Motivation and Incentives is the process by which researchers are triggered to work goal oriented and enduringly keep up the good work. Researchers often need to be motivated to engage in an entrepreneurial venture. Therefore, it is important for Technology Transfer Officers to provide the right motivation and incentives for researchers in order to commercialize their promising research results. www.FITT-for-Innovation.eu

1. Motivation and Incentives
FITT
– Fostering Interregional Exchange in ICT Technology Transfer –
www.FITT-for-Innovation.eu
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2. Motivation and Incentives
Motivation and Incentives: the process by which researchers are
triggered to work goal oriented and enduringly keep up the good work.
Incentives are any factors (financial or non-financial) that enables or
motivates a particular course of action, or counts as a reason for preferring
one choice to the alternatives.
Motivation is the activation or energisation of goal-oriented behaviour, it
may be internal or external.
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3. Motivation and Incentives
Incentives can be classified according to the different ways in which
they motivate agents to take a particular course of action.
1. Remunerative incentives (or financial incentives) are said to exist where
an agent can expect some form of material reward — especially money —
in exchange for acting in a particular way.
2. Moral incentives are said to exist where a particular choice is widely
regarded as the right thing to do, or as particularly admirable, or where the
failure to act in a certain way is condemned as indecent. A person acting
on a moral incentive can expect a sense of self-esteem, and approval or
even admiration from his community; a person acting against a moral
incentive can expect a sense of guilt, and condemnation or even ostracism
from the community.
3. Coercive incentives are said to exist where a person can expect that the
failure to act in a particular way will result in physical force being used
against them (or their loved ones) by others in the community — for
example, by inflicting pain in punishment, or by imprisonment, or by
confiscating or destroying their possessions.
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4. Motivation and Incentives
Incentives are an expectation that encourages people to behave in a certain way.
It aims at providing value for money and contributing to organizational success
Motivation can be extrinsic or intrinsic.
Intrinsic motivation:
Wants to intrinsically motivate researchers to become entrepreneurs
It entails personal factors such as self satisfaction, personal goals
Necessary to create an entrepreneurial intention
Entrepreneurship seminar
Masterclass in entrepreneurial skills
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5. Entrepreneurship Seminar
3-days residential interactive seminar about company creation
• role-playing (participants develop and present their project)
• coaching
• teaching (INRIA-Transfert staff & invited experts)
A starter for researchers - entrepreneurs
• arrange the situation of company creation & growth that they have to manage
• give an opportunity to express their ideas & provide feedback
• provide essential information, tools, contacts
Goal: to convince the “would – be” entrepreneurs
• changing mindsets
• encouraging to enter the business environment
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6. Masterclass in Entrepreneurial Skills
An ICT dedicated master class in innovation and entrepreneurship in
cooperation with a Management School
Periodical multiple day training session
Participants are selected researchers from research institutes or
industrial partners that cooperate in IBBT research projects
Aims to support the development and implementation of research results
into business
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7. Motivation and Incentives
Motivation can be extrinsic or intrinsic.
Extrinsic motivation:
Wants to acknowledge and reward researchers for what they have done
It entails monetary awards and prestige awards
This increases the perception of fairness and motivates researchers
Financial incentives – income distribution rule
Award for transfer projects
Framework for involving researchers in spin-offs
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8. Financial Incentives – Income Distribution Rule
The Income Distribution Rule is a Distribution Key of the incomes resulting
from Technology Transfers
In other words, it is a reward given to Researchers and Laboratories in the
case of a technology transfer.
It consists in granting all major actors of the University involved in a
technology transfer a fair revenue share in order to keep them involved
and motivated.
Moreover, this fair revenue is also supposed to incent all actors to launch
and achieve more technology transfer projects.
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9. Award for Transfer Projects
Follow-up of the winning projects
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10. Framework for Involving Researchers in Spin-Offs
Really favourable conditions for public research employees to be involved with private companies
exploiting their work !
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11. Suggested Readings
Link to bibliography
Link to code book
Entrepreneur
Knowledge valorization
Business opportunity
Link to related websites
http://en.wikipedia.org/wiki/Incentive
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