The document discusses trends in New Zealand's fitness industry, noting that the population is aging and obesity is increasing. It suggests that gyms should offer older adult plans with low prices and off-peak access, as well as customized programs for obese people, which will be profitable. While it may be a good time to open a new gym from an operational perspective, financing will be difficult due to the aging population not being the main gym users anymore and 16,000,000 in annual revenue from 540,000 members paying on average 300 per year.