pupuk	
tersubsidi	simpang	
siur	
•  Meminimalisasi	
import	akibat	
kurangnya	data	di	
lapangan	
•  Petani	menikmaF	
pupuk	tersubsidi	
•  Berkontribusi	untuk	
pertumbuhan	
ekonomi	
Fitur	
Masalah	
Hasil
Solusi:	Layanan	Informasi	Desa	
Kemampuan	petani	untuk	berinteraksi	dengan	tenaga	ahli	pertanian	tanpa	
batasan	ruang	dan	waktu.	Fasilitas	ini	tersedia	sejak	Desember	2012	dan	
didukung	oleh	IPB,	UGM	dan	Kementan.	Diperkenalkan	pertama	kali	kepada	
petani	Karawang	dan	Subang.
Solusi:	Layanan	Informasi	Desa	
Kemampuan	petani	untuk	memiliki	media	
online	yang	memberikan	informasi	detail	
melalui	mulFmedia	seputar	teknik	
berbudidaya	dan	penanggulangan	hama	
penyakit	tanaman.	Fasilitas	ini	tersedia	sejak	
November	2014	dan	didukung	oleh	UGM.	
Diperkenalkan	pertama	kali	kepada	petani	di	
Jawa	Tengah	dan	DIY.
Solusi:	Layanan	Informasi	Desa	
Kemampuan	petani	untuk	melihat		informasi	harga	seghingga	petani	
dapat	memperkirakan	NTP	dan	Fdak	minus.	Fasilitas	ini	tersedia	sejak	
November	2014	dan	didukung	oleh	Kemendag	dalam	penyediaan	
informasi	harga	langsung	dari	hTp://ews.kemendag.go.id
Solusi:	Layanan	Informasi	Desa	
Kemampuan	petani	untuk	mengelola	pasar	mereka,	dan	memiliki	banyak	
pilihan	untuk	menjual	hasil	pertaniannya.	Fasilitas	ini	tersedia	sejak	
Desember	2015	dan	didukung	oleh	Kemendag.	Diperkenalkan	pertama	kali	
kepada	petani	di	Mataram.
Solusi:	Layanan	Informasi	Desa	
Kemampuan	petani	untuk	menginformasikan	hasil	panen.	Fasilitas	ini	
tersedia	sejak	Maret	2016	dan	didukung	oleh	Pemda	Jawa	Tengah.
Solusi:	Layanan	Informasi	Desa	
Kemampuan	petani	untuk	menginformasikan	keberadaan	pupuk	bersubsidi.	
Fasilitas	ini	dalam	pengembangan	bersama	dengan	Kemendag.
Pengguna	&	ParFsipasi	
Des	2012	 2013	 2014	 2015	 Mar	2016	
•  Validasi	ide	
•  Pengembangan	awal	
•  Tips	Bertani	
•  Tanya	Jawab	
•  Tips	Bertani	
•  Tanya	Jawab	
•  Ar1kel	
•  Survey	
•  Profile	
•  Informasi	Harga	
•  Informasi	Iklim	
•  Toko	
•  Manajemen		
•  Lapor	Panen		
•  Lapor	Pupuk	
(dalam	pengembangan)	Fitur	
0	
20000	
40000	
60000	
80000	
100000	
120000	
140000	
0	
5000	
10000	
15000	
20000	
25000	
30000	
35000	
Fasilitas	SMS	sulit	berkembang	karena	
biaya	operasional	Fnggi	untuk	bayar	SMS.	
Pertumbuhan	naik	signifikan	setelah	
aplikasi	Android	diperkenalkan.	
Setelah	aplikasi	Android	diperkenalkan,	
akFfitas	masyarakat	untuk	melakukan	
tanya	jawab,	menyukai	konten	dan	
mengakses	informasi	meningkat.
1	Kabupaten	
•  Validasi	ide	
•  Pengembangan	awal	
•  Tips	Bertani	
•  Tanya	Jawab	
•  Tips	Bertani	
•  Tanya	Jawab	
•  Ar1kel	
•  Survey	
•  Profile	
•  Informasi	Harga	
•  Informasi	Iklim	
•  Toko	
•  Manajemen		
•  Lapor	Panen		
•  Lapor	Pupuk	
(dalam	pengembangan)	Fitur	
2014	 2015	 Mar	2016	Des	2012	 2013
2013	 2014	 2015	 Mar	2016	
4	Kabupaten	
Des	2012	
•  Validasi	ide	
•  Pengembangan	awal	
•  Tips	Bertani	
•  Tanya	Jawab	
•  Tips	Bertani	
•  Tanya	Jawab	
•  Ar1kel	
•  Survey	
•  Profile	
•  Informasi	Harga	
•  Informasi	Iklim	
•  Toko	
•  Manajemen		
•  Lapor	Panen		
•  Lapor	Pupuk	
(dalam	pengembangan)	Fitur
2014	 2015	 Mar	2016	
29	Kabupaten	
Des	2012	 2013	
•  Validasi	ide	
•  Pengembangan	awal	
•  Tips	Bertani	
•  Tanya	Jawab	
•  Tips	Bertani	
•  Tanya	Jawab	
•  Ar1kel	
•  Survey	
•  Profile	
•  Informasi	Harga	
•  Informasi	Iklim	
•  Toko	
•  Manajemen		
•  Lapor	Panen		
•  Lapor	Pupuk	
(dalam	pengembangan)	Fitur
2015	 Mar	2016	
250	Kabupaten	
Des	2012	 2013	 2014	
•  Validasi	ide	
•  Pengembangan	awal	
•  Tips	Bertani	
•  Tanya	Jawab	
•  Tips	Bertani	
•  Tanya	Jawab	
•  Ar1kel	
•  Survey	
•  Profile	
•  Informasi	Harga	
•  Informasi	Iklim	
•  Toko	
•  Manajemen		
•  Lapor	Panen		
•  Lapor	Pupuk	
(dalam	pengembangan)	Fitur
2015	 Mar	2016	
306	Kabupaten	
Des	2012	 2013	 2014	
•  Validasi	ide	
•  Pengembangan	awal	
•  Tips	Bertani	
•  Tanya	Jawab	
•  Tips	Bertani	
•  Tanya	Jawab	
•  Ar1kel	
•  Survey	
•  Profile	
•  Informasi	Harga	
•  Informasi	Iklim	
•  Toko	
•  Manajemen		
•  Lapor	Panen		
•  Lapor	Pupuk	
(dalam	pengembangan)	Fitur
Model	Bisnis
Video	TesFmonial	
hTps://www.youtube.com/watch?v=9VdNNH73J_8
TERIMA	KASIH

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