The Starbucks App allows customers to order their coffee drinks on their smartphone and have the order ready for pickup at their local Starbucks. The app is fast, easy to use, and allows customers to customize their drink and pay using their Starbucks card or credit card. It aims to benefit busy customers who want their coffee quickly. The app will compete with Dunkin Donuts' mobile app, which allows group ordering, and complements Starbucks' existing mobile apps that manage loyalty cards and find store locations.

1. “IT’S NOT JUST
COFFEE, IT’S
STARBUCKS.” APP
Rebecca Schultz

2. Mission Statement
 The purpose of the Starbucks App is to benefit
people who are in a hurry to get their coffee in
the morning or anytime. The app gives you the
ability to make your drink on your iPhone,
Blackberry or Android and then from there it
sends it over to your local Starbucks. By the
time you get there, your drink will be ready.
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Rebecca Schultz: Starbucks App

3. Product Features
 Fast and easy to
use plus you can
build your drink
just the way you
like it
 Pay on
application using
your Starbucks
card & credit card
or at Starbucks
 Able to track
when drink will
be ready
 Available for
FREE
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Rebecca Schultz: Starbucks App

4. Competition
 Dunkin Donuts mobile device application: It allows you to
make a group order. “Start a run at DunkinRun.com from your
computer, mobile device, or our iPhone application . You are
now "the runner", and pick which friends you'd like to invite by
providing their email or mobile phone number (no spaces or
dashes e.g. 1234567890).
 Select what you want from the menu, and we'll contact your
friends and tell them to do the same.
 Go get the goods. We'll compile all orders for you, and you
can print it out or have it sent to your mobile device (if you
print it, just hand the print out to the Dunkin' crew member at
the shop and they'll take it from there).
 ENJOY! Bring the goodies back, and enjoy the deliciousness,
along with the hero worship from your friends.”
 http://www.dunkinrun.com/About/HowItWorks.aspx
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Rebecca Schultz: Starbucks App

5. Existing Starbucks Apps
 There are already two different Starbucks apps:
iPhone or Blackberry
 Starbucks Card Mobile: This app lets you manage
your Starbucks Card. “And in many stores, it’s
also the fastest way to pay for your order – just
scan and go.”
 myStarbucks: “If you’re looking for a Starbucks or
considering your menu options, it’s got everything
you need to know about our drinks and coffees.”
 http://www.starbucks.com/coffeehouse/mobile-
apps#/mobile-applications 1/29/2015
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Rebecca Schultz: Starbucks App

6. Pros and Cons
 Cons:
 Only the people that
have a smart phone
can use the app
 Not many people will
be in the store
 Computer equipment
in order to receive
the orders
 Pros:
 More people might
consider buying
smart phones for this
reason
 No long lines
 Option of paying on
the app or in the
store
 Efficent 1/29/2015
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Rebecca Schultz: Starbucks App

7. Goals and Objectives
 Promote
Starbucks more
 Beat out
Dunkin Donuts
and other
competitors
 Be consider the
#1 source of
coffee on the
run
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Rebecca Schultz: Starbucks App

8. Opportunities
 More Business
 Less Stressing on
employees
 Increase revenue
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Rebecca Schultz: Starbucks App

9. Business Concept
 The whole
concept of
Starbucks app
is to make it
easier for
society to get
their favorite
coffee anytime
of day
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Rebecca Schultz: Starbucks App

10. Other Promotion
 To add more
promotion to the
application,
Starbucks should
use Miley Cyrus as
their spokesperson.
 She is hard working
singer/actresses that
loves her Starbucks
and this app would
benefit her from
taking a lot of time
out of her busy
schedule 1/29/2015
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Rebecca Schultz: Starbucks App

11. Pricing
 The Starbucks
app will be
free just like
the other
ones.
 This way
everyone can
use it without
worrying
about paying
$2.99 for its
service 1/29/2015
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Rebecca Schultz: Starbucks App